PRA
PRA is an Australian specialist recruitment consultancy placing tech, digital, sales & marketing, building services, property, and transformation professionals via permanent, contract, and executive search services across Sydney, Melbourne, and Brisbane on a 20% transaction fee model.
- Company typePrivate
- Founded2004
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What PRA does
PRA is an Australian specialist recruitment consultancy founded in 2004 and headquartered in Sydney, with additional offices in Melbourne and Brisbane. The firm operates across verticalized practices in technology, digital, sales & marketing, building services & property, and strategic transformation, serving a mix of startups, scale-ups, enterprises, and government clients in the Australian market.
The firm's core product is fee-based recruitment: permanent placements, contract placements, contractor conversions, and executive search (covering AUD $180K-$450K packages). Revenue is generated via a 20% transaction fee on placement values, supplemented by contractor payroll pass-through. PRA's underlying technology stack is built on a JobAdder CRM, an Astute Payroll/ETS contractor management system, and TeckChek — a proprietary assessment platform comprising 150+ technical exams used to vet candidates before client submission. The firm also maintains formal integrations with SEEK, LinkedIn, and JobAdder for candidate sourcing, and holds memberships in RCSA, APSCo, and Qassure.
PRA is privately held under CEO Carrah Jordan with no external investment, and its strategy has emphasized vertical specialization and selective inorganic moves — most notably the September 2024 merger of Enginuity under the PRA brand, which added Sales & Marketing, Building Services & Property, and Strategic Procurement as new practice areas. The firm has won industry recognition including Great Place to Work and Sourcr Awards, supporting its employer brand and consultant retention.
PRA firmographics
Firmographics- Name
- PRA
- Legal name
- Professional Recruitment Australia Pty Ltd
- Website
- https://pra.com.au
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PRA is an Australian specialist recruitment consultancy placing tech, digital, sales & marketing, building services, property, and transformation professionals via permanent, contract, and executive search services across Sydney, Melbourne, and Brisbane on a 20% transaction fee model.
- Ownership category
- akta.pro rank
Where PRA is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
PRA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Permanent Placement Fees: Fee of 20% of AGR (Annualised Gross Remuneration) applies if a candidate accepts a position within 12 months of PRA's last presentation. AGR includes base salary, superannuation, guaranteed bonuses, salary-sacrificed components, and value of benefits.
- Contract Placement Fees: Fee of 20% of total contract value (daily rate multiplied by contracted days in initial term) invoiced on commencement. Extensions incur additional 20% fee of extension period value.
- Contract to Permanent Conversion: Conversion fee equal to 20% of AGR applies if a contractor is subsequently offered and accepts a permanent position. Contract introduction fees already paid are not credited against conversion fee.
- Contract Payroll Services: Managed payroll services for contractors including timesheet management, invoicing, and payment processing. Provided via dedicated ETS platform at no additional cost to clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Permanent Placement - 20% of AGR |
| Transaction based/ take rate | Multi-year contract | Contract Placement - 20% of Total Contract Value |
| Transaction based/ take rate | Multi-year contract | Contract to Permanent Conversion - 20% of AGR |
| Other | Multi-year contract | Replacement Guarantee |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
PRA product offering
Product offeringCore offering
PRA is a specialist Australian recruitment consultancy that places technology, digital, sales, marketing, building services, property, and strategic transformation professionals into permanent and contract roles. It delivers permanent placement, contract staffing, executive search, managed contractor payroll, and the TeckChek technical assessment platform to enterprise and government clients across Australia.
Product overview
PRA (Professional Recruitment Australia) is a specialist recruitment agency offering a portfolio of recruitment services across multiple specialist divisions. The core offerings include Permanent Staff Recruitment, Skilled Contractors, Executive Search, and Contract Payroll (ETS). These are complemented by specialist divisions for Tech & Digital, Sales & Marketing, Building Services & Property, and Strategic Transformation & Program Delivery Talent. Additional services include the TeckChek Assessment tool for technical evaluation, Digital and UX/Design recruitment specializations, and comprehensive Candidate Services. The company operates primarily in Sydney, Melbourne, Brisbane, and Perth, with over 30 specialized recruiters.
Differentiator
Problem solved
Functional benefit
Products and services
- Permanent Staff Recruitment
- Skilled Contractors
- Executive Search
- Contract Payroll (ETS / Astute Payroll) Cloud-based timesheet and invoice system that streamlines onboarding and induction of contractors via an online portal, supporting flexible invoicing options including client approval via email; provided at no additional cost to clients.
- TeckChek Technical Assessment Adaptive testing program with over 150 computer-based examinations that adjust question difficulty based on prior answers, testing practical application of technical knowledge and generating reports on strengths and development areas.
- Tech & Digital Recruitment Specialist recruitment division covering technology roles including Project Services, Data Warehousing, Business Intelligence, Software Development, Enterprise Applications, Infrastructure, Cloud, Telco, Security, and Risk.
- Sales & Marketing Recruitment Specialist recruitment for sales and marketing professionals covering Design, Marketing & Communications, Media, and Pre/Post Sales roles.
