Robotec Automation Systems
Robotic Automation Systems designs, engineers, and integrates custom robotic automation cells for plastic injection molding manufacturers across North America. Founded in 1994 and headquartered in Waunakee, Wisconsin, it delivers turnkey systems as a FANUC Authorized Integrator.
- Company typePrivate
- Founded1994
- HeadquartersWaunakee, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Robotec Automation Systems does
Robotic Automation Systems (RAS), founded in 1994 (originally as Geiger Handling USA, rebranded July 1, 2009) and headquartered in Waunakee, Wisconsin, is a custom industrial automation integrator focused exclusively on the plastics manufacturing industry. The company designs, engineers, builds, programs, and commissions turnkey robotic cells for plastic injection molding (15–6,000 ton machines), blow molding, overmolding, in-mold decorating/labeling (IMD/IML), insert loading, assembly, packaging, and auxiliary operations. RAS operates a 13,000 sq/ft facility opened in 2021 that consolidates design, engineering, manufacturing, CNC machining, and 3D printing under one roof, supporting both prototype and production runs.
The firm's technology stack is built around multi-vendor robot integration: it is a FANUC Authorized Integrator and also integrates ABB, Epson, WEMO, Staubli, Yamaha, and Wittmann robots, paired with proprietary custom end-of-arm tooling (EOAT), proprietary direct-drive rotary tables, ATI tool changers, Cognex vision inspection, and Simco static charging systems for IMD/IML. Supporting in-house capabilities include 2-axis and 3-axis CNC machining plus 3D printing for custom tooling and prototypes.
RAS runs a sales-led, project-based business model: revenue is generated from custom turnkey automation system sales (professional services), hardware sales of robots, EOAT, and material handling equipment, and recurring training, remote, and field support contracts. Pricing is quote-based, varying with robot type, machine tonnage, and project complexity, with no public pricing tiers. Customers are plastic injection molders across the United States and North America, with named enterprise references spanning fasteners (ITW Engineered Fasteners), plastics (Allegheny Plastics, Imperial Plastics, Plastech Corporation), packaging (CV Holdings), precision manufacturing (Stang Precision), and engineering services (Mikros Engineering). The company is privately held with no disclosed external investors.
Robotec Automation Systems firmographics
Firmographics- Name
- Robotec Automation Systems
- Legal name
- Robotic Automation Systems
- Website
- https://roboticautomationsystems.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Robotic Automation Systems designs, engineers, and integrates custom robotic automation cells for plastic injection molding manufacturers across North America. Founded in 1994 and headquartered in Waunakee, Wisconsin, it delivers turnkey systems as a FANUC Authorized Integrator.
- Ownership category
- akta.pro rank
Robotec Automation Systems industry classification
Industry- Product category
- Industrial Automation Equipment for Plastic Injection Molding
- NAICS
- Other General Purpose Machinery Manufacturing (3339), Packaging Machinery Manufacturing (333993)
- SIC
- Special Industry Machinery, Nec (3559)
- akta.pro primary industry
- Industrial Robots (Articulated, SCARA, Delta, Cartesian) (IMAHAHAA)
- akta.pro secondary industries
- Robotic Implements, End-Effectors & Tooling (Grippers, cutters, weeding tools, smart implements) (AFAAAGAI), Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines) (IMALAOAL), Blow Molding & Thermoforming Packaging Equipment (Bottle/Tray Making) (IMALAOAK)
Keywords
Where Robotec Automation Systems is headquartered
LocationHeadquarters
- HQ city
- Waunakee
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Robotec Automation Systems business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Infrastructure, Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales
Revenue model
- Custom Turnkey Automation Systems: Design, engineering, build, and full system integration of custom robotic automation solutions for plastic injection molding operations. Revenue is generated through project-based engagements from concept to completion, providing fully functional turnkey solutions.
- Automation Components and Equipment: Sale of robots (3-axis, 6-axis, SCARA, collaborative), end of arm tooling, material handling automation, and auxiliary equipment to plastic injection molding manufacturers.
- Training and Ongoing Support Services: Remote support, field support, and ongoing contract support services for installed automation systems, including installation, training, and ongoing support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Project-Based Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Robotec Automation Systems product offering
Product offeringCore offering
Robotic Automation Systems designs, engineers, builds, and integrates custom turnkey robotic automation systems for plastic injection molding operations. The company supplies 3-axis, 6-axis, SCARA, and collaborative robots along with custom End of Arm Tooling, rotary tables, insert loading, in-mold decorating/labeling, overmolding, blow molding, assembly, packaging, and auxiliary operations automation, plus installation, training, and ongoing support services.
