WholeFoods Magazine
- Company typePrivate
- Founded1984
- HeadquartersSouth Plainfield, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
WholeFoods Magazine firmographics
Firmographics- Name
- WholeFoods Magazine
- Legal name
- WFC, Inc.
- Website
- https://wholefoodsmagazine.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
WholeFoods Magazine industry classification
Industry- Product category
- B2B Trade Publishing / Media
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Health, Fitness & Wellness Magazines (MPAJAEAD)
- akta.pro secondary industries
- Business, Finance & Industry Trade Magazines (MPAJAEAM), Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)
Keywords
Where WholeFoods Magazine is headquartered
LocationHeadquarters
- HQ city
- South Plainfield
- HQ country
- United States
- HQ region
- North America
Markets served
WholeFoods Magazine business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Magazine Subscriptions: Print and digital magazine subscriptions providing industry news, research, trends, and feature articles to B2B readers in the natural products industry.
- Advertising Sales: Revenue generated from advertising sales, with a dedicated sales team (Publisher/CBO and Director of Sales) selling display advertising, sponsorships, and branded content in the magazine and on the website.
- Directory Listings: The company maintains a supplier/manufacturer directory where companies can be listed, generating directory listing revenue.
- Sponsored Content/AI Search: Sponsored AI search tool (Ask WholeFoodsMag) sponsored by SGS Nutrasource, providing branded educational content and visibility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Weekly Newsletter (In the Know) |
| Subscription | Annual | Print Magazine Subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
WholeFoods Magazine product offering
Product offeringCore offering
WholeFoods Magazine is a B2B trade publication for the natural products industry, delivering news, research, and feature content on dietary supplements, grocery, and health & beauty aids across print and digital channels. It monetizes through magazine subscriptions, advertising sales, sponsored content, and a supplier directory.
Product overview
WholeFoods Magazine is a B2B media company offering a portfolio of publishing and content products centered on the natural products industry. The core offering is the WholeFoods Magazine publication covering dietary supplements, grocery, health & beauty aids, and industry news. Additional products include the AI-powered Ask WholeFoodsMag search tool, an Industry Directory, specialized deep-dive publications (Active Nutrition Market, Cardiovascular Health), multimedia content (The Natural View video/podcast series), and dedicated content hubs like Education Center and Move Nutrition. The publication is published by Wainer Finest Communications (WFC) Inc.
Differentiator
Problem solved
Functional benefit
Products and services
- WholeFoods Magazine A business-to-business publication providing industry news, research, trends, and feature articles focused on natural health products, dietary supplements, grocery, and health & beauty aids, available in print and digital.
- Ask WholeFoodsMag An AI-powered search tool that provides evidence-based answers on dietary supplements, natural health, ingredient science, retail trends, and product innovation by searching WholeFoods Magazine's archive. Sponsored by SGS Nutrasource.
- WholeFoods Magazine Directory A searchable directory listing manufacturers, suppliers, distributors, brokers, and product categories in the natural products industry, enabling B2B discovery and connection.
- The Natural View Video and podcast series featuring interviews with industry leaders, trend discussions, and expert insights from events like Natural Products Expo West.
- 2026 Deep Dive Active Nutrition Market Specialized industry deep-dive publication focusing on active nutrition and sports nutrition market trends, ingredients, and market analysis.
- In the Know Newsletter Free weekly email newsletter covering breaking industry news, research, and merchandising strategies, with specialized newsletters for Grocery, Dietary Supplements, and Suppliers segments.
Companies that use WholeFoods Magazine
Customer profileSegments4 records
Ideal customer profiles3 records
WholeFoods Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
WholeFoods Magazine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SGS NutrasourceminorSGS Nutrasource sponsors the Ask WholeFoodsMag AI search feature on the WholeFoods Magazine website. This branded sponsorship provides visibility for SGS Nutrasource as an AI search tool sponsor while providing readers with AI-powered search capabilities for finding answers from WholeFoods Magazine's archive on dietary supplements, natural health, ingredient science, retail trends, and product innovation.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
WholeFoods Magazine competitors and assessment
Company assessmentDirect peers
- Nutritional Outlook: Direct B2B trade publication covering dietary supplements, nutrition, and natural products industry news, serving the same manufacturer/supplier/retailer audience as WholeFoods Magazine.
