What Weyco Group does

Weyco Group, Inc. (NASDAQ: WEYS) is a publicly traded footwear designer and marketer founded in 1906 and headquartered in Glendale, Wisconsin. The company operates a portfolio of heritage footwear brands covering men, women, and children across dress, casual, comfort, and outdoor categories: Florsheim (est. 1892), Stacy Adams (est. 1875), Nunn Bush, BOGS, Forsake (acquired 2021, being wound down as of late 2025), and Rafters. Core technology focuses on comfort engineering (Nunn Bush), weatherproof construction (BOGS), and environmentally-preferred materials, with the company sourcing over 75% of leather from Leather Working Group-certified suppliers.

Weyco's revenue is generated primarily through wholesale distribution to leading footwear, department, and specialty stores worldwide, supplemented by direct-to-consumer channels including company-operated Florsheim concept stores in the United States and Australia, branded e-commerce sites, and a Miami showroom serving Latin America and Caribbean markets. Florsheim dress shoes retail for approximately $145 per pair. The company employs 5,001–10,000 people globally, including roughly 350 U.S.-based positions that CEO Thomas W. Florsheim Jr. flagged as endangered by tariffs.

The Florsheim family maintains active executive control, with Thomas W. Florsheim Jr. as Chairman and CEO, John W. Florsheim as President and COO, and Thomas W. Florsheim as Chairman Emeritus. Weyco runs with zero debt and approximately $90.8M in cash (Q1 2026), and has been an active capital returner via regular and special dividends. The business is currently navigating a multi-year revenue decline, the wind-down of the Forsake brand, and active litigation to recover ~$18.6M in IEEPA tariffs paid during 2025.

Name

Weyco Group

Legal name

Weyco Group, Inc.

Website

https://weycogroup.com

Company type

Public

Founded year

1906

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Weyco Group (NASDAQ: WEYS) designs and markets footwear for men, women, and children through heritage brands including Florsheim, Stacy Adams, Nunn Bush, BOGS, Forsake, and Rafters, selling primarily via wholesale to leading retailers and through DTC concept stores and e-commerce.

Ownership category

akta.pro rank

Product category

Men's Footwear

NAICS

Footwear Manufacturing (3162), Footwear Manufacturing (31621)

SIC

Footwear, (No Rubber) (3140)

akta.pro primary industry

Casual & Lifestyle Footwear (CRAAACAB)

akta.pro secondary industry

Outdoor & Hiking Footwear (CRAAACAD)

Keywords

• Men's footwear
• Dress shoes
• Wholesale distribution
• All-weather boots
• Branded footwear portfolio

Headquarters

HQ city

Greendale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Wholesale Sales: Primary revenue stream through wholesale distribution to leading footwear, department, and specialty stores worldwide
2. Retail Store Operations: Company-operated Florsheim concept stores in the United States and Australia, as well as branded e-commerce platforms

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Weyco Group designs, sources, and markets quality footwear for men, women, and children under a portfolio of owned brand names including Florsheim, Nunn Bush, Stacy Adams, BOGS, Forsake, and Rafters. Products span dress, casual, comfort, and all-weather/outdoor segments and are sold through wholesale to leading footwear, department, and specialty stores worldwide, through company-operated Florsheim concept stores in the U.S. and Australia, and through branded e-commerce sites.

Differentiator

Problem solved

Functional benefit

Brands

• Florsheim: Heritage dress shoe brand established in 1892 in Chicago, known for classic styling and quality workmanship
• Stacy Adams
• Nunn Bush
• BOGS
• Forsake
• Rafters

