What Florsheim does

Florsheim is an American footwear brand founded in 1892 and headquartered in Chicago, Illinois, operating as a brand under publicly traded parent Weyco Group, Inc. (NASDAQ: WEYS). The company designs, markets, and distributes men's dress shoes, casual shoes, boots, sneakers, sandals, kids' footwear, and complementary accessories (belts, socks, bags, shoe care, wallets, insoles, hats, and gift cards). Core technologies include the proprietary Comfortech footbed (removable, fully cushioned molded EVA construction), Flexsole Technology outsoles, SupaStep hands-free heels, OrthoLite high-rebound foam, and the BLOOM algae-based footbed integrated into select SKUs, alongside Goodyear welt construction on premium-tier models. Construction methods and material sourcing emphasize Italian and Horween leather, with 50% of leather sourced from Leather Working Group-certified tanneries.

Florsheim's go-to-market is primarily direct-to-consumer through florsheim.com, supported by a physical retail store locator, phone-based sales, a loyalty rewards program, and a multi-channel marketing mix spanning Instagram, Facebook, YouTube, email/SMS, an influencer program, and a 40+ article style guide. Pricing is unit-based, ranging from approximately $49.90 for entry styles (e.g., Santucci) to $190-$225 for premium Italian and calfskin-leather dress oxfords (e.g., Jacobi, Giotto). Customer segments are horizontal, with primary buyers being men seeking classic dress shoes for professional and special occasions and men seeking casual comfort styles for everyday wear; secondary segments include boys' footwear (miniatures of adult styles) and work/safety footwear with steel and composite toe options. The brand reported a milestone of over 130 years in business, more than $3.7 million donated to United Way since 2004, and over 90% waste diversion at its Milwaukee distribution facility.

Revenue mechanics rely on one-time unit sales rather than subscriptions, and the company generates ancillary income through accessories and gift cards. Notable 2025 developments include high-profile earned media from President Trump's gift of Florsheim Cap Toe Oxfords to cabinet members and parent Weyco Group's December 2025 lawsuit against the Trump administration to recover $16 million paid in IEEPA-based tariffs. Geographic reach is concentrated in North America with the company's primary markets served being the United States, though digital channels enable global fulfillment. Employee count falls in the 101-250 band across the headquarters and the Milwaukee operations and distribution facility.

Name

Florsheim

Legal name

Florsheim Shoes

Website

https://florsheim.com

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

101–250 employees

Short description

Florsheim is a 130+ year American heritage footwear brand, owned by Weyco Group (NASDAQ: WEYS), that designs and sells men's dress, casual, sneaker, and work footwear plus accessories primarily through its DTC e-commerce site florsheim.com and a physical retail network. The brand serves men seeking classic and comfort-engineered footwear across a $50-$225 price ladder, with secondary offerings in kids' and safety footwear.

Ownership category

akta.pro rank

Product category

Men's Footwear

NAICS

Shoe Retailers (45821)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Casual & Lifestyle Footwear (CRAAACAB)

akta.pro secondary industries

Footwear Accessories & Care Retail (Insoles, Laces, Shoe Care) (CRAAADAL), Performance Footwear (Running, Training, Court) (CRAAAEAI)

Keywords

• Men's dress shoes
• Leather footwear
• Dress oxfords
• Casual sneakers
• Shoe accessories

Headquarters

HQ city

Greendale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Footwear Sales: Florsheim generates revenue through the direct sale of men's, kids', and women's footwear and accessories. Products are sold at various price points ranging from budget-friendly options under $50 to premium dress shoes over $190. The company operates on a one-time purchase model with no subscription components.
2. Accessories Sales: Sale of shoe care products, belts, socks, bags, wallets, insoles, and travel accessories to complement the footwear business.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Florsheim designs, markets, and sells men's dress, casual, sneaker, boot, sandal, and safety footwear, kids' shoes, and complementary accessories under its own brand and sub-brands (Comfortech, Imperial, Horween, Italian Collection). Products are sold through florsheim.com e-commerce, a physical retail store locator, and phone orders at price points ranging from under $50 for entry-level oxfords to over $190 for premium Italian- and Horween-leather dress shoes.

Product overview

Florsheim is a traditional American footwear brand founded in 1892 and headquartered in Chicago, now owned by Weyco Group. The company crafts men's dress shoes, casual shoes, boots, sneakers, sandals, and kids shoes across multiple product lines. The core portfolio includes dress shoes (Zaffiro, Sorrento, Rucci, Midtown, Center, Postino, Lexington, Dailey, Corbetta, Tux, Jacobi, Norwalk, Traveler, Forecast, Orlando, Lodge, Giotto, Whitmore, Jackson, Santucci), casual shoes and sneakers (Launch, Fleet, Monopoli, Pace, Great Lakes, Crossover, Venture, Social, Caravaggio, Enfield, Fremon, Dash, Heist, Wing It), and comfort-focused lines (Comfortech). Accessories include belts, socks, bags, shoe care products, wallets, insoles, and gift cards. The brand emphasizes comfort technology through Comfortech footbeds, OrthoLite foam, Flexsole Technology, SupaStep hands-free heels, and Suedetec linings.

