Simple Green
Simple Green is a privately-held cleaning products manufacturer founded in 1975, serving household, professional, and industrial customers across seven countries with biodegradable, EPA Safer Choice-certified surfactant formulations distributed through major retailers and dedicated industrial sales channels.
- Company typePrivate
- Founded1975
- HeadquartersHuntington Beach, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Simple Green does
Simple Green is a privately-held manufacturer of cleaning products operating under parent company Sunshine Makers Inc., founded in 1975 and headquartered in Huntington Beach, California. The company serves three distinct customer segments — household consumers, professional/business maintenance operations, and industrial users — through a portfolio that includes all-purpose cleaners, specialized formulations under sub-brands such as Oxy Solve, d Pro, Crystal, Extreme, Clean Building, and Clean Finish, as well as supporting equipment including proportioner dilution systems and parts washers. Core technology centers on biodegradable surfactant-based formulations designed for environmental responsibility and human safety, with full ingredient disclosure and EPA Safer Choice, Green Seal, and LEED certifications across product lines.
The company generates revenue primarily through wholesale hardware sales of its cleaning products via two distinct GTM motions: a multi-channel consumer distribution strategy anchored by major retailers (Home Depot, Lowe's, Walmart, Amazon, Sam's Club) plus direct-to-consumer e-commerce on simplegreen.com, and a dedicated direct sales operation for industrial customers that includes a proprietary Safer Solutions Assessment service. Professional distribution operates through both retail and direct channels for janitorial and facility management accounts. Simple Green maintains a multi-country international presence with dedicated regional websites for Australia, Canada, Fiji, New Zealand, Singapore, and New Caledonia, indicating a selective international expansion approach rather than comprehensive global coverage.
The business model is anchored by a 50-year brand heritage as the original green cleaning pioneer, with consumer pricing handled through retail distribution partners and wholesale/bulk pricing available for professional and industrial channels. The company's competitive positioning rests on three pillars: regulated safer chemistry certifications, concentrated formulation economics that drive value for professional and industrial users, and an established retail footprint across the largest US home improvement and mass merchant chains.
Simple Green firmographics
Firmographics- Name
- Simple Green
- Legal name
- Sunshine Makers Inc.
- Website
- https://simplegreen.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Simple Green is a privately-held cleaning products manufacturer founded in 1975, serving household, professional, and industrial customers across seven countries with biodegradable, EPA Safer Choice-certified surfactant formulations distributed through major retailers and dedicated industrial sales channels.
- Ownership category
- akta.pro rank
Simple Green industry classification
Industry- Product category
- Household and Industrial Cleaning Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Polish and Other Sanitation Good Manufacturing (325612)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- All-Purpose Eco Cleaners (CRAJAOAA)
- akta.pro secondary industries
- Eco-Friendly Specialty Cleaners (Oven, Degreasers, Limescale, Metal) (CRAJAOAK), Outdoor Hard Surface Cleaners (Patio/Deck/Siding) (CRAJACAJ), Eco-Friendly Hard Surface & Floor Cleaners (CRAJAOAD), Heavy-Duty/Industrial-Strength All-Purpose Cleaners (Consumer) (CRAJAMAG)
Keywords
Where Simple Green is headquartered
LocationHeadquarters
- HQ city
- Huntington Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Simple Green business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Consumer Cleaning Products: Sale of household cleaning products through retail distribution channels and direct-to-consumer e-commerce. Products include all-purpose cleaners, specialty cleaners, automotive products, pet care items, and pressure washing solutions.
- Professional Cleaning Products: Sale of pro-strength cleaning solutions to businesses and commercial maintenance operations, including Clean Building Solution line with concentrates and proportioning equipment.
- Industrial Cleaning Solutions: Sale of heavy-duty industrial cleaning products to manufacturing, fleet management, food & beverage, and other industrial sectors with Safer Solutions Assessment services.
