Root Metrics
RootMetrics is a US network intelligence company that benchmarks mobile network performance across AT&T, T-Mobile, and Verizon via large-scale crowd-sourced testing, serving communications service providers, hyperscalers, and enterprises seeking to optimize 5G and Wi-Fi for AI infrastructure.
- Company typePrivate
- Founded2008
- HeadquartersBellevue, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Root Metrics does
RootMetrics is a network intelligence company that measures and benchmarks mobile network performance across the United States. Founded in 2008 and headquartered in Bellevue, WA, the company operates the RootMetrics Platform, which conducts large-scale network testing of major wireless carriers—AT&T, T-Mobile, and Verizon—and produces the RootScore Awards and the periodic US State of the Mobile Union report. The 2H 2025 report covered over 3 million tests across all 50 states and 125 metropolitan markets, and showed nationwide median wireless speeds rose 25% year-over-year to 276 Mbps.
The underlying technology is a crowd-sourced mobile network performance measurement platform, integrated within the broader Ookla portfolio (Speedtest, Downdetector, Ekahau) which collectively runs more than 250 million consumer-initiated tests per month. RootMetrics is registered as a trademark and is positioned as the carrier-benchmarking and enterprise analytics layer within that portfolio.
RootMetrics has operated historically as a subsidiary of Ziff Davis within the Connectivity division, which generated $231 million in 2025 revenue (~16% of Ziff Davis total). The business model is B2B enterprise subscription and analytics services, with the go-to-market channel being enterprise field sales targeting communications service providers, hyperscalers, and enterprises pursuing AI infrastructure and 5G/Wi-Fi network optimization. On March 3, 2026, Accenture announced an agreement to acquire the entire Connectivity division—including RootMetrics—for $1.2 billion in cash, a transaction pending regulatory approval that will integrate RootMetrics' network intelligence into Accenture's digital transformation programs serving AI infrastructure and data center operators.
Root Metrics firmographics
Firmographics- Name
- Root Metrics
- Website
- https://rootmetrics.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- RootMetrics is a US network intelligence company that benchmarks mobile network performance across AT&T, T-Mobile, and Verizon via large-scale crowd-sourced testing, serving communications service providers, hyperscalers, and enterprises seeking to optimize 5G and Wi-Fi for AI infrastructure.
- Ownership category
- akta.pro rank
Root Metrics industry classification
Industry- Product category
- Network Performance Analytics
- NAICS
- Wired and Wireless Telecommunications (except Satellite) (5171), Telecommunications (517)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Network Performance, Visibility & SLA Monitoring (Managed NPM/Observability) (HDAIAFAI)
Keywords
Where Root Metrics is headquartered
LocationHeadquarters
- HQ city
- Bellevue
- HQ country
- United States
- HQ region
- North America
Markets served
Root Metrics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Network Intelligence Data: Provides network performance data and analytics to communications service providers, enterprises, and hyperscalers to optimize Wi-Fi and 5G networks for AI-based transformation
- Enterprise Analytics Services: Part of Ziff Davis Connectivity division generating $231 million in revenue in 2025, representing about 16% of Ziff Davis total revenue
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Root Metrics product offering
Product offeringCore offering
RootMetrics operates a mobile network performance testing and analytics platform that conducts large-scale crowd-sourced measurements of wireless carrier networks across the United States. Its core deliverable is objective, data-driven network intelligence covering speed, reliability, coverage, and 5G experience, packaged as benchmarking services, the RootScore Awards program, and periodic US State of the Mobile Union reports for carriers, hyperscalers, and enterprises.
Product overview
RootMetrics is a network intelligence platform that provides mobile network performance testing and analytics. The core offering consists of the RootMetrics Platform, which conducts large-scale network testing, supplemented by the RootScore Awards program for carrier benchmarking and the periodic US State of the Mobile Union reports that provide market-level performance insights across the United States. The portfolio includes over 250 million consumer-initiated tests monthly through its integrated Speedtest and network measurement capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- RootMetrics Platform Network intelligence platform that conducts mobile network performance testing and analysis, measuring connectivity, speed, reliability, and coverage across wireless carriers in the United States. Target users are communications service providers, hyperscalers, and enterprises needing objective network performance data.
- RootScore Awards Network performance awards program that evaluates and ranks mobile carriers including AT&T, T-Mobile, and Verizon based on testing metrics including overall performance, network speed, 5G availability, 5G experience, and reliability.
- US State of the Mobile Union Report Periodic performance report providing comprehensive analysis of mobile network performance across all 50 US states and 125 metropolitan markets, measuring carrier performance against benchmarks. The 2H 2025 edition showed nationwide median wireless speeds rose from 212 Mbps in 2H 2024 to 276 Mbps in 2H 2025.
Quantifiable outcome
- Nationwide median wireless speeds rose from 212 Mbps in 2H 2024 to 276 Mbps in 2H 2025 (25% increase)
- +1 more outcomes
Companies that use Root Metrics
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Root Metrics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Root Metrics partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- AccenturecoreAccenture is acquiring RootMetrics as part of the Ziff Davis Connectivity Division acquisition for $1.2 billion in cash. The acquisition aims to integrate connectivity measurement data into Accenture's digital transformation programs, particularly for AI infrastructure and data centre operators. The deal strengthens Accenture's ability to help clients scale AI safely with reliable network performance analytics.
