CoreBiz

What CoreBiz does

CoreBiz is a Brazilian-headquartered e-commerce consulting and implementation firm operating across 40+ countries in Europe and Latin America. Founded in 2012 (legal entity: Santa Monica Criação de Sites e Lojas Virtuais LTDA), the company positions itself as the largest VTEX partner globally and serves enterprise brands such as Motorola, Carrefour, Whirlpool, HP, O Boticário, Estée Lauder, Ambev, Sem Parar, and ChilliBeans. CoreBiz delivers an integrated commerce service stack spanning platform implementation (B2C, B2B, Marketplace, Grocery), conversion rate optimization, SEO, CRM integration (Salesforce, Allin), media management, retail media (including Mercado Ads), TikTok Shop enablement, and ongoing technical evolution under agile methodologies. Proprietary technology includes the Mobfiq SaaS app-commerce platform (Shopify-exclusive in Brazil, 250+ features, native iOS/Android app generation) and an exclusive CRO Dashboard for customized conversion mapping.

The business model combines professional services (implementation, managed services), media spend management (over 200M BRL in campaigns managed), and a recurring SaaS subscription via Mobfiq, with quote-based, multi-year enterprise contracts. Following its July 2022 acquisition by WPP and merger with Enext to form WPP Commerce (operating under VML), CoreBiz now operates as part of a global holding-company network with over 700 collaborators, offices in Brazil, Argentina, Mexico, Chile, and Spain, and an integrated subsidiary portfolio that includes Trinto (performance marketing, acquired July 2021), Mobfiq (Shopify app commerce), and Mitocondria. Distribution is primarily direct enterprise sales augmented by platform partner channels (VTEX, Salesforce, Magento, Shopify) and self-serve SaaS onboarding for Mobfiq via the Shopify App Store.

Name

CoreBiz

Legal name

SANTA MONICA CRIAÇÃO DE SITES E LOJAS VIRTUAIS LTDA.

Website

https://corebiz.ag

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

CoreBiz is a Brazilian-founded e-commerce consulting and implementation firm serving enterprise brands across 40+ countries, specializing in VTEX platform deployment, CRO, SEO, CRM, media management, and the proprietary Mobfiq Shopify app-commerce SaaS. Now part of WPP Commerce under VML following its 2022 acquisition.

Ownership category

akta.pro rank

Product category

E-commerce Consulting and Implementation Services

NAICS

Computer Systems Design and Related Services (54151), Marketing Consulting Services (541613), Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• E-commerce implementation
• Conversion rate optimization
• VTEX platform partner
• Shopify app commerce
• Digital media management

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. E-commerce Implementation Services: Professional services for implementing and deploying e-commerce platforms including B2C, B2B, Marketplace, and Grocery models. Covers technical architecture, UI/UX design, full-stack development, and quality assurance.
2. Ongoing E-commerce Evolution: Continuous development and support services including front-end, back-end, and full-stack development, user interface updates, and performance optimization
3. Media Management and Performance: Digital media campaign management including Google Ads, Facebook Ads, programmatic, and affiliate marketing. Managed over 200 million reais in media campaigns with focus on ROI optimization
4. Mobfiq SaaS Platform: App commerce SaaS platform subscription for Shopify stores, enabling native mobile app creation with 250+ features

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

CoreBiz is an enterprise e-commerce consulting and implementation agency that builds, evolves, and optimizes digital commerce operations for large brands across Latin America and Europe. Its core offering covers e-commerce platform deployment (B2C, B2B, Marketplace, Grocery models) primarily on VTEX, supplemented by Salesforce, Magento, and Shopify expertise, plus adjacent services in CRO, SEO, CRM, media management, retail media (Mercado Ads, TikTok Shop), and ongoing agile evolution. The proprietary Mobfiq SaaS platform extends its offering into Shopify-native mobile app commerce.

