WeMO
WeMO is Belkin's consumer smart home product line — Wi-Fi and Thread-based plugs, switches, dimmers, a scene controller, and a video doorbell — sold direct-to-consumer and through retail. Cloud services and most voice integrations are being discontinued on January 31, 2026.
- Company typePrivate
- Founded2012
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What WeMO does
WeMO was a consumer smart home product line developed and owned by Belkin, founded in 2012 and operated out of Los Angeles. The portfolio centered on Wi-Fi and Thread-connected hardware devices — primarily smart plugs (indoor and outdoor), light switches, dimmers, a scene controller, a video doorbell, and a HomeKit Bridge — sold direct-to-consumer through Belkin's e-commerce storefront and through retail partners. Core technology relied on Wi-Fi connectivity for first-generation products and the Thread mesh protocol for later devices such as the WSP100 Smart Plug, with Apple HomeKit support enabling local control through the Apple Home app independent of WeMO cloud services. WeMO also integrated with Amazon Alexa and Google Assistant for voice control.
The business model was one-time hardware sales with no required subscription for basic functionality. Belkin announced the discontinuation of WeMO cloud services and app support effective January 31, 2026, which renders cloud-dependent features — including remote access and the Alexa/Google Assistant integrations — inoperative for affected products. Devices previously configured with Apple HomeKit and Thread-based devices continue to function locally. Approximately 20 SKUs were discontinued between 2015 and 2022, indicating a long-running portfolio contraction that culminates in the cloud shutdown.
WeMO firmographics
Firmographics- Name
- WeMO
- Legal name
- Belkin
- Website
- https://wemo.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WeMO is Belkin's consumer smart home product line — Wi-Fi and Thread-based plugs, switches, dimmers, a scene controller, and a video doorbell — sold direct-to-consumer and through retail. Cloud services and most voice integrations are being discontinued on January 31, 2026.
- Ownership category
- akta.pro rank
WeMO industry classification
Industry- Product category
- Consumer Smart Home Devices
- NAICS
- Small Electrical Appliance Manufacturing (33521), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- Smart Plugs, Outlets & Energy Monitoring Retail (CRAIAMAJ)
- akta.pro secondary industries
- Whole-Home Automation System Design & Programming (HSAHADAA), Smart Home Hubs & Controllers Retail (CRACAGAA)
Keywords
Where WeMO is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
WeMO business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Hardware Sales: WeMO generated revenue through the sale of smart home hardware devices including smart plugs, light switches, dimmers, doorbells, and scene controllers. Revenue model was one-time hardware purchase with no ongoing subscription requirements for basic functionality.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
WeMO product offering
Product offeringCore offering
WeMO is a consumer smart home product line that designs, sells, and supports connected hardware devices such as Wi-Fi and Thread smart plugs, smart light switches, dimmers, scene controllers, outdoor plugs, video doorbell cameras, and a HomeKit Bridge. The portfolio was sold through Belkin's e-commerce site and retail partners for residential home automation, with cloud-based remote access and voice assistant integrations (Amazon Alexa, Google Assistant) discontinued effective January 31, 2026.
Product overview
WeMO is a smart home product line owned by Belkin. The portfolio consists of connected devices including smart light switches, smart plugs (indoor and outdoor), dimmer switches, scene controllers, video doorbell cameras, and the HomeKit Bridge. The Wemo ecosystem historically included a variety of smart home appliances such as humidifiers, heaters, air purifiers, coffee makers, baby monitors, motion sensors, and LED bulbs, many of which have been discontinued. Current active products focus on switches and plugs, with select Thread-based devices continuing to function independently of cloud services. The Wemo cloud service and app are being discontinued effective January 31, 2026, affecting most cloud-dependent features.
Differentiator
Problem solved
Functional benefit
Brands
- Wemo: Smart home/IoT product line featuring smart plugs, light switches, smart doorbells, and related home automation devices
Products and services
- Wemo Smart Light Switch 3-Way
Companies that use WeMO
Customer profileSegments1 record
Ideal customer profiles1 record
WeMO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WeMO partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Apple (HomeKit)coreWeMO integrated with Apple HomeKit, allowing compatible devices to work through the Apple Home app. Products that were HomeKit-configured before January 31, 2026 continue to function locally without WeMO cloud services.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
WeMO competitors and assessment
Company assessmentDirect peers
- Eve Systems: Eve Systems is a HomeKit/Thread-first smart home brand offering smart plugs, switches, and sensors that operate over Thread with local control. It mirrors WeMO's Apple HomeKit integration depth and represents a leading Thread-native alternative for the same installed base.
