Yara Brasil
Yara Brasil S.A. is the Brazilian subsidiary of Norway's Yara International, manufacturing and distributing mineral fertilizers, specialty plant nutrition, industrial chemicals, and digital precision agriculture tools to Brazilian farmers, agro-industrial enterprises, and channel partners across 17 crop segments.
- Company typePrivate
- Founded1905
- HeadquartersPorto Alegre, Brazil
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Yara Brasil does
Yara Brasil S.A. is the Brazilian operating subsidiary of Yara International ASA, a Norwegian multinational fertilizer producer listed on the Oslo Stock Exchange. The company manufactures and distributes mineral fertilizers (nitrogen, NPK blends, phosphorus, potassium), specialty foliar and fertigation products, bioinputs, and industrial chemicals including ARLA 32 (AdBlue) for NOx reduction, the Yara NOxCare maritime emissions solution, and animal nutrition products. It supports 17 named crop-specific nutritional programs spanning soybean, corn, coffee, wheat, sugarcane, citrus, potato, rice, cotton, tomato, beans, onion, banana, lettuce, and pasture operations, anchored by proprietary coating technologies (Tropicote for tropical climates), anti-caking formulations, and digital precision agriculture tools (Atfarm satellite biomass monitoring, Yara N-Sensor, Tankmix, and the soil-analysis-based Sistema de Recomendações).
The business operates a hybrid go-to-market combining a direct enterprise sales force serving large agro-industrial accounts (PepsiCo, Barry Callebaut, JDE Peet's, Cooxupé, BrasilAgro) with the Boa Colheita structured channel partner program of resellers and distributors across Brazil. Revenue is generated primarily through one-time product sales of fertilizer SKUs and industrial chemicals; free digital agronomic tools function as product-led growth mechanisms to drive fertilizer pull-through. Pricing is not publicly disclosed and is delivered via direct quotes through sales representatives or the 0800 customer service line. The company holds ISO 9001, ISO 14001, ISO 45001, and ISO 13485 (Product Stewardship) certifications, and operates within a structurally important market context where Brazil imports approximately 85% of its fertilizers, making local production, import logistics, and supply chain resilience strategic priorities.
Yara Brasil differentiates through the Yara Climate Choice low-carbon portfolio (marketed as reducing crop carbon footprints by 5–22% across crops, up to 40% with Climate Choice selection, and up to 90% with renewable-energy variants), vertically integrated agronomic expertise, and a century-old parent-company R&D base. The Brazilian entity is headquartered in Porto Alegre with a second office in São Paulo and reports a workforce in the 1,001–5,000 range.
Yara Brasil firmographics
Firmographics- Name
- Yara Brasil
- Legal name
- Yara Brasil S.A
- Website
- https://yarabrasil.com.br
- Company type
- Private
- Founded year
- 1905
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Yara Brasil S.A. is the Brazilian subsidiary of Norway's Yara International, manufacturing and distributing mineral fertilizers, specialty plant nutrition, industrial chemicals, and digital precision agriculture tools to Brazilian farmers, agro-industrial enterprises, and channel partners across 17 crop segments.
- Ownership category
- akta.pro rank
Yara Brasil industry classification
Industry- Product category
- Crop Nutrition & Mineral Fertilizers
- NAICS
- Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Nitrogenous Fertilizer Manufacturing (325311), Pesticide and Other Agricultural Chemical Manufacturing (32532)
- SIC
- Industrial Inorganic Chemicals (2810)
- akta.pro primary industry
- NPK & Compound/Blended Fertilizers (IMAEAEAD)
- akta.pro secondary industries
- NPK/Compound & Blended Fertilizers (Granular Blends, Bulk Blending) (AFABABAD), Biofertilizers & Microbial Inoculants (IMAEAEAG), Micronutrient & Secondary-Nutrient Fertilizers (IMAEAEAE)
Keywords
Where Yara Brasil is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Yara Brasil business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Mineral and Specialty Fertilizers: Yara Brasil's primary revenue stream comes from manufacturing and selling mineral fertilizers including nitrogen (YaraBela, YaraVera), NPK blends (YaraMila, YaraTera, YaraBasa), specialty products (YaraAmplix, YaraVita foliars), and fertigation solutions (YaraRega). Products are sold in bulk, big bags, and 25–50 kg sacks through direct sales and channel partners.
- Industrial Chemical Solutions: Revenue from industrial products including ARLA 32 (AdBlue) for vehicle emissions reduction, NOxCare maritime emissions solutions (SCR systems + AUS40 urea), animal nutrition products, mining chemicals, and environmental solutions. Sold to industrial, logistics, and maritime customers.
