Clearly Drinks
Clearly Drinks is a UK-based soft drinks brand, founded in 2011 and headquartered in Sunderland, manufacturing and selling a range of non-alcoholic beverages to UK and international customers as part of Supreme plc's Drinks & Wellness portfolio.
- Company typePrivate
- Founded2011
- HeadquartersSunderland, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Clearly Drinks does
Clearly Drinks is a UK-based soft drinks brand headquartered in Sunderland that manufactures and sells a range of quality non-alcoholic beverages to UK and international customers. The brand was founded in 2011 and operates with a headcount in the 51–100 range. It functions as part of Supreme plc's diversified FMCG portfolio, which also includes SlimFast and Typhoo Tea, and its financial performance is reported within Supreme's Drinks & Wellness segment. No product-level technical specifications, proprietary formulations, or manufacturing technology details are disclosed in the available sources.
The company generates revenue through wholesale and retail distribution of its soft drinks range, primarily in the UK with selected international channels into Hong Kong, the Middle East, and China under Supreme's distribution infrastructure. Pricing models, customer segmentation, and go-to-market mechanics are not publicly disclosed. Notably, the brand's corporate website (cbldrinks.co.uk) is currently non-functional, displaying a cPanel default landing page rather than active commercial content. Standalone revenue, customer concentration, and product-level margin data are not separately reported; only the aggregated Drinks & Wellness segment revenue of £69.3m (representing 60% year-over-year growth for the fiscal year ending March 31, 2026) is available, within Supreme plc's total group revenue of £270.2m.
Capital structure history includes a 2017 funding round from NorthEdge Capital, a regional private equity investor. Leadership is anchored by Martin Thornton in the role of executive chairman. Clearly Drinks is not independently publicly traded; its strategic direction and capital allocation are governed through its parent, Supreme plc, a London-listed FMCG manufacturer and distributor.
Clearly Drinks firmographics
Firmographics- Name
- Clearly Drinks
- Website
- https://cbldrinks.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Clearly Drinks is a UK-based soft drinks brand, founded in 2011 and headquartered in Sunderland, manufacturing and selling a range of non-alcoholic beverages to UK and international customers as part of Supreme plc's Drinks & Wellness portfolio.
- Ownership category
- akta.pro rank
Where Clearly Drinks is headquartered
LocationHeadquarters
- HQ city
- Sunderland
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Clearly Drinks business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Clearly Drinks product offering
Product offeringCore offering
Clearly Drinks manufactures and sells a range of quality soft drinks brands to UK and international customers, operating as a brand within Supreme plc's diversified FMCG portfolio. The brand contributes to Supreme's Drinks & Wellness segment, which achieved £69.3m in revenue with 60% year-over-year growth for the year ending March 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Clearly Drinks A range of quality soft drinks brands manufactured and sold by Clearly Drinks to UK and international customers, operating as part of Supreme plc's diversified FMCG portfolio. The brand contributes to Supreme's Drinks & Wellness segment which grew 60% to £69.3m for the year ending March 2026.
Companies that use Clearly Drinks
Customer profileIdeal customer profiles1 record
Clearly Drinks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Clearly Drinks partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Clearly Drinks competitors and assessment
Company assessmentDirect peers
- Britvic: One of the two leading branded soft drinks manufacturers in the UK (PepsiCo licensee, Robinsons, J2O, Fruit Shoot). Directly comparable to Clearly Drinks in product category, UK retail distribution, and beverage-manufacturing business model, but at materially greater scale.
- AG Barr: Scottish-based UK soft drinks branded manufacturer (IRN-BRU, Rubicon, Funkin). Closely comparable on geography, category, and route-to-market — both compete for UK grocery and convenience shelf space with branded soft drinks SKUs.
- Nichols plc (Vimto): UK-listed branded soft drinks company anchored by the Vimto brand and an international soft drinks business (especially MENA). Comparable on product category, UK/MENA distribution, and branded-beverage business model — and a direct read-across for Clearly Drinks' international expansion into MEA.
- Innocent Drinks: UK-based smoothies and juice drinks brand (Coca-Cola owned). Closely comparable on the wellness/non-carbonated soft drinks positioning that Clearly Drinks appears to target, and on UK + international retail distribution.
Broad incumbents
- Fever-Tree Drinks: Premium UK mixer brand with strong international presence. Comparable as a UK-originated, branded non-alcoholic beverage company selling through global retail and on-trade, though focused on mixers rather than mainstream soft drinks.
- Lucozade Ribena Suntory: Suntory-owned UK energy and juice drinks manufacturer (Lucozade, Ribena). Overlaps with Clearly Drinks on energy/wellness beverage positioning and UK mass-market distribution, though at substantially larger scale.
- Coca-Cola Europacific Partners: World's largest Coca-Cola bottler, operating across Western Europe including the UK. Competes with Clearly Drinks for UK shelf space and on-trade placements, and is also the parent of Innocent — making it both a competitor and an adjacent reference point.
- PepsiCo: Global CSD and snacks giant, with its UK bottling historically licensed to Britvic. Provides the dominant competitive context for any UK independent soft drinks brand, including Clearly Drinks, and sets the pricing/promo benchmarks in the category.
- Tropicana (PepsiCo): Major non-carbonated juice and juice-drink brand owned by PepsiCo. Comparable to Clearly Drinks on the non-carbonated soft drinks / juice drinks axis and on global retail distribution, but at vastly larger scale.
Emerging players
- Red Bull: Global energy drinks leader with strong presence in UK and international markets. Relevant as a reference point if Clearly Drinks extends into functional/energy adjacencies within its 'Drinks & Wellness' positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Clearly Drinks social profiles
Digital presenceClearly Drinks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clearly Drinks leadership team
Management profileNumber of profiles
Profiles1 record
Clearly Drinks funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clearly Drinks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clearly Drinks
What does Clearly Drinks do?
Clearly Drinks manufactures and sells a range of quality soft drinks brands to UK and international customers, operating as a brand within Supreme plc's diversified FMCG portfolio. The brand contributes to Supreme's Drinks & Wellness segment, which achieved £69.3m in revenue with 60% year-over-year growth for the year ending March 2026.
Is Clearly Drinks a public or private company?
Clearly Drinks is a private company. It is classified as corporate owned and is currently operating.
When was Clearly Drinks founded?
Clearly Drinks was founded in 2011. It employs 51 to 100 people.
Where is Clearly Drinks based?
Clearly Drinks is headquartered in Sunderland, United Kingdom, in the Europe region.
Who are Clearly Drinks's main competitors?
Direct peers on record are Britvic, AG Barr, Nichols plc (Vimto) and Innocent Drinks. Broad incumbents are Fever-Tree Drinks, Lucozade Ribena Suntory, Coca-Cola Europacific Partners, PepsiCo and Tropicana (PepsiCo). Red Bull is listed as an emerging player.
Does Clearly Drinks have an API?
No public API is recorded for Clearly Drinks.