Root Metrics

Network Performance Analyticsrootmetrics.com

RootMetrics is a US network intelligence company that benchmarks mobile network performance across AT&T, T-Mobile, and Verizon via large-scale crowd-sourced testing, serving communications service providers, hyperscalers, and enterprises seeking to optimize 5G and Wi-Fi for AI infrastructure.

Company typePrivate
Founded2008
HeadquartersBellevue, United States
Headcount51–100
GTM typeB2B
OfferingSoftware

What Root Metrics does

RootMetrics is a network intelligence company that measures and benchmarks mobile network performance across the United States. Founded in 2008 and headquartered in Bellevue, WA, the company operates the RootMetrics Platform, which conducts large-scale network testing of major wireless carriers—AT&T, T-Mobile, and Verizon—and produces the RootScore Awards and the periodic US State of the Mobile Union report. The 2H 2025 report covered over 3 million tests across all 50 states and 125 metropolitan markets, and showed nationwide median wireless speeds rose 25% year-over-year to 276 Mbps.

The underlying technology is a crowd-sourced mobile network performance measurement platform, integrated within the broader Ookla portfolio (Speedtest, Downdetector, Ekahau) which collectively runs more than 250 million consumer-initiated tests per month. RootMetrics is registered as a trademark and is positioned as the carrier-benchmarking and enterprise analytics layer within that portfolio.

RootMetrics has operated historically as a subsidiary of Ziff Davis within the Connectivity division, which generated $231 million in 2025 revenue (~16% of Ziff Davis total). The business model is B2B enterprise subscription and analytics services, with the go-to-market channel being enterprise field sales targeting communications service providers, hyperscalers, and enterprises pursuing AI infrastructure and 5G/Wi-Fi network optimization. On March 3, 2026, Accenture announced an agreement to acquire the entire Connectivity division—including RootMetrics—for $1.2 billion in cash, a transaction pending regulatory approval that will integrate RootMetrics' network intelligence into Accenture's digital transformation programs serving AI infrastructure and data center operators.

Root Metrics firmographics

Firmographics

Name: Root Metrics
Website: https://rootmetrics.com
Company type: Private
Founded year: 2008
Operating status: Acquired
Headcount range: 51–100 employees
Short description: RootMetrics is a US network intelligence company that benchmarks mobile network performance across AT&T, T-Mobile, and Verizon via large-scale crowd-sourced testing, serving communications service providers, hyperscalers, and enterprises seeking to optimize 5G and Wi-Fi for AI infrastructure.
Ownership category
akta.pro rank

Root Metrics industry classification

Industry

Product category: Network Performance Analytics
NAICS: Wired and Wireless Telecommunications (except Satellite) (5171), Telecommunications (517)
SIC: Services-Computer Processing & Data Preparation (7374)
akta.pro primary industry: Network Performance, Visibility & SLA Monitoring (Managed NPM/Observability) (HDAIAFAI)

Keywords

Mobile network benchmarking
Network performance analytics
Wireless carrier testing
5G measurement solutions
Network intelligence data

Where Root Metrics is headquartered

Location

Headquarters

HQ city: Bellevue
HQ country: United States
HQ region: North America

Markets served

Root Metrics business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

Network Intelligence Data: Provides network performance data and analytics to communications service providers, enterprises, and hyperscalers to optimize Wi-Fi and 5G networks for AI-based transformation
Enterprise Analytics Services: Part of Ziff Davis Connectivity division generating $231 million in revenue in 2025, representing about 16% of Ziff Davis total revenue

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Root Metrics product offering

Product offering

Core offering

RootMetrics operates a mobile network performance testing and analytics platform that conducts large-scale crowd-sourced measurements of wireless carrier networks across the United States. Its core deliverable is objective, data-driven network intelligence covering speed, reliability, coverage, and 5G experience, packaged as benchmarking services, the RootScore Awards program, and periodic US State of the Mobile Union reports for carriers, hyperscalers, and enterprises.

Product overview

RootMetrics is a network intelligence platform that provides mobile network performance testing and analytics. The core offering consists of the RootMetrics Platform, which conducts large-scale network testing, supplemented by the RootScore Awards program for carrier benchmarking and the periodic US State of the Mobile Union reports that provide market-level performance insights across the United States. The portfolio includes over 250 million consumer-initiated tests monthly through its integrated Speedtest and network measurement capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

RootMetrics Platform Network intelligence platform that conducts mobile network performance testing and analysis, measuring connectivity, speed, reliability, and coverage across wireless carriers in the United States. Target users are communications service providers, hyperscalers, and enterprises needing objective network performance data.
RootScore Awards Network performance awards program that evaluates and ranks mobile carriers including AT&T, T-Mobile, and Verizon based on testing metrics including overall performance, network speed, 5G availability, 5G experience, and reliability.
US State of the Mobile Union Report Periodic performance report providing comprehensive analysis of mobile network performance across all 50 US states and 125 metropolitan markets, measuring carrier performance against benchmarks. The 2H 2025 edition showed nationwide median wireless speeds rose from 212 Mbps in 2H 2024 to 276 Mbps in 2H 2025.

