Drupal
Drupal is an open-source content management and digital experience platform, built on PHP/Symfony, serving governments, universities, nonprofits, and global enterprises through a community-governed nonprofit association and 100+ certified implementation partners.
- Company typePrivate
- Founded2001
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Drupal does
Drupal is an open-source content management system and digital experience platform originally created by Dries Buytaert in 2001 and stewarded by the Drupal Association, a nonprofit (DrupalCon Inc.) headquartered in Portland, Oregon with a UK branch in London. The platform is built on PHP and Symfony components (Twig templating, Composer dependency management, PHPUnit, PHPStan) and features an API-first, headless-ready architecture supporting modular extensibility through 55,000+ community-contributed modules and 3,300+ themes. Core products include Drupal Core (developer-facing framework), Drupal CMS (2024 marketer-facing product), Drupal AI (2025 AI orchestration layer), Drupal Commerce, and Drupal Steward (security program), supported by sector-specific distributions such as GovCMS and LocalGov Drupal.
The Drupal Association itself operates with 1-10 employees and generates revenue from individual donations, organizational memberships (RippleMakers, Drupal Sustaining Members), DrupalCon event registration, Drupal Steward subscriptions, partner certification, and Drupal.org advertising; the core software is free with no licensing fees. The commercial ecosystem is delivered through 100+ Drupal Certified Partners and recommended hosting providers worldwide. Drupal serves seven primary verticals — government, higher education (70-71% of top 100 universities), nonprofit (UNICEF, UNDP, Doctors Without Borders), healthcare (AMA, Planned Parenthood, Bayer), eCommerce/retail (Mars, Transgourmet, Seventh Generation), financial services (Finastra, Beneva), and enterprise — with 400,000+ active websites and adoption by 150+ governments worldwide.
Drupal firmographics
Firmographics- Name
- Drupal
- Legal name
- DrupalCon Inc.
- Website
- https://drupal.org
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Drupal is an open-source content management and digital experience platform, built on PHP/Symfony, serving governments, universities, nonprofits, and global enterprises through a community-governed nonprofit association and 100+ certified implementation partners.
- Ownership category
- akta.pro rank
Drupal industry classification
Industry- Product category
- Content Management System (CMS)
- NAICS
- Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Workflow & Case Management (Human-Centric BPM) (HDAEAHAA)
Keywords
Where Drupal is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Drupal business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Donations and Memberships: The Drupal Association, a nonprofit organization, sustains operations through individual donations, organizational memberships (RippleMakers), and Drupal Sustaining Members. Drupal software is free to download with no licensing fees.
- DrupalCon Events: Annual DrupalCon conferences unite experts from around the globe, generating revenue through registration fees while promoting Drupal ecosystem growth.
- Drupal Association Services: Certification programs for partners, advertising on Drupal.org, and infrastructure services including Drupal Steward security program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Open Source Software |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Drupal product offering
Product offeringCore offering
Drupal is an open source content management platform that supports millions of websites and applications. It provides a PHP-based framework (Drupal Core) on Symfony components and a user-friendly CMS layer (Drupal CMS) for marketers and content creators, with an API-first, headless-ready architecture and 55,864+ contributed modules and 3,323+ themes for extensibility.
Product overview
Drupal is an open source Digital Experience Platform (DXP) with a platform-plus-modules architecture. The core offerings are Drupal Core (the foundational open source framework for developers) and Drupal CMS (the new user-friendly version for marketers and content creators). The platform is extended through Drupal AI (integrated AI capabilities), Drupal Commerce (e-commerce functionality), and Drupal Steward (security protection). The ecosystem includes over 55,000 contributed modules and 3,300 themes, plus sector-specific distributions like GovCMS and LocalGov Drupal, and pre-configured site templates built by certified partners. The platform is API-first and headless-ready, supporting enterprise-level content management with multilingual capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Drupal CMS: A user-friendly version of Drupal designed for marketers, designers, and content creators with enhanced out-of-the-box experience.
- Drupal Core
- Drupal AI
- DrupalCon
Products and services
- Drupal Core The open source framework behind millions of websites, providing the building blocks for digital experiences. It offers an API-first, headless-ready design supporting web, mobile, and more from a single source, with advanced caching and robust editorial tools for developers and site builders.
- Drupal CMS A user-friendly CMS putting the power of Drupal into the hands of marketers, designers and content creators. It is recommended for most websites and offers enterprise-grade quality with smart defaults to enable quick startup.
