Driveway
- Company typePrivate
- Founded-
- HeadquartersTigard, United States
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
Driveway firmographics
Firmographics- Name
- Driveway
- Legal name
- Driveway
- Website
- https://driveway.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Where Driveway is headquartered
LocationHeadquarters
- HQ city
- Tigard
- HQ country
- United States
- HQ region
- North America
Markets served
Driveway business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Vehicle Sales: Driveway generates revenue through the sale of new and used vehicles directly to consumers, operating as an online dealership platform.
- Vehicle Purchase (Sell/Trade): Driveway purchases vehicles directly from consumers at guaranteed prices, then resells them through the platform.
- Financing Services: Driveway offers financing options for vehicle purchases through pre-qualification processes, generating revenue through financial partnerships and lending arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Vehicle-specific pricing for new and used cars |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Driveway product offering
Product offeringCore offering
Driveway is an online automotive marketplace operated by Lithia Motors that enables consumers to buy, sell, or trade new and used vehicles entirely online. The platform provides guaranteed no-haggle pricing for sellers, integrated auto loan pre-qualification for buyers, and home pickup/delivery services for both transactions. It functions as Lithia's digital retail arm, connecting consumers directly with the Lithia dealership network.
Product overview
Driveway is a unified online car buying and selling platform operated by Lithia Motors. The core offering consists of three integrated services: Shop Cars (new and used vehicle marketplace), Sell/Trade (vehicle purchase service with guaranteed pricing), and Finance (pre-qualification for auto loans). Additional support services include Ownership (scheduling service, vehicle management), a Payment Calculator for estimating financing costs, plus Learn (educational guides and reviews). The platform also connects users to affiliated brands including Airstream Adventures (RVs) and Pfaff Motorsports (racing experiences), all within the Lithia network.
Differentiator
Problem solved
Functional benefit
Brands
- Auto Done Easy: Marketing tagline for Driveway's car buying and selling platform
Products and services
- Shop Cars Online marketplace that allows individual consumers to search, browse, and purchase new and used vehicles by make, model, and condition, with home delivery available.
- Sell or Trade-In Service enabling consumers to obtain a guaranteed offer for their existing vehicle using license plate or VIN lookup, with home inspection, quick paperwork, and immediate payment; offer can be applied as a trade-in toward a new purchase.
- Auto Financing Pre-Qualification Financing application allowing customers to get pre-qualified for an auto loan before shopping, integrated with vehicle purchase and supported by Lithia Motors' lending partnerships.
Quantifiable outcome
- Transaction completion in as little as 30 minutes
- +2 more outcomes
Companies that use Driveway
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Driveway technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Driveway partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Lithia MotorscoreDriveway is a subsidiary of Lithia Motors, a major automotive retailer. Driveway operates as the online digital commerce arm of Lithia, integrated with their broader network of dealerships, service centers, and financing operations. The partnership provides Driveway with access to Lithia's physical dealership infrastructure, inventory, service capabilities, and financing partnerships.
- Airstream AdventuresminorDriveway connects customers interested in RVs to Airstream Adventures, a partner within the Lithia Motors network. This partnership allows Driveway to offer expanded product categories to customers while driving referral traffic to Airstream Adventures.
Recent moves5 records
Expansion highlights4 records
Driveway competitors and assessment
Company assessmentDirect peers
- Carvana: Pure-play online used-car retailer offering vehicle search, financing, home delivery, and a 7-day return policy. Closest comparable to Driveway's DTC online model with home delivery, though at materially larger scale and with proprietary reconditioning/logistics infrastructure.
- Vroom: Online used-car marketplace offering vehicle search, financing, and home delivery. Directly comparable to Driveway on product model (buy used cars online with delivery), though Vroom's logistics network and marketing scale differ substantially.
Broad incumbents
- CarMax: Largest U.S. used-car retailer with ~240 stores plus online search, financing, trade-in, and home delivery in select markets. Comparable to Driveway across used-car retail and trade-in, but operates at much larger scale and with a physical-store backbone.
- AutoNation: Large publicly traded automotive retailer offering new and used vehicles, financing, and trade-in across multiple brands and channels including online. Comparable as a multi-channel auto retail platform, though AutoNation's franchise dealer base is its core model.
- Sonic Automotive: Publicly traded automotive retailer operating franchised dealers and the EchoPark used-car platform with online purchasing and home delivery. Directly comparable as a dealer-group-owned online used-car channel competing with Driveway.
- Group 1 Automotive: Publicly traded automotive retailer with U.S. and U.K. franchise dealerships plus digital channels for new, used, and financing. Comparable as a multi-brand dealer group investing in online retail, similar in structure to Driveway's Lithia parent.
Emerging players
- Shift (CarShop): Online used-car platform (now part of CarShop/Larry H. Miller Dealerships) offering vehicle search, trade-in, financing, and home delivery. Comparable DTC used-car model though smaller and more regionally focused than Driveway's Lithia footprint.
Others
- Cars.com: Online automotive marketplace connecting consumers with new and used vehicle inventory from dealers nationwide. Comparable as a consumer-facing automotive discovery and lead-generation platform, though it does not take inventory risk like Driveway.
- AutoTrader: Long-standing online automotive marketplace owned by Cox Automotive, listing new and used vehicles from dealers. Comparable as a discovery/lead-gen channel for vehicle shoppers, but a marketplace model rather than an inventory-bearing retailer.
- TrueCar: Online automotive pricing and marketplace platform providing transparent pricing, dealer network, and trade-in valuation tools. Comparable as a digital channel for car buying and selling, but a marketplace/marketing platform rather than a transaction-bearing retailer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Driveway social profiles
Digital presenceDriveway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Driveway leadership team
Management profileNumber of profiles
Driveway funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Driveway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Driveway
What does Driveway do?
Driveway is an online automotive marketplace operated by Lithia Motors that enables consumers to buy, sell, or trade new and used vehicles entirely online. The platform provides guaranteed no-haggle pricing for sellers, integrated auto loan pre-qualification for buyers, and home pickup/delivery services for both transactions. It functions as Lithia's digital retail arm, connecting consumers directly with the Lithia dealership network.
Is Driveway a public or private company?
Driveway is a private company. It is classified as corporate owned and is currently operating.
When was Driveway founded?
Driveway was founded in -1. It employs 251 to 500 people.
Where is Driveway based?
Driveway is headquartered in Tigard, United States, in the North America region.
How does Driveway make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are vehicle Purchase (Sell/Trade) and financing Services.
Who are Driveway's main competitors?
Direct peers on record are Carvana and Vroom. Broad incumbents are CarMax, AutoNation, Sonic Automotive and Group 1 Automotive. Shift (CarShop) is listed as an emerging player. Others are Cars.com, AutoTrader and TrueCar.
Does Driveway have an API?
No public API is recorded for Driveway.