What Revolver does

Revolver, Inc. (株式会社リボルバー) is a privately held Japanese software company founded on July 30, 2012, headquartered in Minato-ku, Tokyo. The company operates a single core product, the "dino" B2B cloud CMS, a multi-tenant SaaS platform built on AWS infrastructure designed for enterprises and media companies to operate corporate websites, owned media, and web magazines without requiring HTML or web development expertise. The platform bundles publishing tools, native advertising, multi-channel distribution (SmartNews, Instagram, RSS), and an optional "Subscribe with dino" subscription/membership module that enables monthly paid content and member management via an API integration with Spiral Inc.

Revolver monetizes dino through annual SaaS subscriptions sold via direct enterprise sales, with pricing handled through inquiry rather than published tiers. The go-to-market is predominantly domestic Japan, targeting large Japanese corporations (e.g., Hitachi Global Life Solutions, Tokio Marine & Nichido Life, Japan Airlines) and media/publishing customers (e.g., Shochiku, Baseball Magazine, Motor Magazine). Demand generation runs through the founder CEO blog, monthly online seminars, in-person workshops at THE FACTORY venue, and trade media partnerships. The company maintains ISO/IEC 27001:2022 and JIS Q 27001:2025 certifications, recertified in August 2024 and valid through September 2027.

The company is led by Representative Director CEO Shoji Matsumoto (松本 庄司) following the April 2025 passing of founder Hiro Ogawa (小川 浩), with Director/COO Hiroshi Nishi (西 宏司) overseeing the Product & Platform Business Division and CISO Eiji Ishikawa (石川 英治) leading information security. Headcount is stated at 1–10 employees. Recent activity includes a September 2025 dino plan repackaging with refreshed branding, an October 2025 first-month-free campaign offering up to ¥240,000 in credit, and an organizational restructuring effective January 2026.

Name

Revolver

Legal name

株式会社リボルバー (Revolver, Inc.)

Website

https://revolver.co.jp

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Revolver (株式会社リボルバー) is a Tokyo-based Japanese SaaS company that operates the "dino" B2B cloud CMS, enabling Japanese enterprises, publishers, and media companies to build corporate websites and owned-media sites with subscription and multi-channel distribution features.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. SaaS CMS Subscription (dino): The company provides its cloud CMS platform 'dino' as a subscription SaaS service. Customers pay recurring fees to access the platform for building and managing corporate websites and owned media. The service includes infrastructure (AWS), security (SSL), and platform features. Pricing is not publicly disclosed on the website; sales are handled via direct inquiry and downloadable materials.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Revolver sells 'dino,' a B2B cloud CMS SaaS that enables enterprises to build, publish, and manage corporate websites and owned media without requiring technical or HTML expertise. The platform bundles publishing tools, subscription/membership monetization (Subscribe with dino), native advertising, and multi-channel distribution (SmartNews, Instagram, RSS) on secure AWS infrastructure with ISO 27001-certified information security, targeting large Japanese corporations and media companies seeking to operate high-frequency digital content operations.

Product overview

Revolver operates as a single-product company providing the B2B cloud CMS 'dino' as its primary offering. dino is a unified cloud CMS platform — not a modular platform with separate add-ons — which bundles publishing, content management, subscription/membership features, and distribution capabilities (e.g., SmartNews syndication) into one service. The sole optional extension is 'Subscribe with dino,' a subscription-support module enabling media clients to add member-only content and monthly billing to their dino-powered sites.

Differentiator

Problem solved

Functional benefit

Brands

• dino: B2B cloud CMS platform for building and operating corporate websites and owned media, offering content marketing capabilities with security and operational efficiency.

Products and services

• dino B2B cloud CMS that enables enterprises to efficiently update information and securely operate corporate websites and owned media. Delivers publishing power, operability, stability, and reliability through an intuitive management interface that requires no specialized technical knowledge.
• Subscribe with dino (dinoでサブスク) Subscription support option enabling media operators using dino to easily build member-only media, offer subscription-restricted content, and implement monthly subscription billing for digital monetization.

Quantifiable outcome

• Baseball Magazine reported operating costs significantly lower for dino-powered media compared to previously operated media sites
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• 株式会社コンセント (Consen Inc.)coreStrategic or Co-development PartnerA web production company with extensive experience in corporate website creation and operation. Revolver's COO Nish Hiroshi participated in a special joint dialogue in Web Designing magazine with Consen's web directors and front-end engineers, discussing CMS selection criteria, post-launch operations, maintenance burden, and security management — the most substantive strategic content partnership visible in the data.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Movable Type (Six Apart): Movable Type is a Japanese-origin enterprise and publishing CMS that pioneered corporate blogging and owned-media publishing, directly competing with dino in the Japanese B2B CMS market for media and enterprise customers.
• Concrete CMS (concrete5): Concrete CMS is an open-source content management system with strong Japanese developer-community adoption, targeting enterprise websites and intranets - directly comparable to dino in functionality and customer profile.

Broad incumbents

• Automattic (WordPress): Automattic operates WordPress.com and the WordPress ecosystem, the dominant global CMS platform. It competes broadly with dino for enterprise and publisher CMS workloads, offering a much larger plugin/theme ecosystem and free open-source core.
• Drupal: Drupal is an open-source enterprise CMS used by large organizations, governments, and publishers worldwide. It competes with dino for enterprise content management workloads, especially in security-conscious and highly customized deployments.
• Wix: Wix is a global website builder platform with integrated CMS functionality, primarily targeting SMBs and creators. It overlaps with dino's smaller-customer segment and competes broadly in the website publishing market.
• Squarespace: Squarespace is a website builder and hosted CMS platform targeting SMBs, creators, and small publishers. It overlaps with dino in serving organizations that need to launch and operate content-rich websites without technical staff.
• Adobe Experience Manager: Adobe Experience Manager is an enterprise content management and digital experience platform sold to large organizations. It competes with dino at the high end of the enterprise CMS market with a much broader feature set and global sales force.
• Sitecore: Sitecore is an enterprise CMS and digital experience platform used by large brands and publishers globally. It competes with dino for enterprise-grade content management, personalization, and multi-channel publishing workloads.

Others

• SmartNews: SmartNews is a news aggregation platform that dino-powered publishers syndicate content to via RSS integration. As a distribution and integration partner rather than a direct competitor, SmartNews extends dino's content reach to a large reader base in Japan.
• Cloud Circus (BowNow): Cloud Circus provides the BowNow marketing automation and analytics platform, integrated with Revolver's website for visitor behavior analysis and lead nurturing. As a marketing/analytics technology partner, Cloud Circus is adjacent to rather than competitive with dino's CMS offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rvlvrco
• Facebookfacebook.com/revolverinc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revolver