Untraceable

What Untraceable does

Untraceable Inc. is a Toronto-headquartered, founder-owned event management and marketing agency operating exclusively within the blockchain and cryptocurrency ecosystem. Founded in 2013 by Tracy Leparulo, the company organizes conferences, hackathons, community meet-ups, and corporate launch events, and is the operator of the Futurist Conference — Canada's largest blockchain and crypto event, which drew more than 2,800 attendees in 2019. The company also organized historical first-of-their-kind industry milestones, including Canada's first Bitcoin Expo (2014) and the first-ever Ethereum hackathon (April 2014, with Vitalik Buterin, Gavin Wood, and Joseph Lubin), as well as ETHWaterloo (2017, the World's Largest Ethereum Hackathon at the time), POLYCON (the first securities-tokens crypto conference, Nassau 2018), and Loyalty Live (Chicago, 2018).

The company's service portfolio spans three pillars: (1) Event Management Services covering end-to-end logistics, sponsorships, vendor relations, on-site coordination, production, and interactive experiences; (2) Event Marketing Services offering account-based event marketing, press and media relations, social media management, content writing, and fundraising/pitch support for blockchain clients; and (3) Event Technology Services delivering blockchain-enabled ticketing, token creation, tokenized gamification, NFT event integrations, crypto payment processing, event applications, and registration systems. This technology layer is proprietary in the sense of being specialized for crypto events rather than a packaged SaaS platform.

Commercial model is professional services — fee-for-project event production, sponsorship coordination, and ancillary marketing retainers — delivered primarily through owned flagship events (Futurist Conference), sponsored hackathons (ETHWaterloo, CryptoChicks), and bespoke client engagements (Polymath, Loyalty Live, Global Cloud & Blockchain Summit). Pricing is quote-based and not publicly disclosed. The customer base is concentrated within the blockchain/crypto sector across North America (Canada, U.S. — NYC, Chicago) and the Caribbean (Bahamas, Barbados), with no institutional investors, parent companies, or external funding rounds disclosed in the source material.

Name

Untraceable

Legal name

Untraceable Inc.

Website

https://untraceableinc.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Untraceable is a Toronto-based event management and marketing agency founded in 2013 that organizes blockchain and cryptocurrency conferences, hackathons, and community meet-ups, serving Web3 companies, protocols, and institutional clients across North America and the Caribbean.

Ownership category

akta.pro rank

Product category

Event Management & Marketing Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI)

akta.pro secondary industry

NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails) (FSAPAFAJ)

Keywords

• Blockchain event management
• Crypto conference organization
• Blockchain marketing services
• Web3 hackathon management
• Crypto ticketing technology

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Conference & Expo Organization: Organizing and managing major blockchain and crypto conferences including Futurist Conference, Bitcoin Expo, and industry-specific events. Revenue generated through attendee fees, sponsorship coordination, and event production services.
2. Hackathon Events: Organizing hackathons for blockchain platforms (Ethereum, Bitcoin) including ETHWaterloo, CryptoChicks Hackathon. Revenue from platform sponsors and participant coordination.
3. Event Marketing Services: Account-based event marketing, press and media relations, social media management, content writing, and fundraising/pitch support for blockchain companies.
4. Event Technology Services: Providing blockchain-powered event tech including crypto ticketing, NFT integrations, and payment processing solutions for events.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Untraceable is an event management and marketing agency that produces conferences, hackathons, and community events for the blockchain and cryptocurrency community. The company delivers end-to-end event services including event technology (crypto ticketing, NFT integrations, tokenized gamification), event marketing (PR, social media, content), and event management (logistics, production, vendor relations) for blockchain companies, crypto projects, and enterprise adopters.

Product overview

Untraceable is an events and marketing company specializing in the Web3/blockchain/crypto community. Founded in 2013 and led by Tracy LeParulo, the company offers three core service pillars: Event Technology Services (including token creation, crypto ticketing integration, NFT event integrations, and blockchain-powered event tech), Event Marketing Services (account-based marketing, press relations, social media management), and Event Management Services (end-to-end logistics, vendor relations, on-site coordination). The company also organizes signature event programs including the annual Futurist Conference (Canada's largest blockchain event), hackathons, community meet-ups, and conferences & expos. The product portfolio is organized as service offerings rather than a software platform, with a focus on in-person and virtual event execution for the blockchain and crypto ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Futurist Conference: Canada's Largest Blockchain & Crypto Conference organized by Untraceable