Product overview

CoreBiz is a leading e-commerce consulting and implementation firm operating across Europe and Latin America, functioning as the largest VTEX partner globally. The company offers an integrated suite of e-commerce solutions encompassing platform implementation (E-commerce Implementation), digital marketing services (SEO, Media Management, Retail Media), customer acquisition and conversion optimization (CRO), customer retention (CRM for E-commerce), and specialized commerce models (B2B Commerce, TikTok Shop). The product portfolio includes the Mobfiq SaaS App Commerce platform as a sub-brand for Shopify mobile commerce. The offerings are delivered through a methodology emphasizing data-driven decisions, agile execution, and continuous evolution (Ongoing E-commerce Evolution), supporting over 1,000 projects across 43 countries with more than 700 professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Mobfiq: SaaS platform for Shopify App Commerce, exclusive platform in Brazil for creating Shopify mobile commerce apps
• Trinto

Products and services

• E-commerce Implementation
• CRO (Conversion Rate Optimization)
• SEO (Search Engine Optimization)
• CRM for E-commerce
• Media Management
• Ongoing E-commerce Evolution
• B2B Commerce
• Mobfiq
• TikTok Shop
• Retail Media

Quantifiable outcome

• 25% monthly conversion rate growth for Motorola D2C operations
• +5 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• TrintocoreStrategic or Co-development Partner · 23 July 2021Corebiz acquired controlling stake in Trinto, a digital agency specializing in performance and digital marketing. The acquisition expanded Corebiz's digital marketing capabilities and client portfolio including JBL. Trinto now operates under Corebiz as part of their integrated service offering.
• VTEXcoreTechnology or IntegrationCorebiz is the largest VTEX partner globally, specializing in e-commerce platform implementation and optimization. The partnership enables delivery of complex e-commerce projects across multiple markets and industry verticals.
• Mercado AdscoreTechnology or IntegrationCorebiz is an official partner of Mercado Ads, executing retail media campaigns on Mercado Libre marketplace with specialized and certified team for conversion and revenue generation.
• ShopifycoreTechnology or IntegrationCorebiz operates Mobfiq, the only Brazilian SaaS platform 100% integrated with Shopify for app commerce. Corebiz is a Shopify partner implementing and optimizing stores on the platform.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Globant: LATAM-rooted global digital and IT services firm with significant e-commerce, commerce platforms, and digital media practices serving enterprise brands. Direct overlap with CoreBiz in enterprise commerce implementation across Latin America, with broader global footprint and deeper balance sheet.
• CI&T: Brazilian-born digital engineering consultancy with a sizable commerce and digital transformation practice for global enterprise clients. Comparable on platform implementation, CRO, and managed services delivery model in LATAM.
• Valtech: Global digital commerce agency with deep VTEX, Salesforce, and Adobe Commerce implementation expertise. Competes head-to-head with CoreBiz for multi-region enterprise e-commerce engagements and shares the platform-agnostic partner positioning.
• DEPT®: Global digital agency combining technology, marketing, and commerce services for enterprise brands. Comparable on end-to-end commerce delivery, CRO, and content/creative capabilities alongside engineering.
• Thoughtworks: Global technology consultancy with significant e-commerce platform engineering work for enterprise clients. Comparable on custom commerce builds, agile delivery, and CRO/evolution engagements.
• Bounteous: Digital commerce consultancy specializing in Adobe Commerce, Salesforce, and Shopify Plus implementations with co-located strategy, design, and engineering teams. Direct peer on multi-platform enterprise e-commerce delivery.

Broad incumbents

• Accenture Song: Global digital commerce arm of Accenture, offering commerce implementation, CRM, and media services at enterprise scale. Competes for the same large-brand RFPs as CoreBiz, with materially deeper delivery capacity worldwide.
• Deloitte Digital: Global consulting-led digital agency with commerce, CRM, and Adobe/Salesforce practices. Competes with CoreBiz on large enterprise transformation mandates and brings the broader Deloitte advisory franchise into deals.

Others

• Wunderman Thompson Commerce (now VML Commerce): Sister WPP/VML commerce agency now co-located with CoreBiz inside WPP Commerce. Not a market competitor by design post-merger but provides the closest internal benchmark for global commerce delivery capability under the same parent.

Regional players

• Madeira Madeira: Large Brazilian home-and-living marketplace with internal engineering capability for platform, CRO, and retail-media work. Adjacent rather than direct competitor but competes for the same brand budgets and digital marketing talent pool in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/corebiz-brasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoreBiz