ITW Pro Brands
- Company typePrivate
- Founded1961
- HeadquartersOlathe, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
ITW Pro Brands firmographics
Firmographics- Name
- ITW Pro Brands
- Legal name
- ITW Pro Brands (Business Unit of Illinois Tool Works Inc.)
- Website
- https://itwprobrands.com
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
ITW Pro Brands industry classification
Industry- Product category
- Industrial Maintenance Chemicals
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Chemicals & Allied Products (2800)
- akta.pro primary industry
- Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)
Keywords
Where ITW Pro Brands is headquartered
LocationHeadquarters
- HQ city
- Olathe
- HQ country
- United States
- HQ region
- North America
Markets served
ITW Pro Brands business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Industrial Maintenance Chemical Products: ITW Pro Brands generates revenue through the manufacture and sale of industrial maintenance chemical products including lubricants, penetrants, corrosion inhibitors, cleaners, degreasers, metalworking fluids, and mold release agents. Products are sold through a distributor network to industrial, aerospace, military, contractor, and energy development facilities worldwide.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
ITW Pro Brands product offering
Product offeringCore offering
ITW Pro Brands manufactures and sells industrial maintenance, repair, and operations (MRO) chemical products through a portfolio of 15 brands including LPS, LPS MAX, LPS DETEX, Dymon, DYKEM, SCRUBS, Spray Nine, Accu-Lube, Rustlick, DiamondKote, and Crystal. The product range spans lubricants, penetrants, corrosion inhibitors, cleaners, degreasers, metalworking fluids, mold release agents, disinfectants, marking products, and pre-moistened wipes. Products are sold exclusively through a distributor network to industrial, aerospace, military, food processing, marine, railroad, and contractor customers worldwide.
Product overview
ITW Pro Brands is a manufacturer of professional-grade industrial maintenance products operating under a multi-brand portfolio architecture. The company offers formulated chemical products across multiple categories including lubricants (LPS, LPS MAX, LPS DETEX, Rustlick, Accu-Lube, Cedar Lubricants), cleaners and degreasers (Dymon, Spray Nine, SCRUBS), marking products (DYKEM), mold release solutions (DiamondKote, Crystal), and specialty products (Sertun, Metal Mates, Atlantic Mills). The LPS brand provides world-class MRO solutions with products like LPS 1 (greaseless lubricant), LPS 2 (heavy-duty lubricant), LPS 3 (rust inhibitor), TKX (all-purpose lubricant), and specialized formulations including Cold Galvanize and Precision Clean. The newer LPS MAX line features enhanced performance with improved formulations, packaging, and sustainability profiles. LPS DETEX offers food-grade detectable products for food processing facilities. Dymon brand focuses on specialty cleaners, disinfectants, and odor control including LIQUID ALIVE enzyme products. SCRUBS brand provides hand cleaning solutions including in-a-bucket towels, stainless steel cleaners, graffiti removers, and disinfectant wipes. DYKEM offers industrial marking products including Steel Blue layout fluids and paint markers. The company serves diverse industries including fabricated metals, aviation, foodservice, machinery manufacturing, transportation, food processing, marine, and railroad sectors.
Differentiator
Problem solved
Functional benefit
Brands
- LPS: World-class MRO solutions providing high-performance maintenance chemicals for industrial, aerospace, military, contractor and energy facilities. Products include lubricants, penetrants, corrosion inhibitors, cleaners, and specialty products.
- LPS MAX
- LPS DETEX
- Dymon
- DYKEM
- SCRUBS
- Spray Nine
- Accu-Lube
- Rustlick
- DiamondKote
- Crystal
- Cedar Lubricants
- Metal Mates
- Atlantic Mills
- Sertun
Products and services
- LPS Brand World-class MRO solutions brand providing high-performance maintenance chemicals including lubricants, penetrants, cleaners, corrosion inhibitors, and specialty products for industrial, aerospace, military, contractor and energy facilities.
- LPS MAX Brand Newer line of MRO lubricants, degreasers, and electronic cleaners featuring slip-resistant aerosol cans with lockable integrated straw actuators, focused on increased performance, packaging improvements, regulatory compliance, and sustainability.
- LPS DETEX Brand
Quantifiable outcome
- Nearly 40,000,000 lbs of food is recalled annually due to contamination, which LPS DETEX products help prevent
- +2 more outcomes
Companies that use ITW Pro Brands
Customer profileSegments9 records
Ideal customer profiles5 records
ITW Pro Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ITW Pro Brands partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
ITW Pro Brands competitors and assessment
Company assessmentDirect peers
- WD-40 Company: Iconic specialty chemical manufacturer (WD-40 Multi-Use Product, 3-IN-ONE, GT85) serving industrial MRO, automotive, and consumer channels. Highly comparable in product category (lubricants, penetrants, corrosion inhibitors) and channel (distributor-led) but a smaller, more concentrated portfolio.
