SevenFifty
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
SevenFifty firmographics
Firmographics- Name
- SevenFifty
- Legal name
- SevenFifty Technologies, Inc.
- Website
- https://go.sevenfifty.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
SevenFifty industry classification
Industry- Product category
- B2B Beverage Alcohol Marketplace
- NAICS
- Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)
Keywords
Where SevenFifty is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SevenFifty business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace Transaction Fees: SevenFifty operates as an e-commerce marketplace connecting buyers, distributors, and suppliers. The platform facilitates orders and likely earns commissions on transactions processed through the marketplace. The platform reached nearly $1 billion in sales in 2020.
- Platform/Subscription Services: Provides technology solutions to distributors for listing portfolios and managing sales processes, suggesting a SaaS or subscription revenue component for distributor tools and services.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
SevenFifty product offering
Product offeringCore offering
SevenFifty operates a B2B ecommerce marketplace that connects wholesale buyers (bars, restaurants, retail) with distributors and suppliers (importers, breweries, distilleries, wineries) across the U.S. beverage alcohol industry. Following the 2022 merger with Provi, the unified platform aggregates 1,300+ distributor portfolios and 750,000+ products, enabling buyers to order from all distributors in one place and providing distributors with portfolio management, sales rep enablement, ERP integration, and real-time reporting tools.
Product overview
SevenFifty is a B2B ecommerce marketplace platform for the beverage alcohol industry, connecting buyers (restaurants, bars, retail), distributors, and suppliers (importers, breweries, distilleries, wineries) through a three-tier system. In 2022, SevenFifty merged with Provi to form a unified marketplace that combines SevenFifty's pricing and portfolio data with Provi's ordering and inventory management tools. The core offering — the SevenFifty/Provi Marketplace Platform — is supplemented by three product lines: (1) Buyer Marketplace Tools for product search, order management, express account applications, and order history; (2) Distributor Tools covering portfolio management, sales rep enablement (sell sheets, price books, sample logs), ERP/RAS integration, and real-time reporting; and (3) Producer/Importer Tools for brand listings and performance analytics. Additional offerings include SevenFifty Daily (an industry magazine), Secure Data Services (product data enrichment), Mobile-Optimized Tools (iOS/Android), and Webinars for training and product updates.
Differentiator
Problem solved
Functional benefit
Products and services
- SevenFifty B2B Marketplace Platform A B2B ecommerce marketplace connecting buyers, distributors, and suppliers in the U.S. beverage alcohol industry, enabling wholesale ordering of wine, beer, and spirits across the three-tier distribution system.
- Provi Marketplace Unified brand for the combined SevenFifty and Provi marketplace, integrating portfolio and pricing data with ordering, inventory management, and buyer-distributor connectivity tools, offering 750,000+ products to 200,000+ buyers.
- Buyer Marketplace Tools Tools for wholesale buyers at restaurants, bars, and retail stores including product search and filtering, order management, express account applications to multiple distributors, order history, instant reordering, and shared product lists for team ordering.
- Distributor Tools Suite of tools for wine, beer, and spirits distributors including portfolio enrichment and publishing, account management with active mapping, express account applications, sample logging and tracking, real-time sales and sampling reporting, customizable sell sheets and price books, ERP/RAS integration, and 24/7 buyer marketplace listing.
- Producer/Importer Tools Tools for importers, breweries, distilleries, and wineries to list portfolios, drive brand awareness through display options, access order performance data via a data and insights portal, and reach 100,000+ wholesale buyers on the Provi marketplace.
- Secure Data Services Data cleaning and enrichment services ensuring standardized product data including labels, bottle shots, product categorizations, and descriptions across 750,000+ products, enabling distributors to push enriched data into e-commerce channels and BI tools.
- SevenFifty Daily An online industry magazine covering the business and culture of the beverage alcohol industry, providing editorial content and career insights to trade professionals.
Quantifiable outcome
- Nearly $1 billion in sales processed through platform in 2020
- +2 more outcomes
Companies that use SevenFifty
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
SevenFifty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
SevenFifty partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ProvicoreSevenFifty joined with Provi in 2022 to create a unified and expanded marketplace that streamlines operations for wholesale buyers, distributors, and suppliers. The combined entity leverages SevenFifty's portfolio data and pricing with Provi's ordering and inventory management tools.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
SevenFifty competitors and assessment
Company assessmentEmerging players
- SevenRooms: Restaurant guest experience and CRM platform serving many of the same bar/restaurant buyers that SevenFifty targets. Comparable at the buyer persona level (on-premise hospitality), though product categories do not directly overlap.
