Advantage
Advantage ColorGraphics is a family-owned, full-service commercial printing company offering offset/digital printing, packaging, direct mail, and omni-channel marketing services to enterprise brand owners, trade printers, and SMBs across eight verticals in the Western United States.
- Company typePrivate
- Founded1985
- HeadquartersAnaheim, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Advantage does
Advantage ColorGraphics (legal entity: Advantage Mailing, LLC) is a family-owned, full-service commercial printing and marketing services company founded in 1985 by Tom Ling in Anaheim, California. The company operates across four offices (Anaheim, San Francisco, Los Angeles, Salt Lake City) with a stated footprint across the Western United States and select national/international trade printer accounts. Its core offering spans commercial offset and digital printing, packaging (folding cartons, rigid boxes, luxury specialty packaging, structural engineering), direct mail with variable data personalization, fulfillment, wide-format printing, envelope manufacturing, bindery/finishing, and integrated omni-channel marketing that combines print with digital channels. The company serves enterprise brand-owner customers, trade printers, and SMBs across eight verticals: Healthcare, Hospitality, Retail, Government, Finance, Non-Profit, Cannabis/CBD, and Entertainment, with Disney cited as a flagship enterprise reference.
The company's technology stack centers on advanced production equipment, including California's first HP PageWide Web Press T240 HD digital inkjet press, the HP Indigo 12000, and the Landa S10P Nanographic Printing Press, supplemented by CAD-based packaging design and proprietary systems: a patented Re-marketing Solution and a Mail Tracking Technology System for personalized direct mail with timed delivery. The company holds G7 Master Colorspace and SOC 2 Type II certifications and operates an online web-to-print portal (ACG Connect) for customer self-service ordering. An operating brand family (BertCo Packaging, LA Envelope, BJ Bindery, Ross Bindery, Inventive Label, WestPrint) extends the business across packaging, envelopes, labels, and finishing.
The business model is primarily transaction-fee based, with quote-based custom pricing determined by project specifications, volume, materials, and complexity, and multi-year contracts cited. Go-to-market is sales-led, combining direct field sales via regional offices, an enterprise sales team, and digital channels including website quote requests, social media, and earned media (Disney commercial placement). Revenue streams include commercial printing services, packaging production, direct mail services, omni-channel marketing services, and envelope manufacturing. The company is privately held by founder Tom Ling with no institutional investment disclosed.
Advantage firmographics
Firmographics- Name
- Advantage
- Legal name
- Advantage Mailing, LLC
- Website
- https://advantageinc.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Advantage ColorGraphics is a family-owned, full-service commercial printing company offering offset/digital printing, packaging, direct mail, and omni-channel marketing services to enterprise brand owners, trade printers, and SMBs across eight verticals in the Western United States.
- Ownership category
- akta.pro rank
Advantage industry classification
Industry- Product category
- Commercial Printing Services
- NAICS
- Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (3231), Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Prepress & Composition Services (Typesetting, Layout, Color Management, Proofing) (MPAJALAA)
- akta.pro secondary industries
- Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD), Print Quality Assurance & Compliance Services (Press Checks, ISO/G7, Accessibility/Standards) (MPAJALAJ), Packaging Design & Labeling (MPAAAEAD), Graphic Design & Visual Content Production (BPAFAIAC), Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)
Keywords
Where Advantage is headquartered
LocationHeadquarters
- HQ city
- Anaheim
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Advantage business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Commercial Printing Services: One-time project-based printing services including offset printing, digital printing, and wide format printing for marketing materials, brochures, business cards, flyers, posters, and direct mail pieces.
- Packaging Production: Custom packaging design and production including folding cartons, rigid boxes, luxury specialty packaging, and structural engineering services for various industries.
- Direct Mail Services: End-to-end direct mail campaign services including design, printing, data services, variable data personalization, fulfillment, and mailing distribution.
- Omni Channel Marketing Services: Integrated marketing solutions combining print and digital channels, including data services, variable data printing, web-to-print, fulfillment, and marketing design services.
- Envelope Manufacturing: Custom envelope printing, converting, and manufacturing services including specialty envelope production for various industries and applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Project-Based Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Advantage product offering
Product offeringCore offering
Advantage ColorGraphics is a full-service commercial printing and mailing company that produces high-quality offset and digital printed materials (brochures, business cards, banners, magazines, direct mail), custom packaging (folding cartons, rigid boxes, luxury specialty), envelopes, and large-format signage. It pairs physical production with end-to-end direct mail services including variable data personalization, fulfillment, mailing distribution, and an online web-to-print portal, serving as a one-stop integrated print and omni-channel marketing partner for businesses and brand owners.