Quantifiable outcome

Nationwide median wireless speeds rose from 212 Mbps in 2H 2024 to 276 Mbps in 2H 2025 (25% increase)
+1 more outcomes

Companies that use Root Metrics

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Root Metrics technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Root Metrics partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

AccenturecoreStrategic or Co-development Partner · 3 March 2026Accenture is acquiring RootMetrics as part of the Ziff Davis Connectivity Division acquisition for $1.2 billion in cash. The acquisition aims to integrate connectivity measurement data into Accenture's digital transformation programs, particularly for AI infrastructure and data centre operators. The deal strengthens Accenture's ability to help clients scale AI safely with reliable network performance analytics.
Ziff DaviscoreStrategic or Co-development Partner · 3 March 2026RootMetrics is a subsidiary of Ziff Davis, operating within the Connectivity division alongside Ookla, Speedtest, Downdetector, and Ekahau. Ziff Davis agreed to sell the Connectivity division to Accenture for $1.2 billion, allowing Ziff Davis to focus on enthusiast websites like IGN and Mashable.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Root Metrics competitors and assessment

Company assessment

Direct peers

Tutela: Crowd-sourced mobile network quality-of-experience measurement firm offering quality monitoring to CSPs. Functionally comparable to RootMetrics: both translate millions of passive and active mobile tests into carrier performance rankings and carrier-grade analytics.
Global Wireless Solutions (GWS): Competitive carrier benchmarking firm that conducts drive-test and walk-test campaigns to evaluate mobile network performance. Closely comparable to RootMetrics in methodology (controlled drive testing) and customer set (US Tier-1 carriers).
Ookla: Sibling company within the Ziff Davis Connectivity division, operating the consumer-facing Speedtest platform. Highly comparable because both RootMetrics and Ookla derive network intelligence from crowd-sourced performance testing targeting the same US mobile and fixed-network operators.
Ekahau: Sibling company within the Ziff Davis Connectivity division focused on Wi-Fi network design and performance measurement. Comparable because both sit in the connectivity-intelligence portfolio sold into the same enterprise buyers optimizing wireless infrastructure.
Opensignal: Independent mobile network experience measurement firm publishing the well-known Mobile Experience Awards. Directly comparable to RootMetrics: both run proprietary crowd-sourced data collection, both benchmark AT&T/T-Mobile/Verizon, and both sell analytics to CSPs and device OEMs.

Others

Mediakix (influencer marketing measurement) / SimilarWeb: Audience and digital performance analytics providers. Adjacent comparables because both monetize proprietary measurement datasets into subscription analytics — the same playbook RootMetrics uses for wireless, but for digital/web audiences rather than cellular network experience.

Broad incumbents

Anritsu: Telecom and wireless test-and-measurement equipment vendor serving carriers, chipset manufacturers, and device OEMs. Comparable as a network-performance diagnostic supplier, but positioned upstream of RootMetrics (instrumentation layer) rather than a consumer-crowd analytics layer.
Spirent Communications: Publicly traded vendor of telecom test, assurance, and analytics equipment serving operators and equipment vendors. Comparable to RootMetrics at a portfolio level: both sell network performance/visibility solutions to CSPs, but Spirent is lab/test-equipment-heavy and rooted in carrier infrastructure rather than consumer crowdsourced measurement.
Rohde & Schwarz: Global test-and-measurement incumbent whose mobile network testing portfolio competes for the same operator and regulatory customers as RootMetrics, but at the lab/equipment-vendor tier rather than the consumer-crowd analytics tier.
Viavi Solutions: Provider of network test, measurement, and assurance tools across wireline and wireless domains. Comparable because both occupy the network-visibility value chain, but Viavi is a much larger broad-line instrumentation vendor rather than a focus-pure wireless consumer-crowd player like RootMetrics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Root Metrics financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Root Metrics leadership team

Management profile

Number of profiles

Profiles1 record

Root Metrics funding detail

Funding detail

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Root Metrics M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Root Metrics

What does Root Metrics do?

Is Root Metrics a public or private company?

Root Metrics is a private company. It is classified as corporate owned and is currently acquired.

When was Root Metrics founded?

Root Metrics was founded in 2008. It employs 51 to 100 people.

Where is Root Metrics based?

Root Metrics is headquartered in Bellevue, United States, in the North America region.

How does Root Metrics make money?

Two revenue lines are on record. Network Intelligence Data is the primary driver. The others are enterprise Analytics Services.

Who are Root Metrics's main competitors?

Direct peers on record are Tutela, Global Wireless Solutions (GWS), Ookla, Ekahau and Opensignal. Mediakix (influencer marketing measurement) / SimilarWeb is listed as an others. Broad incumbents are Anritsu, Spirent Communications, Rohde & Schwarz and Viavi Solutions.

Does Root Metrics have an API?

No public API is recorded for Root Metrics.

What industry is Root Metrics in?

Root Metrics's product category is Network Performance Analytics. Its primary akta.pro industry code is HDAIAFAI, Network Performance, Visibility & SLA Monitoring (Managed NPM/Observability). Its NAICS code is 5171 and its SIC code is 7374.