Geniads
Geniads is a Danish performance marketing agency founded in 2013 that delivers Paid Search, Paid Social, and Creative Production services to B2B and B2C clients across the Nordics. Operating as part of Firtal Group under Matas, it has advised over 500 businesses with a 0-month-binding, data-first engagement model.
- Company typePrivate
- Founded2013
- HeadquartersLystrup, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
Geniads firmographics
Firmographics- Name
- Geniads
- Legal name
- Geniads ApS
- Website
- https://geniads.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Geniads is a Danish performance marketing agency founded in 2013 that delivers Paid Search, Paid Social, and Creative Production services to B2B and B2C clients across the Nordics. Operating as part of Firtal Group under Matas, it has advised over 500 businesses with a 0-month-binding, data-first engagement model.
- Ownership category
- akta.pro rank
Geniads industry classification
Industry- Product category
- Performance Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)
Keywords
Where Geniads is headquartered
LocationHeadquarters
- HQ city
- Lystrup
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Geniads business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Performance Marketing Services: Agency fees for managing online advertising campaigns across Google Ads, Meta, and other platforms. Services include campaign setup, optimization, creative production, and ongoing consulting. Revenue appears to be service-based with potential performance components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom engagement based on consultation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Geniads product offering
Product offeringCore offering
Geniads is a Danish performance marketing bureau founded in 2013 that helps businesses drive profitable growth through paid digital advertising channels. The company specializes in managing Google Ads campaigns, paid social media advertising across platforms such as Meta, and producing creative assets (video, static, and copy) tailored for performance campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Paid Search (Google Ads Management) End-to-end management of Google Ads campaigns for businesses seeking customer acquisition and profitable growth via search engine marketing.
- Paid Social Advertising Management of paid social media campaigns across platforms such as Meta (Facebook/Instagram) and other social networks, targeted at driving performance outcomes for advertisers.
- Creative Production Production of video, static, and copy creative assets tailored for performance marketing campaigns across search and social channels.
Quantifiable outcome
- 105% YoY growth achieved for Maileg case study
- +2 more outcomes
Companies that use Geniads
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles1 record
Geniads technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Geniads partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Firtal Group (under Matas)coreGeniads was founded in 2013 and is now part of Firtal Group under Matas. This provides access to practical experience from scaling major brands and collaboration with 'some of the sharpest e-commerce heads in the Nordics.' The relationship allows Geniads to provide advice based on real-world experience rather than just theories.
Scale indicators6 records
Geniads competitors and assessment
Company assessmentDirect peers
- Precis Digital: Stockholm-headquartered digital marketing agency specializing in data-driven performance advertising across Google, Meta, and programmatic channels. Closest comparable on geography, channel mix, and data-driven positioning to Geniads.
- Sunrise (formerly Sunrise AS): Danish digital performance agency offering Paid Search, Paid Social, and e-commerce-focused marketing to Nordic brands. Directly competes with Geniads for Danish enterprise and SMB clients.
- Mute: Danish performance marketing agency focused on Google Ads, Meta, and data-led optimization for e-commerce and lead-gen clients. Closely comparable in size, channel specialization, and Danish market focus.
- &Co / Kompagniet: Danish independent agency offering digital marketing, creative, and performance media services to Nordic brands. Comparable on offering breadth and Danish market positioning.
Broad incumbents
- iProspect: Global performance marketing agency within Dentsu focused on paid search, paid social, and commerce media. Comparable service mix and ROAS-driven narrative; competes at a much larger scale than Geniads.
- Merkle: Global performance marketing and customer experience agency within Dentsu with deep Google/Meta expertise. Overlaps with Geniads on managed paid media and data-driven campaign optimization at enterprise scale.
- Dept: European digital agency combining performance marketing, creative, and engineering services. Comparable on integrated paid-media-plus-creative model but serves global enterprise vs Geniads' Nordic SMB focus.
- GroupM / Wavemaker: Global media-buying group with strong paid search and paid social practices. Competes for the same enterprise e-commerce budgets as Geniads but at significantly larger scale.
Market position
Customer concentration
Geniads social profiles
Digital presenceGeniads financial estimates
Financial estimateRevenue estimate
Valuation estimate
Geniads leadership team
Management profileNumber of profiles
Geniads funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Geniads M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Geniads
What does Geniads do?
Geniads is a Danish performance marketing bureau founded in 2013 that helps businesses drive profitable growth through paid digital advertising channels. The company specializes in managing Google Ads campaigns, paid social media advertising across platforms such as Meta, and producing creative assets (video, static, and copy) tailored for performance campaigns.
Is Geniads a public or private company?
Geniads is a private company. It is classified as corporate owned and is currently operating.
When was Geniads founded?
Geniads was founded in 2013. It employs 11 to 50 people.
Where is Geniads based?
Geniads is headquartered in Lystrup, Denmark, in the Europe region.
How does Geniads make money?
One revenue line is on record: performance Marketing Services.
Who are Geniads's main competitors?
Direct peers on record are Precis Digital, Sunrise (formerly Sunrise AS), Mute and &Co / Kompagniet. Broad incumbents are iProspect, Merkle, Dept and GroupM / Wavemaker.
Does Geniads have an API?
No public API is recorded for Geniads.
What industry is Geniads in?
Geniads's product category is Performance Marketing Services. Its primary akta.pro industry code is BPAFACAI, Performance Creative & Ad Production (Dynamic/Iterative). Its NAICS code is 541810 and its SIC code is 7310.