Bel&Bo

What Bel&Bo does

Bel&Bo, operated by the Belgian private limited company Fabrimode NV (headquartered in Deerlijk, Belgium, founded 2010), is a value-oriented family fashion retailer serving Belgian consumers across women, men, children, and plus-size segments. The company sells affordable everyday clothing, accessories, footwear, and seasonal items (e.g., Christmas gifts) through an omnichannel model combining 98 physical retail stores across Belgium with a direct-to-consumer e-commerce platform at bel-bo.be, offered in both Dutch and French. The product assortment spans a price range of roughly €5-€70 and is organized around 15+ branded sub-collections including Nina by Bel&Bo, Frances by Bel&Bo, Emilie by Bel&Bo, Evelien by Bel&Bo, Tuur by Bel&Bo, Think Pink, Versia, TRND, Eviva (plus sizes 44-54+), So Good So You (sustainable line), Basics, Best Price, Sandfield, and Urban Wave.

The technology stack is a standard mid-market retail e-commerce setup: the webshop runs on Magento with a Hyva theme hosted on AWS infrastructure, with Mollie processing certified secure card and alternative payments (Apple Pay, Google Pay, Bancontact, iDEAL, Visa, Mastercard). Customer-facing features include buy-online-pickup-in-store, free delivery to any of 98 stores, free home delivery from €60, gift cards/vouchers, and a Bel&Bo advantages loyalty program. Marketing is multi-channel: newsletter email, Instagram (@belnbo), seasonal lookbooks (e.g., SS26), printed catalogs, and recurring promotional events such as the -20% bundle discount and 'solden' seasonal sales with discounts up to -70%.

The revenue model is one-time retail transactions (clothing/accessory unit sales) generated through both physical stores and the e-commerce site. Pricing is unit-based with three layers: standard retail pricing, bundle discounts (-20% from 2 items), and seasonal sale markdowns. No subscription, membership, marketplace, or B2B revenue streams are disclosed. The company is privately held with no parent, no PE/VC backing, no funding rounds, and no M&A activity disclosed in the input data. Reported certifications include GDPR compliance, Great Place to Work, Wear Fair ethical fashion, and I Buy Belgian.

Name

Bel&Bo

Legal name

Fabrimode NV

Website

https://bel-bo.be

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bel&Bo is a Belgian privately-held family fashion retailer (Fabrimode NV, founded 2010) operating 98 physical stores and a D2C e-commerce platform serving women, men, children, and plus-size customers in Belgium with affordable everyday clothing, accessories, and seasonal items priced €5-€70.

Ownership category

akta.pro rank

Product category

Family Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (4581), Jewelry Retailers (458310), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Bridal Jewelry Retail (Bridal Boutiques/Chains/Online) (CRAKACAH)

akta.pro secondary industry

Petite & Plus-Size Specialty Department Stores (CRAGAGAF)

Keywords

• Family fashion retail
• Affordable clothing
• Plus-size fashion
• Children's apparel
• Omnichannel retail

Headquarters

HQ city

Deerlijk

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Physical Stores: Revenue generated from 98 Bel&Bo retail locations across Belgium, offering the full product assortment including clothing, accessories, and footwear for women, men, children, and plus sizes.
2. E-commerce Sales: Online sales through bel-bo.be website, offering the complete product catalog with home delivery (free from €60) and in-store pickup options.
3. Gift Vouchers: Sale of digital gift vouchers and gift cards through the website, providing additional revenue stream and customer acquisition mechanism.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Bel&Bo is a Belgian family fashion retailer offering affordable clothing and accessories for women, men, children (newborn to youth), and plus-size women through 98 physical stores across Belgium and a D2C e-commerce platform. The assortment spans core categories (dresses, tops, jeans, jackets, swimwear, lingerie, sleepwear) along with sub-brand collections (Nina, Frances, Evelien, Tuur, Think Pink, So Good So You sustainable line, Eviva plus-size) and seasonal gift assortments.

Product overview

Bel&Bo is a family-focused fashion retailer operating a multi-format e-commerce platform alongside 98 physical stores in Belgium. The core product portfolio spans four main categories: women's clothing (Dameskleding), men's clothing (Herenkleding), children's clothing (Kinderen for girls, boys, and babies), and the Eviva plus-size sub-brand for women. The offering includes numerous branded collections such as Nina by Bel&Bo, Emilie by Bel&Bo, Frances by Bel&Bo, Evelien by Bel&Bo, Tuur by Bel&Bo, Think Pink, Versia, TRND, Basics, Best Price, So Good So You (sustainable line), Sandfield, and Urban Wave. These sub-brands operate alongside core accessories, holiday gift collections, and a dedicated sale section. All products are available through the Magento-based e-commerce platform with integrated payment processing supporting multiple European payment methods.

