What K9 Ballistics does

K9 Ballistics, Inc. is a privately held, direct-to-consumer e-commerce manufacturer founded in 2013 and headquartered in Camarillo, California. The company designs, engineers, and assembles durable dog beds and pet accessories in the USA, with a product portfolio anchored by two proprietary lines: Chew Proof Armored™ (all-metal framed elevated beds rated up to 250 lbs) and Tough Ripstop™ (heavy-duty ballistic fabric beds in crate, orthopedic, pillow, and bolster formats). Supporting products include replacement parts, mattress fills, bed covers, and a growing dog gear category across leashes, collars, harnesses, car covers, travel mats, and toys organized under sub-brands K9 Pro™, K9 Everyday™, K9 Training™, and K9 Play™. Pricing spans $15 to $280 with a clustering around $100-$150 per bed.

The company operates exclusively as a DTC e-commerce business through k9ballistics.com, with self-serve purchasing, free shipping over $75 in the contiguous US, an interactive Dog Bed Quiz, and a 120 Day Chew Proof Warranty. Revenue is generated entirely through one-time product sales, with auxiliary income from replacement parts and an outlet/open-box clearance channel. The customer base consists of 1.5M+ dog owners nationwide, with concentrated demand from owners of destructive chewers, large and giant breeds, and senior dogs needing orthopedic support. Distribution is exclusively online and U.S.-domestic; the company has no retail storefronts or third-party marketplace presence. K9 Ballistics is a Certified B Corporation (2021, recertified 2024 with an impact score of 85.2) and operates a sister company, One Fast Cat, which produces exercise wheels for cats.

Name

K9 Ballistics

Legal name

K9 Ballistics, Inc.

Website

https://k9ballistics.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

K9 Ballistics is a privately held, USA-made direct-to-consumer manufacturer of durable dog beds and pet accessories, serving 1.5M+ dog owners with proprietary Chew Proof Armored™ and Tough Ripstop™ product lines.

Ownership category

akta.pro rank

Product category

Pet Beds & Accessories

NAICS

Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

Pet Bedding, Crates & Carriers Retail (CRALAHAF)

akta.pro secondary industry

Pet Accessories & Travel Gear Distribution (Collars, Leashes, Carriers) (CRAOAKAF)

Keywords

• Chew proof dog beds
• Orthopedic pet beds
• Durable dog gear
• Elevated dog beds
• Ballistic dog beds

Headquarters

HQ city

Camarillo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (E-commerce): Direct-to-consumer sales of durable dog beds, crate pads, dog gear, and accessories through k9ballistics.com. One-time purchase model with various price points based on product type and size. Free U.S. shipping over $75.
2. Replacement Parts & Accessories: Sales of replacement parts (legs, pads, fabrics) and additional accessories (covers, mattresses) for existing customers.
3. Outlet/Open Box Sales: Discounted sales of returned beds in like-new condition under Open Box collection and Clearance section.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

K9 Ballistics manufactures and sells durable, chew-resistant dog beds and pet accessories directly to consumers via its own e-commerce site. The portfolio centers on two proprietary lines — Chew Proof Armored™ elevated beds with all-metal frames and Tough Ripstop™ ballistic fabric beds — and extends to orthopedic and pillow-style beds, crate pads, dog gear (collars, leashes, harnesses, car seat covers, travel mats, blankets, tarps), toys, and replacement parts/accessories, all engineered and assembled in the USA.

Product overview

K9 Ballistics is a direct-to-consumer company offering a comprehensive portfolio of durable dog beds and gear, built around two core proprietary brands: Chew Proof Armored™ (all-metal framed elevated beds for aggressive chewers) and Tough Ripstop™ (heavy-duty fabric beds for everyday use). The product portfolio spans multiple categories: (1) Dog Beds including elevated/cot beds, crate pads, orthopedic foam beds, and pillow-style beds in various shapes (rectangular, round, bolster, oval); (2) Dog Gear including leashes, collars, harnesses (K9 Pro™, K9 Everyday™, K9 Training™ sub-brands), car seat covers, travel mats, blankets, tarps, and training accessories; (3) Dog Toys under the K9 Play™ brand including herding balls, plush toys, and tennis balls; (4) Accessories and replacement parts including bed covers, mattress fills, crate covers, and replacement fabric/legs for Armored beds. All foam mattresses are CertiPUR-US certified, PFAS-free, and made in the USA. The company also offers a Dog Bed Quiz service to help customers select the right product. Founded in 2013 and headquartered in Camarillo, California, K9 Ballistics is a Certified B Corporation serving 1.5 million+ dog owners nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• K9 Pro: Professional-grade dog gear including collars, harnesses, and leashes built for maximum strength and control.
• K9 Training
• K9 Play

Products and services

• Chew Proof Armored™ Padded Dog Crate Bed All-metal framed elevated dog crate bed with a padded cushion designed for aggressive chewers; supports up to 250 lbs and is rated 4.9/5 stars with 4,098 reviews. Intended for individual pet parents seeking chew-proof, weatherproof bedding for dogs that destroy standard beds.
• Chew Proof Armored™ Rip-Stop Elevated Dog Bed All-metal framed elevated dog bed with ripstop ballistic fabric covering, engineered for aggressive chewers and outdoor use; weatherproof design with waterproof and mesh fabric options. Sold to individual pet owners via k9ballistics.com.
• Chew Proof Armored™ Mesh Elevated Dog Bed All-metal framed elevated dog bed with breathable mesh fabric surface, intended for outdoor use and hot climates to keep dogs cool by elevating them off the ground.

