Novawatch

What Novawatch does

Novawatch, Inc. is a US-based managed security services provider (MSSP) founded in 2022 and headquartered in Scottsdale, Arizona, where it operates a 24/7/365 Security Operations Center. The company delivers a managed detection and response portfolio led by Managed Extended Detection and Response (MXDR), MDR, and XDR, with adjacent capabilities including penetration testing, vulnerability management, PCI-DSS Approved Scanning Vendor (ASV) services, cloud managed detection and response, digital forensics and incident response (DFIR), hosted SIEM, EDR, network detection, SOAR integration, web application firewalls, email security, dark web monitoring, security awareness training, digital risk protection, exposure management, patch management, and a client-facing Novawatch Portal.

The underlying technology stack is partner-anchored rather than proprietary: Novawatch integrates Rapid7's AI-powered Command Platform (under the PACT Program) for threat detection and vulnerability prioritization, alongside re-sell and entitlement relationships with CheckPoint, Elastic, CrowdStrike, Sevco, and Binalyze for digital forensics. AI/ML capability is consumed through these partners in the form of UEBA-driven anomaly detection, ML-based behavioral baselining inside SIEM, ML-enabled EDR, and SOAR-augmented automated response playbooks. Novawatch's differentiated layer is the human SOC analyst interpretation and incident response workflow layered on top of these platforms.

The business model is a subscription-based managed services model with annual billing and quote-based custom enterprise pricing. Revenue is generated primarily from recurring managed security services contracts, supplemented by professional services revenue from penetration testing and vulnerability management engagements. Go-to-market is direct enterprise and mid-market field sales targeting six verticals, with financial services as the primary segment and education, state and local government, hospitality/entertainment, retail, and manufacturing as secondary segments. Distribution is supplemented by technology partnerships with Rapid7, CheckPoint, Elastic, CrowdStrike, Sevco, and Binalyze. Novawatch is a privately held company founded by Michael Vitolo; no parent company, subsidiaries, institutional investors, or funding rounds are disclosed.

Name

Novawatch

Legal name

Novawatch, Inc.

Website

https://novawatch.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Novawatch is a US-based managed security services provider operating a 24/7 SOC in Scottsdale, Arizona, delivering subscription-based MXDR, MDR, XDR, and adjacent cybersecurity services to enterprise and mid-market customers, primarily in financial services and other regulated verticals, anchored by its Rapid7 partnership.

Ownership category

akta.pro rank

Product category

Managed Security Services

NAICS

Security Systems Services (56162), Computer Systems Design and Related Services (5415), Security Systems Services (except Locksmiths) (561621), Computer Facilities Management Services (541513)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Managed Security Services (MSSP) & 24/7 SOC Operations (BPAKAHAA)

akta.pro secondary industries

Managed Detection & Response (MDR) & SOC Services (HDADAGAG), Security Operations Center (SOC) as a Service (BPAEADAB), Endpoint Security Managed Services (EDR/XDR) (BPAEADAH), Attack Detection & Response for Cloud/SaaS (SOC for Cloud) (HDADAGAJ)

Keywords

• Managed security services
• Extended detection response
• Penetration testing
• Vulnerability management
• Cloud security monitoring

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed Security Services: Novawatch generates revenue through subscription-based managed security services, providing continuous monitoring, threat detection, and incident response to clients 24/7/365.
2. Professional Security Services: Additional revenue from penetration testing, vulnerability management assessments, and other professional security consulting engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Novawatch is a managed security services provider (MSSP) that delivers 24/7/365 cybersecurity monitoring and response from a US-based Security Operations Center in Scottsdale, Arizona. The company sells subscription-based managed detection and response (MXDR/MDR/XDR), penetration testing, vulnerability management, ASV scanning, cloud security, hosted SIEM, DFIR, dark web monitoring, email security, web application firewalling, and security awareness training to enterprise and mid-market customers. Its services are powered by Rapid7's AI-powered Command Platform, augmented by integrated partner technologies from CrowdStrike, CheckPoint, Elastic, Sevco, and Binalyze.

