Pimkie
Pimkie is a privately held French fast fashion retailer (founded 1971) that sells trend-right women's apparel, footwear, and accessories through its e-commerce site and a chain of physical stores across France, targeting female consumers from teens through their forties at affordable price points.
- Company typePrivate
- Founded1971
- HeadquartersVilleneuve-frouville, France
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Pimkie does
Pimkie is a French privately held fast fashion retailer founded in 1971, operating approximately 5,001–10,000 employees and headquartered in Villeneuve-frouville, France. The company sells women's apparel (tops, bottoms, dresses, jeans, knitwear, jackets, loungewear, and coordinated sets), footwear (sandals, mules, loafers, sneakers, boots, ballerinas), and accessories (bags, scarves, belts, hosiery, hair accessories, perfumes, charms, hats, and gloves) primarily to female consumers from teens through their forties who seek current trends at accessible price points.
The business runs an omnichannel distribution model: an owned e-commerce storefront at pimkie.fr and a chain of physical retail stores across France, supported by a store locator ('Magasins'), an e-reservation service, free in-store pickup, and 30-day returns. The technology stack is described as a standard e-commerce platform with conventional retail POS and inventory systems; no proprietary technology or AI/ML capability is disclosed. Marketing relies on social media (Instagram, Facebook under #FollowPimkie), email newsletters, the 'Le Mag' editorial blog, and in-store merchandising.
Pimkie monetizes through one-time retail product sales, both at full price and during promotional windows of up to 50% off, with a €49 free-shipping threshold and installment payment options (3x or 4x interest-free via Scalapay, plus Visa, Mastercard, Apple Pay, PayPal, and Carte Bleue). The product mix is organized as a unified core assortment supplemented by seasonal collections (e.g., 'From South With Love', 'Wear Your Country', 'Robes d'Été'), an OUTLET clearance channel, and digital gift cards ('E-Carte Cadeau Pimkie'). The brand positions itself with the tagline 'mode (très) trendy à prix (très) abordables' (very trendy fashion at very affordable prices). Operations are confined to France, and no parent company, institutional ownership, funding rounds, or M&A activity is disclosed in the source data.
Pimkie firmographics
Firmographics- Name
- Pimkie
- Legal name
- Pimkie
- Website
- https://pimkie.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Pimkie is a privately held French fast fashion retailer (founded 1971) that sells trend-right women's apparel, footwear, and accessories through its e-commerce site and a chain of physical stores across France, targeting female consumers from teens through their forties at affordable price points.
- Ownership category
- akta.pro rank
Where Pimkie is headquartered
LocationHeadquarters
- HQ city
- Villeneuve-frouville
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Pimkie business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Pimkie generates revenue through direct sales of women's clothing, shoes, and accessories. Products are sold at full price and during promotional sales periods (up to 50% discounts). Transaction-based revenue model through owned retail stores and e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional sales |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Pimkie product offering
Product offeringCore offering
Pimkie sells women's clothing, footwear, and accessories through owned physical stores across France and a direct e-commerce storefront (pimkie.fr). The assortment covers tops, dresses, pants, jeans, sweaters, jackets, loungewear, shoes (sandals, sneakers, boots, ballerinas), and accessories (bags, scarves, perfumes), refreshed weekly with new arrivals and complemented by seasonal themed collections, an outlet clearance section, and digital gift cards.
Product overview
Pimkie is a French women's fashion retailer offering an integrated omnichannel platform with a comprehensive clothing, footwear, and accessories portfolio organized as a unified core product line supplemented by seasonal collections and an outlet channel. The core offering encompasses women's garments (T-shirts, tops, shorts, dresses, pants, jeans, sweaters, jackets, loungewear), footwear (sandals, mules, sneakers, boots, ballerinas), and accessories (bags, scarves, belts, perfumes). The product portfolio is distributed through branded collections (From South With Love, Wear Your Country, Robes d'Été), an outlet clearance channel, and digital gift cards. All offerings are marketed under the tagline 'mode (très) trendy à prix (très) abordables' (very trendy fashion at very affordable prices) with free shipping over €49 and installment payment options.
Differentiator
Problem solved
Functional benefit
Products and services
- Vêtements Femme (Women's Clothing) Core women's clothing line covering tops, bottoms, dresses, jeans, sweaters, cardigans, jackets, blazers, sweatshirts, loungewear, coats, and matching sets, offered to female consumers at accessible price points.
