What TOKEN2049 does

TOKEN2049 is a privately held event company, legally registered as BOB Group Limited in Hong Kong, that organizes the world's largest crypto and Web3 conferences. The company operates a semi-annual event series with flagship editions in Singapore (Marina Bay Sands, ~25,000 attendees) and Dubai (Madinat Jumeirah, ~15,000 attendees), drawing participants from 150-160+ countries with 60-70%+ C-level concentration. The core product portfolio includes two flagship conferences, the TOKEN2049 Mobile App with AI-driven matchmaking (which facilitated 39,600+ connections and 14,700+ meetings at Dubai 2025), the Origins hackathon, the NEXUS startup competition, and the AFTER 2049 closing party, all anchored by a TOKEN2049 Week ecosystem of 500-1,000+ side events.

Revenue is generated through tiered sponsorship packages (Title, Platinum, Gold, Silver), exhibition booth rentals, individual and enterprise ticket sales (with Early Bird pricing and crypto payments via MoonPay Commerce), and ancillary media/community partnerships. The customer base spans crypto exchanges (Binance, OKX, Coinbase), blockchain protocols (Tether, TRON, Ethereum, Sui), asset managers (BlackRock, Pantera, Franklin Templeton), trading platforms (Robinhood), prediction markets (Polymarket), and VC firms (Dragonfly, Paradigm, Polychain), alongside tens of thousands of individual founders, developers, and investors.

The technology stack centers on a web-based conference platform and mobile app incorporating AI matchmaking, personalized agenda management with calendar sync, and GPS-enabled indoor venue navigation. Distribution combines direct-to-consumer ticket sales, enterprise sponsorship sales, community partner referrals (100+ Web3 communities), and an affiliate/KOL program, amplified by substantial earned media coverage (64.8M+ unique views, 5.9M+ X impressions at Dubai 2025).

Name

TOKEN2049

Legal name

BOB Group Limited

Website

https://token2049.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

TOKEN2049 is a Hong Kong-registered event company that organizes the world's largest semi-annual crypto and Web3 conferences in Singapore and Dubai, serving ~40,000 founders, investors, exchanges, and institutions annually through flagship events, an AI-powered mobile app, and a week-long side-event ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Conference Tickets: TOKEN2049 generates primary revenue through the sale of attendee tickets to its semi-annual crypto conferences. Tickets are sold in tiers including Early Bird pricing for limited-time discounts. Payment options include credit card (USD) and cryptocurrency via MoonPay Commerce.
2. Sponsorship Packages: Corporate sponsors purchase tiered sponsorship packages (Title, Platinum, Gold, Silver) that include exhibition space, networking opportunities, branding visibility, and onsite activation. Packages are tailored to marketing needs and budget.
3. Exhibition Space: Companies pay for physical exhibition booth space at the venue, gaining visibility to thousands of high-level attendees. Rental includes standard equipment (screens, furniture) with additional options available.
4. Side Event Hosting: During TOKEN2049 Week, the surrounding city hosts hundreds of side events. While the main conference operates from the venue, the ecosystem generates ancillary revenue through associated programming.
5. Media & Community Partnerships: Media organizations receive accreditation to cover events in exchange for coverage obligations. Community partners gain co-marketing benefits through affiliation programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

TOKEN2049 organizes and operates two flagship annual crypto and Web3 conferences, TOKEN2049 Singapore and TOKEN2049 Dubai, hosting 15,000–25,000+ attendees, hundreds of speakers, and hundreds of exhibitors per event. Revenue comes from tiered ticket sales (Early Bird through full price) and bespoke Title/Platinum/Gold/Silver sponsorship and exhibition packages sold to crypto exchanges, blockchain protocols, asset managers, and adjacent sponsors. A proprietary Mobile App with AI-driven matchmaking, personalized agendas, and venue navigation is bundled for registered attendees.

Product overview

TOKEN2049 is a global Web3 event series organized by BOB Group Limited (Hong Kong), hosting semi-annual cryptocurrency and blockchain conferences in Singapore and Dubai. The core product consists of two flagship conferences: TOKEN2049 Singapore (7-8 October 2026, Marina Bay Sands, ~25,000 attendees) and TOKEN2049 Dubai (postponed to 21-22 April 2027, Madinat Jumeirah, ~15,000 attendees). Supporting the conferences, TOKEN2049 offers a Mobile App providing AI-driven matchmaking, personalized agenda management, and attendee networking for registered participants. The event ecosystem includes TOKEN2049 Origins (36-hour hackathon), NEXUS Startup Competition (500+ applicant crypto startup competition with equity-free prizes), and AFTER 2049 (official closing party). TOKEN2049 Week features 500+ side events organized by partners and the broader crypto community.

