Shreddy
Shreddy is a UK-based direct-to-consumer wellness brand selling clinically-backed drinkable supplement powders (SUPERWOMAN, SUPERGREENS, SUPERGLOW, SUPERSNOOZE) and a subscription fitness app, targeting health-conscious women with hormonal, skin, gut, and sleep concerns.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Shreddy does
Shreddy Ltd is a UK-based direct-to-consumer health and wellness company operating from London, founded by CEO Grace Beverley. The company sells a portfolio of branded powdered supplements — SUPERWOMAN (women's wellness blend with Myo-Inositol, NAC, and CoQ10), SUPERGREENS (62-ingredient pre/probiotic greens blend), SUPERGLOW (drinkable vegan collagen skincare using proprietary VeCollal), and SUPERSNOOZE (sleep and recovery blend) — alongside a subscription fitness app (iOS/Android) offering workout guides and meal plans, and a small line of fitness accessories. The core technical differentiator is VeCollal, a proprietary vegan collagen ingredient positioned as the world's first plant-based collagen that mimics human type 1 collagen, with peer-reviewed clinical evidence in ScienceDirect showing a ~33% reduction in fine lines and wrinkles over 8 weeks at a 5g/day dose.
Shreddy firmographics
Firmographics- Name
- Shreddy
- Legal name
- Shreddy Ltd
- Website
- https://shreddy.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shreddy is a UK-based direct-to-consumer wellness brand selling clinically-backed drinkable supplement powders (SUPERWOMAN, SUPERGREENS, SUPERGLOW, SUPERSNOOZE) and a subscription fitness app, targeting health-conscious women with hormonal, skin, gut, and sleep concerns.
- Ownership category
- akta.pro rank
Where Shreddy is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Shreddy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Supply Chain, Personnel, Infrastructure
Revenue model
- Supplement Product Sales: Direct-to-consumer sale of branded supplement powders (SUPERWOMAN, SUPERGREENS, SUPERGLOW, SUPERSNOOZE) as one-time purchases or subscription orders. Products priced between £28.90-£55.00 with 15% subscription discount.
- Fitness App Subscription: Mobile app offering workout guides, meal plans, and fitness content. Subscriptions available on Annual, Quarterly, or Monthly basis with automatic renewal. Digital content access upon subscription.
- Fitness Equipment Sales: Physical fitness products including Onyx Knee Sleeves (neoprene, 7mm thick) and Cloudy Grey XX-Heavy Resistance Bands. One-time purchase model with occasional promotional pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SUPERWOMAN - Women's Wellness Blend |
| Subscription | Monthly | SUPERGREENS - Pre & Probiotic Blend |
| Subscription | Monthly | SUPERGLOW - Vegan Collagen Drinkable Skincare |
| Subscription | Monthly | SUPERSNOOZE - Sleep & Recovery Blend |
| Subscription | Multi-year contract | Fitness App Subscription |
| Unit Pricing | Pay-as-you-go | Onyx Knee Sleeves |
| Unit Pricing | Pay-as-you-go | Cloudy Grey XX-Heavy Resistance Band |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Shreddy product offering
Product offeringCore offering
Shreddy manufactures and sells science-backed powdered drinkable supplements under its own brand, including SUPERWOMAN (women's wellness with Myo-Inositol, NAC, and CoQ10), SUPERGREENS (62-ingredient greens blend with probiotics), SUPERGLOW (VeCollal vegan collagen skincare drink), and SUPERSNOOZE (magnesium and ashwagandha sleep blend). The company also operates a subscription-based fitness mobile app providing workout guides and meal plans, and sells branded fitness accessories including knee sleeves and resistance bands.
Product overview
Shreddy is a UK-based fitness and wellness company offering a combination of a fitness app (with workout guides and meal plans) and a range of powdered supplement drinks. The core product portfolio includes four flagship supplements: SUPERWOMAN (women's wellness blend), SUPERGREENS (multivitamin greens powder), SUPERGLOW (vegan collagen drinkable skincare), and SUPERSNOOZE (sleep support blend). The company also sells fitness accessories including knee sleeves and resistance bands. All supplements are plant-based/vegan, and the brand emphasizes scientific backing with clinical studies for key ingredients.