- Drupal AI Integrated AI capabilities enabling organizations to integrate AI responsibly into digital workflows with editorial and regulatory controls. Includes AI ecosystem, agents, chatbots, content classification, image analysis, and search.
- Drupal Steward Security protection program ensuring websites are protected with dedicated security advisories and vulnerability coverage beyond standard release timelines for organizations needing extended security support.
- Drupal Commerce E-commerce module enabling native integration of content and commerce within the Drupal platform. Supports complex product catalogs, checkout flows, and payment processing for online retailers and content-commerce brands.
- AI Recipes Pre-configured automation recipes for AI capabilities including content classification, image classification, chatbot setup, guardrails, SEO optimization, audio transcription, and content vector search, enabling quick deployment of AI-driven workflows.
- Site Templates Complete, configured starting points for Drupal websites built for specific sectors including education, healthcare, government, nonprofit, and events, provided by certified Drupal agencies.
- Drupal Distributions Pre-packaged Drupal site distributions for specific use cases including GovCMS for government, LocalGov Drupal, Open Social, Varbase, and Commerce Kickstart for e-commerce.
Quantifiable outcome
- 70-71% of top 100 universities choose Drupal
- +7 more outcomes
Companies that use Drupal
Customer profileNamed customers26 records
Segments7 records
Ideal customer profiles7 records
Drupal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability12 records
Feature5 records
Drupal partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered core.
- AcquiacoreLeading Drupal implementation partner and cloud platform provider. Co-implemented case studies including Princeton University, Mars.com, Littler, Seventh Generation, Bayer Consumer Health, and UNDP. Provides Drupal-specific cloud hosting and development services.
- Tag1 ConsultingcoreProvides infrastructure management for Drupal.org and implements government solutions including London.gov.uk. Drupal Certified Partner specializing in performance and scalability.
- Tag1 ConsultingcoreProvides infrastructure management for Drupal.org, ensuring site reliability and performance for the global Drupal community.
- Evolving WebcoreDrupal Certified Partner implementing case studies including Princeton SPIA, Beneva insurance, and Planned Parenthood Direct. Specializes in higher education and complex migrations.
- Four KitchenscoreDrupal Certified Partner implementing YaleSites at Yale University and North Dakota State University digital transformation.
- LullabotcoreDrupal strategy and development agency, implemented Georgia's GovHub transformation serving 10M+ residents across 80 agencies.
- PreviousNextcoreAustralian Drupal agency, Drupal Certified Partner implementing GovCMS consolidations and Catholic Schools NSW award-winning platform.
- AxelerantcoreDrupal agency that implemented the American Medical Association (AMA) Drupal consolidation project replacing fragmented WordPress and Drupal ecosystem.
- FactorialcoreBuilt DAISIE platform for TelefonSeelsorge Germany, enabling 8,000 volunteers to deliver 24/7 crisis support.
- EPAM SystemscoreGlobal software engineering firm and Drupal Certified Partner implementing Mars.com digital transformation.
- Third and GrovecoreDrupal agency implementing Littler legal platform and co-implementing Seventh Generation eCommerce with 262% increase in purchase intent.
- ZoochacoreDrupal Certified Partner implementing University College London's management of 500+ microsites from one dashboard.
- KalamunacoreDrupal partner implementing Stanford Humanities Centers digital hub for research platform.
- Elevated ThirdcoreDrupal Certified Partner implementing Finastra financial services platform and Transamerica insurance modernization.
- VardotcoreBuilt UNHCR's global donation platform processing $67M+ across 35+ markets with 15-minute campaign launch capability.
- 1xINTERNETcoreEuropean Drupal agency implementing Transgourmet unified commerce (500% growth) and Gló nonprofit fundraising platform.
- LiipcoreSwiss Drupal partner implementing Canton Basel-Stadt as first Swiss canton with AI assistance for citizen services.
- Salsa DigitalcoreAustralian Drupal partner co-implementing GovCMS operating platform for Australian Commonwealth government.
- QED42coreDrupal partner implementing National Kidney Foundation's streamlined digital platform.
- SeeD EMcoreImplemented Librería Carlos Fuentes e-commerce success story.
- DevBranchcoreImplemented TicketGum handling 600,000+ orders with complex real-time inventory.
- werk21coreImplemented visitBerlin personalization platform for Berlin's official travel website.
- amazee.iocoreDrupal hosting and managed services partner co-implementing GovCMS for Australian government.
- MobomocoreImplemented USA.gov Drupal case study for General Services Administration.
- SymfonycorePHP framework components (Twig templating, etc.) integrated into Drupal core. Drupal builds on Symfony components along with Composer, PHPUnit, PHPStan.