Differentiator

Problem solved

Functional benefit

Brands

• Imperial: Premium dress shoe collection featuring high-quality materials and craftsmanship.
• Horween

Products and services

• Men's Dress Shoes Classic dress footwear including oxfords, wingtips, cap toe styles, monk straps, and formal shoes for men, crafted since 1892 with modern comfort technology such as Comfortech footbeds and Goodyear welt construction on premium models.
• Men's Casual Shoes Casual slip-on shoes, loafers, boat shoes, and relaxed footwear designed for everyday wear with contemporary styling and comfort technologies.
• Men's Boots Dress boots, chukka boots, Chelsea boots, and lace-up boots for various occasions from casual to formal.
• Men's Sneakers Hybrid and athletic-inspired sneakers combining dress and casual aesthetics with comfort technology, including the Launch, Fleet, and Monopoli collections.
• Men's Sandals Casual sandals for men for warm weather and relaxed occasions.
• Kids Shoes Boys' shoes including dress shoes, casual shoes, uniform shoes, and sneakers designed as smaller versions of adult Florsheim styles.
• Safety/Work Footwear Work-appropriate footwear including steel toe and composite toe styles for occupational safety environments.
• Comfortech Footwear Line Comfort-focused footwear line featuring cushioned footbeds, EVA midsoles, Flexsole Technology, and Suedetec linings for all-day comfort.
• Imperial Collection Premium footwear collection featuring higher quality materials, calfskin leather, and refined craftsmanship.
• Horween Collection Shoes made with Horween leather, a premium leather sourced from the Horween Leather Company in Chicago.
• Italian Collection Footwear crafted with Italian materials and artisanal craftsmanship techniques.
• Accessories Complementary products including belts, socks, bags, shoe care products, wallets, insoles, travel essentials, and hats.
• Gift Cards Digital gift cards for Florsheim products available in $25 increments.

Quantifiable outcome

• >90% waste diversion from landfill at Milwaukee facility
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered moderate, minor and core.

• Leather Working GroupmoderateTechnology or IntegrationFlorsheim sources over 50% of leather from Leather Working Group-certified suppliers. The Leather Working Group is an international organization that audits tanneries on environmental compliance, awarding Gold or Silver ratings for environmental responsibility.
• UPS Carbon Neutral ProgramminorStrategic or Co-development PartnerFlorsheim works with UPS to offset the climate impact of all shipments through UPS's carbon neutral program, supporting projects like reforestation, landfill gas destruction, wastewater treatment, and methane destruction.
• Bonneville Environmental FoundationminorStrategic or Co-development PartnerFlorsheim purchases renewable energy credits (RECs) from the Bonneville Environmental Foundation for 100% of electrical usage at its Milwaukee facility, supporting two renewable energy projects: Landfill Gas Collection and Combustion Project and Parque Eólico Maldonado.
• Weyco GroupcoreOthersFlorsheim is owned by Weyco Group Inc. (also known as Weyco Group, Inc.), a company that designs and markets quality footwear for men, women, and children under various brands including Florsheim, Nunn Bush, Stacy Adams, Bogs, and Forsake.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Allen Edmonds: American heritage dress footwear brand founded 1922, specializing in Goodyear-welted men's dress shoes at premium price points. Directly comparable to Florsheim's Imperial and Italian Collections in target customer, price band ($200-$500), and formal-occasion positioning.
• Nunn Bush: Another Weyco Group-owned men's footwear brand emphasizing comfort and value-priced dress/casual shoes. Direct portfolio peer within the same parent, sharing sourcing, distribution, and customer demographics with Florsheim.
• Bostonian: Heritage American men's dress shoe brand historically positioned alongside Florsheim in department stores. Comparable in target customer (professional men seeking oxfords and dress footwear) and price band, though with narrower current distribution.
• Rockport: American footwear brand focused on combining dress style with walking/comfort technology (e.g., truTECH). Directly comparable to Florsheim's Comfortech line in combining traditional dress silhouettes with comfort innovation, targeting similar professional male consumers.
• Cole Haan: Heritage American footwear brand offering dress, casual, and hybrid styles with proprietary comfort technology (GRAND.OS, ZeroGrand). Directly comparable to Florsheim across men's dress and hybrid sneaker categories, with similar mid-premium price positioning.
• Johnston & Murphy: Long-established American men's footwear brand specializing in dress shoes and oxfords, owned by Genesco. Directly comparable heritage positioning, target customer (professional men), and price band ($100-$250), with similar retail and DTC distribution.
• Kenneth Cole: American fashion footwear and accessories brand with strong men's dress and casual collections at mid-premium price points. Comparable in urban professional positioning, dress-casual crossover, and direct-to-consumer focus.
• Stacy Adams: Sister brand under Weyco Group, Inc. focused on men's dress shoes, formal wear footwear, and accessories. Operates within the same parent company with overlapping target customer (professional/occasion men) and similar price band, sharing distribution and supply chain resources.

Emerging players

• Steve Madden: American fashion footwear brand with strong men's casual and sneaker offerings at accessible price points. Comparable in DTC strength and trend-driven men's footwear, though more casual-focused than Florsheim's traditional dress core.

Broad incumbents

• Clarks: Global British heritage footwear brand with broad men's dress, casual, and children's offerings. Comparable in heritage positioning and dress-casual crossover, but larger scale and more internationally distributed than Florsheim.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbzWYSqLp_vqk6DNmuG5FyQ
• Facebookfacebook.com/FlorsheimShoesUSA
• Instagraminstagram.com/florsheimshoes
• Xx.com/florsheimshoes
• LinkedInlinkedin.com/company/florsheim-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florsheim