Differentiator
Problem solved
Functional benefit
Products and services
- SUPERWOMAN
Quantifiable outcome
- VeCollal vegan collagen reduces fine lines and wrinkles by average 32.9% in 8 weeks (5g/day dose)
- +4 more outcomes
Companies that use Shreddy
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
Shreddy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Shreddy partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Shreddy competitors and assessment
Company assessmentDirect peers
- Heights: UK-based DTC braincare supplement brand with subscription model, founded by a public-facing founder (Dan Murray-Sherwin) and sold direct via its own storefront. Highly comparable on geography, channel (Shopify + subscription), and target demographic of educated wellness consumers.
- Ritual: US DTC supplement brand selling daily multivitamins and women's health SKUs via subscription with strong clinical-claim positioning. Directly comparable on product format, traceability/transparency narrative, and subscription e-commerce model.
- HUM Nutrition: US women's wellness supplement brand with a broad portfolio (skin, hair, mood, beauty) sold DTC on subscription. Closely mirrors Shreddy's all-in-one, condition-targeted positioning and beauty-from-within angle.
- Athletic Greens (AG1): Global DTC greens/multinutrient powder brand with a heavy subscription model and founder-led marketing. Comparable on drinkable powder format, 60+ ingredient story (vs. Shreddy's 62-ingredient SUPERGREENS), and global subscription logistics.
- Moon Juice: Premium US wellness brand selling functional powders and 'adaptogen' blends DTC with strong editorial/lifestyle branding. Comparable on the SUPERGREENS/SUPERSNOOZE adaptogen-and-beauty positioning and elevated branding.
- Care/of: Personalized DTC vitamin brand using an online quiz to recommend SKUs and selling on subscription. Highly comparable to Shreddy's quiz-led funnel and subscription DTC model, though more US-centric.
- Sakara Life: Premium DTC wellness brand combining nutrition (meal programs + supplements) with content/community, sold via subscription. Comparable on the bundled wellness-content-plus-product model that Shreddy replicates with its fitness app + supplements.
Emerging players
- O Positiv: US women's hormonal wellness brand (PCOS, perimenopause, UT health) sold DTC with subscription. Direct overlap with SUPERWOMAN's PCOS/fertility positioning and similar target demographic.
- MyOva: UK niche brand focused on Myo-Inositol and supplements targeted at women with PCOS. Direct category overlap with SUPERWOMAN's PCOS/fertility positioning in the same UK geography.
Broad incumbents
- Garden of Life: Large established US supplement brand (Nestlé Health Science owned) with a wide portfolio including greens, probiotics, and women's health. Comparable on category and ingredients but operates via mass retail/Amazon rather than subscription DTC.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Shreddy social profiles
Digital presenceShreddy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shreddy leadership team
Management profileNumber of profiles
Profiles1 record
Shreddy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shreddy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shreddy
What does Shreddy do?
Shreddy manufactures and sells science-backed powdered drinkable supplements under its own brand, including SUPERWOMAN (women's wellness with Myo-Inositol, NAC, and CoQ10), SUPERGREENS (62-ingredient greens blend with probiotics), SUPERGLOW (VeCollal vegan collagen skincare drink), and SUPERSNOOZE (magnesium and ashwagandha sleep blend). The company also operates a subscription-based fitness mobile app providing workout guides and meal plans, and sells branded fitness accessories including knee sleeves and resistance bands.
Is Shreddy a public or private company?
Shreddy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shreddy founded?
Shreddy was founded in -1. It employs 1 to 10 people.
Where is Shreddy based?
Shreddy is headquartered in London, United Kingdom, in the Europe region.
How does Shreddy make money?
Three revenue lines are on record. Supplement Product Sales are the primary driver. The others are fitness App Subscription and fitness Equipment Sales.
Who are Shreddy's main competitors?
Direct peers on record are Heights, Ritual, HUM Nutrition, Athletic Greens (AG1), Moon Juice, Care/of and Sakara Life. Emerging players are O Positiv and MyOva. Garden of Life is listed as a broad incumbent.
Does Shreddy have an API?
No public API is recorded for Shreddy.