Product overview
Robotic Automation Systems provides a comprehensive portfolio of industrial robotic automation solutions focused on the plastics industry. The core offering consists of robotic systems — 3-axis top entry robots, 6-axis articulated robots, collaborative robots (cobots), and 4-axis SCARA robots — which serve as the foundation for fully integrated turnkey automation solutions. These robots integrate equipment from manufacturers including WEMO Robots, ABB Robotics, Epson Robots, FANUC Robotics, Staubli Robotics, Yamaha Robotics, and Wittmann. The company's proprietary offerings include custom End of Arm Tooling (EOAT), direct drive automated rotary tables, and custom CNC machining services. The solution suite is extended through specialized add-on automation modules covering insert loading, in-mold decorating (IMD) / in-mold labeling (IML), overmolding (press-to-press transfer), blow molding, assembly, packaging/palletizing, injection molding, 3D printing, and auxiliary operations (feeding, sorting, stacking, trimming, hot stamping). Together, these products form entry-level to complex custom turnkey automation cells — from complete turnkey systems to specific robotic automation application needs and tooling — serving horizontal and vertical plastic injection molding machines ranging from 15 to 6,000 tons.
Differentiator
Problem solved
Functional benefit
Products and services
- 3-Axis Top Entry Robots Entry-level to advanced 3-axis servo robots designed for horizontal plastic injection molding machines, providing automated part retrieval and placement. Marketed to plastic injection molders as a standalone robotic offering within the RAS portfolio.
- 6-Axis Articulated Robots Six-axis articulated industrial robots providing extensive range of motion and flexibility for complex plastic injection molding automation tasks including assembly, packaging, and part handling. Offered as a standalone product category to plastic manufacturers.
- Collaborative Robots (Cobots) Human-robot collaborative automation solutions designed to work safely alongside human workers, including FANUC CR15 6-axis cobots for packaging and palletizing applications such as collaborative robot-based palletizing cells with integrated force sensing.
- 4-Axis SCARA Robots Selective Compliance Articulated Robot Arm (SCARA) robots offering x, y, z, and rotary motion in one integrated package, applied to small electronic and precision assembly applications for plastic injection molders.
- Custom Turnkey Automation Solutions Fully integrated, custom-engineered turnkey automation systems for plastic injection molding, delivered from concept to completion and including design, engineering, build, programming, installation, and training for the customer's specific automation needs.
- End of Arm Tooling (EOAT) Custom-designed, robustly engineered grippers, end effectors, and tooling attachments for robotic arms used in horizontal and vertical plastic injection molding, including vacuum cups, magnetic grippers, and multi-function tools.
- Auxiliary Operations Automation Automation of on-line and off-line auxiliary plastic injection molding operations including parts feeding (feeder bowls and flexible feeding systems), sorting, stacking, verification, degating, routing, trimming, hot stamping, and pad printing.
- Custom CNC Machining and Milling Custom, one-off and small-run CNC machining and milling services, including 3-axis CNC machining (up to 9" x 17" x 12"), 2-axis vertical CNC machining (up to 13" x 30" x 14"), grinding, and turning for custom tooling and parts.
- 3D Printing Services 3D printing services used in the production of custom tooling, prototypes, and auxiliary automation components for plastic injection molding operations.
- Direct Drive Automated Rotary Tables (Turntables) Proprietary direct drive automated rotary tables designed for automated box or tote filling systems at the end of plastic injection molding machines, featuring heavy-duty casters and level compensation for heavy-duty robust operation.
Quantifiable outcome
- Sprue pickers operating for 60,000+ hours with over 8,000,000 cycles and virtually no repair or downtime
- +1 more outcomes
Companies that use Robotec Automation Systems
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Robotec Automation Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Robotec Automation Systems partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- FANUC RoboticscoreCertified as an Authorized Integrator of FANUC Robots, serving the plastic injection molding industry throughout the United States and North America. Provides end of arm tooling, in-mold decorating automation, insert loading automation, overmolding automation, vision inspection, assembly automation, packaging automation, and auxiliary operations automation using FANUC robots.
- ABB RoboticscoreIntegrates ABB Robotics articulated robots (including IRB 1600) for plastic injection molding automation applications including assembly automation, insert loading, and part handling operations.
- Epson RobotscoreIntegrates Epson SCARA robots for high-speed assembly and automation applications, including marrying dis-similar parts with vision inspection verification.
- WEMO RobotscoreIntegrates WEMO 3-axis top entry robots for plastic injection molding automation applications across various tonnage horizontal injection molding machines.
- Staubli RoboticscoreIntegrates Staubli Robotics 6-axis robots for plastic injection molding automation, including assembly operations such as closing and stacking plastic injection molding parts.
