Green Queen Media
Green Queen Media is a Hong Kong-based, founder-led digital impact-media outlet covering food technology and climate change, operating a multi-channel editorial platform (website, newsletters, podcasts, Substack) that serves investors, founders, and consumers in the alt-protein and sustainable food verticals via advertising, sponsored content, and paid research products.
- Company typePrivate
- Founded2011
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Green Queen Media does
Green Queen Media is a digital impact-media business headquartered in Hong Kong SAR (operating entity: Ekowarehouse Limited), founded in 2011 by Sonalie Figueiras as an award-winning news outlet covering the intersection of food technology and climate change. The platform publishes original editorial across verticals including alternative proteins, cultivated meat, fermentation, food policy, ultra-processed foods, and climate funding, operating a multi-channel distribution stack comprising the greenqueen.com.hk website, two beehiiv newsletters (Future Food Weekly and Green Queen on Mondays), two podcasts (Cultivated Meat Pioneers and Future Food Weekly LIVE), a Substack (Climate Kitchen), and active LinkedIn and Instagram accounts. Content is supported by an archive of 1,521+ articles and a recurring research franchise (APAC Alt Protein Reports in 2020, 2021, 2022; TiNDLE Case Study 2024; UPF & Plant-Based Meat FAQ Guide).
Revenue is generated through three streams: (i) display and partner/sponsored advertising on the website with clear sponsorship labeling, (ii) a freemium newsletter subscription model delivered via beehiiv, and (iii) clearly marked sponsored partner posts in the food-tech and sustainability vertical. Adjacent commercial products include the Green Queen Wire press release distribution service for B2B clients in the food and climate space, paid long-form research reports, and consumer eBooks (Zero Waste Vegan Meal Plan & Recipe eBook, 2025). The Climate Feed Fellowship program supports aspiring food-tech journalists, functioning as both a talent pipeline and a community engagement layer.
The company is privately held and founder-led, with no disclosed external funding, no parent company, and no subsidiaries. It serves a horizontal mix of persona segments: food-tech investors and VCs tracking deal flow and industry analysis, food-tech founders and operators needing competitive and regulatory intelligence, conscious consumers seeking guidance on plant-based diets and sustainability, and food-tech enthusiasts staying informed on innovation. Geographic market is self-described as global, anchored in APAC editorial coverage and Hong Kong operations.
Green Queen Media firmographics
Firmographics- Name
- Green Queen Media
- Legal name
- Ekowarehouse Limited
- Website
- https://greenqueen.com.hk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Green Queen Media is a Hong Kong-based, founder-led digital impact-media outlet covering food technology and climate change, operating a multi-channel editorial platform (website, newsletters, podcasts, Substack) that serves investors, founders, and consumers in the alt-protein and sustainable food verticals via advertising, sponsored content, and paid research products.
- Ownership category
- akta.pro rank
Green Queen Media industry classification
Industry- Product category
- Digital Media & Journalism
- NAICS
- Newspaper Publishers (513110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Publishing Industries (513)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Online News & Magazine Publishing Platforms (CMS & Hosting) (MPAJAMAC)
- akta.pro secondary industries
- Publishing Networks & Multi-Author Publications (MPACAIAG), Investigative & Nonprofit News Organizations (MPAJADAF)
Keywords
Where Green Queen Media is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
Green Queen Media business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising: The platform accepts payment from advertisers and clearly marks sponsored content vs editorial content. Partner posts are clearly labeled.
- Newsletter Subscriptions: Freemium newsletter model with 'Green Queen on Mondays' (bi-weekly) and 'Future Food Weekly' options. Users can subscribe to one or both newsletters.
- Sponsored/Partner Content: Clearly marked sponsored partner posts and branded content partnerships with companies in the food tech and sustainability space.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Green Queen Media product offering
Product offeringCore offering
Green Queen Media is a digital impact media platform that publishes original journalism focused on food technology, alternative proteins, cultivated meat, fermentation, and climate change. The company operates a multi-channel content distribution network including a website, newsletters, podcasts, and social media, reaching millions of readers globally with breaking news, long-form research reports, and industry insights.
Product overview
Green Queen Media is an award-winning impact media platform and digital news outlet focused on food and climate change. Founded in 2011 by Sonalie Figueiras, the platform operates as a multi-channel digital media company offering long-form research reports, email newsletters (Future Food Weekly and Green Queen on Mondays), podcasts (Cultivated Meat Pioneers and Future Food Weekly LIVE), and a fellowship program. The platform also provides a press release distribution service through Green Queen Wire and publishes educational guides on topics like ultra-processed foods and plant-based meat. The portfolio is unified under its mission to shift consumer behavior through authentic, original content covering future food innovation and food system decarbonization.
Differentiator
Problem solved
Functional benefit
Products and services
- Long-Form Research Reports Comprehensive research reports combining extensive research with exclusive insights from Green Queen reporters and editors, covering topics such as APAC Alternative Protein Industry trends, Ultra-Processed Foods, and plant-based meat analysis.
