Svensk Fastighetsförmedling

What Svensk Fastighetsförmedling does

Svensk Fastighetsförmedling is one of Sweden's largest independent real estate brokerage chains, founded in 1937 and headquartered in Stockholm. The company operates a nationwide network of approximately 230 residential stores (bobutiker) covering all 21 Swedish counties (län), supported by 1,001–5,000 employees. Its core offering is full-service brokerage for residential, commercial, and agricultural property transactions, supplemented by oral and written property valuations, new-construction sales campaigns, and holiday-home brokerage. The technology layer is a property listing portal (svenskfast.se) with search, filtering, alert sign-up, and online viewing booking, hosting roughly 11,868 active listings at the time of capture.

The company monetizes primarily through transaction-based commissions (typically 1–5% of sale price, negotiated per deal), with secondary revenue from valuation fees and referral income generated by mortgage partnerships with Ordna Bolån and Nordea. Differentiated product layers include Bostadsbevakning (a prospect registry and alert service under which the company claims 40% of properties transact off-market) and Varudeklarerat (a property declaration product that bundles insurance coverage against hidden defects for both buyer and seller). Distribution is hybrid — physical store network plus self-service digital channels — and the firm extends operations internationally through a dedicated Spanish property service targeting Swedish customers. Brand strength is substantial, evidenced by 80+ years of operating history and 159,684 verified Reco customer reviews averaging 4.8/5.

Name

Svensk Fastighetsförmedling

Legal name

Svensk Fastighetsförmedling AB

Website

https://svenskfast.se

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Svensk Fastighetsförmedling is a nationwide independent Swedish real estate brokerage chain operating ~230 stores across all 21 counties, serving residential, commercial, and agricultural buyers and sellers with commission-based brokerage, property monitoring, valuation, and mortgage referral services.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Real estate brokerage
• Residential property sales
• Property valuation services
• Commercial real estate
• Property listing platform

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Brokerage Commissions: The company earns revenue through commissions on property sales and purchases. As a full-service real estate brokerage, they facilitate residential, commercial, and agricultural property transactions throughout Sweden and in Spain.
2. Property Valuation Services: Provides both oral and written property valuations for customers planning to sell or refinance their properties.
3. Referral Partnerships: Partnerships with mortgage providers (Ordna Bolån, Nordea) generate referral revenue when customers purchase mortgage services through recommended partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Svensk Fastighetsförmedling is a nationwide independent real estate brokerage chain operating across Sweden and Spain with approximately 230 residential offices. The company facilitates the buying, selling, and valuation of residential, commercial, and agricultural properties through licensed local agents (mäklare), supported by a property search portal, property monitoring alerts (Bostadsbevakning), and a property certification system (Varudeklarerat).

Product overview

Svensk Fastighetsförmedling operates as a nationwide, independent real estate brokerage chain with 80 years of experience. The company's core offering consists of broker services for residential and commercial property transactions, supported by a property monitoring service (Bostadsbevakning) and property certification (Varudeklarerat). The product portfolio spans property sales, purchases, and valuations for various property types including villas, apartments (bostadsrätter), holiday homes, farms, and commercial properties. Services extend to new construction projects and include dedicated offerings for Spanish properties. The company maintains a nationwide presence through physical bobutiker (broker offices) while also offering digital services including property alerts and online search capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Mäklartjänster (Broker Services)

Quantifiable outcome

• 40% of properties sold before public listing through their monitoring service
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fastighetsbyrån: Sweden's largest real estate brokerage chain and Svensk Fastighetsförmedling's primary domestic competitor. Operates the same nationwide chain model with local agent offices, full-service residential brokerage, and similar commission-based revenue. Direct overlap in products, customer base, and Swedish counties served.
• Notar: Major Swedish real estate brokerage chain with a similar local-office, full-service residential model. Competes directly with Svensk Fastighetsförmedling in multiple Swedish cities, with overlapping buyer/seller customer base and product offering.
• HusmanHagberg: Swedish real estate brokerage chain with a local-office network offering residential brokerage, valuations, and advisory services. Comparable scale and product mix to Svensk Fastighetsförmedling, competing for the same nationwide mandate pool.
• Bjurfors: Swedish real estate brokerage with a strong presence in Stockholm and other major metros, providing residential and commercial brokerage. Comparable business model and customer base to Svensk Fastighetsförmedling, particularly in premium urban segments.
• SkandiaMäklarna: Swedish real estate brokerage chain with a nationwide office footprint providing residential and commercial brokerage services. Directly comparable chain model, customer base, and product offering to Svensk Fastighetsförmedling.

Broad incumbents

• RE/MAX Sweden: Swedish operations of global real estate franchise RE/MAX, operating a network of franchisee broker offices. Same chain-based residential brokerage model as Svensk Fastighetsförmedling but as part of a much larger global brand, providing overlapping service in Sweden.
• ERA Real Estate Sweden: Swedish franchise of global real estate brand ERA, with multiple local offices providing residential brokerage. Comparable in service mix to Svensk Fastighetsförmedling but smaller in scale and operating as a franchise network.
• Savills: Global real estate services firm with residential, commercial, and advisory capabilities, active across the Nordics. Larger and more diversified than Svensk Fastighetsförmedling, but overlaps in commercial and high-end residential brokerage and in cross-border services relevant to the Spain offering.
• Sotheby's International Realty (Sweden): Global luxury real estate brand with affiliated brokerages in Sweden, focusing on premium and international property. Overlaps with Svensk Fastighetsförmedling in the higher-end residential segment and in cross-border Sweden-Spain property exposure.

Others

• Hemnet: Sweden's dominant residential property listing platform, used by virtually all brokerages including Svensk Fastighetsförmedling to expose listings. Not a direct competitor in brokerage, but a critical infrastructure and traffic source whose pricing and product roadmap affect Svensk Fastighetsförmedling's customer acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/svenskfast

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Svensk Fastighetsförmedling