Fastighetsbyrån

What Fastighetsbyrån does

Fastighetsbyrån, operating through its legal entity Swedbank Fastighetsbyrå AB, is Sweden's largest real estate agency group, founded in 1966 and wholly owned by Swedbank. The firm operates a traditional brokerage model through a network of physical offices across Sweden, complemented by international offices in Portugal and Spain that serve Swedish and other clients purchasing property abroad. Its core offering covers the full residential transaction lifecycle — property valuation, marketing, viewings, bidding-process management, contract preparation, and handover — and is supported by a multi-language digital platform (Swedish, English, Portuguese, Spanish) with online valuation (Värdebevakaren), coaching modules for buyers and sellers (Köpcoachen, Säljcoachen), market-monitoring services (Bostadsbevakning, Slutprisbevakning), and energy certification support (Energideklaration).

The company's revenue model is transaction-based, earning commission on property sales and purchases rather than subscription or SaaS fees. Pricing is not publicly disclosed and commissions are typically negotiated per transaction. Customer segments are horizontal: primary segments are home sellers and home buyers across Sweden, with secondary international property-buyer segments in Portugal and Spain. Distribution is omnichannel, combining physical offices (the dominant sales channel) with a self-serve digital property-search platform and Facebook for top-of-funnel engagement. The firm also operates Fastighetsbyrån Academy for in-house agent training.

Strategic positioning rests on three reinforcing assets: the Swedbank parent relationship (enabling mortgage and banking cross-sell), the largest physical brokerage footprint in Sweden, and a long-running consumer brand dating to 1966. Recent strategic activity includes the February 2026 announcement of a direct-listing partnership with Booli — a notable shift in Sweden's online listing landscape — alongside continued investment in international services and digital tooling. No AI/ML capabilities, patents, APIs, or proprietary technology platforms are disclosed in the available data.

Name

Fastighetsbyrån

Legal name

Swedbank Fastighetsbyrå AB

Website

https://fastighetsbyran.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Fastighetsbyrån is Sweden's largest real estate agency group, wholly owned by Swedbank, providing full-service residential brokerage across Sweden with international offices in Portugal and Spain serving Swedish and cross-border property buyers and sellers.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ)

akta.pro secondary industry

New Development & Project Marketing (Pre-Construction Sales) (FSAEAJAE)

Keywords

• Residential real estate brokerage
• Property buying and selling
• Property valuation services
• Buyer representation services
• International property transactions

Headquarters

HQ city

Alicante

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Real Estate Brokerage Commission: Traditional real estate agency commission on property sales and purchases. Services include property valuation, marketing, viewings, bidding process management, contract negotiation, and handover support.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Fastighetsbyrån is a real estate brokerage that intermediates residential property sales and purchases through a network of physical offices and online tools. Its offering covers the full transaction lifecycle — property valuation, marketing, viewings, bidding process management, contract negotiation, and handover — and extends to complementary services such as energy declarations, online valuation, market monitoring, and language support. Operations span Sweden as the primary market with international services in Spain and Portugal.

Product overview

Fastighetsbyrån operates as a unified real estate agency platform under Swedbank Fastighetsbyrå AB, positioning itself as Sweden's largest real estate agency group. The offering spans a core platform complemented by buyer and seller guidance modules (Säljguiden and Köpguiden), coaching services (Säljcoachen and Köpcoachen), and monitoring tools (Värdebevakaren, Slutprisbevakning, and Bostadsbevakning). Additional services include energy certificates (Energideklaration), new construction purchases (Nyproduktion), language support (Språkstöd), and agent training (Fastighetsbyrån Academy). The platform serves three geographic markets: Sweden, Spain, and Portugal.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Brokerage
• Residential Property Buyer Representation
• Värdebevakaren (Online Property Valuation)
• Nyproduktion (New Construction Brokerage)
• Energideklaration (Energy Declaration Service)
• International Property Services — Portugal
• International Property Services — Spain
• Bostadsbevakning (Buyer Property Watch)

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BoolicoreStrategic or Co-development PartnerFastighetsbyrån announced a collaboration with real estate marketplace Booli, Hemnet's main rival. The move was described as a surprise and signals a strategic shift in Sweden's online real estate listing landscape. The partnership involves direct listings agreements allowing Fastighetsbyrån to post properties directly on Booli's platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Svensk Fastighetsförmedling: Svensk Fastighetsförmedling is one of Fastighetsbyrån's largest direct competitors in Swedish residential real estate brokerage, operating a comparable nationwide office network and full-service buyer/seller representation.
• Bjurfors: Bjurfors is a major Swedish residential real estate broker with broad geographic coverage, directly competing with Fastighetsbyrån for home sellers and buyers across Swedish cities.
• Notar: Notar is a Swedish residential brokerage chain offering the same core sell-side and buy-side services as Fastighetsbyrån, with physical offices in multiple Swedish cities.
• SkandiaMäklarna: SkandiaMäklarna is a Swedish residential real estate agency affiliated with Skandia, offering full-service brokerage similar to Fastighetsbyrån and competing directly for seller mandates and buyer representation.
• Mäklarhuset: Mäklarhuset is a Swedish franchise-style residential real estate brokerage with offices across Sweden, providing directly comparable sell-side and buy-side services to Fastighetsbyrån.

Others

• Hemnet: Hemnet is Sweden's dominant residential property listing platform and a critical distribution channel for Fastighetsbyrån's agents; it is the primary incumbent that Fastighetsbyrån's Booli partnership partially hedges against.
• Booli: Booli is a Swedish property listing platform (Hemnet's main rival) and Fastighetsbyrån's new direct-listing partner; as a key listing intermediary it shapes agent economics across the Swedish market.

Broad incumbents

• ERA Real Estate: ERA Real Estate is a global residential real estate franchise network with European operations; it offers overlapping residential brokerage services at broader geographic scale but is not Sweden-specialized.
• Century 21: Century 21 is a global real estate franchise brand offering residential brokerage services that overlap with Fastighetsbyrån's model, though it competes primarily through independent franchisees rather than a Swedish-owned network.

Regional players

• Idealista: Idealista is the leading Spanish property listing platform and a key marketplace for cross-border buyers in markets where Fastighetsbyrån has international operations; it shapes listing dynamics in Spain and Portugal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fastighetsbyranutland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fastighetsbyrån