- Ziff DaviscoreRootMetrics is a subsidiary of Ziff Davis, operating within the Connectivity division alongside Ookla, Speedtest, Downdetector, and Ekahau. Ziff Davis agreed to sell the Connectivity division to Accenture for $1.2 billion, allowing Ziff Davis to focus on enthusiast websites like IGN and Mashable.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Root Metrics competitors and assessment
Company assessmentDirect peers
- Tutela: Crowd-sourced mobile network quality-of-experience measurement firm offering quality monitoring to CSPs. Functionally comparable to RootMetrics: both translate millions of passive and active mobile tests into carrier performance rankings and carrier-grade analytics.
- Global Wireless Solutions (GWS): Competitive carrier benchmarking firm that conducts drive-test and walk-test campaigns to evaluate mobile network performance. Closely comparable to RootMetrics in methodology (controlled drive testing) and customer set (US Tier-1 carriers).
- Ookla: Sibling company within the Ziff Davis Connectivity division, operating the consumer-facing Speedtest platform. Highly comparable because both RootMetrics and Ookla derive network intelligence from crowd-sourced performance testing targeting the same US mobile and fixed-network operators.
- Ekahau: Sibling company within the Ziff Davis Connectivity division focused on Wi-Fi network design and performance measurement. Comparable because both sit in the connectivity-intelligence portfolio sold into the same enterprise buyers optimizing wireless infrastructure.
- Opensignal: Independent mobile network experience measurement firm publishing the well-known Mobile Experience Awards. Directly comparable to RootMetrics: both run proprietary crowd-sourced data collection, both benchmark AT&T/T-Mobile/Verizon, and both sell analytics to CSPs and device OEMs.
Others
- Mediakix (influencer marketing measurement) / SimilarWeb: Audience and digital performance analytics providers. Adjacent comparables because both monetize proprietary measurement datasets into subscription analytics — the same playbook RootMetrics uses for wireless, but for digital/web audiences rather than cellular network experience.
Broad incumbents
- Anritsu: Telecom and wireless test-and-measurement equipment vendor serving carriers, chipset manufacturers, and device OEMs. Comparable as a network-performance diagnostic supplier, but positioned upstream of RootMetrics (instrumentation layer) rather than a consumer-crowd analytics layer.
- Spirent Communications: Publicly traded vendor of telecom test, assurance, and analytics equipment serving operators and equipment vendors. Comparable to RootMetrics at a portfolio level: both sell network performance/visibility solutions to CSPs, but Spirent is lab/test-equipment-heavy and rooted in carrier infrastructure rather than consumer crowdsourced measurement.
- Rohde & Schwarz: Global test-and-measurement incumbent whose mobile network testing portfolio competes for the same operator and regulatory customers as RootMetrics, but at the lab/equipment-vendor tier rather than the consumer-crowd analytics tier.
- Viavi Solutions: Provider of network test, measurement, and assurance tools across wireline and wireless domains. Comparable because both occupy the network-visibility value chain, but Viavi is a much larger broad-line instrumentation vendor rather than a focus-pure wireless consumer-crowd player like RootMetrics.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Root Metrics social profiles
Digital presenceRoot Metrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Root Metrics leadership team
Management profileNumber of profiles
Profiles1 record
Root Metrics funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Root Metrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Root Metrics
What does Root Metrics do?
RootMetrics operates a mobile network performance testing and analytics platform that conducts large-scale crowd-sourced measurements of wireless carrier networks across the United States. Its core deliverable is objective, data-driven network intelligence covering speed, reliability, coverage, and 5G experience, packaged as benchmarking services, the RootScore Awards program, and periodic US State of the Mobile Union reports for carriers, hyperscalers, and enterprises.
Is Root Metrics a public or private company?
Root Metrics is a private company. It is classified as corporate owned and is currently acquired.
When was Root Metrics founded?
Root Metrics was founded in 2008. It employs 51 to 100 people.
Where is Root Metrics based?
Root Metrics is headquartered in Bellevue, United States, in the North America region.
How does Root Metrics make money?
Two revenue lines are on record. Network Intelligence Data is the primary driver. The others are enterprise Analytics Services.
Who are Root Metrics's main competitors?
Direct peers on record are Tutela, Global Wireless Solutions (GWS), Ookla, Ekahau and Opensignal. Mediakix (influencer marketing measurement) / SimilarWeb is listed as an others. Broad incumbents are Anritsu, Spirent Communications, Rohde & Schwarz and Viavi Solutions.
Does Root Metrics have an API?
No public API is recorded for Root Metrics.
What industry is Root Metrics in?
Root Metrics's product category is Network Performance Analytics. Its primary akta.pro industry code is HDAIAFAI, Network Performance, Visibility & SLA Monitoring (Managed NPM/Observability). Its NAICS code is 5171 and its SIC code is 7374.