Nutrition Business Journal

What Nutrition Business Journal does

Nutrition Business Journal (NBJ) is a B2B market research and business intelligence publication serving the nutrition and supplement industry. Founded in 1991 and headquartered in Boulder, Colorado, NBJ operates as a subsidiary within New Hope Network, itself part of Informa Markets (a trading division of London-listed Informa PLC). The company's core product is a portfolio of annual research reports — including the flagship Supplement Business Report, Condition Specific Report, Sports Nutrition and Weight Management Report, Social Commerce Report, Healthy Aging Report, and Practitioner Channel Report — priced between $2,495 and $4,995 each, alongside a monthly themed journal sold at $199 per issue and accessible via recurring subscription.

NBJ's underlying technology and methodology centers on aggregating retail and channel sales data, including via a data partnership with SPINS covering mainstream and natural retail channels, to produce proprietary market sizing, ingredient-level sales tracking, and consumer behavior analysis. The company supplements its reports with a Data Charts visualization product, a free newsletter, and the annual NBJ Summit, a flagship executive conference gathering 400+ senior industry leaders. NBJ's underlying business model combines one-time report licensing, recurring subscriptions, individual issue sales, and event sponsorship/attendance revenue, with go-to-market executed through direct B2B sales via the store.newhope.com e-commerce storefront and high-touch event marketing, primarily targeting C-suite executives and strategy teams at supplement and nutrition companies.

Name

Nutrition Business Journal

Legal name

Nutrition Business Journal

Website

https://nutritionbusinessjournal.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Nutrition Business Journal is a B2B market research and business intelligence publication providing reports, data, and executive events for the nutrition and supplement industry. It operates under Informa Markets' New Hope Network.

Ownership category

akta.pro rank

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Research Reports Sales: Sale of annual industry reports covering supplement business, condition-specific markets, sports nutrition, and other nutrition industry segments. Reports are sold as one-time purchases ranging from $2,495 to $4,995.
2. Subscriptions: Recurring subscription model providing ongoing access to NBJ Journal, newsletters, and data insights for the health and nutrition industry.
3. Individual Issues: Sale of individual monthly or annual journal issues covering specific themes such as Hormonal Health, Awards Issue, Health Conditions, Market Overview, and Active Lifestyle.
4. Event Sponsorship and Attendance: Revenue from NBJ Summit event, which brings together over 400 senior executives from the global supplement industry. Event is organized by New Hope Network and Informa Markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Nutrition Business Journal (NBJ) publishes proprietary market research, data, and industry reporting for the nutrition and supplement sector. Its core offerings include annual research reports (e.g., Supplement Business Report, Condition Specific Report), a monthly themed journal (delivered via subscription or individual issues), data charts, and the annual NBJ Summit executive event. NBJ aggregates and analyzes industry sales data from sources including SPINS across mainstream and natural retail channels to deliver ingredient-level, channel-level, and consumer-behavior insights.

Product overview

Nutrition Business Journal (NBJ) is a business intelligence and market research platform for the health and nutrition industry, operated by Informa Markets under the New Hope Network. NBJ operates as a multi-product publishing and research services company offering a portfolio of industry-specific research reports (including the Supplement Business Report, Condition Specific Report, Sports Nutrition and Weight Management Report, Social Commerce Report, Healthy Aging Report, and Practitioner Channel Report), a monthly journal subscription with individual issues covering topics like Hormonal Health, The Awards Issue, Health Conditions, Market Overview, and Active Lifestyle, plus data visualization tools and an annual executive summit. The core offering centers on industry-leading market data, reporting, and in-depth analysis for nutrition sector professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Supplement Business Report
• Condition Specific Report Annual strategic guide ($4,695.00 for 2026) covering health condition-focused supplements and consumer behavior, designed for companies operating in condition-specific segments such as hormonal, cardiovascular, and cognitive health.
• Sports Nutrition and Weight Management Report Annual analysis of sports nutrition and weight management supplement trends, addressing consumer aspirations around health, strength, and energy; for executives and product strategists in the nutrition industry.
• Social Commerce Report 2026 Annual report ($2,495.00 for 2026) on social commerce trends in the nutrition industry, intended for brands and executives evaluating digital and social-channel sales strategies.
• Healthy Aging Report 2026 Annual report ($2,695.00 for 2026) analyzing healthy aging supplement market trends and consumer behavior; for brands and executives targeting the healthy aging segment.
• Practitioner Channel Report 2026 Annual report ($3,495.00 for 2026) providing coverage of the practitioner-directed supplement sales channel, including market sizing and channel dynamics; for companies selling or evaluating the practitioner channel.
• NBJ Journal Subscription Recurring subscription providing ongoing access to NBJ Journal content, themed monthly issues, newsletters, and industry insights; offered to nutrition and supplement industry professionals and executives.
• Individual Journal Issues Standalone monthly themed issues ($199.00 each, with the Awards Issue offered at no cost) covering specific topics such as Hormonal Health, Health Conditions, Market Overview, and Active Lifestyle; sold individually to professionals seeking targeted reading.
• NBJ Summit Annual executive conference (last held 2026 in Rancho Palos Verdes) bringing together more than 400 senior executives from the global supplement industry to discuss trends, regulation, innovation, and strategy; organized by New Hope Network and Informa Markets.
• Data Charts Visual data and chart resources for the health and nutrition industry, sold individually through the NBJ e-commerce storefront for use by industry analysts and strategists.
• NBJ Newsletter Free email newsletter delivering ongoing industry insights and updates for the health and nutrition sector; functions as a top-of-funnel acquisition channel for NBJ subscriptions and reports.