- Natural Products Insider: Leading B2B trade media brand for the natural products industry, covering ingredients, supplements, and regulatory news with overlapping editorial coverage and advertiser base to WholeFoods Magazine.
- Nutraceuticals World: B2B trade publication focused on nutraceuticals, functional ingredients, and dietary supplements, targeting the same manufacturer and supplier audience with comparable advertising and subscription offerings.
- Nutrition Business Journal: Subscription-based B2B research and news publication covering the natural products industry, with similar vertical coverage of supplements, organic, and natural foods markets.
- Vitafoods Insights: B2B media brand focused on nutraceuticals, dietary supplements, and functional food ingredients, with industry events and content overlapping WholeFoods Magazine's coverage of dietary supplements and ingredient science.
Broad incumbents
- SupplySide (Informa): Large-scale B2B media and event platform owned by Informa covering ingredients and supplements industry with SupplySide West/East events, providing overlapping content, events, and directory services.
- New Hope Network: Long-established B2B media and events company covering the natural, organic, and healthy products industry with broader scale across Natural Products Expo West/East, overlapping significantly with WholeFoods Magazine's audience and event coverage.
Emerging players
- Prepared Foods: B2B trade publication serving food and beverage product developers with partial overlap in grocery, functional ingredients, and supplement adjacent content to WholeFoods Magazine's grocery and dietary supplements coverage.
- Food Engineering Magazine: B2B trade publication serving food and beverage manufacturers with adjacent coverage of ingredients, processing, and product development relevant to WholeFoods Magazine's grocery and supplier audience.
Regional players
- Beverage Industry Magazine: B2B trade publication focused on the beverage industry covering functional drinks, supplements, and natural ingredients, with adjacent but non-overlapping primary audience relative to WholeFoods Magazine's dietary supplements focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
WholeFoods Magazine social profiles
Digital presenceWholeFoods Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
WholeFoods Magazine leadership team
Management profileNumber of profiles
Profiles5 records
WholeFoods Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WholeFoods Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WholeFoods Magazine
What does WholeFoods Magazine do?
WholeFoods Magazine is a B2B trade publication for the natural products industry, delivering news, research, and feature content on dietary supplements, grocery, and health & beauty aids across print and digital channels. It monetizes through magazine subscriptions, advertising sales, sponsored content, and a supplier directory.
Is WholeFoods Magazine a public or private company?
WholeFoods Magazine is a private company. It is classified as family owned and is currently operating.
When was WholeFoods Magazine founded?
WholeFoods Magazine was founded in 1984. It employs 11 to 50 people.
Where is WholeFoods Magazine based?
WholeFoods Magazine is headquartered in South Plainfield, United States, in the North America region.
How does WholeFoods Magazine make money?
Four revenue lines are on record. Magazine Subscriptions are the primary driver. The others are advertising Sales, directory Listings and sponsored Content/AI Search.
Who are WholeFoods Magazine's main competitors?
Direct peers on record are Nutritional Outlook, Natural Products Insider, Nutraceuticals World, Nutrition Business Journal and Vitafoods Insights. Broad incumbents are SupplySide (Informa) and New Hope Network. Emerging players are Prepared Foods and Food Engineering Magazine. Beverage Industry Magazine is listed as a regional player.
Does WholeFoods Magazine have an API?
No public API is recorded for WholeFoods Magazine.
What industry is WholeFoods Magazine in?
WholeFoods Magazine's product category is B2B Trade Publishing / Media. Its primary akta.pro industry code is MPAJAEAD, Health, Fitness & Wellness Magazines, with a secondary code of MPAJAEAM, Business, Finance & Industry Trade Magazines. Its NAICS code is 513120 and its SIC code is 2721.