What 3x3 Soccer Inc. does

3x3 Soccer Inc. (DBA: 3x3SOCCER) is a Chicago-headquartered sports technology company founded in July 2025 by Rene Lamah that is building a professional 3v3 indoor soccer league engineered for the streaming era. The core product combines a novel match format with two patent-pending mechanics—the 2-Point Strike Zone (goals scored from a designated area worth two points, claimed to drive 73% of viral highlights) and a No Backpassing rule (the ball cannot return to the defensive half once it crosses midfield)—alongside three specialized player roles (Sentinel, Pivot, Spear). The underlying technology is rules-engineered sports IP rather than a software platform; no app, API, or AI/ML components are disclosed, and the content layer relies on third-party social platforms (TikTok, YouTube, Instagram) for distribution.

The company monetizes through four revenue streams: one-time franchise acquisition fees granting exclusive territorial rights with shared IP and merchandising revenue, multi-tier corporate sponsorship packages (Strike Zone naming rights, position sponsorship, in-arena and digital presence, content co-creation), media rights and content licensing, and downstream merchandising. The go-to-market combines founder-led franchise sales to city operators with enterprise sponsorship outreach, supported by a content-first social media engine producing 50+ short-form clips per match targeting urban and digital-first demographics.

3x3 Soccer is currently bootstrapped and raising a $1M pre-seed SAFE at a $10M valuation cap with a 20% discount, with capital allocated 40% to league operations, 25% to marketing and content, 20% to technology and IP, 10% to team and admin, and 5% to reserve. Its inaugural pilot season is planned for Chicago in 2025, with six franchise cities staged for the launch year and an investor-deck projection to scale to 24 teams by 2028 (revenue modeled from $800K to $35M). Strategic advisors have been assembled from MLS veterans, ESPN Media, Nike Innovation, Bloomberg, and TechCrunch to lend sports, media, and consumer brand credibility to the venture.

Name

3x3 Soccer Inc.

Legal name

3x3SOCCER Inc.

Website

https://3x3soccer.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

3x3 Soccer Inc. is a Chicago-based sports technology company building a professional 3v3 indoor soccer league with patent-pending game mechanics, monetizing through franchise fees, corporate sponsorships, media rights, and content licensing.

Ownership category

akta.pro rank

Product category

Professional Sports League

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL), Live Sports Pay-Per-View (PPV) & Event Streaming (MPAKAOAE)

Keywords

• Indoor soccer league
• Sports franchise licensing
• Corporate sports sponsorship
• Professional 3v3 soccer
• Sports content licensing

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Others

Revenue model

1. Franchise & Naming Rights: Franchise acquisition model where franchisees purchase exclusive territorial rights, share in IP and merchandising revenue, and receive content creation support and league marketing backing. Capital-efficient scaling without owning teams directly.
2. Corporate Sponsorship: Multi-tier sponsorship packages including Strike Zone naming rights, position sponsorship (Sentinel, Pivot, Spear), in-arena and digital presence, and content co-creation opportunities targeting urban/digital demographics.
3. Media Rights & Content Licensing: IP-driven sports tech business model focused on global licensing potential for sports intellectual property. Professional 3v3 indoor soccer league designed for the streaming era.
4. Merchandising & IP Revenue: Shared merchandising revenue with franchisees, leveraging the national brand asset and IP ownership structure. Franchise model includes IP and merchandising revenue sharing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

3x3 Soccer Inc. operates a professional 3v3 indoor soccer league featuring patent-pending game mechanics (2-Point Strike Zone and No Backpassing Rule) and three specialized player roles (Sentinel, Pivot, Spear). The league is purpose-built for streaming and short-form social media content generation, with every match designed to produce 50+ viral clips across TikTok, YouTube, and Instagram. Revenue is generated primarily through franchise territorial rights sales, corporate sponsorship packages, media/IP licensing, and shared merchandising.

Product overview

3x3 Soccer Inc. offers a unified professional 3v3 indoor soccer league as its core product, augmented by proprietary game mechanics (the 2-Point Strike Zone and No Backpassing Rule), franchise acquisition opportunities, corporate sponsorship packages, and a multi-platform content distribution system. The company operates with a franchise model that scales efficiently without capital burn on team ownership, targeting urban/digital demographics through content-first design.

