Ultra Labs

Name

Ultra Labs

Legal name

Ultra Labs LLC

Website

https://ultralabs.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Product Development Services: Ultra Labs provides product development services to startup founders, helping them research, develop, build, and scale their software products through various stages of development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Ultra Labs is a software product studio that partners with product founders to research, design, build, and scale software products. Its service offering spans product design, enterprise software development, mobile development, and ongoing support and maintenance, delivered through an iterative, rapid-prototyping engagement model. The studio has also produced a portfolio of consumer and B2B software products across verticals such as RV rentals, automotive, rental property, expert insights, and sales automation.

Product overview

Ultra Labs is a software development studio that partners with product founders to build and scale startups. The company operates as a platform that offers a portfolio of independently-developed products spanning multiple verticals including recreational vehicle rentals (DayTrail), automotive sales (FlipRide), property management (OurPetPolicy), professional recruitment and insights (ScaleFront), and sales automation (SimpleSell). These products are developed through a service model that includes research, development, building, and scaling capabilities, with offerings in product design, enterprise solutions, mobile development, and ongoing support and maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Design Product design service for product founders and startup clients, covering the design phase of the product development lifecycle delivered alongside Ultra Labs' broader software development offerings.
• Enterprise Software Development Enterprise software development service for clients requiring business-grade software solutions, delivered as part of Ultra Labs' end-to-end product development lifecycle.
• Mobile Development Mobile application development service for clients needing iOS/Android or cross-platform mobile products, delivered as part of Ultra Labs' full product development lifecycle.
• Support and Maintenance Ongoing software support and maintenance service for products that Ultra Labs has built, covering post-launch reliability, enhancements, and upkeep.
• DayTrail DayTrail is a one-stop-shop for recreational vehicle rental needs, providing insurance-backed RV rental services; it is part of Ultra Labs' portfolio of built products.
• FlipRide FlipRide is a platform connecting car dealers with interested and committed sellers and buyers, transforming how car owners sell vehicles; part of Ultra Labs' portfolio of built products.
• OurPetPolicy OurPetPolicy is an integrated rental property management solution that includes Emotional Support Animal Letter verification and lawyer-vetted pet policies for rental properties; part of Ultra Labs' portfolio of built products.
• ScaleFront ScaleFront is a platform that helps clients make confident and validated decisions by linking them with professionals to gather superior knowledge and insights; part of Ultra Labs' portfolio of built products.
• SimpleSell SimpleSell is innovative software paired with dedicated Sales Assistants that helps customers find their next sales contacts and gain access to focused sales support; part of Ultra Labs' portfolio of built products.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• High Alpha: High Alpha is a US-based venture studio that conceives, funds, and builds B2B SaaS startups alongside founders using an integrated studio model — closely comparable to Ultra Labs' end-to-end 'Research → Develop → Build → Scale' approach, with the same founder-services-or-equity model and portfolio-company strategy.
• Atomic: Atomic is a venture studio that partners with operators to co-create software companies, providing product, engineering, design, and go-to-market resources from ideation through launch — directly analogous to Ultra Labs' product studio positioning and full-lifecycle founder partnership model.
• Pioneer Square Labs (PSL): PSL is a Seattle-based startup studio that builds and launches multiple new software companies per year by pairing founders with internal design, engineering, and product teams. It mirrors Ultra Labs in operating as an internal product studio rather than as an outsourced agency.
• Prehype: Prehype is a venture builder that co-founds and operates startups alongside entrepreneurs, providing product development and operational support — a peer to Ultra Labs given the shared model of building product-based businesses with external founders.
• Science Inc. Science Inc. is a startup studio that partners with founders to build, launch, and scale software and consumer-internet companies, retaining equity in the resulting businesses. It is a long-standing peer in the same US product-studio category as Ultra Labs.

Emerging players

• Bolt (product studio): Bolt is a venture-funded startup studio that launches and invests in e-commerce and software businesses, sharing Ultra Labs' thesis that an internal build team can systematically launch product companies faster and more capital-efficiently.

Broad incumbents

• BetaWorks: BetaWorks is a New York-based startup studio and venture fund that builds and backs technology companies from concept to scale. It is a broader incumbent peer to Ultra Labs, comparable on studio model but with deeper capital base and longer track record.

Regional players

• Thoughtbot: Thoughtbot is a US design and development consultancy that partners with founders and product teams to design, build, and ship software products — overlapping with Ultra Labs' 'research → develop → build → scale' service motion, though it operates more as a consultancy than a portfolio studio.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/Ultralabs-106412614400266
• LinkedInlinkedin.com/company/ultralabs-io

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultra Labs