SET
- Company typePrivate
- Founded2009
- HeadquartersPortland, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
SET firmographics
Firmographics- Name
- SET
- Legal name
- Set Creative
- Website
- https://setcreative.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
SET industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Activation/Experiential Creative Agencies (MPAAAAAO)
- akta.pro secondary industries
- Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK), Exhibition, Retail & Experiential Design (BPAHAKAL)
Keywords
Where SET is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
SET business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Experiential Marketing Services: Project-based professional services revenue from designing, producing, and executing experiential marketing campaigns, brand activations, live events, pop-up experiences, and retail installations for enterprise clients. Revenue is generated through project fees, production costs, and ongoing client relationships for campaign execution.
- Creative Strategy and Consulting: Strategic creative consulting services including brand experience strategy, cultural relevance analysis, and experiential marketing planning for enterprise brands
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
SET product offering
Product offeringCore offering
Set Creative is a creatively-led experiential marketing agency that designs, produces, and executes immersive brand experiences, live events, pop-up installations, retail environments, and sponsorship activations for global enterprise brands. The agency delivers end-to-end services from creative concept and spatial design through fabrication and on-site event production. It operates as part of the WPP network from offices in London, New York, and Portland.
Product overview
Set Creative is a creatively-led experiential marketing agency offering a comprehensive suite of services centered around creating immersive brand experiences. The agency's core offering consists of experiential marketing services, which encompasses live events, pop-up experiences, retail experience design, virtual events, sponsorship activation, and brand activations. These service modules work together to deliver end-to-end experiential solutions for clients ranging from global brands like Google, Nike, Coca-Cola, and BMW to emerging brands seeking to connect with audiences through memorable physical and digital experiences. The agency is part of the WPP network and operates from offices in London, New York, and Portland.
Differentiator
Problem solved
Functional benefit
Products and services
- Experiential Marketing Services
Quantifiable outcome
- Shopify MrBeast Heist: 10 million video views, 2,300 shares, 10,000 comments
- +13 more outcomes
Companies that use SET
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles1 record
SET technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SET partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
SET competitors and assessment
Company assessmentDirect peers
- Freeman: Freeman is a global brand experience company delivering events, exhibits, and brand activations at scale for enterprise customers — comparable in live event and large-format experiential production capabilities and enterprise client roster.
- George P. Johnson Experience Marketing: GPJ is one of the largest independently-held experiential marketing agencies globally, producing brand experiences, product launches, and trade shows for enterprise technology and automotive clients — directly overlapping Set Creative's enterprise focus and event-driven model.
- Optimist: Optimist is a creative experiential agency producing brand activations, cultural experiences, and live events for global brands — directly comparable in creatively-led positioning and enterprise client mix.
- MKG: MKG is a creatively-led experiential marketing agency producing brand activations, pop-ups, and live events for major consumer brands — directly overlapping Set Creative's core offering, talent-led model, and enterprise client base.
- Mosaic Group: Mosaic is an experiential marketing agency specializing in brand experiences, retail activations, and field marketing for enterprise clients — overlapping with Set Creative's retail experience and brand activation service modules.
- Sparks: Sparks is a global experiential marketing agency (part of Cheil) specializing in brand experiences, pop-up retail, and live events for technology and consumer brands — comparable in scale, service modules, and creative-led positioning.
- Jack Morton Worldwide: Jack Morton is a global brand experience agency under Interpublic (IPG) that designs and produces experiential marketing campaigns, live events, and brand activations for enterprise clients — directly comparable in service mix and customer profile (Google, BMW, Verizon-level enterprise brands).
- MAS Event Design: MAS Event Design is an experiential agency focused on immersive brand activations, pop-ups, and custom fabrication for consumer brands — comparable in custom-build and creative-led approach to mid-size experiential engagements.
Broad incumbents
- Ogilvy: Ogilvy is a WPP-owned global creative network offering advertising, PR, and experience design — directly comparable as a sister agency inside the same parent network and overlapping in brand experience work for shared enterprise clients.
- GES: GES is a large-scale global events and experiential services provider serving enterprise exhibitors and brand marketers — adjacent in live event and brand experience delivery but at significantly larger scale and broader scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
SET social profiles
Digital presenceSET financial estimates
Financial estimateRevenue estimate
Valuation estimate
SET leadership team
Management profileNumber of profiles
Profiles4 records
SET funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SET M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SET
What does SET do?
Set Creative is a creatively-led experiential marketing agency that designs, produces, and executes immersive brand experiences, live events, pop-up installations, retail environments, and sponsorship activations for global enterprise brands. The agency delivers end-to-end services from creative concept and spatial design through fabrication and on-site event production. It operates as part of the WPP network from offices in London, New York, and Portland.
Is SET a public or private company?
SET is a private company. It is classified as corporate owned and is currently operating.
When was SET founded?
SET was founded in 2009. It employs 251 to 500 people.
Where is SET based?
SET is headquartered in Portland, United States, in the North America region.
How does SET make money?
Two revenue lines are on record. Experiential Marketing Services are the primary driver. The others are creative Strategy and Consulting.
Who are SET's main competitors?
Direct peers on record are Freeman, George P. Johnson Experience Marketing, Optimist, MKG, Mosaic Group, Sparks, Jack Morton Worldwide and MAS Event Design. Broad incumbents are Ogilvy and GES.
Does SET have an API?
No public API is recorded for SET.
What industry is SET in?
SET's product category is Experiential Marketing Services. Its primary akta.pro industry code is MPAAAAAO, Activation/Experiential Creative Agencies, with a secondary code of BPAFAGAK, Event Fabrication & Scenic/Set Build (Custom Builds, Installations). Its NAICS code is 541430 and its SIC code is 7311.