Products and services

• Futurist Conference Canada's largest annual blockchain and crypto conference organized by Untraceable, featuring keynote speakers, presentations, hands-on workshops, product launches, blockchain bootcamps, blockchain-enabled ticketing, digital currency on-site purchases, and immersive technology experiences. Designed for blockchain companies, crypto projects, enterprise adopters, developers, and enthusiasts.
• Conferences & Expos End-to-end organization of Bitcoin conferences and expos, blockchain training conferences, blockchain summits, speaker and VIP dinners, and tradeshow booths for blockchain and crypto clients.
• Hackathons Organization of Ethereum, blockchain, and Bitcoin hackathons, opening events, and workshops for Web3 developers. Includes landmark events such as ETHWaterloo (2017) and the first-ever Ethereum hackathon In Crypto We Trust (April 2014).
• Community Events Organization of Bitcoin meet-ups, blockchain meet-ups, networking events, BTM (Bitcoin Teller Machine) launch events, and social events for the blockchain and crypto community.
• Event Technology Services Blockchain-powered event technology solutions including custom token creation for event ecosystems, tokenized gamification, crypto ticketing integration, registration systems and ticketing, dedicated event mobile applications, crypto payment processors, and NFT event integrations. Offered to blockchain and crypto clients requiring Web3-native event infrastructure.
• Event Marketing Services Account-based event marketing, press and media relations, marketing and analytics, fundraising and pitch support, content writing, and social media management services for blockchain and Web3 clients.
• Event Management Services End-to-end event logistics including budgeting and timelines, sponsorships and partnerships, travel and team management, vendor relations, on-site coordination, production, A/V, presentations, interactive experiences, tradeshow booths, and event activities for blockchain and crypto clients.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PolymathcoreStrategic or Co-development PartnerUntraceable organized Polymath Connect Lounge during NYC Blockchain Week 2019 and ST20 Security Token Roundtable in Barbados (July 2018). Polymath is the securities token platform for which Untraceable provided event organization services, creating networking spaces for the Polymesh Blockchain Initiative announcement at Consensus.
• EthereumcoreStrategic or Co-development PartnerEthereum was platinum sponsor at Bitcoin Expo 2014 (Canada's first), which served as Ethereum's 'coming out event' before they became a foundation. Untraceable also organized the first-ever Ethereum hackathon 'In Crypto We Trust' in April 2014 with founding team members including Vitalik Buterin, Gavin Wood, and Joseph Lubin.
• CryptoChicksminorStrategic or Co-development PartnerNon-profit blockchain educational hub with mission for gender balance. Untraceable volunteered time and resources to help run world's first all-female Ethereum hackathon and conference in Toronto, April 2018. Services included ticket sales, press/media coordination, and on-site support.
• DecentralminorStrategic or Co-development PartnerToronto-based blockchain hub where Untraceable organized the 1st Blockchain & Ethereum hackathon in Canada in April 2014.
• Baha Mar ResortminorStrategic or Co-development PartnerLuxury resort venue in Nassau, Bahamas for POLYCON 18 - world's first crypto event dedicated to securities tokens, February-March 2018.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Money20/20: Premier global fintech events brand covering payments, banking, and increasingly blockchain/crypto. Comparable as an enterprise-facing conference business whose customer base (financial institutions, fintechs) overlaps with Untraceable's enterprise bridge clients.
• Web Summit: Global large-scale tech conference operator (Web Summit, Collision, Web Summit Rio). Comparable as a major events company with emerging-tech and crypto tracks, but operating at vastly larger scale across broader tech verticals rather than specializing in Web3.

Regional players

• Bitcoin Amsterdam: European Bitcoin-focused conference organized by BTC Inc. Comparable as a flagship Bitcoin/blockchain event brand with conference and expo components, but operating primarily in Europe rather than North America.
• WebX (Japan): Asia-focused Web3 conference organized in Tokyo. Comparable as a regional flagship Web3 event serving enterprise and developer audiences, but operating in APAC rather than North America, providing a geographic complement rather than direct overlap with Untraceable.

Direct peers

• ETHGlobal: Organizer of Ethereum hackathons (ETHGlobal Tokyo, ETHGlobal Paris, etc.) and developer events. Directly comparable to Untraceable's ETHWaterloo hackathon business, serving the same developer and protocol ecosystem with technical hackathons.
• Devconnect: Ethereum Foundation-supported community-run developer event series. Directly comparable as a curated, community-driven Web3 event organizer serving protocol developers and researchers with high-signal technical programming.
• CoinDesk (Consensus): Operator of Consensus, the largest annual blockchain/crypto conference globally. Directly comparable as a Web3-focused event organizer serving enterprise, developer, and investor audiences with flagship annual conferences plus adjacent media and event products.
• NFT.NYC: Large-scale annual NFT and digital collectibles conference in New York. Comparable as a niche, community-driven Web3 event brand that scaled through grassroots attendance and sponsor demand, parallel to Untraceable's community-led model.
• Token2049: Premier crypto conference held annually in Singapore and Dubai, focused on institutional and Web3 founders. Highly comparable as a large-scale, sponsor-driven blockchain conference targeting the same enterprise and crypto-leader audiences as Untraceable's Futurist Conference.
• Paris Blockchain Week: Annual European blockchain conference with expo, hackathon, and summit tracks. Directly comparable as a multi-format Web3 event organizer combining conference, hackathon, and expo components targeting institutional and enterprise audiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCvbjOCFuIzK0zsM90d0mG7g
• Facebookfacebook.com/Untraceable-Blockchain-Events-1397070867301942

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Untraceable