Go-to-market motion2 records
Distribution channels7 records
Marketing channels4 records
Simple Green product offering
Product offeringCore offering
Simple Green manufactures and sells biodegradable, environmentally responsible cleaning products across three divisions: Industrial heavy-duty cleaners and degreasers for manufacturing and fleet operations, Professional pro-strength solutions for facility management and janitorial use, and Household cleaners for home, garage, patio, and pet applications. Core offerings include the original All-Purpose Cleaner, Oxy Solve outdoor cleaners, Clean Building concentrate systems, Crystal industrial degreasers, d PRO disinfectants, and supporting equipment such as parts washers and dilution proportioners.
Product overview
Simple Green is a cleaning products company offering a diversified portfolio organized into three main segments: Household (consumer products for home, garage, patio, and pet care), Professional (pro-strength solutions for office and business maintenance), and Industrial (heavy-duty solutions for machinery and equipment). The product lineup centers on the original All-Purpose Cleaner as the core offering, with specialized lines including Oxy Solve outdoor cleaners, Pro/Business grade cleaners, Clean Building concentrate systems, Industrial degreasers, pet care products, and supporting equipment such as parts washers and proportioner systems. The company positions itself on environmental responsibility with biodegradable formulations and EPA Safer Choice certification.
Differentiator
Problem solved
Functional benefit
Brands
- Simple Green Clean Building: A product line focused on clean building solutions for commercial and janitorial applications
- Simple Green Oxy Solve
- Simple Green d Pro
- Simple Green Crystal
- Simple Green Pro
- Simple Green Extreme
- Clean Finish
Products and services
- Simple Green All-Purpose Cleaner The original concentrated all-purpose cleaner formulated for general cleaning across household and professional applications.
- Simple Green Oxy Solve Concrete and Driveway Cleaner Oxygen-based cleaner designed for pressure washing concrete and driveway surfaces for household consumers.
- Simple Green Oxy Solve Deck and Fence Cleaner Oxygen-based cleaner for decks and fences, safe for wood and composite materials.
- Simple Green Oxy Solve House and Siding Cleaner Oxygen-based cleaner for house siding and exterior surfaces.
- Simple Green Oxy Solve Total Outdoor Cleaner Multi-surface outdoor cleaner for general exterior cleaning applications.
- Simple Green Pro HD Heavy-Duty Cleaner Heavy-duty concentrated cleaner degreaser for professional use, available in larger sizes for commercial and janitorial operations.
- Simple Green Pro Bathroom Cleaner Professional-grade bathroom cleaning solution for facility management and janitorial services.
- Simple Green Pro Carpet Cleaner Professional-grade carpet cleaning solution for commercial and janitorial use.
- Simple Green Pro Glass Cleaner Professional-grade glass cleaning solution for commercial buildings.
- Simple Green Clean Building Solution Complete building cleaning solution system including all-purpose, bathroom, glass, and carpet concentrates for facility management.
- Simple Green Industrial Cleaner & Degreaser Heavy-duty industrial strength cleaner and degreaser for manufacturing, MRO, and facility applications.
- Simple Green Crystal Industrial Cleaner & Degreaser Crystal form industrial cleaner degreaser for precision cleaning applications.
- Simple Green Extreme Aircraft & Precision Cleaner Specialized precision cleaner for aircraft and sensitive equipment used in aerospace and electronics sectors.
- Simple Green d PRO 3 PLUS Disinfectant cleaner for industrial applications.
- Simple Green d Pro 5 Disinfectant cleaner for industrial applications.
- Simple Green Pet Outdoor Odor Eliminator Odor eliminator specifically formulated for outdoor pet areas and odors for household consumers.
- Simple Green BBQ Grill Cleaner Heavy-duty BBQ and grill cleaner available in both trigger spray and aerosol formats for household consumers.
- Simple Green Foaming Coil Cleaner Foaming cleaner for HVAC coils and condensers, available in aerosol and concentrated forms for professional use.
- Simple Green Parts Washer Series Benchtop, portable, and industrial parts washers for degreasing and cleaning mechanical parts in industrial settings.
- Simple Green Proportioner Systems Dilution proportioners including 4+1 select, single product high flow, and single product low flow systems for controlled dilution in commercial cleaning operations.
- Simple Green Heavy-Duty Towels Professional grade heavy-duty cleaning towels for commercial cleaning operations.
- Safer Solutions Assessment (SSA) Consultative assessment service offering comprehensive cost analysis and efficiency recommendations for large-scale industrial customers, delivered by Simple Green's dedicated industrial sales division.
