What Typhoo Tea does

Typhoo Tea is a UK-based tea processing and packaged goods company founded in 1903, operating as a brand under Supreme PLC since 2024. The company sources black tea leaves from Rainforest Alliance Certified gardens in Kenya, blends them using proprietary expert recipes and the crush-tear-curl (CTC) method, and packs finished products at The Plant, a dedicated manufacturing facility opened in Gloucester in 2025 with modern automated dosing, sealing, and waste-minimisation equipment. Its core product range spans standard 80-, 100-, 240-, and 1100-count black tea bags, decaf variants, an instant tea (Typhoo QT), and in 2025 expanded into a relaunched Typhoo Gold premium tier and a four-flavour Typhoo Iced Tea range co-produced with Clearly Drinks using Northumbrian Spring Water.

Typhoo generates revenue through consumer packaged goods sales priced from £1.00 (single iced tea bottle) to £18.99 (1100-bag catering pack), distributed through a broad UK retail network spanning mainstream supermarkets (Tesco, Morrisons, ASDA, Co-Op, Ocado) and discount/value chains (Home Bargains, B&M, Iceland, Farmfoods, Poundland), supplemented by direct-to-consumer e-commerce at typhoo.co.uk with free shipping over £20, and a dedicated trade partner programme for cafes and hospitality. Pricing is exclusively in GBP for the UK market, with explicit exclusion of Northern Ireland and the Republic of Ireland.

The company positions itself on 120+ years of British heritage, full supply chain Rainforest Alliance certification (gardens through to the manufacturing facility), Kosher certification, and 100% FSC-certified recyclable packaging. Typhoo's specific revenue is not separately disclosed; it sits within Supreme PLC's Drinks & Wellness division, which reported £69.3m in FY ending March 2026 (60% YoY growth) alongside SlimFast and Clearly Drinks. Headcount is 51-100 employees, led by CEO Dave McNulty and Chairman Mike Brehme.

Name

Typhoo Tea

Legal name

Supreme Imports Ltd

Website

https://typhoo.co.uk

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

51–100 employees

Short description

Typhoo Tea is a 1903-founded British black tea brand, owned by Supreme PLC since 2024, that sources Rainforest Alliance Certified Kenyan tea and packs it at its Gloucester facility for UK grocery, discount, hospitality, and DTC channels.

Ownership category

akta.pro rank

Product category

Packaged Tea and Tea Beverages

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Tea Blending & Flavoring (AFAFADAG)

akta.pro secondary industries

RTD Iced Tea Production (AFAFABAD), Instant Tea, Tea Extracts & Concentrates Manufacturing (AFAFADAH), Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

Keywords

• Black tea bags
• Iced tea beverages
• Instant tea products
• Tea manufacturing
• Packaged tea brand

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Consumer Packaged Goods (CPG) Sales: Typhoo generates revenue through the sale of packaged tea products to consumers via retail and direct-to-consumer channels. Product lines include premium tea bags (80, 100, 240, 1100 count), decaf tea bags, instant tea (Typhoo QT), and Typhoo Iced Tea beverages. Products are sold through UK supermarket chains, discount retailers, and the company's own e-commerce storefront.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Typhoo Tea is a British tea brand founded in 1903 that sources tea leaves from Rainforest Alliance Certified gardens in Kenya and manufactures packaged black tea products at The Plant facility in Gloucester, UK. The portfolio includes standard premium tea bags in 80, 100, 240 and 1100-count packs, decaffeinated variants, instant tea (Typhoo QT), a premium Gold luxury blend, and ready-to-drink iced tea in four flavors produced in partnership with Clearly Drinks.

Product overview

Typhoo Tea is a British tea brand founded in 1903, now owned by Supreme Plc since 2024. The company manufactures and distributes a portfolio of black tea products including standard tea bags (80, 240, and 1100 count packs), decaf variants, one-cup formats, instant tea (QT), and a new line of ready-to-drink iced teas in four flavors. All tea products are sourced from Rainforest Alliance Certified gardens in Kenya and manufactured at The Plant facility in Gloucester, UK. The product line centers on a unified core black tea blend with consistent flavor across pack sizes, complemented by premium (Gold) and specialized (decaf, instant) offerings, and expanded into the cold beverage market with iced teas made in partnership with Clearly Drinks using Northumbrian Spring Water.