- Professional Agronomic Services and Digital Tools: Yara provides agronomic advisory services through its Sistema de Recomendações de Nutrição (soil analysis-based crop nutrition recommendations) and digital platforms (Tankmix, Atfarm). While the digital tools are free, they support fertilizer product sales and strengthen customer relationships.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Yara Brasil product offering
Product offeringCore offering
Yara Brasil manufactures and distributes premium mineral and specialty fertilizers (nitrogen, NPK blends, foliar, fertigation, bioinputs) under brands such as YaraBela, YaraMila, YaraVita, YaraAmplix, YaraRega, YaraLiva, YaraBasa, YaraTera, and YaraVera, alongside crop-specific nutritional programs for 20+ crops (soy, corn, coffee, wheat, sugarcane, cotton, citrus, rice, tomato, potato, banana, onion, beans, leafy vegetables, pasture). The company also sells industrial chemical solutions (ARLA 32/AdBlue, NOxCare SCR systems and AUS40 maritime urea, animal nutrition, mining, and environmental chemicals), and operates digital precision-agriculture platforms (Atfarm, Tankmix, Sistema de Recomendações, Yara N-Sensor) and the Yara Climate Choice low-carbon fertilizer portfolio.
Product overview
Yara Brasil is the Brazilian subsidiary of Yara International and operates as a comprehensive plant nutrition and industrial chemistry company. Its product portfolio is organized into two main divisions: Plant Nutrition (Fertilizantes e Nutrição de Plantas) and Industrial Solutions (Soluções Industriais). The Plant Nutrition division centers on premium fertilizer brands (YaraAmplix, YaraVita, YaraRega, YaraBela, YaraVera, YaraTera, YaraMila, YaraLiva, YaraBasa) available in granular, foliar, and fertigation formats, supported by digital tools (Tankmix, Sistema de Recomendações de Nutrição Yara, Atfarm, Yara N-Sensor, Yara Farm 360°), and delivered through 17 named crop-specific nutritional programs (SuperSoja, MaisMilho, NossoCafé, GranTomate, ProTrigo, NutriPasto, MaisFeijão, SuperCitros, GranCebola, LongeVita, GranBatata, GranBanana, MaisArroz, MaisFibra, and a Folhosas program). The Industrial Solutions division offers maritime NOx reduction (NOxCare/SCR systems, NOxCare40/AUS40 urea), automotive/industrial AdBlue (ARLA32), animal nutrition, and specialty chemical products. The company also operates the Yara Climate Choice™ low-carbon fertilizer portfolio capable of reducing crop carbon footprints by up to 40–90%.
Differentiator
Problem solved
Functional benefit
Products and services
- YaraBela Nitrogen fertilizer line for top-dressing application, promoting formation of high-quality grains; sold through Yara Brasil's direct sales force and Boa Colheita channel partners in bulk, big bags, and 25–50 kg sacks to commercial Brazilian farmers.
- YaraMila Complete NPK fertilizer line offering macronutrients and micronutrients for all crop growth phases, suitable for sowing, top-dressing, and soil application. Includes specific products such as YaraMila INOVAPLUS, formulated for high physical quality with low volatilization risk versus urea.
- YaraVita Premium line of foliar fertilizer solutions for application via leaf, seed, or soil, designed for uniform plant development and grain filling. Specific products include YaraVita ZINTRAC (concentrated suspension for grain filling), YaraVita COPTRAC (copper-based foliar/soil fertilizer), and YaraVita FOLICARE (soluble salt foliar that supports sugar production and uniform maturation).
- YaraAmplix Premium fertilizer line combining organic matrix with nutrients (nitrogen, potassium, boron, zinc) for foliar and soil application. Specific product YaraAmplix BIOTRAC includes seaweed extract to help plants withstand stress moments.
- YaraRega Premium fertilizer line designed for fertigation (combined application of water and nutrients), providing maximum nutrition for high standardization and quality in irrigated crop systems.
- YaraLiva Calcium nitrate-based fertilizer line providing nitrogen and calcium nutrition, including the specific product YaraLiva NITRABOR (calcium nitrate with boron for pre-flowering application in coffee crops).
- YaraBasa Premium fertilizer line for early crop-cycle application, including YaraBasa FULL with an enhanced formulation positioned as a reliable decision for challenging scenarios.
- YaraVera Premium fertilizer product line for soil application, sold across Yara Brasil's direct and channel-partner network.
- YaraTera Premium fertilizer product line for soil application, included in crop nutritional programs such as SuperCitros.