- Lutron Electronics: Lutron manufactures Caséta and other smart dimmers, switches, and scene controllers sold through retail and pro installer channels. It directly overlaps WeMO's smart switch/dimmer lineup and competes on HomeKit compatibility and lighting control quality.
- TP-Link (Kasa): TP-Link's Kasa smart home brand offers a near-identical portfolio to WeMO: smart plugs, light switches, dimmers, and outdoor plugs sold through retail channels with Wi-Fi and ecosystem integration (Alexa, Google). It is the closest direct competitor in the consumer DIY smart home plug/switch category.
- Leviton: Leviton produces Decora Smart Wi-Fi and Matter-enabled switches, dimmers, and plug-in modules sold through retail and electrical distribution. It is a direct competitor to WeMO's smart switch/dimmer line, especially in HomeKit/Matter ecosystems.
- GE Cync (by Savant): GE Cync (formerly C by GE) sells consumer smart bulbs, plugs, switches, and cameras direct-to-consumer and through retail, overlapping WeMO's plug and switch SKUs and competing in the same mass-market DIY channel.
- iDevices (Hubbell): iDevices, now part of Hubbell, makes HomeKit-compatible smart plugs, switches, and outdoor products sold through retail. It directly overlapped WeMO's product categories and ecosystem positioning before both brands narrowed their focus.
Broad incumbents
- Amazon (Ring + eero): Amazon's Ring and eero product lines compete with WeMO's video doorbell camera and home connectivity offerings, while the broader Amazon smart home ecosystem (Alexa) is a channel and ecosystem competitor that helps define consumer expectations in this category.
- Google (Nest): Google Nest offers a broad consumer smart home portfolio including cameras, doorbells, thermostats, and displays. It competes with WeMO's video doorbell and provides the Google Home ecosystem that WeMO products integrate with.
- Philips Hue (Signify): Signify's Philips Hue brand sells premium smart lighting (bulbs, fixtures, dimmers, scene controllers) through retail and direct channels. It is an adjacent smart home incumbent that competes for the lighting-control wallet share WeMO's dimmers and switches target.
Emerging players
- Wyze: Wyze offers a low-priced consumer smart home portfolio including smart plugs, bulbs, sensors, and cameras sold direct-to-consumer. It competes with WeMO on price-sensitive retail/e-commerce channels and is expanding into switches and outdoor plugs.
Market position
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
WeMO social profiles
Digital presenceWeMO financial estimates
Financial estimateRevenue estimate
Valuation estimate
WeMO leadership team
Management profileNumber of profiles
WeMO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WeMO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WeMO
What does WeMO do?
WeMO is a consumer smart home product line that designs, sells, and supports connected hardware devices such as Wi-Fi and Thread smart plugs, smart light switches, dimmers, scene controllers, outdoor plugs, video doorbell cameras, and a HomeKit Bridge. The portfolio was sold through Belkin's e-commerce site and retail partners for residential home automation, with cloud-based remote access and voice assistant integrations (Amazon Alexa, Google Assistant) discontinued effective January 31, 2026.
Is WeMO a public or private company?
WeMO is a private company. It is classified as corporate owned and is currently operating.
When was WeMO founded?
WeMO was founded in 2012. It employs 11 to 50 people.
Where is WeMO based?
WeMO is headquartered in Los Angeles, United States, in the North America region.
How does WeMO make money?
One revenue line is on record: hardware Sales.
Who are WeMO's main competitors?
Direct peers on record are Eve Systems, Lutron Electronics, TP-Link (Kasa), Leviton, GE Cync (by Savant) and iDevices (Hubbell). Broad incumbents are Amazon (Ring + eero), Google (Nest) and Philips Hue (Signify). Wyze is listed as an emerging player.
Does WeMO have an API?
No public API is recorded for WeMO.
What industry is WeMO in?
WeMO's product category is Consumer Smart Home Devices. Its primary akta.pro industry code is CRAIAMAJ, Smart Plugs, Outlets & Energy Monitoring Retail, with a secondary code of HSAHADAA, Whole-Home Automation System Design & Programming. Its NAICS code is 33521 and its SIC code is 3634.