Product overview
Advantage ColorGraphics is a full-service commercial printing company offering a unified platform of integrated print and marketing services. The core offering spans offset printing, digital printing (cut sheet and inkjet), web printing, and wide format printing, complemented by comprehensive packaging services (folding cartons, rigid boxes, luxury specialty packaging, and structural engineering). Direct mail services with variable data personalization, fulfillment, and web-to-print solutions provide end-to-end campaign capabilities. The company also offers omni-channel marketing integrating print with digital channels, plus bindery and finishing services. Recent equipment investments include the Landa S10P Nanographic Printing Press and HP PageWide T240 HD press to expand digital personalization capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- BertCo Packaging: Packaging design and print services subsidiary offering folding carton, rigid boxes, luxury specialty packaging, and structural engineering for packaging
- LA Envelope
- ACG Connect
Products and services
- Marketing Printing Services
- Packaging Services
- Commercial Print Services
- Direct Mail Services
- Wide Format Printing
- Envelope Printing and Manufacturing
- Omni-Channel Marketing Services
- Bindery and Finishing Services
- Fulfillment and Distribution Services
- Structural Engineering and Design Services for Packaging
Quantifiable outcome
- Targeted campaigns can generate double-digit response rates with lower customer acquisition costs compared to digital channels
- +2 more outcomes
Companies that use Advantage
Customer profileNamed customers2 records
Segments8 records
Ideal customer profiles3 records
Advantage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Advantage partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- DisneyflagshipFeatured as a trusted supplier in Disney's 'Over 8,500 Small Businesses' commercial, showcasing Advantage as a provider for Disney's operations. This endorsement validates quality and reliability of services for other enterprise clients.
- Landa Digital PrintingcorePartnership for Landa S10P Nanographic Printing Press, a 7-color B1 format press providing up to 96% Pantone color coverage. The Landa press combines offset quality with digital versatility, enabling personalized printed materials production.
- HP InccoreStrategic technology partnership for HP PageWide Web Press T240 HD digital inkjet equipment. Advantage acquired California's first HP PageWide T240 HD, complementing their HP Indigo 12000 investment for expanded digital print capabilities and high-volume direct mail production.
- Capture® Powered By MOVologycoreRemarketing partnership enabling end-to-end campaigns combining Advantage's production capabilities with Capture's remarketing technology. Allows customers to implement personalized direct mailing services tailored to specific industries with mail tracking and timed delivery.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Advantage competitors and assessment
Company assessmentDirect peers
- Multi-Color Corporation: Global label and packaging printer serving CPG brands; directly comparable to Advantage's Inventive Label subsidiary and packaging expansion strategy into branded CPG.
- AlphaGraphics: Franchise-based commercial printing and marketing services network with similar offset/digital/print + direct mail + signage offering and comparable SMB-to-enterprise customer mix.
- 4over: Trade-only online commercial printer offering offset, digital, large format and direct mail at wholesale pricing; competes head-to-head for reseller/agency print volume Advantage serves.
- Cenveo: Commercial printing and packaging company offering labels, envelopes, direct mail and commercial print; overlaps with LA Envelope and direct mail product lines.
- PrintingForLess: Online commercial printer specializing in direct mail, brochures and marketing collateral; comparable mid-market digital print and personalized direct mail offering.
- NPC (National Pen Co.): Promotional products and printing services company with direct mail and marketing print capabilities; comparable B2B sales-led GTM into SMB and mid-market accounts.
Broad incumbents
- Quad/Graphics: Large North American commercial printer serving brand marketers with offset/digital print, packaging, in-store signage and direct mail; competes for enterprise print and direct mail RFPs Advantage pursues.
- Cimpress (Vistaprint): Mass-customization printing platform with Vistaprint, Printi and national production hubs; underprices regional printers on commodity short-run work and competes in direct mail and marketing materials.
- LSC Communications (formerly RR Donnelley): Major US commercial printer offering offset, digital, direct mail, labels and book/magazine manufacturing; primary enterprise competitor in catalogs, magazines and direct mail volume work.
Emerging players
- MOO: Premium SMB-focused digital printer known for business cards, brochures and packaging with design-forward positioning; competes for premium brand owner and SMB marketing budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Advantage social profiles
Digital presenceAdvantage compliance and trust
Trust signalCompliance2 records
Advantage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advantage leadership team
Management profileNumber of profiles
Profiles2 records
Advantage subsidiaries and ownership
Company hierarchySubsidiaries6 records
Advantage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advantage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advantage
What does Advantage do?
Advantage ColorGraphics is a full-service commercial printing and mailing company that produces high-quality offset and digital printed materials (brochures, business cards, banners, magazines, direct mail), custom packaging (folding cartons, rigid boxes, luxury specialty), envelopes, and large-format signage. It pairs physical production with end-to-end direct mail services including variable data personalization, fulfillment, mailing distribution, and an online web-to-print portal, serving as a one-stop integrated print and omni-channel marketing partner for businesses and brand owners.
Is Advantage a public or private company?
Advantage is a private company. It is classified as family owned and is currently operating.
When was Advantage founded?
Advantage was founded in 1985. It employs 251 to 500 people.
Where is Advantage based?
Advantage is headquartered in Anaheim, United States, in the North America region.
How does Advantage make money?
Five revenue lines are on record. Commercial Printing Services are the primary driver. The others are packaging Production, direct Mail Services, omni Channel Marketing Services and envelope Manufacturing.
Who are Advantage's main competitors?
Direct peers on record are Multi-Color Corporation, AlphaGraphics, 4over, Cenveo, PrintingForLess and NPC (National Pen Co.). Broad incumbents are Quad/Graphics, Cimpress (Vistaprint) and LSC Communications (formerly RR Donnelley). MOO is listed as an emerging player.
Does Advantage have an API?
No public API is recorded for Advantage.
What industry is Advantage in?
Advantage's product category is Commercial Printing Services. Its primary akta.pro industry code is MPAJALAA, Prepress & Composition Services (Typesetting, Layout, Color Management, Proofing), with a secondary code of MPAJALAD, Large-Format & Specialty Printing (Signage, Posters, Displays). Its NAICS code is 323111 and its SIC code is 7330.