Emirates Airline Us Open Series

What Emirates Airline Us Open Series does

The US Open Tennis Championships is a USTA-operated Grand Slam tournament held annually at the USTA Billie Jean King National Tennis Center in Flushing, NY, dating to 1968 in its current open-era form. The event sells individual session tickets, multi-session ticket plans, and premium hospitality through the US Open Premier brand (with the new Blue Room club space launching in 2026) via Ticketmaster as its Official Fan Ticket Marketplace, with mobile ticketing supported through Apple Wallet, Google Wallet, and the US Open iOS/Android app. The broader product portfolio extends beyond the two-week on-site tournament to include US Open Fan Week, Stars of the Open (Chase-presented exhibition), the Mixed Doubles Championship (Vital Proteins-presented), US Open Radio (American Express-presented), US Open Gaming across TopSpin 2K25, Roblox, Fortnite and Tennis Clash, the Net Generation Online Kids' Zone, and an official e-commerce store at USOpenShop.org. Revenue is generated through ticket sales, premium hospitality, merchandise, broadcasting rights (domestic on ESPN), branded sponsorships led by Emirates (Official Airline), IBM (Official Cloud and AI Partner), American Express, Chase, and Ticketmaster, and travel packages through Steve Furgal's International Tennis Tours. A full modernization of Arthur Ashe Stadium — adding new suite levels, expanded courtside seating, and redesigned hospitality — is scheduled to debut in full by the 2027 US Open.

Name

Emirates Airline Us Open Series

Legal name

Emirates Airline

Website

https://usopen.org

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

The US Open Tennis Championships is a USTA-operated Grand Slam tournament held annually in Flushing, NY, selling tickets, premium hospitality, merchandise, and broadcast rights, and supported by a dense sponsor ecosystem including Emirates, IBM, American Express, and Chase.

Ownership category

akta.pro rank

Product category

Live Sports Events / Tennis Championships

NAICS

Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (71121), Other Spectator Sports (711219)

akta.pro primary industry

Professional Tour & Circuit Operators (MPAKADAA)

akta.pro secondary industry

Professional & Major League Stadiums (MPAKAEAA)

Keywords

• Tennis tournament
• Sports event ticketing
• Premium hospitality
• Sports broadcasting
• Tennis merchandise

Headquarters

HQ city

Flushing

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Airline Ticket Sales: Emirates generates revenue through airline ticket sales to travelers attending the US Open, offering Premium Economy, A380 Onboard Lounge and Shower Spa amenities to attract tennis enthusiasts traveling to New York.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

The company operates the US Open Tennis Championships, a Grand Slam tennis tournament held annually at the USTA Billie Jean King National Tennis Center in Flushing, NY. Its core offerings include individual session tickets, multi-session ticket plans, premium hospitality through US Open Premier, and broadcast/content products. Emirates Airline serves as the Official Airline sponsor, providing travel connectivity to attendees through Dubai, Athens, and Milan routes.

Product overview

The US Open Tennis Championships is a major annual tennis tournament with a multi-platform product portfolio centered around the two-week tournament event held at the USTA Billie Jean King National Tennis Center in Flushing, NY. Core offerings include Individual Tickets and Ticket Plans (Full Series and mini-plans) sold via Ticketmaster, with premium hospitality through US Open Premier featuring exclusive spaces like The Blue Room and The Club. Digital products include the US Open Mobile App for ticketing and live updates, US Open Gaming experiences, and the US Open Shop e-commerce store. Fan engagement products include US Open Fan Week (free grounds access during qualifying), Stars of the Open exhibition, and US Open Mixed Doubles Championship. Broadcasting includes US Open Radio and domestic TV coverage on ESPN, with travel packages through official partners. The 2026 tournament features a new Fan Access Pass requirement for grounds entry.

Differentiator

Problem solved

Functional benefit

Products and services

• US Open Individual Tickets

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• USTA / US OpencoreGTM or Marketing PartnerEmirates Airline is the Official Airline of the US Open Tennis Championships. The partnership provides Emirates with official designation and marketing visibility at one of tennis's Grand Slam tournaments. Emirates offers travel packages for US Open attendees connecting through Dubai or non-stop from Athens and Milan, with premium onboard amenities highlighted in the partnership.

Recent moves7 records

Expansion highlights5 records

Direct peers

• Australian Open: Operates the Australian Open, one of the four tennis Grand Slams held annually in Melbourne. Directly comparable to the US Open as a Grand Slam tournament operator with multi-week event windows, ticketing and hospitality tiers, broadcast partnerships, and an official airline sponsor pattern (Emirates historically).
• Roland Garros (French Open): Operated by the Fédération Française de Tennis, Roland Garros is a Grand Slam tennis event held in Paris. Comparable product architecture: ticketed sessions, premium hospitality, official partners, mobile app, and digital fan engagement across a two-week event window.
• The Championships, Wimbledon: Run by the All England Lawn Tennis Club, Wimbledon is a Grand Slam tennis tournament with a multi-tier ticketing, hospitality, merchandise, and broadcast model. Comparable in scale, prestige, and the role of official partners and brand-driven revenue streams.
• United States Golf Association (US Open / USGA): Operates the US Open (golf) and other national championships. Comparable as a U.S.-based national federation running flagship annual championship events with premium hospitality (e.g., US Open Premier equivalent), broadcast partners, and ticketing infrastructure.
• Augusta National Golf Club (The Masters): Operates The Masters, an annual individual-sport major with a multi-day ticketed window, premium hospitality (Berkshire Hathaway–style corporate hospitality), strong sponsor activation, and a tightly controlled venue. Comparable as an elite individual-sport championship event franchise.

Emerging players

• ATP Tour: Operates the men's professional tennis circuit (Masters 1000, ATP 500, ATP 250). Comparable as a tennis commercial-rights and event operator whose tournaments share sponsorship, broadcast, and ticketing mechanics with Grand Slams, though it is a tour rather than a single-event property.
• WTA Tour: Operates the women's professional tennis circuit with comparable event-hosting, sponsor, and broadcast economics. Relevant given the US Open runs a combined WTA/ATP event and uses similar ticketing, app, and partner mechanics across both draws.

Others

• United States Tennis Association (USTA): National governing body for tennis in the U.S. and the operator/owner of the US Open through the USTA Billie Jean King National Tennis Center. Listed because the US Open Series is run by USTA, making it the parent/sanctioning body rather than a peer, but extremely material to the asset's value and governance.
• IBM (US Open Cloud and AI Partner): Official Cloud and AI Partner of the US Open. Included as an ecosystem participant rather than a competitor — comparable to the enabling/technology-partner layer that other major sports events (Wimbledon, Australian Open, Masters) also rely on for data, AI commentary, and digital fan experience.
• Ticketmaster: Official Fan Ticket Marketplace of the US Open and its primary ticketing platform, including verified resale. Included as a critical distribution partner rather than a competitor — comparable to how Ticketmaster/Live Nation underpins ticketing for most major U.S. sports events and venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/usopen
• LinkedInlinkedin.com/company/usopen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emirates Airline Us Open Series