Somm
Somm.ai provides a SaaS intelligence platform for wine and spirits brands, importers, and distributors, aggregating data on 47,000+ on-premise accounts and 143,000+ SKUs to support lead generation, distributor benchmarking, brand performance tracking, and account prestige scoring.
- Company typePrivate
- Founded2019
- HeadquartersWilmington, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Somm does
Somm Inc. operates Somm.ai, a B2B SaaS intelligence platform serving the wine and spirits industry with a focus on on-premise (restaurant and bar) distribution. The platform aggregates and continuously updates data on 47,000+ accounts and 143,000+ SKUs, providing real-time visibility into changing wine and spirits lists across markets. Core product modules include benchmarking (brand and distributor performance, share gain/loss measurement), lead generation (peer-brand matching, distributor alignment, account targeting), and a proprietary Account Prestige Scoring system that combines Michelin Star indicators with custom proprietary ratings. Somm.ai also offers Custom APIs at the Enterprise+ tier for integration into client systems.
The company serves three primary customer segments within the wine and spirits vertical: brands (wineries, distilleries, breweries), importers, and distributors. Somm.ai monetizes through a three-tier subscription model (Growth+, Established+, Enterprise+) sold on an annual or multi-year basis, with all tiers including unlimited markets, brands, and users. Pricing is quote-based and not publicly disclosed. Higher tiers add 24/7 support, white-glove service, unlimited 1x1 training, custom APIs, and custom development. Distribution is entirely direct-sales driven, with the website's 30-minute demo scheduler as the primary conversion mechanism and no self-serve or channel/reseller model. Named enterprise clients include Jackson Family, Vintus, Gallo, Lucas Bols, and DAOU.
Somm Inc. is privately held, registered in Delaware, with a legal mailing address in Wilmington, Delaware. The company operates with a small team (1-10 employees) and was founded by David Kong, who was recognized in Forbes 30 Under 30. No external funding rounds or investors are disclosed in the available source material.
Somm firmographics
Firmographics- Name
- Somm
- Legal name
- Somm Inc.
- Website
- https://somm.ai
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Somm.ai provides a SaaS intelligence platform for wine and spirits brands, importers, and distributors, aggregating data on 47,000+ on-premise accounts and 143,000+ SKUs to support lead generation, distributor benchmarking, brand performance tracking, and account prestige scoring.
- Ownership category
- akta.pro rank
Somm industry classification
Industry- Product category
- Wine & Spirits Market Intelligence
- NAICS
- Software Publishers (513210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Industry/Domain Analytics Solutions & Accelerators (BPAEAHAK)
- akta.pro secondary industry
- Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL)
Keywords
Where Somm is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Somm business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Plans (Growth+, Established+, Enterprise+): Three-tier SaaS subscription model offering unlimited markets, brands, and users. All plans include access to historical wine and spirits lists, average pricing and pricing changes, supplier and distributor information, customer service, contact information for decision-makers at accounts, and custom APIs (at Enterprise+ tier). Revenue is recurring on an annual or multi-year contract basis.
- Custom API Access: Enterprise+ tier subscribers receive custom API access as part of their plan. Custom data requests and custom development are also available at this tier, indicating professional services or premium API usage revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Growth+ — For small brands, importers and distributors looking to grow |
| Subscription | Annual | Established+ — For medium-to-large brands, importers and distributors needing an all-in-one solution |
| Subscription | Multi-year contract | Enterprise+ — For large brands, importers and distributors needing custom solutions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Somm product offering
Product offeringCore offering
Somm.ai provides a B2B SaaS intelligence platform that aggregates and continuously updates the world's largest database of on-premise wine and spirits lists across 47k+ accounts and 143k+ SKUs. The platform enables wine and spirits brands, importers, and distributors to benchmark performance, identify qualified leads via peer-brand matching and account prestige scoring, measure brand share gain/loss, and align with specific distributors in target markets. Customers access the platform through tiered subscriptions (Growth+, Established+, Enterprise+) sold via direct enterprise sales.
Product overview
Somm.ai is an on-premise wine and spirits intelligence platform offering a unified SaaS solution with three subscription tiers (Growth+, Established+, Enterprise+). The core product aggregates data from 47k+ tracked accounts and 143k+ SKUs to provide benchmarking, lead generation, and sales enablement features. Pricing tiers build upon each other: Growth+ provides foundational access to all markets and brands; Established+ adds premium support and training; Enterprise+ includes custom APIs, custom data requests, and custom development. Key feature modules include benchmarking for brand performance assessment, lead generation for account targeting, and a proprietary account prestige scoring system.
