Manana Marketing

Name

Manana Marketing

Legal name

Manana Marketing

Website

https://mananamarketing.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Multicultural Marketing Services

NAICS

Advertising Agencies (54181), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Retail Media & Marketplace Advertising (Amazon/Walmart/Instacart, etc.) (BPAFACAD)

akta.pro secondary industry

Marketplace & Retail Media Advertising (Amazon/Walmart/Instacart, etc.) (MPAAACAJ)

Keywords

• Latino marketing services
• Multicultural advertising
• Hispanic public relations
• Community outreach marketing
• Spanish-language advertising

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Core offering

Manana Marketing is an advertising, marketing, and public relations agency that helps companies accelerate growth by focusing on the Latino community. The firm delivers tailored marketing, advertising, and PR services to organizations seeking to engage Hispanic/Latino audiences in the United States.

Product overview

Manana Marketing is a South African market research firm that developed card payment capabilities for VAS dispensing devices at spaza shops (informal retail stores). The company identified an opportunity in 2017 to enable card payments at informal trading locations; however, the project was ultimately shelved after formal research contradicted initial findings. The company has not launched a commercial product offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Latino-Focused Marketing and Advertising Services Advertising and marketing services tailored to help brands reach and engage the Latino/Hispanic community in the United States.
• Public Relations Services for Latino Market Public relations services aimed at building brand visibility and reputation within the Latino/Hispanic community.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bluebird TelecomscoreStrategic or Co-development Partner · 1 January 2017Manana Marketing identified an opportunity in 2017 to add card payment capabilities to VAS dispensing devices at spaza shops for Bluebird Telecoms. The project was ultimately shelved after formal research contradicted Minanawe's initial findings.

Scale indicators1 record

Recent moves1 record

Expansion highlights1 record

Direct peers

• Lopez Negrete Communications: One of the largest independent Hispanic-focused advertising agencies in the US, offering integrated marketing, advertising, and PR services targeting the Latino community — directly comparable to Manana Marketing's specialization and service mix.
• Zubi Advertising: A Florida-based Hispanic marketing agency with deep roots in the Latino community, offering creative, digital, and media services — comparable given Manana Marketing's Florida base and Latino focus.
• Casanova//McCann: A Hispanic-focused creative agency under McCann Worldgroup that specializes in advertising and marketing to Latino consumers — directly comparable in target market and core offering.
• Conill Advertising: A Saatchi & Saatchi-affiliated Hispanic marketing agency offering advertising, digital, and brand strategy for US Latino audiences — directly comparable in target market and service offering.
• The Community: A Miami-based multicultural and Hispanic marketing agency offering creative, content, and media services to brands targeting Latino audiences — directly comparable in target market and service offering.
• Republica Havas: A multicultural creative agency under Havas focused on Hispanic and Latino marketing, with capabilities in advertising, PR, and content — directly comparable to Manana Marketing's positioning.
• Alma DDB: A multicultural creative agency specializing in Hispanic and Latino marketing with creative, digital, and brand strategy services — closely aligned with Manana Marketing's multicultural advertising focus and target audience.
• LatinWe (formerly LatinWorks): An independent Hispanic marketing agency serving major brands targeting Latino consumers, with advertising, digital, and brand strategy services — closely aligned with Manana Marketing's niche focus.

Broad incumbents

• Publicis Groupe (Multicultural): The multicultural division of Publicis Groupe, one of the world's largest advertising holding companies — competes for the same Latino-focused clients with substantially greater scale, geographic reach, and integrated media capabilities.
• Omnicom Group (Multicultural): The multicultural capabilities of Omnicom Group, including agencies such as Dieste — represents the larger incumbent competitor set that Manana Marketing faces when bidding on major multicultural accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/mananamarketing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manana Marketing