Quantifiable outcome

• 5.4% growth in herbal supplement spending tracked in 2024 vs 2023

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• New Hope NetworkcoreStrategic or Co-development Partner · 13 August 2026New Hope Network co-organizes the NBJ Summit with Informa Markets, bringing together over 400 senior executives from the global supplement industry. NBJ operates as part of the New Hope Network portfolio under Informa Markets.
• Informa MarketscoreStrategic or Co-development Partner · 13 August 2026Informa Markets is a co-organizer of the NBJ Summit and the parent company overseeing NBJ's operations through New Hope Network. The 2026 event was held in Rancho Palos Verdes with plans for July 2027 return.
• SupplySide Fresh / SupplySide JournalminorStrategic or Co-development Partner · 18 June 2026SupplySide Fresh is an industry onboarding program that has published expert presentation sessions on the SupplySide Journal platform, covering Food & Beverage and Supplement trends with content from industry programs.
• SPINScoreTechnology or Integration · 24 September 2025SPINS is a data provider whose data is used alongside NBJ data to track herbal supplement spending and market trends. The partnership covers mainstream and natural retail channels, providing comprehensive market intelligence.
• American Botanical Council (ABC)minorStrategic or Co-development Partner · 24 September 2025ABC publishes the Herb Market Report using data sourced from NBJ and SPINS. The report tracks American consumer spending on herbal supplements, showing 5.4% growth in 2024.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mintel: Mintel is a global market research firm publishing syndicated reports on food, drink, and nutrition categories. Closely comparable as a paid research publisher serving CPG and supplement brand strategists with category-level intelligence, directly competing for the same buyer wallet share as NBJ's $2,495-$4,995 reports.
• Euromonitor International: Euromonitor publishes syndicated research across health, nutrition, and consumer goods categories for global enterprises. Comparable as a high-priced, subscription-based market research publisher serving similar CPG/supplement clients, including through its Passport database.
• SPINS: SPINS is NBJ's primary data partner and also operates as a competing provider of retail and consumer insights for the natural products industry. Directly comparable as both a data source and adjacent research/subscription product serving the same supplement and nutrition customers.
• Nutrition Industry Executive: Nutrition Industry Executive is a long-running trade publication covering the dietary supplement industry with news, analysis, and executive interviews. Directly comparable as a niche B2B publication serving the same supplement industry executive audience, competing for advertising and content attention.

Broad incumbents

• New Hope Network: New Hope Network is NBJ's parent operating entity and sister brand, hosting Natural Products Expo and serving the natural products industry with media, events, and content. Highly comparable as it sits inside the same parent (Informa Markets) and serves overlapping nutrition/supplement audiences, though it is a broader multi-product portfolio rather than a single research subscription.
• NielsenIQ (NIQ): NielsenIQ is a global measurement and data analytics company serving CPG and retail with retail measurement, consumer panels, and syndicated insights. Comparable as a retail data and intelligence provider serving supplement/nutrition brand customers, though it operates across all CPG verticals rather than specializing in nutrition.
• Circana: Circana (formerly IRI + NPD) provides retail measurement, analytics, and consumer insights to CPG manufacturers including supplement and nutrition brands. Comparable as a data-driven market intelligence peer serving the same buyers with overlapping channel and category analytics capabilities.
• Informa Markets (parent division): Informa Markets is NBJ's corporate parent and a global events and B2B media operator. Comparable as a peer that hosts other health, pharma, and nutrition events (e.g., Vitafoods, SupplySide) and could either partner with or compete with NBJ's summit positioning depending on portfolio alignment.

Emerging players

• WholeFoods Magazine: WholeFoods Magazine is a trade publication covering natural products, supplements, and the natural foods retail channel. Comparable as a niche B2B publication serving supplement brand marketers and retailers, though more retail-channel focused than NBJ's research depth.
• Datamonitor Healthcare / GlobalData: GlobalData (parent of Datamonitor) publishes syndicated research and consumer intelligence across health, nutrition, and consumer goods. Comparable as a subscription research publisher serving enterprise CPG and supplement strategists with adjacent health and nutrition coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutrition Business Journal