Quantifiable outcome

• Trusted by 1.5 million+ dog owners nationwide
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Guide Dogs of America | Tender Loving Canines (GDA|TLC)coreStrategic or Co-development Partner · 1 January 2024Partnership with 501(c)(3) nonprofit dedicated to care and training of guide and service dogs for blind individuals, veterans, and children with autism. K9 Ballistics provides Puppy Essentials Kits (valued at $45+ each), and 100% of profits from California Grizzly Bear Dog Toy sales go to GDA|TLC. Over $45,000 donated. K9 Ballistics team member raised Flash, a puppy in training, as part of the program.
• National Disaster Search Dog Foundation (SDF)coreStrategic or Co-development PartnerPartnership with 501(c)(3) nonprofit based in Santa Paula, CA that strengthens disaster response by training search and rescue dogs for fire departments nationwide. Dogs are rescued from abuse or abandonment. K9 Ballistics donates Chew Proof Armored beds for training and general use.
• One Fast CatminorStrategic or Co-development PartnerSister company that produces the One Fast Cat Exercise Wheel for cats. Products manufactured alongside K9 Ballistics mattresses in California. Also offers scratching towers, harnesses, and cat toys.
• Akagera National Park Canine Anti-Poaching UnitminorOthersRwanda wildlife park with canine unit protecting endangered species. Donated all Chew Proof Armored Vinyl Dog Beds needed for the rangers' dogs that help track and guard against poachers.
• Santa Paula Animal Rescue CenterminorOthersLocal animal shelter received tens of thousands of dollars worth of donated durable dog beds.
• Shelter Hope Pet ShopminorOthersLocal animal shelter received donated dog beds from K9 Ballistics.
• Camarillo Animal ShelterminorOthersLocal animal shelter received donated dog beds from K9 Ballistics.
• Oxnard Police K9 UnitminorOthersPolice K9 unit received donated armored beds for working police dogs.
• Ventura County FirefightersminorOthersCounty fire department received donated armored beds for canine units.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Big Barker: Premium DTC dog bed brand focused on large-breed and orthopedic beds. Directly comparable to K9 Ballistics on target customer (large-breed owners seeking durable, supportive beds), premium positioning, and direct-to-consumer go-to-market.
• PetFusion: DTC pet brand with a flagship line of memory-foam and orthopedic dog beds plus pet lounger and blankets. Closely comparable to K9 Ballistics in product category (premium dog beds) and online-only distribution.
• Kuranda: Manufacturer of elevated dog beds (the original cot-style bed) sold DTC and through shelters/clinics. Directly comparable to K9 Ballistics' Chew Proof Armored elevated line on product type and use case (orthopedic, chew-resistant, easy-clean).
• Brindle Pet Beds: Memory-foam dog bed brand positioned for durability and orthopedic support at accessible price points. Comparable to K9 Ballistics on product category and DTC focus, with overlap on large-breed and orthopedic buyers.
• Ruffwear: Performance dog gear brand (harnesses, leashes, collars, outdoor gear) sold DTC and through specialty retailers. Comparable to K9 Ballistics on durable dog gear positioning, working/outdoor dog use cases, and premium brand identity.
• Blueberry Pet: DTC brand specializing in collars, leashes, harnesses, and bandanas with extensive customization. Directly comparable to K9 Ballistics' K9 Pro, K9 Everyday, and K9 Training collar/leash/harness lines on product category and online direct model.
• Dogbeds4less: Online-only retailer of orthopedic and oversized dog beds and crate pads. Directly comparable to K9 Ballistics' Tough Ripstop crate pad and orthopedic line on product category, large/giant-breed focus, and direct e-commerce model.

Broad incumbents

• Orvis: Long-established outdoor and pet retailer with a premium dog bed line (Orvis Tempur-Pedic, bolstered beds) and broader dog gear assortment. Comparable to K9 Ballistics as a broader incumbent in the premium durable dog bed and gear category.
• Chewy: Largest online pet retailer in the US offering broad assortment of dog beds, food, and gear including third-party and private-label brands. Comparable as the dominant marketplace where K9 Ballistics does not currently sell, representing both a competitive threat and an untapped wholesale channel.

Emerging players

• Maxbone: Premium DTC pet lifestyle brand with designer beds, collars, harnesses, and apparel. Comparable to K9 Ballistics on premium positioning and DTC go-to-market, though Maxbone leans more fashion/aesthetic and K9 Ballistics leans more durability/performance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/K9ballistics
• Facebookfacebook.com/K9Ballistics
• LinkedInlinkedin.com/company/k9ballistics
• Instagraminstagram.com/k9ballistics
• Pinterestpinterest.com/k9ballistics
• TikToktiktok.com/@k9ballistics
• Xx.com/k9ballistics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about K9 Ballistics