Vegconomist
Vegconomist is a multi-language B2B online magazine and newsletter covering the plant-based and alternative protein industry, serving enterprise decision-makers across food tech, ingredients, retail, and cultivated meat with editorial content, advertising, and a syndicated podcast.
- Company typePrivate
- Founded2018
- HeadquartersDinklage, Germany
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Vegconomist does
Vegconomist is an online B2B business magazine covering the plant-based and alternative protein industry, founded in 2018 by Peter Link and operated as a publication under ProVeg e.V., a German nonprofit association registered in Berlin. The company is described as the first vegan business magazine and serves as a consolidated news and intelligence source for executives, founders, investors, and strategic decision-makers across the plant-based value chain. Content coverage spans 20+ categories including food and beverage, ingredients, retail, cultivated meat, manufacturing, investments and finance, market trends, policy, and non-food applications such as textiles and cosmetics. The publication is available in four language editions: English (international), German, French, and Spanish, with regional editorial focus for each version.
Vegconomist firmographics
Firmographics- Name
- Vegconomist
- Legal name
- ProVeg e.V.
- Website
- https://vegconomist.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vegconomist is a multi-language B2B online magazine and newsletter covering the plant-based and alternative protein industry, serving enterprise decision-makers across food tech, ingredients, retail, and cultivated meat with editorial content, advertising, and a syndicated podcast.
- Ownership category
- akta.pro rank
Vegconomist industry classification
Industry- Product category
- B2B Trade Media
- NAICS
- Periodical Publishers (513120), Marketing Research and Public Opinion Polling (54191)
- akta.pro primary industry
- Food, Cooking & Beverage Magazines (MPAJAEAF)
- akta.pro secondary industries
- B2B / Industrial Market Research (MPAAALAA), Technology & B2B PR (MPAAADAC)
Keywords
Where Vegconomist is headquartered
LocationHeadquarters
- HQ city
- Dinklage
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Vegconomist business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- B2B Advertising and Sponsorships: The primary revenue stream is B2B advertising, where the platform sells marketing services to companies in the plant-based and alternative protein industry. This includes homepage takeover campaigns, banner advertisements, sponsored content, and branded editorial features targeting industry decision-makers.
- Newsletter and Content Subscriptions: Free newsletter delivering vegan business news to 22K+ subscribers up to four times weekly. The newsletter drives recurring engagement and keeps the B2B audience connected to the platform, indirectly supporting advertising revenue by maintaining audience attention and size.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Vegconomist product offering
Product offeringCore offering
Vegconomist is an online B2B vegan business magazine that publishes news on the plant-based and alternative protein industry, covering investments, market trends, food and beverage, ingredients, retail, cultivated meat, startups, and policy across four language editions (English, German, French, Spanish). It monetizes primarily through B2B advertising, sponsored editorial, homepage takeovers, and newsletter sponsorships sold to companies targeting plant-based industry decision-makers.
Product overview
Vegconomist operates as a multi-language online B2B publication focused on vegan business news, consisting of the core Vegconomist Online Magazine delivering plant-based industry coverage, a Newsletter subscription service distributed up to four times weekly, and Advertising/Media Services for B2B marketers. The platform, operated by ProVeg e.V., reaches over 180,000 monthly visitors and serves decision-makers in the plant-based sector across English, German, French, and Spanish editions.
Differentiator
Problem solved
Functional benefit
Products and services
- Vegconomist Online Magazine Online B2B vegan business magazine delivering news articles on the plant-based industry, including investments, acquisitions, market trends, food and beverage, startups, and policy. Available in four languages (English, German, French, Spanish) with regional editorial focuses.
- Vegconomist Newsletter Newsletter subscription delivering the most relevant vegan business news to decision-makers' inboxes up to four times per week, featuring plant-based market trends, investments, food and beverage, and startups.
- Vegconomist Advertising and Media Services B2B advertising solutions targeting over 180,000 monthly visitors and key decision-makers in the vegan industry, including digital campaigns, homepage takeovers, banner advertisements, sponsored content, branded editorial features, and newsletter sponsorships.
Quantifiable outcome
- 180K+ monthly unique visitors across all language versions
- +3 more outcomes
Companies that use Vegconomist
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
Vegconomist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vegconomist partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Investment Climate PodcastcoreSyndicated podcast partnership where vegconomist co-produces content with Foodtech Weekly. The podcast features interviews with investors about Alt Protein funding benchmarks and Climate Tech CEO investment playbooks, extending vegconomist's content reach and audience engagement.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Vegconomist competitors and assessment
Company assessmentOthers
- Cultivated X: Cultivated X is a sibling platform under the same ProVeg e.V. ecosystem focused on the cultivated/cell-based meat segment. Comparable thematically as a B2B plant-based industry publication targeting overlapping advertiser categories, though scoped specifically to the cultivated meat sub-vertical.
