TGL
TGL is a tech-infused indoor golf league co-founded by Tiger Woods and Rory McIlroy, featuring PGA TOUR teams competing at the SoFi Center on Full Swing simulator technology and broadcast on ESPN/ABC, with eight founding sponsors and an expanding women's league.
- Company typePrivate
- Founded2024
- HeadquartersPalm Beach Gardens, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What TGL does
TGL (Tomorrow's Golf League) is a tech-infused indoor team golf league co-founded by Tiger Woods and Rory McIlroy and operated by parent TMRW Sports. The league runs a primetime competition format at the SoFi Center in Palm Beach Gardens, Florida, where six (expanding to seven for 2027) city-based teams of PGA TOUR professionals play a hybrid 15-hole format: full shots are struck into a large screen driven by Full Swing launch monitors and proprietary ScreenZone/GreenZone simulator technology, while short-game shots are played on a physical, rotatable green surface. Matches are broadcast nationally on ABC, ESPN, and ESPN2, with secondary distribution through the TGL app and social channels.
The business model layers four revenue streams on top of this product. Media rights are sold to ESPN through a multi-network, multi-year deal currently in renegotiation after its initial two-year term. Sponsorship and naming rights are sold as flagship founding-partner slots — eight are filled across automotive (Genesis), financial services (SoFi), telecom (AT&T), insurance (Farmers), tires (Hankook), spirits (CÎROC), retail tech (Best Buy), and apparel (Ahead) — plus category-level deals such as Upper Deck for trading cards. The league also monetizes through team-franchise investments from institutional and celebrity ownership groups (Steve Cohen, Ilitch Sports + Entertainment, Arthur Blank, Serena Williams, Alexis Ohanian, Giannis Antetokounmpo) and through official merchandise at the TGL shop. A women's league, WTGL, is being built on the same SoFi Center platform in partnership with the LPGA, with its inaugural season targeted for late 2026 and franchise economics reported at approximately $20M per team.
TGL firmographics
Firmographics- Name
- TGL
- Legal name
- TGL
- Website
- https://tglgolf.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TGL is a tech-infused indoor golf league co-founded by Tiger Woods and Rory McIlroy, featuring PGA TOUR teams competing at the SoFi Center on Full Swing simulator technology and broadcast on ESPN/ABC, with eight founding sponsors and an expanding women's league.
- Ownership category
- akta.pro rank
TGL industry classification
Industry- Product category
- Professional Golf League
- NAICS
- Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Golf Tours & Professional Circuits (MPAKAAAK)
- akta.pro secondary industries
- Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Golf Courses & Golf Facilities (MPAKAEAD)
Keywords
Where TGL is headquartered
LocationHeadquarters
- HQ city
- Palm Beach Gardens
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
TGL business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Media Rights: Broadcasting deals with ESPN networks (ABC, ESPN, ESPN2) for television rights, with a two-year deal that expired in 2027 and is under renegotiation.
- Sponsorship & Naming Rights: Founding partner agreements with SoFi Technologies for naming rights to venue and championship trophy; additional founding partners including Genesis, AT&T, Farmers Insurance, Hankook Tire, CÎROC, Best Buy, and Ahead for apparel.
- Team Ownership Investments: Individual team franchises owned by various investor groups including Steve Cohen (New York Golf Club), Ilitch Sports + Entertainment (Los Angeles Golf Club), with celebrity limited partners such as Eli Manning, Derek Jeter, Alexis Ohanian, Serena Williams.
- Prize Money: Championship team wins $9 million ($2.25 million per player), with total prize pool distribution across all six teams ranging from $1.5 million to $9 million based on standings.
- Merchandise & Trading Cards: Official merchandise store and exclusive trading card licensing agreement with Upper Deck for physical and digital card releases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Official Retail Merchandise |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
TGL product offering
Product offeringCore offering
TGL operates a tech-infused indoor golf league featuring six city-based teams of four PGA TOUR players competing in a hybrid 15-hole format that combines simulator long-shot play (ScreenZone) with a physical short-game putting surface (GreenZone) at the SoFi Center in Palm Beach Gardens, Florida. The league is co-founded by Tiger Woods and Rory McIlroy through TMRW Sports, broadcast nationally on ESPN networks, and is expanding into a women's league (WTGL) with the LPGA.