Quantifiable outcome
- Products certified safer for pets, family, and environment
- +1 more outcomes
Companies that use Simple Green
Customer profileSegments3 records
Ideal customer profiles3 records
Simple Green technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Simple Green partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights5 records
Simple Green competitors and assessment
Company assessmentDirect peers
- Ecover: European-origin eco-cleaning brand focused on plant-based, biodegradable household cleaners. Comparable to Simple Green on sustainability positioning and core product categories.
- Mrs. Meyer's Clean Day: SC Johnson's plant-derived household cleaning line. Overlaps with Simple Green's all-purpose, kitchen & bath, and floor care products in the mass-retail eco-friendly segment.
- Seventh Generation: Eco-focused household and institutional cleaning products brand owned by Unilever. Direct competitor in safer-chemistry, EPA Safer Choice-certified cleaners across household and janitorial segments.
- Method Products: Design-forward, plant-based cleaning brand now owned by Ecover/People Against Dirty and ultimately SC Johnson. Competes directly with Simple Green in eco-friendly household surface cleaners.
- Zep Inc. Manufacturer and marketer of cleaning and maintenance chemicals across consumer, professional, and industrial channels. Closely comparable product portfolio and channel structure to Simple Green.
- Green Works (Clorox): Clorox's plant- and mineral-based cleaning brand launched to compete in the green cleaning category. Direct retail-shelf rival to Simple Green in mass merchants.
Broad incumbents
- Ecolab: Global leader in industrial and institutional cleaning, sanitizing, and water treatment. Competes with Simple Green's industrial division in manufacturing, food & beverage, and facility services.
- Diversey: Diversified B2B cleaning and hygiene solutions provider serving janitorial, food service, and healthcare. Overlaps with Simple Green's Pro and Clean Building lines in the professional channel.
- Clorox Company: Mass-market cleaning products conglomerate (Clorox, Pine-Sol, Tilex, Green Works). Competes with Simple Green on retail shelf, marketing scale, and brand awareness across surface cleaners.
- SC Johnson: Global household products giant owning Mrs. Meyer's, Method, and Windex. Competes with Simple Green in safer-chemistry and traditional surface cleaners via massive retail distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Simple Green social profiles
Digital presenceSimple Green compliance and trust
Trust signalCompliance3 records
Simple Green financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simple Green leadership team
Management profileNumber of profiles
Profiles1 record
Simple Green funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simple Green M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simple Green
What does Simple Green do?
Simple Green manufactures and sells biodegradable, environmentally responsible cleaning products across three divisions: Industrial heavy-duty cleaners and degreasers for manufacturing and fleet operations, Professional pro-strength solutions for facility management and janitorial use, and Household cleaners for home, garage, patio, and pet applications. Core offerings include the original All-Purpose Cleaner, Oxy Solve outdoor cleaners, Clean Building concentrate systems, Crystal industrial degreasers, d PRO disinfectants, and supporting equipment such as parts washers and dilution proportioners.
Is Simple Green a public or private company?
Simple Green is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simple Green founded?
Simple Green was founded in 1975. It employs 101 to 250 people.
Where is Simple Green based?
Simple Green is headquartered in Huntington Beach, United States, in the North America region.
How does Simple Green make money?
Three revenue lines are on record. Consumer Cleaning Products are the primary driver. The others are professional Cleaning Products and industrial Cleaning Solutions.
Who are Simple Green's main competitors?
Direct peers on record are Ecover, Mrs. Meyer's Clean Day, Seventh Generation, Method Products, Zep Inc. and Green Works (Clorox). Broad incumbents are Ecolab, Diversey, Clorox Company and SC Johnson.
Does Simple Green have an API?
No public API is recorded for Simple Green.
What industry is Simple Green in?
Simple Green's product category is Household and Industrial Cleaning Products. Its primary akta.pro industry code is CRAJAOAA, All-Purpose Eco Cleaners, with a secondary code of CRAJAOAK, Eco-Friendly Specialty Cleaners (Oven, Degreasers, Limescale, Metal). Its NAICS code is 32561 and its SIC code is 2840.