HFX

What HFX does

HFX Ltd is a UK-based workforce management software company founded in 1973, headquartered in Letchworth Garden City, and operating with 11-50 employees. The company has spent over 50 years building domain expertise in time and attendance, rostering, and flexitime, and pioneered flexitime solutions in the UK in the 1970s. Its core product, HFX Imperago, is a pure cloud SaaS workforce management platform built from the ground up in 2013 on multi-tenant architecture with proprietary RapiD integration technology supporting pre-built connectors to Sage, PeopleHR, Zellis, Staffology, Cascade, and Officient.

The Imperago suite covers Time & Absence Management, Rota Management, Employee Self Service, Flexible Working/Flexitime, and Forecasting & Budgeting, with add-on modules for Door Access Control, Visitor Management, Fire Roll Call, Workforce Design, and a mobile app (Imperago On-the-Go) launched in tiered Bronze/Silver/Gold licensing. The platform serves 500+ organisations across manufacturing, transport & logistics, construction, food production, metals & mining, public sector, hospice & care, and UK prison services, with notable enterprise customers including Tarmac (7,000 employees, 400 sites), Acorn Stairlifts (1,600 staff), Idverde, and Blue Diamond.

HFX generates revenue through per-employee-per-month SaaS subscriptions priced at £3.50-£7, hardware sales and support for clocking devices (biometric, RFID, mobile, QR), and professional services for implementation. Distribution is direct and UK-only, combining consultative enterprise sales with website-driven inside sales and G-Cloud 14 public sector procurement. The company was acquired by Smart Business Investments Ltd in 2012 (triggering the cloud re-platforming), acquired Autotime in 2018 (doubling the customer base into the SME segment), and was itself acquired in 2025 by AdvancedAdvT Ltd, a global software solutions provider specialising in workforce management, financial services, and compliance.

Name

HFX

Legal name

HFX Ltd.

Website

https://hfx.co.uk

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

HFX Ltd is a UK-based workforce management SaaS provider founded in 1973, serving 500+ organisations across manufacturing, logistics, construction, public sector, and care with its cloud Imperago platform for time & attendance, rostering, flexitime, and access control. Acquired by AdvancedAdvT Ltd in 2025.

Ownership category

akta.pro rank

Product category

Workforce Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)

akta.pro secondary industry

Core HR & HRIS (BPACAPAA)

Keywords

• Workforce management software
• Time attendance tracking
• Employee rostering solutions
• Flexitime management
• HR payroll integration

Headquarters

HQ city

Letchworth

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. SaaS Subscription (Core Workforce Management): HFX Imperago is a cloud SaaS workforce management solution with a monthly SaaS payment model. Pricing depends on the number of modules and features required, with a typical range of £3.50 to £7 per employee per month. Additional modules (Access Control, Visitor Management, Fire Roll Call, Workforce Design) are priced on top as add-ons.
2. Hardware / Device Sales and Support: HFX supplies, installs, and supports its own range of clocking devices including biometric (face recognition, fingerprint), card, RFID/fob readers, and mobile/QR code options. Hardware revenue is generated through device sales and ongoing support, with the added benefit of integrating existing customer devices to reduce migration costs.
3. Professional Services (Implementation): Implementation and configuration services are provided as part of project delivery. Each implementation is tailored to customer complexity, ranging from a few weeks for straightforward configurations to several months for complex multi-site deployments. Configuration costs have been reduced by 80-85% compared to legacy solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

HFX Imperago is a pure cloud SaaS workforce management platform built from the ground up in 2013, providing Time & Attendance, Rota Management, Flexitime, Employee Self Service, and Forecasting & Budgeting as core modules. Add-on modules extend the platform with Door Access Control, Visitor Management, Fire Roll Call, and Workforce Design. The platform integrates with major HR and payroll systems via a proprietary RapiD Integration Engine and supports a wide range of biometric, RFID/fob, card, and QR code clocking devices alongside mobile clocking through the Imperago On-the-Go app.

Product overview

HFX offers HFX Imperago, a unified cloud-based Workforce Management platform comprising core modules for Time & Absence Management, Rota Management, Employee Self Service, Flexible Working/Flexitime, and Forecasting & Budgeting. These modules work together as an integrated system with additional add-on modules including Door Access Control, Visitor Management, Fire Roll Call, and Workforce Design. The platform is delivered as pure SaaS Cloud with modular pricing (approximately £3.50 to £7 per employee per month) and supports integrations with major HR and payroll systems including Cascade, Sage HR, People HR, Zellis, Staffology, and Officient. A mobile app (Imperago On-the-Go) extends functionality to employees and managers on mobile devices. The company has over 50 years of experience, serves 500+ organizations, and was acquired by AdvancedAdvT Ltd in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• HFX Imperago™: The company's cloud-based workforce management platform comprising Time & Attendance, Rota Management, Flexitime, and related modules.
• Imperago On-the-Go