Differentiator
Problem solved
Functional benefit
Products and services
- Somm.ai Intelligence Platform An all-in-one SaaS intelligence platform that provides wine and spirits brands, importers, and distributors with continuous visibility into on-premise wine and spirits lists across 47k+ accounts and 143k+ SKUs. Includes benchmarking, lead generation, account prestige scoring, distributor alignment, and Custom APIs (at Enterprise+ tier). Sold as a subscription with unlimited users, brands, and markets.
Quantifiable outcome
- 47,000+ accounts tracked across markets
- +2 more outcomes
Companies that use Somm
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Somm technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
Somm partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Somm competitors and assessment
Company assessmentDirect peers
- Provi: Provi is a B2B platform built for beverage alcohol ordering, distribution, and supplier enablement. It targets the same brands, importers, and distributors Somm.ai serves, with a commerce-led rather than intelligence-led approach.
- Wine-Searcher: Wine-Searcher aggregates wine listings, pricing, and merchant data globally. It is comparable to Somm.ai as a wine data and pricing intelligence platform, though consumer-facing rather than on-premise sales-focused.
- SevenFifty: SevenFifty operates a B2B SaaS platform serving the wine and spirits industry, connecting importers, distributors, and buyers with workflow, data, and commerce tools. It is the closest vertical SaaS analog to Somm.ai's wine/spirits focus.
- CGA Strategy (NielsenIQ CGA): CGA Strategy provides on-premise beverage alcohol measurement, consumer research, and outlet-level data for suppliers and operators. It directly overlaps with Somm.ai's on-premise intelligence and benchmarking offerings.
Broad incumbents
- Circana: Circana (formed from IRI and The NPD Group) provides CPG and beverage measurement, including alcohol category data. It is a broad incumbent with overlapping alcohol intelligence capabilities to Somm.ai.
- NielsenIQ: NielsenIQ provides global measurement, consumer intelligence, and CPG analytics, including significant alcohol-beverage coverage through its CGA subsidiary. It is a broad incumbent whose alcohol data offerings overlap with Somm.ai's benchmarking.
- Impact Databank: Impact Databank (part of M. Shanken Communications) publishes authoritative wine, spirits, and beer market data and reports. It competes for the same analytical dollars as Somm.ai but as part of a broader media and research portfolio.
Others
- WineBusiness.com: WineBusiness.com aggregates industry news, market data, and analytics for the wine trade. It is an adjacent information provider to Somm.ai with overlapping buyer demographics but a media-led rather than SaaS-led model.
- Toast: Toast is a leading restaurant POS and operations platform that captures rich on-premise transaction data, including beverage sales. Its restaurant data footprint could enable expansion into wine/spirits intelligence competitive with Somm.ai.
- M. Shanken Communications: Publisher of Wine Spectator, Impact, and Market Watch, Shanken produces industry-leading wine and spirits research, rankings, and data. It is an adjacent data and media player serving the same buyers as Somm.ai.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Somm social profiles
Digital presenceSomm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Somm leadership team
Management profileNumber of profiles
Profiles1 record
Somm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Somm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Somm
What does Somm do?
Somm.ai provides a B2B SaaS intelligence platform that aggregates and continuously updates the world's largest database of on-premise wine and spirits lists across 47k+ accounts and 143k+ SKUs. The platform enables wine and spirits brands, importers, and distributors to benchmark performance, identify qualified leads via peer-brand matching and account prestige scoring, measure brand share gain/loss, and align with specific distributors in target markets. Customers access the platform through tiered subscriptions (Growth+, Established+, Enterprise+) sold via direct enterprise sales.
Is Somm a public or private company?
Somm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Somm founded?
Somm was founded in 2019. It employs 1 to 10 people.
Where is Somm based?
Somm is headquartered in Wilmington, United States, in the North America region.
How does Somm make money?
Two revenue lines are on record. Subscription Plans (Growth+, Established+, Enterprise+) is the primary driver. The others are custom API Access.
Who are Somm's main competitors?
Direct peers on record are Provi, Wine-Searcher, SevenFifty and CGA Strategy (NielsenIQ CGA). Broad incumbents are Circana, NielsenIQ and Impact Databank. Others are WineBusiness.com, Toast and M. Shanken Communications.
Does Somm have an API?
Yes. Custom APIs available upon request for Enterprise+ tier customers. No public API documentation or developer portal is available. APIs are offered as part of the custom enterprise solution.
What industry is Somm in?
Somm's product category is Wine & Spirits Market Intelligence. Its primary akta.pro industry code is BPAEAHAK, Industry/Domain Analytics Solutions & Accelerators, with a secondary code of MPAAALAL, Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM). Its NAICS code is 513210 and its SIC code is 7370.