- ProVeg e.V. ProVeg e.V. is the parent nonprofit organization of Vegconomist and a global plant-based advocacy group. Included not as a competitor but as the institutional ecosystem player that provides mission alignment, policy expertise, and shared audience access underpinning Vegconomist's positioning.
Direct peers
- Green Queen Media: Green Queen Media is a B2B impact media company covering plant-based food, alternative protein, climate tech, and sustainability across Asia and globally — directly comparable as a mission-driven, niche B2B publication targeting plant-based industry decision-makers with news, intelligence, and advertising.
- Plant Based News (PBN): Plant Based News is a digital media platform reporting on plant-based lifestyle, food, and industry developments. Directly comparable as a plant-focused B2B/B2C media brand with similar audience and advertiser overlap, though PBN leans more consumer-facing while Vegconomist is exclusively B2B.
- LIVEKINDLY (formerly LIVEKINDLY Media): LIVEKINDLY is a plant-based media company covering vegan food, lifestyle, and industry. Comparable as a plant-focused publication competing for overlapping audiences and plant-based advertisers, with both B2B and B2C audience mix.
Broad incumbents
- FoodNavigator (FoodBev Media): FoodNavigator is an established B2B trade publication covering food, beverage, and ingredient industry news for decision-makers. Comparable as a B2B news/advertising platform serving the broader food industry, though it covers all food categories rather than specializing in plant-based.
- Food Engineering Magazine: Food Engineering is a B2B trade publication covering food and beverage manufacturing technology and equipment. Comparable as a B2B publication targeting food industry decision-makers with editorial and advertising products, serving similar enterprise advertisers like GEA, Bühler, and Handtmann.
- Just-Food (Informa): Just-Food is an Informa-owned B2B news service covering the global food and beverage industry. Comparable as a B2B publication providing industry intelligence, market analysis, and advertising for food industry decision-makers, though with broader food-industry scope rather than plant-based specialization.
- Food Business News (Sosland Publishing): Food Business News is a B2B trade publication serving the food processing and retail industries. Comparable as an established B2B news and advertising platform for CPG/food industry professionals, appealing to similar enterprise advertisers and decision-makers but covering the entire food industry rather than plant-based.
Emerging players
- VegNews: VegNews is a long-running plant-based consumer magazine and media brand covering vegan food, fashion, and lifestyle. Comparable as plant-focused media with advertising in the vegan category, but predominantly consumer-facing rather than B2B like Vegconomist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Vegconomist social profiles
Digital presenceVegconomist compliance and trust
Trust signalCompliance2 records
Vegconomist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vegconomist leadership team
Management profileNumber of profiles
Profiles4 records
Vegconomist funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vegconomist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vegconomist
What does Vegconomist do?
Vegconomist is an online B2B vegan business magazine that publishes news on the plant-based and alternative protein industry, covering investments, market trends, food and beverage, ingredients, retail, cultivated meat, startups, and policy across four language editions (English, German, French, Spanish). It monetizes primarily through B2B advertising, sponsored editorial, homepage takeovers, and newsletter sponsorships sold to companies targeting plant-based industry decision-makers.
Is Vegconomist a public or private company?
Vegconomist is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Vegconomist founded?
Vegconomist was founded in 2018. It employs 11 to 50 people.
Where is Vegconomist based?
Vegconomist is headquartered in Dinklage, Germany, in the Europe region.
How does Vegconomist make money?
Two revenue lines are on record. B2B Advertising and Sponsorships are the primary driver. The others are newsletter and Content Subscriptions.
Who are Vegconomist's main competitors?
Others on record are Cultivated X and ProVeg e.V.. Direct peers are Green Queen Media, Plant Based News (PBN) and LIVEKINDLY (formerly LIVEKINDLY Media). Broad incumbents are FoodNavigator (FoodBev Media), Food Engineering Magazine, Just-Food (Informa) and Food Business News (Sosland Publishing). VegNews is listed as an emerging player.
Does Vegconomist have an API?
No public API is recorded for Vegconomist.
What industry is Vegconomist in?
Vegconomist's product category is B2B Trade Media. Its primary akta.pro industry code is MPAJAEAF, Food, Cooking & Beverage Magazines, with a secondary code of MPAAALAA, B2B / Industrial Market Research. Its NAICS code is 513120.