- Chaussures (Footwear) Women's footwear assortment including heeled sandals, mules, loafers, derbies, sneakers, boots, ankle boots, and ballerinas for everyday and seasonal wear.
- Accessoires (Accessories) Accessories range including bags, scarves, shawls, tights, socks, belts, hair accessories, perfumes, charms, caps, hats, hoods, gloves, mittens, and gift pouches.
- From South With Love Seasonal themed collection featuring southern-inspired designs with trendy styles offered at affordable prices to female consumers.
- Wear Your Country Collection celebrating regional and country-inspired women's fashion styles spanning apparel, footwear, and accessories.
- Robes d'Été (Summer Dresses) Seasonal collection of summer dresses for warm weather, targeted at women seeking occasion and casual summer wear.
- OUTLET Discounted clearance channel offering reduced-price items from previous collections to price-sensitive customers.
- E-Carte Cadeau Pimkie (Digital Gift Card) Electronic gift card that customers can purchase and send as vouchers redeemable across Pimkie's e-commerce platform, with a zero-risk full-success guarantee.
Companies that use Pimkie
Customer profileSegments1 record
Ideal customer profiles1 record
Pimkie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Pimkie partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Pimkie competitors and assessment
Company assessmentDirect peers
- Cache Cache: French women's fashion retailer (part of Beaumanoir) offering affordable trendy clothing, footwear, and accessories across France via stores and e-commerce. Closely comparable assortment, customer segment, and omnichannel structure to Pimkie.
- Promod: French women's fashion brand operating stores across France and Europe with affordable, feminine trend-led apparel. Overlaps Pimkie on core customer (women seeking accessible fashion), product categories, and store-based retail format.
- Kiabi: French affordable fashion retailer (historically part of the Mulliez ecosystem alongside Pimkie) operating a large store network across France with broad family-focused but women-heavy assortment. Comparable on value positioning, French footprint, and scale.
- Shein: Digital-native ultra-fast fashion retailer competing head-on with Pimkie for young, price-sensitive female consumers through aggressive pricing, rapid trend turnover, and social-media-led marketing in France.
- Boohoo: UK-based digital-first fast fashion group targeting young women with trend-led, affordable apparel and accessories. Competes with Pimkie for the same online fashion customer, particularly in the trend-sensitive under-30 segment.
- Don't Call Me Jennyfer (formerly Jennyfer): French fast fashion retailer targeting teen and young women's affordable trend-led clothing. Directly comparable to Pimkie in geography, target demographic, price point, and physical-plus-digital go-to-market motion.
Broad incumbents
- H&M: Global fast fashion incumbent with extensive store and e-commerce presence in France. Competes directly with Pimkie for the same value-conscious young female customer across clothing, footwear, and accessories.
- Zara (Inditex): Global fast fashion leader with strong French store presence and rapidly expanding online channel. Operates in the same women's affordable trend-led fashion category as Pimkie but at much larger scale.
- Primark: Affordable fashion retailer with growing European store footprint. Targets similar value-driven women shoppers with broadly comparable apparel and accessories assortment, though more family-oriented than Pimkie.
- C&A: European affordable fashion retailer with multi-country store footprint including France. Overlaps with Pimkie on women's and family apparel value positioning, physical retail model, and omnichannel investments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Pimkie social profiles
Digital presencePimkie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pimkie leadership team
Management profileNumber of profiles
Pimkie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pimkie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pimkie
What does Pimkie do?
Pimkie sells women's clothing, footwear, and accessories through owned physical stores across France and a direct e-commerce storefront (pimkie.fr). The assortment covers tops, dresses, pants, jeans, sweaters, jackets, loungewear, shoes (sandals, sneakers, boots, ballerinas), and accessories (bags, scarves, perfumes), refreshed weekly with new arrivals and complemented by seasonal themed collections, an outlet clearance section, and digital gift cards.
Is Pimkie a public or private company?
Pimkie is a private company. It is classified as unknown and is currently operating.
When was Pimkie founded?
Pimkie was founded in 1971. It employs 5,001 to 10,000 people.
Where is Pimkie based?
Pimkie is headquartered in Villeneuve-frouville, France, in the Europe region.
How does Pimkie make money?
One revenue line is on record: retail Product Sales.
Who are Pimkie's main competitors?
Direct peers on record are Cache Cache, Promod, Kiabi, Shein, Boohoo and Don't Call Me Jennyfer (formerly Jennyfer). Broad incumbents are H&M, Zara (Inditex), Primark and C&A.
Does Pimkie have an API?
No public API is recorded for Pimkie.