Differentiator

Problem solved

Functional benefit

Products and services

• Typhoo 80 Premium Tea Bags Standard everyday black tea bag format containing 80 bags with 3.125g of tea per bag, made with quality Kenyan tea that is Rainforest Alliance Certified. Targeted at UK consumers for daily home consumption.
• Typhoo 240 Premium Tea Bags Larger family/household pack of 240 everyday black tea bags made with Rainforest Alliance Certified Kenyan tea. Designed for higher-volume home consumption.
• Typhoo 1100 Everyday Tea Bags Bulk 1100-count pack of everyday black tea bags with 2.27g of tea per bag, sourced from Rainforest Alliance Certified Kenyan gardens. Sold through Typhoo's dedicated trade partner programme for cafes, retailers and hospitality businesses.
• Typhoo 80 Gold Luxury Tea Bags Premium tier of Typhoo's black tea range featuring 80 bags with 3.125g per bag, blended from Rainforest Alliance Certified Kenyan tea including Assam, offering a smooth, full-bodied luxury taste for consumers seeking a higher-end everyday black tea.
• Typhoo 80 Decaf Premium Tea Bags Decaffeinated version of the everyday black tea bag, 80-count with 3.125g of tea per bag, made with Rainforest Alliance Certified Kenyan tea for consumers seeking caffeine-free options.
• Typhoo 100 Everyday One Cup Tea Bags One-cup format of 100 individually-portioned tea bags with 2g of tea per bag, designed for single-serve brewing. Made with Rainforest Alliance Certified Kenyan tea.
• Typhoo QT Instant Tea with Whitener Instant black tea premixed with whitener that dissolves quickly in hot water with no additional milk required. Available in 125g (approximately 50 servings) and 225g (approximately 90 servings) jars, providing a convenient format for consumers wanting a quick cup.
• Typhoo Iced Tea 500ml Ready-to-drink iced tea made in the UK with Northumbrian Spring Water and real fruit juice, available in 500ml bottles in Classic, Lemon, Peach, and Mango flavors. Low calorie, expanding Typhoo into the cold beverage market.

Quantifiable outcome

• Drinks & Wellness revenue (including Typhoo) grew 60% to £69.3m within Supreme PLC's portfolio for FY ending March 2026

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Clearly DrinkscoreStrategic or Co-development PartnerClearly Drinks partnered with Typhoo to co-develop and produce Typhoo Iced Tea beverages. Clearly Drinks brings beverage manufacturing expertise and Northumbrian Spring Water sourcing to the partnership, while Typhoo contributes its tea heritage and brand equity. The partnership resulted in the launch of Typhoo Iced Tea in four flavours (Classic, Lemon, Peach, Mango) in 2025.
• Rainforest AlliancecoreStrategic or Co-development PartnerRainforest Alliance is Typhoo's key sustainability certification partner. All Typhoo tea is sourced from Rainforest Alliance Certified gardens in Kenya, and Typhoo's own manufacturing facility received Rainforest Alliance certification in 2025, making the entire supply chain from gardens to packing certified to the highest industry sourcing standards.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Yorkshire Tea: UK heritage black tea brand owned by Bettys & Taylors, directly comparable to Typhoo as a quintessentially British tea brand with strong retail distribution across UK supermarkets. Both compete on heritage, quality, and premium positioning in bagged black tea.
• Ahmad Tea: UK-based family-owned tea brand offering bagged and loose-leaf black tea with strong UK supermarket presence. Ahmad Tea is a comparable mid-sized UK tea specialist competing on quality and value in similar retail channels to Typhoo.

Broad incumbents

• PG Tips: UK market-leading black tea brand owned by Unilever, directly competing with Typhoo across mainstream UK grocery. PG Tips is the dominant UK black tea brand by volume and serves as the primary competitive benchmark for Typhoo's pricing and shelf positioning.
• Twinings: Established UK tea brand owned by Associated British Foods, competing with Typhoo across bagged black tea, specialty, and premium tea. Twinings' broader portfolio across black, green, and herbal teas makes it a broad incumbent rather than direct peer.
• Tetley: Major UK tea brand owned by Tata Consumer Products, directly competing with Typhoo in mainstream bagged black tea. Tetley has a broad global portfolio and is one of the largest tea brands by UK household penetration.

Emerging players

• Clipper Tea: UK ethical tea brand owned by Wessanen UK, specialising in Fairtrade and organic tea bags. Clipper competes with Typhoo in the mainstream bagged tea segment with a strong sustainability narrative overlapping Typhoo's Rainforest Alliance positioning.
• Teapigs: UK premium tea brand offering whole-leaf teas in biodegradable 'tea temples'. Teapigs competes with Typhoo's Gold tier in the premium segment and shares a UK specialty tea market presence with overlap in trade and hospitality channels.
• Dilmah: Sri Lankan single-origin tea brand with UK distribution through supermarkets and specialty retail. Dilmah competes with Typhoo on ethical sourcing credentials and premium tea positioning, with a comparable focus on provenance and quality.
• Pukka Herbs: UK organic herbal and wellness tea brand (Unilever-owned). Pukka addresses adjacent consumer occasions (herbal, functional) overlapping with Typhoo's innovation direction into iced tea and premium formats.

Regional players

• Lyons Tea: Irish heritage black tea brand owned by Unilever, similar in product format and positioning to Typhoo but primarily serving the Republic of Ireland market. Lyons is a relevant regional comparable given Typhoo's explicit geographic exclusion of Ireland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TyphooTea
• Instagraminstagram.com/typhootea
• TikToktiktok.com/@typhoo_tea
• Xx.com/typhoo_tea
• LinkedInlinkedin.com/company/typhoo

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Typhoo Tea