- CRC Industries: Privately held manufacturer of specialty chemicals for industrial MRO, automotive, aviation, and electronics. Directly comparable product mix (lubricants, degreasers, cleaners, corrosion inhibitors), similar aerospace/defense certifications, and a global distributor-led GTM.
- Zep Inc. Manufacturer and marketer of cleaning and maintenance chemicals for industrial, institutional, and food-processing customers. Overlaps with ITW Pro Brands in degreasers, disinfectants, and food-safe cleaners, and shares the multi-brand portfolio structure.
- Sprayon (Sherwin-Williams Industrial): Industrial coatings, lubricants, and maintenance chemicals brand owned by Sherwin-Williams. Directly comparable in aerosol lubricants, penetrants, corrosion inhibitors, and cleaners, with similar aerospace and industrial MRO customer base.
- Kano Laboratories: Manufacturer of Kroil penetrating oil and other specialty industrial penetrants and lubricants. Smaller, niche competitor in the rust/penetrant category, directly comparable to LPS 1, LPS 2, and KB 88 product lines.
- Simple Green: Manufacturer of non-toxic, biodegradable industrial and household cleaners and degreasers. Comparable in the water-based cleaner and degreaser category (LPS BFX, PreSolve, ZeroTri), with strong distribution in industrial and institutional channels.
Broad incumbents
- 3M Industrial: Diversified industrial conglomerate with overlapping industrial adhesives, abrasives, cleaners, and specialty chemical product lines. Competitor in aerospace and industrial MRO channels, but a much broader portfolio where maintenance chemicals are a small segment.
- Henkel (Loctite / Bonderite): Global adhesives, sealants, and surface treatment chemical manufacturer. Overlaps with ITW Pro Brands in industrial cleaners, metalworking fluids, and surface preparation; Loctite brand is a category leader in industrial MRO maintenance.
Emerging players
- NCH Corporation: Privately held global manufacturer of industrial and commercial maintenance chemicals, parts, and supplies with direct-sales and distributor models. Overlaps with ITW Pro Brands in lubricants, cleaners, and parts-washing chemistries, particularly in facility and industrial MRO.
- Chemtronics (ITW): Sister ITW division specializing in precision cleaning and ESD control products for electronics manufacturing. Comparable chemistry portfolio (contact cleaners, degreasers for electronics) and shares the ITW conglomerate parent, making it an internal adjacent peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ITW Pro Brands social profiles
Digital presenceITW Pro Brands compliance and trust
Trust signalCompliance30 records
ITW Pro Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
ITW Pro Brands leadership team
Management profileNumber of profiles
ITW Pro Brands subsidiaries and ownership
Company hierarchySubsidiaries15 records
ITW Pro Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ITW Pro Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ITW Pro Brands
What does ITW Pro Brands do?
ITW Pro Brands manufactures and sells industrial maintenance, repair, and operations (MRO) chemical products through a portfolio of 15 brands including LPS, LPS MAX, LPS DETEX, Dymon, DYKEM, SCRUBS, Spray Nine, Accu-Lube, Rustlick, DiamondKote, and Crystal. The product range spans lubricants, penetrants, corrosion inhibitors, cleaners, degreasers, metalworking fluids, mold release agents, disinfectants, marking products, and pre-moistened wipes. Products are sold exclusively through a distributor network to industrial, aerospace, military, food processing, marine, railroad, and contractor customers worldwide.
Is ITW Pro Brands a public or private company?
ITW Pro Brands is a private company. It is classified as corporate owned and is currently operating.
When was ITW Pro Brands founded?
ITW Pro Brands was founded in 1961. It employs 251 to 500 people.
Where is ITW Pro Brands based?
ITW Pro Brands is headquartered in Olathe, United States, in the North America region.
How does ITW Pro Brands make money?
One revenue line is on record: industrial Maintenance Chemical Products.
Who are ITW Pro Brands's main competitors?
Direct peers on record are WD-40 Company, CRC Industries, Zep Inc., Sprayon (Sherwin-Williams Industrial), Kano Laboratories and Simple Green. Broad incumbents are 3M Industrial and Henkel (Loctite / Bonderite). Emerging players are NCH Corporation and Chemtronics (ITW).
Does ITW Pro Brands have an API?
No public API is recorded for ITW Pro Brands.
What industry is ITW Pro Brands in?
ITW Pro Brands's product category is Industrial Maintenance Chemicals. Its primary akta.pro industry code is TLAKAOAL, Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners). Its NAICS code is 32561 and its SIC code is 2800.