- ComposercoreDependency management tool used for Drupal project management and updates.
- PHPUnitcorePHP testing framework used for automated testing in Drupal development.
- PHPStancoreStatic analysis tool used in Drupal development for code quality.
- TwigcorePHP templating language used for Drupal theme development.
- DDEVcoreRecommended local development environment for Drupal. Free, cross-platform solution meeting Drupal's criteria for local development.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Drupal competitors and assessment
Company assessmentDirect peers
- WordPress: WordPress is the leading open source CMS, directly competing with Drupal on the same self-serve, community-driven model. Both target SMBs, enterprises, and developers with free downloadable software and large module/theme ecosystems, making them the closest 1:1 competitor.
- Joomla: Joomla is another long-established open source PHP CMS that competes with Drupal for SMB and mid-market website builds. Both rely on extensions, themes, and community contributions, and serve overlapping audiences of developers and content editors.
- TYPO3: TYPO3 is an open source enterprise PHP CMS with a strong footprint in European government and enterprise deployments. It competes head-to-head with Drupal for similar use cases (multilingual, multi-site, government portals) and shares the open source, community-driven model.
Broad incumbents
- Adobe Experience Manager: Adobe Experience Manager is a commercial enterprise CMS/DXP competing for the same large government, enterprise, and regulated-industry workloads that Drupal targets (e.g., financial services, healthcare). It overlaps in structured content and omnichannel delivery but operates as part of a much broader Adobe suite.
- Sitecore: Sitecore is a commercial enterprise DXP that competes with Drupal in large-scale, multi-brand, multi-site enterprise deployments. Both offer headless capabilities, personalization, and structured content, but Sitecore is a paid platform serving global enterprises.
- Acquia: Acquia is a Drupal-specialized cloud platform and the leading commercial implementation partner. While not a direct CMS competitor, it monetizes Drupal at the hosting, support, and managed services layer and represents the primary commercial counterpart to the Drupal Association.
Emerging players
- Contentful: Contentful is a leading headless CMS targeting digital teams that need API-first content delivery. It overlaps with Drupal's API-first/headless architecture for developers building decoupled frontends, and competes for the same enterprise digital experience workloads.
- Strapi: Strapi is an open source headless CMS based on Node.js that competes with Drupal for developers building API-driven, decoupled content platforms. Both are open source with strong developer communities, though Strapi targets a more developer-centric audience.
- Webflow: Webflow is a visual, no-code website builder competing with Drupal CMS in the marketer/designer-friendly segment. It targets SMB and mid-market customers seeking lower technical complexity than Drupal's traditional developer-led model.
- Sanity: Sanity is a developer-first structured content platform that competes with Drupal's structured content and API-first strengths. It is increasingly adopted for digital experience projects where teams want composable, headless architectures with flexible content modeling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Drupal social profiles
Digital presenceDrupal compliance and trust
Trust signalCompliance5 records
Drupal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drupal leadership team
Management profileNumber of profiles
Profiles2 records
Drupal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drupal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drupal
What does Drupal do?
Drupal is an open source content management platform that supports millions of websites and applications. It provides a PHP-based framework (Drupal Core) on Symfony components and a user-friendly CMS layer (Drupal CMS) for marketers and content creators, with an API-first, headless-ready architecture and 55,864+ contributed modules and 3,323+ themes for extensibility.
Is Drupal a public or private company?
Drupal is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Drupal founded?
Drupal was founded in 2001. It employs 1 to 10 people.
Where is Drupal based?
Drupal is headquartered in Portland, United States, in the North America region.
How does Drupal make money?
Three revenue lines are on record. Donations and Memberships are the primary driver. The others are drupalCon Events and drupal Association Services.
Who are Drupal's main competitors?
Direct peers on record are WordPress, Joomla and TYPO3. Broad incumbents are Adobe Experience Manager, Sitecore and Acquia. Emerging players are Contentful, Strapi, Webflow and Sanity.
Does Drupal have an API?
Yes. Drupal provides a comprehensive RESTful Web Services API and numerous internal APIs (Entity API, Database API, Form API, Filter API, Serialization API, etc.) that enable developers to build tailored solutions and create decoupled/headless architectures. The APIs support authentication, routing, and various web services standards. Developer documentation is at api.drupal.org/api/drupal.
What industry is Drupal in?
Drupal's product category is Content Management System (CMS). Its primary akta.pro industry code is HDAEAHAA, Workflow & Case Management (Human-Centric BPM). Its NAICS code is 5415 and its SIC code is 7372.