Differentiator

Problem solved

Functional benefit

Brands

• AFTER 2049: Official closing party event of TOKEN2049 conferences
• NEXUS
• TOKEN2049 Origins
• TOKEN2049 App

Products and services

• TOKEN2049 Singapore Flagship Asia-Pacific edition of TOKEN2049, held annually in Singapore at Marina Bay Sands. A major crypto and Web3 conference bringing together 25,000+ attendees, 7,000+ companies, 300+ speakers, and 500+ exhibitors for two days of keynotes, panels, networking, and side events.
• TOKEN2049 Dubai Flagship Middle East edition of TOKEN2049, held annually in Dubai at Madinat Jumeirah. A premier crypto conference bringing together 15,000+ attendees, 4,000+ companies, 200+ speakers, and 200+ exhibitors for two days of content and networking. Originally scheduled for April 2026, postponed to 21-22 April 2027.
• TOKEN2049 Mobile App A dedicated mobile application for registered TOKEN2049 attendees providing AI-driven matchmaking, attendee list browsing, personalized agenda building, calendar sync, interactive floor plan navigation, and networking features including 1:1 and group meeting scheduling. Exclusively for registered attendees.
• TOKEN2049 Origins Hackathon A 36-hour hackathon held during TOKEN2049 Singapore, offering developers hands-on experience, personalized mentorship, and the opportunity to pitch projects for prizes, funding, and global recognition.
• NEXUS Startup Competition The world's largest crypto startup competition, featuring 500 applicants, 10 finalists, and one global stage. Startups compete for equity-free prizes and meet top investors during TOKEN2049 Singapore.
• AFTER 2049 Official TOKEN2049 closing party held at premium venues. The Singapore edition takes place at Marina Bay Sands SkyPark Observation Deck during Grand Prix Weekend, featuring skyline views, 360-degree spatial audio, and entertainment.

Quantifiable outcome

• 50% year-over-year attendee growth at Dubai 2025
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

21 partnerships are on record, tiered title sponsor, platinum sponsor, venue partner, payment partner, lifestyle partner, media partner, community partner, education partner and regulatory partner.

