UpsTrace

Name

UpsTrace

Website

https://upstrace.com

Company type

Private

Founded year

2024

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Global Trade Marketplace

NAICS

Freight Transportation Arrangement (488510), Freight Transportation Arrangement (48851)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)

Keywords

• Global trade marketplace
• Track and trace systems
• Supply chain visibility
• Logistics tracking platform
• B2B trade platform

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Core offering

UpsTrace operates a B2B platform that facilitates global trade through a seamless marketplace connecting trading parties and provides advanced Track & Trace systems for monitoring shipments and goods. The platform is designed to streamline cross-border commerce and supply chain visibility for businesses engaged in international trade.

Differentiator

Problem solved

Functional benefit

Products and services

• Global Trade Marketplace A B2B marketplace that connects parties engaged in global trade, enabling seamless cross-border commercial transactions. Aimed at businesses involved in international trade and logistics.
• Track & Trace System An advanced Track & Trace system that monitors and provides visibility over shipments and goods moving through global supply chains. Aimed at businesses requiring real-time tracking of international trade shipments.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Tradeshift: B2B trade and supply chain payments platform connecting buyers, suppliers, and logistics providers on a digital network. Comparable for its marketplace-style network combined with logistics visibility features targeting global trade.
• Freightos: Digital freight marketplace and booking platform with integrated pricing, capacity, and shipment tracking. Comparable as a freight marketplace that bundles booking with track-and-trace functionality.
• TradeKey: Pakistan-headquartered B2B marketplace serving global buyers and suppliers across multiple product categories. Comparable as a cross-border B2B wholesale marketplace targeting emerging-market suppliers and global buyers.
• Global Sources: Hong Kong-based B2B marketplace focused on Asia suppliers and international buyers, particularly through trade shows and verified suppliers. Directly comparable to UpsTrace's described cross-border B2B trade marketplace model.
• EC21: South Korea-based B2B trade marketplace connecting SMEs worldwide. Directly comparable as a cross-border B2B trade platform serving smaller suppliers and international buyers, similar in size and stage positioning to UpsTrace.
• Flexport: Digital freight forwarder combining trade finance, customs, and end-to-end shipment visibility (track-and-trace). Direct comparable because it pairs a marketplace/forwarding layer with advanced Track & Trace systems, closely mirroring UpsTrace's described offering.
• Made-in-China: China-based B2B e-commerce platform focused on connecting Chinese manufacturers with international buyers. Comparable cross-border B2B wholesale marketplace targeting the same global trade flows UpsTrace appears to serve.

Emerging players

• FourKites: Real-time supply chain visibility and predictive analytics platform offering shipment tracking across modes and geographies. Comparable for the track-and-trace and supply chain visibility capabilities UpsTrace describes.
• project44: Supply chain visibility platform providing real-time multimodal Track & Trace across ocean, air, rail, and road. Comparable to the visibility layer of UpsTrace's offering and a key competitor for the Track & Trace component.

Broad incumbents

• Alibaba.com: The dominant global B2B e-commerce marketplace connecting international buyers with Chinese and Asian suppliers. It is the primary incumbent that UpsTrace, as a B2B global trade marketplace, must differentiate against, though its scope is far broader than UpsTrace's stated offering.

Market position

Customer concentration

• Xx.com/upstrace

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UpsTrace