- Crop Nutritional Programs (SuperSoja, MaisMilho, NossoCafé, ProTrigo, LongeVita, SuperCitros, MaisFibra, MaisArroz, MaisFeijão, GranTomate, GranBatata, GranBanana, GranCebola, NutriPasto, leafy-vegetable program) Crop-specific integrated nutritional programs bundling Yara premium fertilizers and agronomic guidance across growth stages for 17+ crops. Documented crop-carbon-footprint reductions include 8% for soybean (SuperSoja), 10% for corn (MaisMilho), 22% for coffee (NossoCafé), 18% for tomato (GranTomate), 14% for cotton (MaisFibra), 11% for sugarcane (LongeVita), 5% for citrus (SuperCitros), wheat and rice improvements for ProTrigo and MaisArroz, and pasture/banana/onion/bean/potato/leafy-vegetable programs. Delivered via Yara sales representatives.
- Atfarm Digital precision-agriculture platform that monitors crop fields via satellite imagery (refreshed every 3–5 days), generates variable-rate nitrogen fertilizer application maps, and visualizes crop biomass. Free to use, accessible via web and smartphone app.
- Sistema de Recomendações de Nutrição Yara Digital recommendation service that generates personalized crop nutrition recommendations for 16+ crops (soy, corn, coffee, cotton, rice, beans, wheat, etc.) in specific Brazilian states based on soil analysis, delivered by Yara sales representatives. Support: [email protected].
- Tankmix Free online service with a real-time database of tank-mix compatibility test results for YaraVita foliar products, tested under ISO 9001 conditions. Accessed via www.tankmix.com and the Yara Brasil website.
- Yara N-Sensor Sensor-based hardware and software technology for real-time crop nutrient status monitoring and variable-rate fertilizer application in the field.
- Yara Climate Choice Low-carbon fertilizer portfolio (coated fertilizers and specialty products) that reduces crop carbon footprints by up to 40% versus conventional fertilizers and up to 90% when combined with renewable energy sources.
- NOxCare (SCR systems + NOxCare40 AUS40) Maritime NOx reduction solution combining Selective Catalytic Reduction (SCR) technology with NOxCare40 AUS40 urea reagent, plus installation and maintenance packages, for NOx compliance on domestic vessels and barges. Includes contact: [email protected] and 0800 770 8899.
- ARLA32 (AdBlue) Diesel Exhaust Fluid (AdBlue) for use in Selective Catalytic Reduction (SCR) systems in vehicles and industrial plants to reduce NOx emissions.
- Industrial & Environmental Chemical Solutions (animal nutrition, latex coagulants, drilling fluids for oil exploration, concrete accelerating mixtures, odor/H₂S solutions, nitrogenous chemicals, DeNOX for industrial plants) Portfolio of nitrogen-based industrial chemicals and environmental solutions for industrial plants, mining, oil & gas, latex processing, construction, and animal nutrition sectors.
Quantifiable outcome
- Up to 40% reduction in crop carbon footprint with Yara Climate Choice fertilizers; up to 90% when using renewable energy sources
- +7 more outcomes
Companies that use Yara Brasil
Customer profileNamed customers5 records
Segments10 records
Ideal customer profiles3 records
Yara Brasil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Yara Brasil partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- PepsiCocoreYara Brasil has established a sustainability partnership with PepsiCo focused on potato supply chain decarbonization. The partnership utilizes Yara Climate Choice low-carbon fertilizers to reduce the carbon footprint of potatoes sourced by PepsiCo in Brazil. PepsiCo is a major global food and beverage company and a key strategic partner for Yara Brasil's sustainable sourcing initiatives.
- CooxupécoreCooxupé is one of Brazil's largest coffee cooperatives. Yara Brasil partners with Cooxupé to provide low-carbon fertilizer solutions to member coffee farmers, integrating Yara Climate Choice products into the cooperative's sustainable sourcing programs for global coffee buyers.
- JDE Peet'scoreJDE Peet's is one of the world's largest pure-play coffee and tea companies. Yara Brasil has a partnership to supply low-carbon fertilizers to JDE Peet's coffee supply chain in Brazil, supporting the company's sustainability and deforestation-free sourcing commitments.
- Barry CallebautcoreBarry Callebaut, a leading global cocoa and chocolate manufacturer, partners with Yara Brasil on a cocoa sustainability initiative. A pilot project involving six farmers in Paraná covering 130 hectares provides technical assistance, efficient nutrition, agronomic guidance, and sustainability focus. The initiative aims to increase productivity and profitability for Brazilian cocoa producers within the global chocolate supply chain.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Yara Brasil competitors and assessment
Company assessmentDirect peers
- ICL Group: Israeli specialty fertilizer and plant nutrition producer (potash, phosphate, specialty plant nutrition). Operates in Brazil with specialty plant nutrition products that directly overlap with YaraVita foliar and specialty crop programs.
- Nutrien Ltd. World's largest fertilizer producer by capacity (potash, nitrogen, phosphate) and a major direct competitor in Brazilian crop nutrition via retail Loveland Products and Nutrien Ag Solutions. Directly comparable on NPK blending, specialty foliar, and digital agronomy offerings.