Differentiator

Problem solved

Functional benefit

Brands

• Eviva: Plus size women's clothing line
• Nina by Bel&Bo
• Frances by Bel&Bo
• Emilie by Bel&Bo
• Evelien by Bel&Bo
• Think Pink
• Versia
• TRND
• Tuur by Bel&Bo
• Sandfield
• Urban Wave
• So Good So You
• Basics
• Best Price

Products and services

• Women's Clothing (Dameskleding) Full range of women's clothing including dresses, tops, blouses, sweaters, pants, jeans, jackets, swimwear, lingerie, and sleepwear for female customers across all ages.
• Men's Clothing (Herenkleding) Men's clothing collection including T-shirts, polo shirts, shirts, sweaters, pants, jeans, jackets, swimwear, loungewear, and underwear for male customers.
• Children's Clothing (Kinderen) Children's clothing for girls, boys, and babies from newborn (size 50-62) through youth, including everyday basics, school wear, sleepwear, swimwear, and licensed character clothing.
• Eviva Plus-Size Collection Dedicated plus-size women's clothing line offering extended sizes (44-54+) with flattering fits, covering dresses, tops, blouses, sweaters, pants, jeans, jackets, swimwear, and lingerie.
• Accessories Accessories for women, men, and children including hats, scarves, gloves, handbags, belts, shoes, socks, and tights.
• So Good So You Sustainable Collection Sustainable fashion collection featuring eco-friendly materials and ethical production using Fairtrade Cotton, organic cotton, and recycled materials.
• Holiday Gift Collection (Kerstcadeaus) Holiday gift collection including Christmas sweaters, pajamas, gift cards, and festive outfits for the whole family during seasonal campaigns.
• Gift Vouchers (Cadeaubonnen) Digital and physical gift vouchers and gift cards available for purchase through the website for redemption in Bel&Bo stores and online.
• Sale Section (Solden) Sale section featuring discounted items with percentage-based markdowns ranging from -10% to -70% off original prices, including bundle deals of -20% from 2 items.

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Two partnerships are on record, tiered core.

• MolliecoreTechnology or IntegrationMollie provides certified secure payment processing for 100% safe transactions on the Bel&Bo e-commerce platform, enabling customers to pay via credit cards and other methods.
• AWS (Amazon Web Services)coreTechnology or IntegrationBel&Bo's webshop servers are hosted by AWS, providing cloud infrastructure for the e-commerce platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• New Yorker: New Yorker is a European fashion retailer operating physical stores and e-commerce across Benelux with trendy, affordable apparel for women, men, and youth. Comparable assortment depth and price band to Bel&Bo with similar omnichannel reach.
• JBC: JBC is a Belgian family fashion retailer with stores across Belgium and Benelux, offering clothing for women, men, and children at value price points. Direct overlap with Bel&Bo in product categories, Belgian store footprint, and target demographics.
• Esprit: Esprit is a European family fashion brand operating across women's, men's, and children's categories with omnichannel reach. Comparable to Bel&Bo on family positioning, mid-market price points, and Benelux/European presence.
• C&A: C&A is a European family fashion retailer operating across Benelux with a broad assortment of affordable clothing for women, men, and children. Comparable to Bel&Bo on family positioning, accessible price points, and physical store presence in Belgium.
• Pimkie: Pimkie is a French/Benelux women's fashion retailer offering affordable trendy apparel. Comparable to Bel&Bo on women's clothing focus, accessible pricing, and Benelux/France footprint, though narrower in scope (women only).
• Zeeman: Zeeman is a Dutch value fashion and household textiles retailer with extensive presence in Belgium. Comparable to Bel&Bo's 'Best Price' positioning and value-focused sub-brand, with overlap in basic apparel, family, and low price points.
• WE Fashion: WE Fashion is a Dutch/Benelux family fashion retailer operating physical stores and e-commerce across women's, men's, and children's apparel at affordable price points. Closely comparable to Bel&Bo given shared Benelux footprint, family positioning, value-to-mid price band, and omnichannel model.

Broad incumbents

• Primark: Primark is a European value fashion incumbent offering extremely low-priced apparel for the whole family. Competes with Bel&Bo at the lower end of the price band and pressures Bel&Bo's value sub-brand positioning in Belgian high streets.
• H&M: H&M is a global fast-fashion incumbent with broad assortment across women, men, children, and plus sizes at value price points. Competes with Bel&Bo for the same Belgian family shopper but at much larger scale with international supply chain.
• Zara (Inditex): Inditex's Zara competes with Bel&Bo in Belgian mid-market fashion across women's, men's, and children's categories. Larger global incumbent with faster trend cycles and stronger brand recognition, especially in younger demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bel_en_bo
• LinkedInlinkedin.com/company/belbo
• Instagraminstagram.com/belnbo
• Facebookfacebook.com/ModeBelBo

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bel&Bo