- Yamaha RoboticscoreIntegrates Yamaha Robotics industrial robots for plastic injection molding automation applications.
- WittmanncoreIntegrates Wittmann robots and automation equipment for the plastics industry.
- Geiger/GHS AutomationcoreContinues to service and support all existing Geiger/GHS Automation products following the company name change. Originally served as North American distributor of Geiger's quality Swiss robots.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Robotec Automation Systems competitors and assessment
Company assessmentEmerging players
- Formic: US startup offering robots-as-a-service for manufacturing, including plastics processors. While not a direct peer in custom integration today, Formic represents an emerging subscription-based model that could compete for smaller plastics automation deployments.
Direct peers
- Sepro Group: French maker of Cartesian, articulated, and now collaborative robots specifically for injection molding, with integration services. Sepro competes head-to-head with RAS in custom plastics automation cells across North America and globally.
- Yushin Precision Equipment: Japanese manufacturer of take-out robots for plastic injection molding with a North American presence (Yushin America). Direct competitor in sprue pickers, automation cells, and EOAT for plastic injection molding.
- Wittmann Group: Global leader in plastics automation and auxiliary equipment. Wittmann manufactures robots and automation cells for injection molding — directly competing with RAS for the same end customer (plastic injection molders) and overlapping in applications such as parts handling, IMD/IML, and packaging automation.
Broad incumbents
- Milacron (Hillenbrand): Plastics processing technologies (injection molding, extrusion, auxiliaries). Milacron offers automation alongside its molding machinery, addressing the same plastics manufacturing customer base.
- Stäubli Robotics: Swiss 6-axis robot manufacturer that RAS integrates. Stäubli also sells its own automation cells into plastics, medical, and other industries; an upstream partner and downstream competitive channel.
- Husky Injection Molding Systems: Major supplier of injection molding equipment with integrated automation solutions for the plastics industry. Overlaps with RAS by offering turnkey molding-and-automation packages to large plastics processors.
- ENGEL: Austrian injection molding machine manufacturer with substantial automation solutions including part handling, assembly cells, and IMD/IML systems targeting the same plastics processors as RAS.
- FANUC America: Manufacturer of industrial robots, including those integrated by RAS, and a direct seller of automation solutions. As RAS's FANUC Authorized Integrator partnership partially relies on FANUC's go-to-market, FANUC's own direct integration team or chosen large SIs could indirectly constrain RAS's channel position.
- KraussMaffei: Manufacturer of injection molding machines and integrated automation solutions for the plastics and rubber industries. Direct competitor in turnkey molding-with-automation packages.
Market position
Strengths5 records
Weaknesses6 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Robotec Automation Systems social profiles
Digital presenceRobotec Automation Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Robotec Automation Systems leadership team
Management profileNumber of profiles
Robotec Automation Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Robotec Automation Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Robotec Automation Systems
What does Robotec Automation Systems do?
Robotic Automation Systems designs, engineers, builds, and integrates custom turnkey robotic automation systems for plastic injection molding operations. The company supplies 3-axis, 6-axis, SCARA, and collaborative robots along with custom End of Arm Tooling, rotary tables, insert loading, in-mold decorating/labeling, overmolding, blow molding, assembly, packaging, and auxiliary operations automation, plus installation, training, and ongoing support services.
Is Robotec Automation Systems a public or private company?
Robotec Automation Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Robotec Automation Systems founded?
Robotec Automation Systems was founded in 1994. It employs 11 to 50 people.
Where is Robotec Automation Systems based?
Robotec Automation Systems is headquartered in Waunakee, United States, in the North America region.
How does Robotec Automation Systems make money?
Three revenue lines are on record. Custom Turnkey Automation Systems are the primary driver. The others are automation Components and Equipment and training and Ongoing Support Services.
Who are Robotec Automation Systems's main competitors?
Formic is listed as an emerging player. Direct peers are Sepro Group, Yushin Precision Equipment and Wittmann Group. Broad incumbents are Milacron (Hillenbrand), Stäubli Robotics, Husky Injection Molding Systems, ENGEL, FANUC America and KraussMaffei.
Does Robotec Automation Systems have an API?
No public API is recorded for Robotec Automation Systems.
What industry is Robotec Automation Systems in?
Robotec Automation Systems's product category is Industrial Automation Equipment for Plastic Injection Molding. Its primary akta.pro industry code is IMAHAHAA, Industrial Robots (Articulated, SCARA, Delta, Cartesian), with a secondary code of AFAAAGAI, Robotic Implements, End-Effectors & Tooling (Grippers, cutters, weeding tools, smart implements). Its NAICS code is 3339 and its SIC code is 3559.