Banca Patrimoni Sella & C.

What Banca Patrimoni Sella & C. does

Banca Patrimoni Sella & C. is an Italy-domiciled private bank and wholly owned subsidiary of Gruppo Sella, headquartered in Torino, that delivers wealth management, investment advisory, and private banking services primarily to high-net-worth individuals and families across Italy. The bank combines a relationship-led advisor channel — its trademarked Partner Banker network — with physical branches and a digital self-serve platform (Home Banking, APP Sella.it, SellaBox) that supports fully online account opening and remote contract execution via the SellaDigit digital signature and @pritisella.it authentication token.

The product portfolio is organized in a core-plus-modules architecture. Core offerings comprise three current-account tiers (Conto Corrente Ordinario C01, Conto Tuo Valore C41, Conto di Base C48), term deposits (Deposito Vincolato D02, Time Deposit D06), residential mortgages including green variants (Mutuo Fondiario IG01/IG02 and IG08/IG09), and consumer credit (Prestidea, Prestito Green). Add-on modules span cards (Visa Business, Visa Classic, Mastercard Platinum, Mastercard World Elite, Mastercard Debit B30, Mastercard Prepaid B33), digital services (Servizi Telematici S01, SellaBox S16, SMS notifications S04), security (SellaDigit, @pritisella.it), and securities custody (Deposito titoli I01). Notably, the bank has added a coherent sustainable-finance layer with green mortgage and personal-loan products, and participated as an institutional investor in a €15 million sustainability-linked bond on Euronext Access Milan in January 2026.

Revenue mechanics are not publicly disclosed, which is consistent with private-banking pricing opacity. GTM is hybrid: enterprise-style high-touch acquisition via Partner Banker financial advisors, SMB/individual self-serve acquisition through the digital platform, and physical branch support for in-person banking and identification. The bank is privately held under Gruppo Sella, operates within a regulated Bank of Italy framework, and markets a 450-year heritage in patrimonial wealth stewardship as a primary brand differentiator. Leadership visibility centers on Federico Sella (featured in Il Sole 24 Ore) and General Manager Massimo Coppa; no management team roster, headcount trend, revenue figure, or external fundraising is disclosed in the source data.

Name

Banca Patrimoni Sella & C.

Legal name

Banca Patrimoni Sella & C.

Website

https://bancapatrimoni.it

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Banca Patrimoni Sella & C. is an Italian private bank and Gruppo Sella subsidiary that provides wealth management, investment advisory, and private banking services to high-net-worth individuals in Italy through a Partner Banker advisor network, branches, and a digital banking platform.

Ownership category

akta.pro rank

Product category

Private Banking

NAICS

Depository Credit Intermediation (5221), Portfolio Management and Investment Advice (523940)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Affluent / Mass-Affluent Private Banking (FSABADAC)

akta.pro secondary industries

Private Banking Advisory & Discretionary Portfolio Management (FSABADAD), Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

Keywords

• Private banking services
• Wealth management
• Investment advisory
• Asset management
• Portfolio management

Headquarters

HQ city

Torino

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Distribution channels3 records

Marketing channels1 record

Core offering

Banca Patrimoni Sella & C. is the private banking arm of Gruppo Sella, providing wealth management, investment advisory, and portfolio administration services to high-net-worth individuals and families. The bank operates a private banking model combining a network of Partner Banker financial advisors with digital banking capabilities via Home Banking and APP Sella.it, supported by current accounts, term deposits, mortgages, personal loans, card products, and securities services.

Product overview

Banca Patrimoni Sella & C. offers a private banking model through a unified platform complemented by multiple product modules. The core offering consists of current accounts (Conto Corrente Ordinario, Conto Tuo Valore, Conto di Base), term deposits (Deposito Vincolato, Time Deposit), mortgages (Mutuo Fondiario including Green variants), and personal loans (Prestidea, Prestito Green). Card products include Visa Business, Visa Classic, Mastercard Platinum, Mastercard World Elite, Mastercard Debit, and Mastercard Prepaid. Digital banking services are delivered through Home Banking, APP Sella.it, SellaBox, Servizi Telematici, and SMS notifications. Security is managed via SellaDigit digital signature and @pritisella.it authentication device. The bank also offers securities deposit services. The product architecture follows a core-plus-modules structure where basic banking accounts can be enhanced with various card, digital, and investment add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• C01 - Conto Corrente Ordinario e servizi accessori

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Sella Investment BankingcoreStrategic or Co-development PartnerSella Investment Banking served as arranger and exclusive financial advisor for Find SpA's sustainability-linked bond issuance. Banca Patrimoni Sella & C. participated as investor alongside Cassa Depositi e Prestiti.
• Cerved Rating AgencyminorOthersProvided second party opinion for Find SpA's sustainability-linked bond, validating ESG-linked targets aligned with ICMA principles.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Banca Generali: Pure-play Italian private banking group serving HNW clients through a financial-advisor network; competes head-to-head with Banca Patrimoni for the same affluent and family-wealth mandate pool in Italy.
• Ersel: Italian private bank focused on HNW and family-office wealth management; closely comparable in scale, client segment, and advisory-led proposition in Italy.
• Credito Emiliano (Credem): Mid-sized Italian commercial bank with a strong private banking and family-office franchise; directly comparable in offering integrated banking, lending, and wealth advisory to affluent Italian clients.
• Banca Mediolanum: Major Italian private/retail bank serving affluent families with a hybrid advisor + digital model; directly comparable client segment (HNW/mass-affluent) and hybrid distribution structure mirroring Banca Patrimoni Sella's Partner Banker + Sella.it stack.
• FinecoBank: Italian bank combining brokerage, banking, and wealth management for mass-affluent and affluent clients via digital channels; competes on the same affluent Italian segment with a heavier digital weighting.
• Azimut Holding: Italian independent asset management and wealth advisory group; comparable in advisory-led wealth services for affluent Italian households and family offices.
• Banca Cesare Ponti: Boutique Italian private bank within the Carige group serving HNW clients with discretionary and advisory mandates; similar mid-scale, high-touch private banking model.

Broad incumbents

• Intesa Sanpaolo Private Banking: Private banking arm of Italy's largest banking group; competes for the top end of the same HNW/family-wealth segment with materially larger scale and product breadth.
• Deutsche Bank Italy (Private Bank): International private bank with Italian operations targeting HNW/UHNW clients; comparable in serving cross-generational family wealth with global advisory capabilities that domestic Italian peers cannot match.
• Allianz Bank Italia: Banking arm of Allianz Italy offering wealth management, advisory, and banking products to affluent clients; comparable advisory-led private banking proposition with broader insurance and asset management group support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments11 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banca Patrimoni Sella & C.