Differentiator

Problem solved

Functional benefit

Products and services

• 3x3 Soccer League Professional 3v3 indoor soccer league featuring specialized player roles (Sentinel, Pivot, Spear) and patent-pending game mechanics (2-Point Strike Zone, No Backpassing Rule), engineered for streaming-era, short-form content consumption.
• Franchise Acquisition Sale of exclusive territorial franchise rights to city operators, including shared IP and merchandising revenue, content creation support, and league-wide marketing backing.
• Corporate Sponsorship Packages

Quantifiable outcome

• 2X goals vs standard 3v3 soccer
• +5 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MLS Veterans (Strategic Advisors)coreStrategic or Co-development Partner · 1 January 2025MLS veteran advisors provide sports industry expertise and credibility, helping validate the league format and navigate professional sports ecosystem challenges.
• Tech Crunch (Advisor)minorStrategic or Co-development Partner · 1 January 2025Tech industry advisor providing perspective on technology and media trends in sports entertainment.
• Nike Innovation (Advisor)minorStrategic or Co-development Partner · 1 January 2025Innovation advisor from Nike providing perspective on sports product development and brand strategy.
• Bloomberg (Advisor)minorStrategic or Co-development Partner · 1 January 2025Media and business perspective advisor from Bloomberg contributing industry insights.
• ESPN Media (Advisor)coreStrategic or Co-development Partner · 1 January 2025ESPN media advisor providing expertise on sports broadcasting, media rights, and sports entertainment industry positioning.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Futsal governing bodies (US Soccer Futsal / AMF): Existing organized indoor 5-a-side and small-sided soccer ecosystems that already serve a chunk of the urban, digital-native soccer audience 3x3 Soccer targets, representing both a feeder pipeline and a competitive alternative.

Direct peers

• BIG3: Founder Ice Cube's 3-on-3 professional basketball league and the most-cited direct comparable for alternative pro sports leagues with content-first DNA, franchise-style expansion, and a $100M+ valuation trajectory referenced in 3x3 Soccer's own investor materials.
• League One Volleyball (LOVB): Professional volleyball league structured around a franchise model with professional divisions for men and women, explicitly cited by 3x3 Soccer as a comp that has reached $100M+ valuations with a content-driven, community-rooted approach.
• Premier Lacrosse League: Tour-based professional lacrosse league built around content-first media distribution and star-player branding, cited by 3x3 Soccer as a comparable that crossed $100M+ valuations as a digitally native alt-sports property.
• Kings League: Gerard Piqué's seven-a-side soccer league with content-first rules, creator-led teams, and Twitch/TikTok-native distribution, the closest international analog to 3x3 Soccer's indoor, rule-modified, viral-content-driven soccer concept.
• 3ICE: Professional 3-on-3 ice hockey league using a single-elimination tournament format, cited by 3x3 Soccer as a comparable that scaled to nine-figure valuations and offers a near-identical alternative-sports-league blueprint.

Broad incumbents

• Major League Soccer: The dominant professional soccer league in North America and the primary incumbent competing for soccer sponsorship dollars, broadcast rights, and player talent that 3x3 Soccer must attract away from or partner with.
• USL (United Soccer League): Multi-division professional and pre-professional soccer organization operating leagues across the U.S., serving as a structural incumbent that any new soccer league must differentiate against in franchise, sponsorship, and broadcast markets.

Emerging players

• TGL (TMRW Golf League): Tiger Woods and Rory McIlroy-backed tech-enabled team golf league with a content-first, simulated-plus-real format that targets the same digitally native, highlight-driven sports audience 3x3 Soccer is courting.
• Athletes Unlimited: Network of player-led professional sports leagues (volleyball, lacrosse, softball, basketball) that similarly targets content-first distribution, women-led participation, and a non-traditional league structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@3x3soccer
• Xx.com/3x3soccer
• Facebookfacebook.com/3x3soccer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3x3 Soccer Inc.