- Future Food Weekly Newsletter A weekly email newsletter delivering breaking food and climate news, industry insights, and future food innovation updates to subscribers.
- Green Queen on Mondays Newsletter A bi-weekly newsletter providing impact media content covering climate and future food topics, published every two weeks on Mondays.
- Cultivated Meat Pioneers Podcast A podcast series featuring interviews and discussions with pioneers in the cultivated meat and cellular agriculture industry.
- Future Food Weekly LIVE Podcast A live podcast covering future food innovation, alternative proteins, and food system decarbonization.
- Green Queen Wire Press Release Service A press release submission and distribution service for companies and organizations in the food, climate, and sustainability sectors.
- UPF & Plant-Based Meat FAQ Guide A comprehensive guide addressing frequently asked questions about ultra-processed foods and plant-based meat, helping readers understand nutrition and food processing.
- Zero Waste Vegan Meal Plan & Recipe eBook A digital cookbook featuring zero-waste vegan recipes and meal planning guidance.
Companies that use Green Queen Media
Customer profileSegments4 records
Ideal customer profiles3 records
Green Queen Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Green Queen Media partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Green Queen Media competitors and assessment
Company assessmentBroad incumbents
- Sustainable Brands: Media network and events company focused on sustainability and responsible business. Comparable to Green Queen in sustainability media but more enterprise/event-driven and broader in category coverage.
- Food Dive: Industry publication by Industry Dive covering food and beverage industry news. Comparable to Green Queen in digital food-industry journalism but broader and part of a larger B2B media portfolio.
- GreenBiz: Established sustainability media brand covering climate, ESG, and sustainable business broadly. Comparable to Green Queen in mission (sustainability journalism) but broader in scope, serving a larger corporate/enterprise audience with events and research.
Direct peers
- Civil Eats: Independent digital publication covering the food system, sustainability, and food justice. Comparable to Green Queen as an editorial-led digital outlet covering food sustainability, though more US-focused and nonprofit-leaning.
- TriplePundit: Digital publication covering sustainability, ESG, and the responsible business movement. Comparable to Green Queen as an independent digital media outlet in the sustainability journalism space, monetized through sponsored content.
- Food Tank: Nonprofit focused on building a global community for safe, healthy, nourished eaters. Comparable to Green Queen in food-system editorial coverage and audience-building via newsletters, reports, and community programming.
- Food Navigator: Food industry trade publication covering food innovation, ingredients, and science. Directly comparable to Green Queen as a digital B2B news outlet serving the future-food/ingredient industry with advertising and sponsored content monetization.
- The Spoon: Digital publication covering the future of food, including alt-protein, cultivated meat, and food tech. Comparable to Green Queen as a niche specialist food-tech media outlet monetized through advertising, newsletters, and events.
- Vegconomist: Digital media outlet focused on the vegan and plant-based industry. Comparable to Green Queen as a specialist digital publication covering alt-protein/plant-based/food-tech with advertising and sponsored content monetization.
- AgFunder News: Media arm of AgFunder covering agrifoodtech startups, funding, and alternative proteins. Closely comparable to Green Queen given overlapping coverage of alt-protein, cultivated meat, fermentation, and food-tech investment news for a VC/startup audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Green Queen Media social profiles
Digital presenceGreen Queen Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Queen Media leadership team
Management profileNumber of profiles
Profiles1 record
Green Queen Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Queen Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Queen Media
What does Green Queen Media do?
Green Queen Media is a digital impact media platform that publishes original journalism focused on food technology, alternative proteins, cultivated meat, fermentation, and climate change. The company operates a multi-channel content distribution network including a website, newsletters, podcasts, and social media, reaching millions of readers globally with breaking news, long-form research reports, and industry insights.
Is Green Queen Media a public or private company?
Green Queen Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Green Queen Media founded?
Green Queen Media was founded in 2011. It employs 1 to 10 people.
Where is Green Queen Media based?
Green Queen Media is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does Green Queen Media make money?
Three revenue lines are on record. Advertising is the primary driver. The others are newsletter Subscriptions and sponsored/Partner Content.
Who are Green Queen Media's main competitors?
Broad incumbents on record are Sustainable Brands, Food Dive and GreenBiz. Direct peers are Civil Eats, TriplePundit, Food Tank, Food Navigator, The Spoon, Vegconomist and AgFunder News.
Does Green Queen Media have an API?
No public API is recorded for Green Queen Media.
What industry is Green Queen Media in?
Green Queen Media's product category is Digital Media & Journalism. Its primary akta.pro industry code is MPAJAMAC, Online News & Magazine Publishing Platforms (CMS & Hosting), with a secondary code of MPACAIAG, Publishing Networks & Multi-Author Publications. Its NAICS code is 513110 and its SIC code is 2711.