• OKXtitle sponsorGTM or Marketing PartnerOKX is a Title Sponsor of TOKEN2049 Dubai 2027, providing primary branding visibility, main stage sponsorship, and co-marketing across event channels. OKX founder Star Xu unveiled OKX Pay at TOKEN2049 Dubai 2025.
• BloFintitle sponsorGTM or Marketing PartnerBloFin is a Title Sponsor of TOKEN2049 Dubai 2027 and was the main sponsor at TOKEN2049 Singapore, showcasing innovative branding with their Whale Chess, Crane Booth, and full-house Whalefield afterparty.
• TRONtitle sponsorGTM or Marketing PartnerTRON is a Title Sponsor of TOKEN2049 Dubai 2027. Justin Sun (TRON Founder) has participated in panels at previous events.
• Suititle sponsorGTM or Marketing PartnerSui blockchain is a Title Sponsor of TOKEN2049 Singapore 2026, providing prominent positioning among the ecosystem's leading protocols.
• Meshtitle sponsorGTM or Marketing PartnerMesh (crypto payments infrastructure) is a Title Sponsor of TOKEN2049 Singapore 2026.
• BingXtitle sponsorGTM or Marketing PartnerBingX is a Title Sponsor of TOKEN2049 Singapore 2026, a crypto exchange known for social trading features.
• Binanceplatinum sponsorGTM or Marketing PartnerBinance is a Platinum Sponsor of TOKEN2049 Dubai 2027. Founders CZ and Richard Teng have been headline speakers at multiple TOKEN2049 events.
• Circleplatinum sponsorGTM or Marketing PartnerCircle (USDC stablecoin issuer) is a Platinum Sponsor of TOKEN2049 Dubai 2027. CEO Jeremy Allaire has been a featured speaker.
• Bitgetplatinum sponsorGTM or Marketing PartnerBitget is a Platinum Sponsor of TOKEN2049 Dubai 2027, a crypto exchange and trading platform.
• Marina Bay Sandsvenue partnerStrategic or Co-development PartnerMarina Bay Sands is the venue partner for TOKEN2049 Singapore, hosting the event across all five floors of the iconic integrated resort. The partnership enables the 'pop-up city' experience with immersive spaces.
• Madinat Jumeirahvenue partnerStrategic or Co-development PartnerMadinat Jumeirah Resort in Dubai hosts TOKEN2049 Dubai, providing the unique indoor-outdoor venue with ziplines, wellness areas, and extensive networking spaces.
• MoonPay Commercepayment partnerTechnology or IntegrationMoonPay Commerce processes cryptocurrency payments for TOKEN2049 ticket purchases, enabling crypto-native attendees to purchase tickets with various digital assets.
• McLaren Racinglifestyle partnerGTM or Marketing PartnerMcLaren is a Lifestyle Partner of TOKEN2049, bringing F1 world champion drivers (Lando Norris, Fernando Alonso) as featured speakers and creating interactive experiences like racing simulators.
• Audemars Piguetlifestyle partnerGTM or Marketing PartnerLuxury watchmaker Audemars Piguet is a Lifestyle Partner at TOKEN2049, reflecting the high-net-worth attendee demographic.
• Sotheby'slifestyle partnerGTM or Marketing PartnerThe auction house Sotheby's is a Lifestyle Partner, aligning TOKEN2049 with fine art and collectibles audiences.
• Bloombergmedia partnerGTM or Marketing PartnerBloomberg covers TOKEN2049 events as a prominent media partner, providing editorial coverage and brand credibility.
• CNBCmedia partnerGTM or Marketing PartnerCNBC provides media coverage of TOKEN2049 events as a featured media partner.
• Blockchain Association Singaporecommunity partnerGTM or Marketing PartnerThe Blockchain Association Singapore is a Community Partner of TOKEN2049, representing Singapore's local blockchain industry community.
• ACCESS (Association for Women in Cryptocurrency)community partnerGTM or Marketing PartnerACCESS is a Community Partner, promoting diversity and inclusion in crypto through TOKEN2049 participation.
• Nanyang Technological University (NTU)education partnerGTM or Marketing PartnerNTU is an Education Partner of TOKEN2049, representing academic involvement in blockchain education and research.
• VARA (Dubai Virtual Assets Regulatory Authority)regulatory partnerStrategic or Co-development PartnerDeepa Raja Carbon (VARA Managing Director) speaks at TOKEN2049 Dubai, representing regulatory engagement with Dubai's VA framework.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Consensus (CoinDesk / Bullish): CoinDesk's flagship crypto conference, now operated by Bullish following its acquisition of CoinDesk. Consensus is the longest-running and historically largest US-based crypto/Web3 conference, directly competing with TOKEN2049 for global enterprise sponsors, C-level attendees, and media coverage.
• Permissionless (Blockworks): Blockworks' flagship crypto conference held annually in the US. Targets institutional investors, protocols, and builders with a similar conference-plus-side-events format. Directly competes with TOKEN2049 for sponsor dollars and speaker mindshare in the global crypto event circuit.
• Paris Blockchain Week: Major annual European crypto and blockchain conference with thousands of attendees, exhibition space, and tiered sponsorships. Operates a similar conference + side events model to TOKEN2049 and competes directly for European institutional attendees and sponsors.
• Devcon (Ethereum Foundation): Ethereum Foundation's flagship developer conference, rotating globally and drawing 10,000+ attendees. While ecosystem-focused rather than broad-market, it overlaps with TOKEN2049 on Ethereum builders, protocol sponsors, and developer networking content.
• Mainnet (Messari): Messari's annual crypto conference focused on research-driven content for investors and builders. Operates a similar ticket + sponsorship model and targets the same institutional and founder audience as TOKEN2049.
• EthCC (Ethereum Community Conference): Annual European Ethereum-focused conference with thousands of attendees. Competes with TOKEN2049 for European protocol sponsors and Ethereum ecosystem speakers, with a more narrow technical focus but similar event format.
• NFT.NYC: Major annual Web3/NFT conference held in New York City, drawing thousands of attendees. Operates a comparable conference + side events format with tiered sponsorship packages and targets overlapping crypto-native audience segments as TOKEN2049.
• The Bitcoin Conference: Annual Bitcoin-focused conference drawing major industry speakers and sponsors. Operates a similar large-scale conference model with tiered sponsorships and targets institutional and high-net-worth Bitcoin audiences that overlap with TOKEN2049's attendee base.

Broad incumbents

• Web Summit: One of the world's largest technology conferences, held annually in Lisbon with 70,000+ attendees. While broader than crypto, Web Summit attracts many of the same enterprise tech sponsors, media partners, and institutional attendees, and serves as a comparable benchmark for conference scale and operational complexity.

Regional players

• Korea Blockchain Week: Major Asian crypto conference held annually in Seoul. Operates a similar conference + side events model with tiered sponsorships and targets overlapping APAC audiences, though geographically distinct from TOKEN2049's Singapore-Dubai footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/token2049
• YouTubeyoutube.com/c/TOKEN2049
• LinkedInlinkedin.com/company/token2049
• Instagraminstagram.com/token2049
• Facebookfacebook.com/token2049

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOKEN2049