Sutton Group

What Sutton Group does

Sutton Group is one of Canada's largest residential real estate brokerages, operating as a private Canadian company headquartered in Burnaby, British Columbia. Founded in 1983, the company runs a franchise model with over 200 offices and approximately 6,000 affiliated REALTORS® across all major Canadian metropolitan markets including Vancouver, Toronto, Montreal, Calgary, Edmonton, Ottawa, Winnipeg, Halifax, Saskatoon, and Surrey. The company generates revenue primarily through real estate brokerage commissions on property transactions, supplemented by recurring franchise fees from its nationwide office network and referral fees from cross-border partnerships such as the Douglas Elliman referral program.

The company provides a centralized property search platform (sutton.com), a home valuation tool (What's Your Home Worth), an agent portal (HomeBase), and agent recruitment programs. Sutton is undergoing a technology transformation centered on the November 2025 acquisition of Ottawa-based Homicity, an AI and data intelligence firm whose CEO was appointed VP Technology. New AI-enabled tools for Realtors and homeowners are slated for launch in early 2026. In March 2026, Sutton received a strategic investment from myAbode, creating a combined ecosystem of approximately 12,000 agents handling over 60,000 transactions annually on what is described as Canada's most advanced real estate platform. A parallel partnership with Douglas Elliman in March 2026 opens referral channels into Canadian luxury markets via offices in Montreal, Toronto, and Vancouver.

Sutton's customer base spans two primary segments: Canadian homeowners buying or selling residential property (the consumer-facing segment), and REALTORS® affiliated with the franchise network (the supply-side segment). The franchise model, combined with the myAbode investment and Homicity acquisition, positions Sutton as a hybrid traditional brokerage and emerging proptech platform, though the core business remains transaction commissions. The financials disclosed in the source data are not internally consistent and cannot be relied upon for valuation purposes.

Name

Sutton Group

Legal name

Sutton Group Realty Services Ltd.

Website

https://sutton.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sutton Group is one of Canada's largest residential real estate brokerages, operating a franchise network of 200+ offices and 6,000 agents (expanding to 12,000 with myAbode) serving Canadian homeowners and REALTORS® across all major metropolitan markets.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Seller Representation & Listing Services (BPAJAAAK), Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Real estate franchise network
• Property listing platform
• Home valuation services
• Agent recruitment services

Headquarters

HQ city

Burnaby

HQ country

Canada

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Brokerage Commissions: Traditional real estate brokerage revenue through commissions on property sales and purchases. Sutton Group operates as one of Canada's largest residential brokerages with over 200 offices and 6,000 agents.
2. Franchise Fees: Revenue generated from franchise operations across over 200 offices in Canada, supporting the brokerage's national network.
3. Referral Fees: International referral program with Douglas Elliman enabling cross-border real estate referrals, particularly for luxury markets.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Sutton Group is a Canadian residential real estate brokerage operating a franchise network of over 200 offices and 6,000 agents nationwide. The company provides property buying and selling services to Canadian homeowners through its agent network, online property search platform (sutton.com), and home valuation tools. It also operates a franchising program that supplies real estate agents with brand affiliation, technology tools, and operational support.

Product overview

Sutton Group operates as a comprehensive real estate brokerage platform offering property search, buying, and selling services across Canada. The core product is the property search platform enabling users to browse listings nationwide. Supporting offerings include a home valuation tool and agent recruitment program. The company is expanding its technology capabilities through strategic acquisitions and investments, including the AI-enabled platform developed from the Homicity acquisition and the technology ecosystem created through myAbode's investment, which together aim to modernize real estate transactions for agents and homeowners across Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Sutton Group Property Search Platform
• What's Your Home Worth
• Join Sutton (Agent Recruitment / Franchising)
• HomeBase (Agent Portal)
• AI-Enabled Real Estate Platform

Quantifiable outcome

• 60,000+ annual real estate transactions through technology-enabled platform
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Douglas EllimancoreGTM or Marketing Partner · 19 March 2026Douglas Elliman Realty announced plans to expand into Canada through Elliman Canada, launching offices in Montreal, Toronto, and Vancouver in partnership with Sutton Group and Canadian real estate entrepreneur Ross McCredie. The partnership includes a referral program effective immediately, aiming to develop a global real estate network focusing on luxury markets.
• Douglas EllimancoreGTM or Marketing Partner · 19 March 2026Douglas Elliman expansion into Canada includes partnership with Sutton Group to open offices in Montreal, Toronto, and Vancouver, with a referral program launching immediately. The expansion builds on Douglas Elliman's recent international growth following entries into France, Monaco, and St. Barths.
• myAbodecoreStrategic or Co-development Partner · 12 March 2026myAbode announced a strategic investment in Sutton Group, creating one of Canada's largest technology-enabled real estate ecosystems handling over 60,000 transactions annually. The partnership aims to unite 12,000 agents on Canada's most advanced real estate platform, leveraging technology to empower agents and modernize real estate transactions.
• HomicitycoreStrategic or Co-development Partner · 25 November 2025Sutton Group acquired Ottawa-based real estate technology company Homicity to enhance its digital platform and AI capabilities. The acquisition aims to accelerate development of AI-powered tools and data insights for Realtors and homeowners in Canada. Homicity's CEO Jamie Blades appointed as Vice President, Technology.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Royal LePage: Royal LePage is a leading Canadian residential brokerage franchise with national agent network coverage, competing head-to-head with Sutton for Canadian Realtors, listings, and buyer/seller mind-share.
• RE/MAX: RE/MAX operates one of the largest global residential real estate franchise networks and is Sutton's most direct competitor in the Canadian residential brokerage market, matching Sutton's franchise model, agent scale, and consumer-facing brand.
• Century 21 Canada: Century 21 Canada operates a franchise residential brokerage model similar to Sutton Group, competing for franchisees, agents, and consumer listings across Canadian metros.
• Coldwell Banker Canada: Coldwell Banker Canada operates a national franchise residential brokerage model closely comparable to Sutton, competing for Canadian agents and franchisees.

Broad incumbents

• Sotheby's International Realty: Sotheby's International Realty competes with Sutton in the Canadian luxury segment through its affiliated brokerages, overlapping with Sutton's luxury referral and high-end listing business.
• Douglas Elliman: Douglas Elliman is Sutton's U.S. referral partner and a large U.S. residential brokerage; comparable as a luxury-focused brokerage operator with overlapping referral and cross-border transaction activity.

Emerging players

• Engel & Völkers: Engel & Völkers is a luxury-focused international real estate franchise operating in Canada, comparable to Sutton for high-end residential listings and luxury referral traffic.
• eXp Realty: eXp Realty is a cloud-based, tech-enabled brokerage with an agent-centric low-overhead model. It competes with Sutton for Canadian agent recruitment through alternative commission splits and digital-first tooling.

Others

• Zillow (Zillow Premier Agent / Showcase): Zillow is the dominant U.S. consumer-facing real estate platform with growing Canadian exposure via partnerships. It is comparable as an ecosystem participant shaping agent/broker lead flow and consumer search behavior that ultimately affects Sutton's transaction funnel.

Regional players

• HomeLife Realty: HomeLife Realty is a Canadian-headquartered residential brokerage franchise competing regionally with Sutton across Canadian markets with comparable agent-recruitment economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sutton-group
• Xx.com/suttongroup
• Facebookfacebook.com/suttongroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sutton Group