Product overview
TGL (Tomorrow's Golf League) is a tech-infused indoor golf league co-founded by Tiger Woods and Rory McIlroy through TMRW Sports, operating as a platform-plus-modules offering. The core product, TGL presented by SoFi, features six city-based teams of PGA TOUR players competing in a hybrid 15-hole simulator-and-short-game format at the SoFi Center in Palm Beach Gardens, Florida, with broadcasts on ESPN/ESPN2. The league is complemented by the GameZone mobile app for fan engagement and statistics, and has expanded into WTGL — a newly launched women's team golf league in partnership with the LPGA, using the same TGL-style format and venue. The technology stack is powered by Full Swing golf simulators (Official Technology Partner) with connectivity infrastructure from AT&T (Founding Partner and Connectivity Partner).
Differentiator
Problem solved
Functional benefit
Brands
- WTGL: Women's TGL - a new women's team golf league created in partnership with the Ladies Professional Golf Association (LPGA), launching inaugural season at SoFi Center.
Products and services
- TGL presented by SoFi
Quantifiable outcome
- 488,000 average viewers in Season 2 with only 2% decline from inaugural season
- +3 more outcomes
Companies that use TGL
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles3 records
TGL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
TGL partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core and major.
- AT&TflagshipEighth founding partner and connectivity partner providing overall infrastructure for TGL venues. AT&T receives naming rights to Player Connect interviews, SmartPin Cam, and Matchup Live digital platform.
- LPGAcorePartnership with Ladies Professional Golf Association for WTGL women's league development, with LPGA players committed to the inaugural season including major champions and Olympic competitors.
- Best BuymajorOfficial Retail Technology Partner returning for Season 2, partnering with YouTube's Dude Perfect for trick-shot content and golf advocate Roger Steele for fan experiences including hologram displays at SoFi Center.
- CÎROC Ultra-Premium VodkamajorOfficial Vodka Partner incorporated into luxury hospitality offerings and branding at TGL matches. Multi-year partnership includes pouring rights, signature cocktails, and upgraded hospitality experiences.
- Full Swing GolfcoreOfficial Technology Partner providing golf simulator technology including launch monitors, simulators, virtual greens, and custom software architecture. Full Swing has been developing gameplay technology with TGL for over three years.
- Upper DeckmajorExclusive licensing agreement for physical and digital trading cards featuring TGL players, released in conjunction with the league's second season launch.
- AheadmajorOfficial headwear, apparel, and accessories supplier continuing from Season 1, providing custom merchandise for all six teams including Atlanta Drive GC, Boston Common Golf, and New York Golf Club.
- Farmers InsuranceflagshipFounding Partner and Official Insurance Partner with multi-year agreement including multiple advertising and digital engagements, launching with Perfect Season Challenge promotion.
- Hankook TiremajorOfficial Tire Partner with multi-year agreement through September 30, 2028, including broadcast integrations, digital marketing, and hospitality activities.
- ESPNflagshipBroadcast media partner with exclusive rights airing TGL matches across ABC, ESPN, ESPN+, and ESPN2. Initial two-year deal expired in 2027 with negotiations reportedly favoring ESPN to retain rights.
- PGA TourcoreTGL operates as an official partnership with the PGA Tour, with the Tour holding a 20% stake in TGL (valued at $38.3 million). The partnership provides access to PGA TOUR stars for league rosters and positions TGL as part of the professional golf ecosystem.
- Genesis (Hyundai Motor Group)flagshipFounding Partner and Official Automotive Sponsor targeting younger demographics (44% of TGL's opening match viewers in 18-49 age group), building on Genesis's decade of golf sponsorship initiatives since 2016.
- SoFi TechnologiesflagshipPresenting sponsor with naming rights to the SoFi Center venue and SoFi Cup championship trophy. CEO Anthony Noto stated the partnership supports SoFi's goal of building brand awareness to become a top 10 financial institution.
Scale indicators10 records
Recent moves9 records
Expansion highlights6 records
TGL competitors and assessment
Company assessmentDirect peers
- LIV Golf: Saudi PIF-backed rival professional golf league featuring team-based competition with star PGA TOUR players. TGL and LIV Golf are the two primary disruptor leagues to traditional PGA Tour structures, competing for the same elite-talent pool and primetime sports-entertainment audience.