Products and services

• Florsheim Heritage men's dress and casual footwear brand founded in Chicago in 1892, offering dress shoes, loafers, oxfords, and sneakers with classic styling and quality workmanship for professional and fashion-conscious men.
• Stacy Adams Men's footwear and apparel brand established in 1875, offering quality shoes and clothing designed to complete outfits for style-conscious professional men who set trends.
• Nunn Bush Men's footwear brand focused on comfort technology, using high-quality materials and advanced comfort technologies to engineer maximum support and cushioning in styles appropriate for casual and everyday wear.
• BOGS All-weather footwear brand offering shoes designed with high-quality materials and cutting-edge waterproof and weather-resistant technology for exceptional protection from elements, including family footwear for work and outdoor activities.
• Forsake Outdoor and adventure footwear brand following a Peak-to-Pavement philosophy, combining all-weather protection, rugged construction, and versatile styling for both known and unknown adventures. Note: brand wind-down initiated in November 2025 as part of restructuring.
• Rafters Outdoor and casual footwear brand under the Weyco Group portfolio, complementing the all-weather footwear offerings alongside BOGS and Forsake.
• Florsheim Concept Stores Company-operated retail stores for the Florsheim brand located in the United States and Australia, as well as in international markets, providing direct-to-consumer sales channels alongside wholesale and e-commerce platforms.
• BOGS Eco Collection Environmentally-preferred product line under the BOGS brand featuring sustainable materials and eco-friendly manufacturing practices as part of Weyco Group's broader ESG and sustainability initiatives.

Named customers3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Leather Working GroupcoreOthersWeyco sources over 75% of leather from Leather Working Group-certified suppliers, ensuring environmentally responsible leather production practices
• UPS Carbon Neutral ProgramminorStrategic or Co-development PartnerUPS carbon neutral program offsets climate impact of all shipments from Milwaukee distribution center, supporting reforestation, landfill gas destruction, wastewater treatment, and methane destruction projects
• WasteCapminorStrategic or Co-development PartnerPartnership with WasteCap to assess waste management operations and achieve zero waste certification for Milwaukee facility
• Bonneville Environmental FoundationminorOthersRenewable energy credits purchased for 100% of electrical usage at Milwaukee facility, supporting Clinton Landfill Gas Collection and Parque Eólico Maldonado renewable energy projects
• United Way of Greater Milwaukee & Waukesha CountyminorOthersAnnual two-week fundraising campaign with dollar-for-dollar employee pledge matching; over $3 million donated since 2004
• United Performing Arts Foundation (UPAF)minorOthersSupport for Milwaukee performing arts community; over $250,000 donated since 2004 through employee contributions, employer match, and company contributions

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Deckers Outdoor: Deckers owns UGG, HOKA, Teva, and Sanuk; larger incumbent that has captured outsized share in outdoor/comfort footwear, competing with Weyco's BOGS and Nunn Bush in adjacent premium positioning.
• Skechers: Skechers is a much larger footwear brand with significant comfort/casual category presence, competing directly with Nunn Bush and Florsheim casual lines through wholesale and DTC.
• Columbia Sportswear: Columbia Sportswear is a larger outdoor apparel and footwear company with comparable outdoor category presence (Sorel), competing for the same active-outdoor consumer that Weyco targets with BOGS and Forsake.

Direct peers

• Allen Edmonds: Allen Edmonds (a Caleres brand) is a heritage men's dress shoe brand competing head-to-head with Florsheim in the premium dress category, comparable in heritage positioning, craftsmanship emphasis, and DTC retail strategy.
• Steven Madden: Steven Madden designs, markets, and retails fashion footwear across multiple brands through wholesale and DTC channels; comparable in multi-brand portfolio approach, mid-market positioning, and target consumer overlap with Weyco's Stacy Adams and Nunn Bush brands.
• Rocky Brands: Rocky Brands designs and markets branded footwear (Rocky, Georgia Boot, Durango) in work, outdoor, and western categories; comparable mid-cap footwear brand operator with similar multi-channel distribution and overlap on BOGS-style outdoor/work segments.
• Genesco: Genesco operates footwear retail (Journeys, Schuh) and brands (Johnston & Murphy); comparable in operating footwear retail concept stores and brand licensing at similar scale to Weyco's Florsheim concept stores.
• Caleres: Caleres (parent of Famous Footwear, Allen Edmonds, Sam Edelman) is a publicly traded footwear company that designs and markets multiple footwear brands through wholesale, retail, and DTC channels, directly comparable to Weyco's multi-brand portfolio strategy.
• Wolverine World Wide: Wolverine World Wide owns a portfolio of footwear brands (Merrell, Saucony, Sperry, Hush Puppies) targeting similar multi-segment consumers; comparable in portfolio breadth across casual, outdoor, and work categories served through wholesale and DTC.
• Kenneth Cole Productions: Kenneth Cole designs and markets men's and women's dress and casual footwear with comparable brand positioning to Florsheim and Stacy Adams in dress/professional categories.

Market position

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/weyco-group-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weyco Group