- Building Services & Property Recruitment Recruitment for building services and property roles including Sales (B2B and specification), Building Services (NV1), Technicians, Designers, Engineers, Estimators, Security, and Construction & Civil.
- Strategic Transformation & Program Delivery Talent Recruitment for experienced leaders and specialists across Technology & Digital, People & Workforce, Risk & Compliance, and Operations transformation, supporting operating model design, organisational design, service design, and program leadership.
Quantifiable outcome
- Over 1000s of contractors placed into roles across every technical niche
- +1 more outcomes
Companies that use PRA
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
PRA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PRA partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, minor and major.
- SEEKcoreSEEK is a major Australian employment marketplace. PRA collects personal information from job boards such as SEEK for candidate sourcing and placement services.
- LinkedIncoreLinkedIn is used as a job board platform for candidate sourcing. Candidates can sign in with LinkedIn to create job alerts and accounts.
- JobAddercoreJobAdder is PRA's primary candidate relationship management (CRM) platform used to store and manage candidate and client information.
- RCSA (Recruitment and Consulting Services Association)minorProfessional industry association for recruitment and consulting services in Australia and New Zealand. Displayed as a logo partner on PRA's website footer.
- APSCo (Association of Professional Staffing Companies)minorTrade association representing professional staffing companies in Australia. Displayed as a logo partner on PRA's website footer.
- QassureminorQuality assurance partner for labour hire services. Displayed as a logo partner on PRA's website footer.
- EnginuitymajorEnginuity merged under the PRA brand from 1st September, expanding specialist recruitment offerings to include Tech & Digital, Sales & Marketing, Building Services & Property, and Strategic Procurement under one brand.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
PRA competitors and assessment
Company assessmentBroad incumbents
- Robert Half Australia: Robert Half is a global professional staffing firm with a strong Australian presence in technology, finance and office support — a larger incumbent competing with PRA on tech and transformation talent sourcing across the same geographies.
- Hays Australia: Hays is a global recruitment leader with a substantial Australian presence spanning technology, digital, construction and professional services — a broader incumbent that competes with PRA in the same tech/digital category but at significantly greater scale and breadth.
- Hudson Australia: Hudson is a global recruitment and talent management firm with Australian operations covering technology, transformation and professional roles — directly overlapping PRA's market but offering a much wider portfolio including RPO and talent consulting.
Direct peers
- Clicks IT Recruitment: Clicks is an Australian IT recruitment specialist focused on contract and permanent technology roles across enterprise clients, providing a closely matched operating model and customer profile to PRA.
- Peoplebank: Peoplebank is an Australian specialist technology and digital recruitment firm with a comparable footprint across Sydney, Melbourne and other major hubs, serving enterprise and government clients with permanent and contract tech talent — directly comparable to PRA's core Tech & Digital segment.
- Finite Recruitment: Finite is an Australian technology, digital and ERP recruitment firm with comparable service lines in permanent and contract tech placements, directly overlapping PRA's Tech & Digital and transformation practices.
- Paxus: Paxus is an Australian IT and telecommunications recruitment specialist serving government, financial services and enterprise clients — directly comparable to PRA's tech, transformation and government-facing service lines.
- Robert Walters Australia: Robert Walters is a global white-collar recruitment firm with Australian offices placing professionals across technology, sales, marketing and transformation — closely matching PRA's multi-vertical specialist positioning.
- Michael Page Australia: Michael Page is a global professional recruitment firm with a large Australian operation placing mid-to-senior professionals across technology, digital, sales, marketing and transformation — competing with PRA across multiple specialist divisions.
- Talent International: Talent International is an Australian-headquartered IT recruitment specialist placing contractors and permanent staff across enterprise technology projects. It overlaps closely with PRA on tech, digital, and government clients and is of broadly similar scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PRA social profiles
Digital presencePRA financial estimates
Financial estimateRevenue estimate
Valuation estimate
PRA leadership team
Management profileNumber of profiles
Profiles4 records
PRA subsidiaries and ownership
Company hierarchySubsidiaries1 record
PRA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PRA M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PRA
What does PRA do?
PRA is a specialist Australian recruitment consultancy that places technology, digital, sales, marketing, building services, property, and strategic transformation professionals into permanent and contract roles. It delivers permanent placement, contract staffing, executive search, managed contractor payroll, and the TeckChek technical assessment platform to enterprise and government clients across Australia.
Is PRA a public or private company?
PRA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PRA founded?
PRA was founded in 2004. It employs 51 to 100 people.
Where is PRA based?
PRA is headquartered in Sydney, Australia, in the Oceania region.
How does PRA make money?
Four revenue lines are on record. Permanent Placement Fees are the primary driver. The others are contract Placement Fees, contract to Permanent Conversion and contract Payroll Services.
Who are PRA's main competitors?
Broad incumbents on record are Robert Half Australia, Hays Australia and Hudson Australia. Direct peers are Clicks IT Recruitment, Peoplebank, Finite Recruitment, Paxus, Robert Walters Australia, Michael Page Australia and Talent International.
Does PRA have an API?
No public API is recorded for PRA.