- Drive Shack: Publicly-traded operator of indoor golf entertainment venues (Puttery, Drive Shack) featuring technology-driven golf gameplay with food/beverage hospitality. Competes for the same indoor-golf-entertainment consumer occasions as TGL's SoFi Center experience.
- Topgolf (Callaway): Operates the largest chain of tech-enabled golf entertainment venues combining simulator/trackman technology with food, beverage, and social entertainment. Closest direct competitor in the tech-infused golf entertainment category targeting casual and younger demographics.
Broad incumbents
- PGA Tour: The dominant traditional men's professional golf tour and a 20% strategic stakeholder in TGL. PGA Tour shares player-access economics and ecosystem legitimacy with TGL, but competes for primetime broadcast windows and season scheduling attention.
- LPGA (Ladies Professional Golf Association): The dominant women's professional golf tour and core strategic partner for TGL's WTGL expansion. LPGA supplies WTGL's talent pipeline and provides institutional credibility for the women's league launch.
- Augusta National Golf Club: Operator of The Masters tournament and a benchmark for premium golf event properties. While not a direct competitor, Augusta National / Masters establishes the upper bound of viewer demand for marquee golf content and the format/tradition against which TGL's tech-infused approach is differentiated.
Emerging players
- Full Swing Golf: TGL's Official Technology Partner and manufacturer of high-end golf simulators used at SoFi Center. Provides the proprietary launch-monitor, screen, and software stack underlying TGL's gameplay mechanics; comparable as a tech-enabler in the simulator-golf category.
- Big Shots Golf: Operator of full-service indoor golf entertainment venues with simulator bays, food/beverage, and event programming. Targets the same casual-golfer and group-outing occasion as TGL's venue-based live experience.
- X Golf: Growing franchise chain of premium indoor golf simulator bars and entertainment venues. Comparable to TGL in the simulator-based golf entertainment category, though at smaller venue scale and without professional competition programming.
Others
- Foresight Sports: Leading manufacturer of launch monitors and golf simulation technology (GCQuad, GC3). Functions as a technology enabler and competitor to Full Swing in the simulator hardware ecosystem that powers TGL-like indoor golf venues and league formats.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TGL social profiles
Digital presenceTGL financial estimates
Financial estimateRevenue estimate
Valuation estimate
TGL leadership team
Management profileNumber of profiles
Profiles3 records
TGL funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TGL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TGL
What does TGL do?
TGL operates a tech-infused indoor golf league featuring six city-based teams of four PGA TOUR players competing in a hybrid 15-hole format that combines simulator long-shot play (ScreenZone) with a physical short-game putting surface (GreenZone) at the SoFi Center in Palm Beach Gardens, Florida. The league is co-founded by Tiger Woods and Rory McIlroy through TMRW Sports, broadcast nationally on ESPN networks, and is expanding into a women's league (WTGL) with the LPGA.
Is TGL a public or private company?
TGL is a private company. It is classified as corporate owned and is currently operating.
When was TGL founded?
TGL was founded in 2024. It employs 51 to 100 people.
Where is TGL based?
TGL is headquartered in Palm Beach Gardens, United States, in the North America region.
How does TGL make money?
Five revenue lines are on record. Media Rights are the primary driver. The others are sponsorship & Naming Rights, team Ownership Investments, prize Money and merchandise & Trading Cards.
Who are TGL's main competitors?
Direct peers on record are LIV Golf, Drive Shack and Topgolf (Callaway). Broad incumbents are PGA Tour, LPGA (Ladies Professional Golf Association) and Augusta National Golf Club. Emerging players are Full Swing Golf, Big Shots Golf and X Golf. Foresight Sports is listed as an others.
Does TGL have an API?
No public API is recorded for TGL.
What industry is TGL in?
TGL's product category is Professional Golf League. Its primary akta.pro industry code is MPAKAAAK, Golf Tours & Professional Circuits, with a secondary code of MPAKABAE, Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs). Its NAICS code is 71121 and its SIC code is 7900.