- Choco: B2B ordering platform for food wholesalers and restaurants. Comparable as a horizontal foodservice ordering marketplace with similar buyer-supplier connectivity mechanics, but not specialized in beverage alcohol.
- Otter: Restaurant ordering and delivery management platform. Adjacent to SevenFifty on the buyer-side restaurant workflow, though Otter focuses on consumer-facing delivery consolidation rather than wholesale ordering.
Regional players
- BevMo!: Multi-state specialty retailer of wine, beer, and spirits in the U.S. Comparable as a downstream retail channel that participates in the same three-tier system SevenFifty digitizes, though BevMo! operates retail storefronts rather than a wholesale marketplace.
Broad incumbents
- Drizly: Operates alcohol e-commerce at scale (B2C-focused with B2B roots) and is now owned by Uber. Comparable because it sits in beverage alcohol digital commerce and competes for distributor attention and shelf space, though its primary model is consumer delivery rather than wholesale.
- Toast: Dominant restaurant POS and commerce platform serving hundreds of thousands of U.S. restaurants. Comparable because it owns the buyer-side workflow that SevenFifty's marketplace connects into and could theoretically extend into wholesale alcohol ordering.
- Southern Glazer's Wine & Spirits: Largest U.S. beverage alcohol distributor. Comparable as both a potential enterprise customer of Provi/SevenFifty and as a latent competitor if it builds proprietary ordering technology for its massive retail and on-premise accounts.
Direct peers
- Provi: Direct peer and now merger partner of SevenFifty since 2022. Provi operates the combined B2B beverage alcohol marketplace with ordering and inventory management tools, making it the closest functional comparable to SevenFifty's core offering.
- BlueCart (Upserve): B2B ordering platform for restaurants and wholesalers (acquired by Upserve). Operates a similar wholesale marketplace model for foodservice buyers and suppliers, directly comparable on platform mechanics though broader in food category.
- MarketMan: B2B foodservice ordering and inventory platform serving restaurants and their suppliers. Comparable to SevenFifty's buyer-side tools for restaurants, though it is broader in food rather than specialized in beverage alcohol.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SevenFifty social profiles
Digital presenceSevenFifty financial estimates
Financial estimateRevenue estimate
Valuation estimate
SevenFifty leadership team
Management profileNumber of profiles
Profiles8 records
SevenFifty subsidiaries and ownership
Company hierarchySubsidiaries1 record
SevenFifty funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SevenFifty M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SevenFifty
What does SevenFifty do?
SevenFifty operates a B2B ecommerce marketplace that connects wholesale buyers (bars, restaurants, retail) with distributors and suppliers (importers, breweries, distilleries, wineries) across the U.S. beverage alcohol industry. Following the 2022 merger with Provi, the unified platform aggregates 1,300+ distributor portfolios and 750,000+ products, enabling buyers to order from all distributors in one place and providing distributors with portfolio management, sales rep enablement, ERP integration, and real-time reporting tools.
Is SevenFifty a public or private company?
SevenFifty is a private company. It is classified as venture growth investor backed and is currently operating.
When was SevenFifty founded?
SevenFifty was founded in 2011. It employs 51 to 100 people.
Where is SevenFifty based?
SevenFifty is headquartered in New York, United States, in the North America region.
How does SevenFifty make money?
Two revenue lines are on record. Marketplace Transaction Fees are the primary driver. The others are platform/Subscription Services.
Who are SevenFifty's main competitors?
Emerging players on record are SevenRooms, Choco and Otter. BevMo! is listed as a regional player. Broad incumbents are Drizly, Toast and Southern Glazer's Wine & Spirits. Direct peers are Provi, BlueCart (Upserve) and MarketMan.
Does SevenFifty have an API?
No public API is recorded for SevenFifty.
What industry is SevenFifty in?
SevenFifty's product category is B2B Beverage Alcohol Marketplace. Its primary akta.pro industry code is AFAIAMAD, Wholesale-to-Business Online Ordering (B2B Food E-Commerce). Its NAICS code is 4248 and its SIC code is 5180.