Products and services

• HFX Imperago HFX Imperago is the core cloud-based Workforce Management SaaS platform, a pure multi-tenant SaaS solution configurable to exact requirements, supporting unlimited work patterns and integrating with HR and payroll systems. It comprises Time & Attendance, Rota Management, Flexible Working/Flexitime, Forecasting & Budgeting, and Employee Self Service modules with optional add-ons for Access Control, Visitor Management, Fire Roll Call, and Workforce Design. Priced at approximately £3.50 to £7 per employee per month with modular pricing for add-on modules.
• Imperago On-the-Go Imperago On-the-Go is a standalone mobile app for employees and managers providing real-time workforce management on mobile devices. Features include fast mobile clocking with location-enabled accuracy, holiday requests, real-time balances, roster visibility, and absence management. Available in three subscription tiers: Bronze (essential self-service for employees), Silver (full mobile management tools for team leaders), and Gold (advanced mobile workforce capabilities). Available via Apple App Store and Google Play Store.
• Time Recording Devices Range of clocking devices including card readers, RFID/Fob readers, biometric options (fingerprint, hand recognition, facial recognition, vein reader), and mobile/QR code options. HFX is unique among UK Workforce Management providers in offering this wide range plus installation and support by engineers UK-wide. Devices can also integrate with existing customer devices to avoid replacement cost.

Quantifiable outcome

• Up to 50% faster payroll processing
• +7 more outcomes

Named customers34 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• AutotimecoreStrategic or Co-development Partner · 1 January 2018In 2018, Autotime (a market leader in T&A for the SME commercial sector for over 45 years) was acquired by HFX, doubling the customer base and enabling HFX to increase its market share and opportunity. This acquisition expanded HFX's customer base and market reach, combining Autotime's SME expertise with HFX's enterprise capabilities.
• NTT LtdcoreTechnology or IntegrationHFX's primary cloud data centre is hosted by NTT Ltd in Hemel Hempstead, UK. This trusted facility meets high standards for physical and digital security, ensuring customer information is protected and compliant with UK data regulations. NTT also provides a disaster recovery data centre (also UK-based). HFX relies on NTT for cloud infrastructure, data security, physical security of servers, and operational uptime.
• HR and Payroll System IntegrationscoreTechnology or IntegrationHFX has proven, pre-built integrations with most common HR and payroll systems including Sage, PeopleHR, Staffology, Cascade, Officient, and others. The proprietary RapiD integration engine simplifies and reduces the cost of integration. Integration enables automated data sharing between HFX Imperago and the customer's HR/payroll systems, eliminating manual entry and errors.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ADP: ADP is a global payroll and HCM giant with Workforce Now and Enterprise HR solutions that bundle time-and-attendance and scheduling. Comparable to HFX as a competing payroll-adjacent WFM provider for mid-market and enterprise UK organisations.
• Ceridian / Dayforce: Ceridian (now Dayforce) offers a unified HCM platform with strong workforce management, time and attendance, and rostering capabilities. It is a credible competitor to HFX Imperago in mid-market and enterprise deals where buyers seek a single-vendor HCM + WFM stack.
• Workday: Workday is a leading cloud HCM and finance suite with built-in workforce management, time tracking, and scheduling modules. It competes with HFX in the same enterprise buyer conversations, typically displacing standalone WFM tools via single-vendor procurement.
• SAP SuccessFactors: SAP SuccessFactors is the enterprise HCM suite from SAP, including time and attendance, scheduling, and employee central capabilities. Comparable to HFX in the enterprise segment of the same WFM/HCM buyer market.

Direct peers

• Quinyx: Quinyx is a Nordic-origin workforce management SaaS vendor focused on scheduling, time tracking, and forecasting for hourly workers. It competes directly with HFX Imperago in the same frontline WFM buyer conversations across retail, hospitality, and manufacturing.
• Rotageek: Rotageek is a UK-based rota scheduling and workforce management SaaS vendor using demand-driven scheduling. It is a direct peer to HFX in the UK mid-market WFM segment, with overlap in healthcare, retail, and shift-based industries.
• Bizimply: Bizimply is an Ireland/UK-based workforce management platform focused on scheduling, time and attendance, and HR for multi-site retail, hospitality, and care operators. It overlaps with HFX Imperago in the same UK shift-based WFM buyer market.
• UKG (Kronos): UKG is the global leader in workforce management and HCM, formed from the merger of Ultimate Software and Kronos. It directly competes with HFX Imperago across Time & Attendance, scheduling, and workforce analytics for enterprise and mid-market customers.
• Timeware: Timeware is a UK-based time and attendance and workforce management software provider serving SMEs and mid-market organisations. It directly competes with HFX in the UK WFM/T&A market with overlapping product capabilities and similar buyer profiles.
• Refinis (Zebra Technologies): Refinis (acquired by Zebra Technologies) provides workforce management, scheduling, and task execution solutions for frontline retail and hospitality workforces. It is a direct functional peer to HFX Imperago in Time & Attendance and scheduling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hfxltd
• LinkedInlinkedin.com/company/hfx-workforce-management
• Instagraminstagram.com/hfxworkforcemanagement

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HFX