- The Mosaic Company: Global phosphate and potash leader and a direct competitor in Brazilian fertilizers following its combination with Vale's fertilizer business (including the former Fertilizantes Heringer). Competes in NPK blends and crop-specific nutritional programs across the same Brazilian crops.
- CF Industries Holdings: Largest North American producer of nitrogen fertilizers (ammonia, urea, UAN) and a direct competitor in nitrogen fertilizer supply to Brazilian agribusiness through export channels. Compares closely to Yara's YaraBela/YaraVera nitrogen portfolio.
- K+S Aktiengesellschaft: European potash and salt producer with a meaningful crop nutrition portfolio; competes with Yara in potassium-based fertilizers and serves similar Brazilian and Latin American agricultural customers via export channels.
Others
- Bunge Limited: Global agribusiness and oilseed processor with significant Brazilian origination and fertilizer distribution operations. Adjacent rather than direct peer: Bunge sources from the same farmers Yara Brasil serves and increasingly offers crop input bundles, making it a partner-and-competitor in Brazilian farm services.
Broad incumbents
- Corteva, Inc. Global seed and crop protection major with an expanding biologicals and crop nutrition portfolio (including acquisitions in Brazil). Broad incumbent comparable on Brazilian farmer relationships, agronomic advisory, and digital agriculture ambitions.
- FMC Corporation: Global crop protection and plant health major that overlaps with Yara's foliar and crop-nutrition adjacencies in Brazil (including biologicals). Comparable as a broad agricultural-input incumbent with portfolio breadth that includes plant nutrition.
Regional players
- Fertilizantes Heringer (Mosaic): One of Brazil's largest domestic fertilizer blenders and distributors (now part of Mosaic). Comparable as a regional competitor with deep Brazilian distribution, NPK blending capacity, and farmer-facing brand recognition in the same Brazilian agricultural regions.
- Adubos Vera Cruz: Brazilian fertilizer producer and blender with NPK and specialty products for the Brazilian market. Competes with Yara Brasil at the regional distribution and crop-specific fertilizer level across Brazilian states.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Yara Brasil social profiles
Digital presenceYara Brasil compliance and trust
Trust signalCompliance5 records
Yara Brasil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yara Brasil leadership team
Management profileNumber of profiles
Yara Brasil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yara Brasil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yara Brasil
What does Yara Brasil do?
Yara Brasil manufactures and distributes premium mineral and specialty fertilizers (nitrogen, NPK blends, foliar, fertigation, bioinputs) under brands such as YaraBela, YaraMila, YaraVita, YaraAmplix, YaraRega, YaraLiva, YaraBasa, YaraTera, and YaraVera, alongside crop-specific nutritional programs for 20+ crops (soy, corn, coffee, wheat, sugarcane, cotton, citrus, rice, tomato, potato, banana, onion, beans, leafy vegetables, pasture). The company also sells industrial chemical solutions (ARLA 32/AdBlue, NOxCare SCR systems and AUS40 maritime urea, animal nutrition, mining, and environmental chemicals), and operates digital precision-agriculture platforms (Atfarm, Tankmix, Sistema de Recomendações, Yara N-Sensor) and the Yara Climate Choice low-carbon fertilizer portfolio.
Is Yara Brasil a public or private company?
Yara Brasil is a private company. It is classified as corporate owned and is currently operating.
When was Yara Brasil founded?
Yara Brasil was founded in 1905. It employs 1,001 to 5,000 people.
Where is Yara Brasil based?
Yara Brasil is headquartered in Porto Alegre, Brazil, in the Latin America region.
How does Yara Brasil make money?
Three revenue lines are on record. Mineral and Specialty Fertilizers are the primary driver. The others are industrial Chemical Solutions and professional Agronomic Services and Digital Tools.
Who are Yara Brasil's main competitors?
Direct peers on record are ICL Group, Nutrien Ltd., The Mosaic Company, CF Industries Holdings and K+S Aktiengesellschaft. Bunge Limited is listed as an others. Broad incumbents are Corteva, Inc. and FMC Corporation. Regional players are Fertilizantes Heringer (Mosaic) and Adubos Vera Cruz.
Does Yara Brasil have an API?
No public API is recorded for Yara Brasil.
What industry is Yara Brasil in?
Yara Brasil's product category is Crop Nutrition & Mineral Fertilizers. Its primary akta.pro industry code is IMAEAEAD, NPK & Compound/Blended Fertilizers, with a secondary code of AFABABAD, NPK/Compound & Blended Fertilizers (Granular Blends, Bulk Blending). Its NAICS code is 3253 and its SIC code is 2810.