Product overview

Novawatch is a managed security services provider (MSSP) offering a portfolio of cybersecurity services led by its core MXDR/MDR/XDR managed services, backed by a 24/7 Security Operations Center in Scottsdale, Arizona. The portfolio spans multiple service tiers — from core managed detection and response (MXDR, MDR, XDR) to specialized add-on capabilities including penetration testing, vulnerability management, ASV scanning, cloud security, hosted SIEM, EDR, network detection, SOAR integration, DFIR, web application firewalls, email security, dark web monitoring, and security awareness training. A proprietary Novawatch Portal provides clients with a centralized interface to access and manage these services.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed Extended Detection and Response (MXDR) Proactive threat detection, rapid incident response, and continuous 24/7 monitoring across network, endpoints, and cloud environments. Combines advanced threat detection technologies, expert human analysis, and real-time incident response to defend organizations against cyber threats and bridge the cybersecurity skills gap. Targeted at enterprise and mid-market organizations.
• Penetration Testing Ad hoc or continuous security testing for network, web applications, mobile, API, and cloud environments, delivered by skilled cybersecurity professionals and ethical hackers who simulate real-world attack scenarios to identify vulnerabilities and weaknesses. Designed for organizations seeking to assess and improve their security posture.
• Vulnerability Management Comprehensive managed vulnerability scanning and remediation service that combines security experts, technology, and defined processes to improve security posture and meet regulatory compliance needs. Partners with client organizations to identify and remediate vulnerabilities continuously.
• Approved Scanning Vendor (ASV) Regular external vulnerability scans performed by a certified Approved Scanning Vendor to meet PCI-DSS external scanning requirements. Aimed at merchants and service organizations that must maintain PCI-DSS compliance.
• Cloud Managed Detection and Response Cloud security delivered as a managed service, providing visibility into cloud workloads, ensuring compliance with industry-standard regulatory frameworks, and freeing in-house security practitioners to focus on strategic initiatives. Targeted at organizations operating in AWS, Azure, GCP, and other cloud platforms.
• Digital Forensics and Incident Response (DFIR) Investigative cybersecurity service that analyzes digital evidence to determine the cause, scope, and impact of security incidents, guiding coordinated response and remediation. Supports organizations responding to breaches and major security events.
• Hosted SIEM Managed Security Information and Event Management service that collects, analyzes, and correlates security data from across an organization's infrastructure to detect and respond to potential threats in real time. Designed for organizations that prefer outsourced SIEM operations.
• Web Application Firewalls Managed protection for websites and web-based applications against cross-site scripting, SQL injection, and other OWASP Top web-based threats. Targeted at organizations running customer-facing web applications.
• Email Security Email protection service integrated into existing mail platforms to shield users from malware, phishing attacks, and other email-based threats. Targeted at organizations of all sizes using Microsoft 365, Google Workspace, or similar email systems.
• Dark Web Monitoring Proactive threat intelligence service that scans dark web forums and marketplaces for compromised credentials and data leaks targeting the customer organization. Designed to provide early warning of exposed employee or customer data.
• Security Awareness Training Cybersecurity education program that equips employees with the knowledge, skills, and strategies to recognize and thwart deceptive emails, websites, and social engineering attacks. Encompasses phishing-specific training as part of the broader awareness curriculum.
• Cloud Security (CNAPP) Cloud security monitoring service using a Cloud Native Application Protection Platform (CNAPP) to detect compliance violations, misconfigurations, and cloud-specific risks across cloud environments. Targets organizations with cloud-native or hybrid workloads.
• Digital Risk Protection Services (DRPS) External threat monitoring service that identifies spoofed domains, breached credentials, brand abuse, and data leaks outside the organization's network perimeter. Targets organizations concerned with brand and executive impersonation.
• Exposure Management Continuous Threat Exposure Management (CTEM) service that identifies, maps, and prioritizes remediation of exposed assets along the organization's attack surface, automating access control to remove unauthorized exposures. Targeted at security teams needing ongoing attack surface visibility.
• Patch Management Managed patch deployment service that systematically applies security updates and patches to IT infrastructure, preventing exploitation of known vulnerabilities. Targets organizations seeking to outsource patching operations.
• Novawatch Portal Client-facing web portal that provides authorized users with access to Novawatch's managed security services, security dashboards, reporting, and threat management tools. The unified interface accompanies the company's managed service subscriptions.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature3 records

Partnerships

One partnership is on record.

• Rapid7coreTechnology or Integration · 24 February 2026Novawatch is a managed security services provider partner participating in Rapid7's PACT Program. They leverage Rapid7's AI-powered Command Platform for advanced threat detection, vulnerability prioritization, and improved incident response for clients worldwide. Novawatch was named Rapid7's 2026 MSSP Partner of the Year for the second consecutive year.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Arctic Wolf Networks: Arctic Wolf is a leading MDR/MXDR provider offering 24/7 SOC services, vulnerability management, and managed risk. It directly competes with Novawatch in the mid-market and enterprise managed security segment.
• ReliaQuest: ReliaQuest operates an enterprise-focused MXDR platform with multi-vendor SIEM, EDR, and cloud integrations. It competes with Novawatch for large enterprise 24/7 SOC engagements and shares the multi-vendor integration philosophy.
• Expel: Expel provides transparent, 24/7 MDR and MXDR services for cloud, endpoint, network, and identity environments, serving a comparable customer profile to Novawatch including regulated industries.
• Critical Start: Critical Start delivers MDR, MXDR, and managed security services with a focus on zero-trust analytics and rapid response, directly overlapping with Novawatch's MXDR and SOC offerings for mid-market and enterprise customers.
• eSentire: eSentire delivers 24/7 MDR, XDR, and SOC-as-a-service with a focus on mid-market and enterprise customers across financial services, healthcare, and manufacturing—directly overlapping with Novawatch's vertical focus.
• Alert Logic: Alert Logic provides managed detection and response with SIEM, EDR, and cloud security coverage. It is a long-standing direct competitor in the MSSP space with overlapping SaaS-delivered security operations services.
• Binary Defense: Binary Defense offers 24/7 managed detection and response, threat hunting, and DFIR services. It is a comparable boutique MSSP competing for similar mid-market and enterprise security mandates.

Broad incumbents

• Secureworks: Secureworks (now part of Sophos) is a broad cybersecurity incumbent offering Taegis XDR/MDR along with consulting. It competes with Novawatch on enterprise 24/7 SOC mandates but at a much larger scale and brand.
• CrowdStrike (Falcon Complete): CrowdStrike offers Falcon Complete, a vendor-managed MDR service built on its own Falcon platform. As a major endpoint incumbent and Novawatch partner, it represents both an integration source and a competitive threat in the MDR market.

Emerging players

• Huntress: Huntress provides managed EDR, identity threat detection, and SIEM-as-a-service primarily to SMB and mid-market via the channel. It overlaps with Novawatch's EDR and SOC services but is more channel-led and SMB-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/novawatchinc
• LinkedInlinkedin.com/company/novawatch

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novawatch