TASARU Mobility Investments
TASARU Mobility Investments is a PIF-owned strategic investment platform and industrial-cluster operator building Saudi Arabia's automotive and mobility ecosystem, deploying growth capital across EV, autonomous, and AI mobility companies and operating the TASARU Supplier Hub for global Tier-1 suppliers serving Ceer and Lucid Motors.
- Company typePrivate
- Founded-
- HeadquartersRiyadh, Saudi Arabia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What TASARU Mobility Investments does
TASARU Mobility Investments (legal name: National Automotive and Mobility Investment Company, CR 1010828112) is a closed Saudi Arabian joint stock company wholly owned by the Public Investment Fund (PIF), the Kingdom's sovereign wealth fund. The company functions as a strategic investment platform and industrial-cluster operator targeting three verticals: automotive manufacturing, mobility operations and solutions, and next-generation mobility technologies. It deploys growth capital into companies developing electric vehicles, autonomous mobility, AI-driven perception, and automotive logistics, while acting as a regulatory and commercial bridge between global industry players and Saudi government entities in alignment with Vision 2030.
The company's core operational asset is the TASARU Supplier Hub, an automotive supplier complex launched in February 2026 within the King Salman Automotive Cluster at King Abdullah Economic City (KAEC). The Hub offers serviced land, ready-built and built-to-suit facilities, and shared production equipment to global Tier-1 suppliers serving anchor OEMs Ceer and Lucid Motors. TASARU's disclosed portfolio includes strategic stakes in HOLON (autonomous electric shuttles, BENTELER subsidiary), Recogni (AI inference for autonomous driving), Project 3 Mobility/Verne (autonomous urban mobility), Blacklane (premium EV chauffeur services), and a 2025 joint venture with Bahri and MOSOLF Group for automotive logistics. The company is staffed by 11-50 professionals based at its headquarters in Tadawul Tower, KAFD, Riyadh.
TASARU's revenue model is investment-driven rather than transactional: returns are generated through capital appreciation, dividends, and value creation across the portfolio, supplemented by industrial real estate income (land lease, facility rental, equipment access) from the Supplier Hub. Go-to-market is relationship-led enterprise sales mediated by PIF's regulatory access, with the company explicitly positioned to remove market-entry barriers and connect global investors, OEMs, Tier-1 suppliers, and government decision-makers in a single integrated ecosystem.
TASARU Mobility Investments firmographics
Firmographics- Name
- TASARU Mobility Investments
- Legal name
- National Automotive and Mobility Investment Company
- Website
- https://tasaru.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TASARU Mobility Investments is a PIF-owned strategic investment platform and industrial-cluster operator building Saudi Arabia's automotive and mobility ecosystem, deploying growth capital across EV, autonomous, and AI mobility companies and operating the TASARU Supplier Hub for global Tier-1 suppliers serving Ceer and Lucid Motors.
- Ownership category
- akta.pro rank
TASARU Mobility Investments industry classification
Industry- Product category
- Automotive & Mobility Investment Platform
- NAICS
- Transportation Equipment Manufacturing (336), Motor Vehicle Manufacturing (3361), Motor Vehicle Parts Manufacturing (3363), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Miscellaneous Transportation Equipment (3790)
- akta.pro primary industry
- Corporate Mobility & Ground Transport Management (THALANAI)
- akta.pro secondary industries
- Corporate Mobility & Car Sharing / Pool Fleet Management (TLABAHAO), Automotive & Mobility Manufacturing (FSABACAE)
Keywords
Where TASARU Mobility Investments is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
TASARU Mobility Investments business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales
Revenue model
- Investment Returns and Capital Gains: TASARU generates returns through strategic investments in automotive and mobility companies, leveraging growth capital to build a diversified portfolio that supports Saudi Arabia's Vision 2030 objectives for economic diversification.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
TASARU Mobility Investments product offering
Product offeringCore offering
TASARU Mobility Investments is a Public Investment Fund (PIF)-owned strategic investment platform that deploys growth capital across three verticals: Automotive (public-private partnerships and technology transfer), Mobility Operations & Solutions (mobility infrastructure and manufacturing facilities), and Next-Generation Mobility Solutions (autonomous, electric, and sustainable technologies). Its core operating asset is the TASARU Supplier Hub, an automotive supplier complex in King Salman Automotive Cluster (KAEC) offering serviced land, ready-built and built-to-suit facilities, and production equipment to global Tier-1 suppliers serving OEMs such as Ceer and Lucid Motors.
Product overview
TASARU Mobility Investments operates as an investment company wholly owned by Saudi Arabia's Public Investment Fund (PIF), functioning as both a strategic investment platform and industrial hub operator for the automotive and mobility ecosystem. The company operates three investment verticals: Automotive (strategic investments in automotive companies with public-private partnerships), Mobility Operations & Solutions (mobility infrastructure and manufacturing facilities), and Next-Generation Mobility Solutions (sustainable innovation investments). The core operational product is the TASARU Supplier Hub, an automotive supplier complex in King Salman Automotive Cluster offering serviced land, facilities, and production equipment to Tier-1 global suppliers serving OEMs like CEER and Lucid Motors. The portfolio includes investments in autonomous vehicle developers (HOLON, Verne/Project 3 Mobility), premium mobility services (Blacklane), AI computing (Recogni), and automotive logistics (Bahri-Mosolf JV).
Differentiator
Problem solved
Functional benefit
Products and services
- TASARU Supplier Hub An automotive supplier complex strategically located in King Salman Automotive Cluster within KAEC, offering global and local automotive suppliers access to serviced land, ready-built and built-to-suit facilities, and production equipment within an industrial cluster model connected to ports, road networks, and regulatory facilities. Designed for global Tier-1 automotive suppliers serving OEMs including Ceer and Lucid Motors.
- Automotive Investments Strategic growth capital investments in local and international automotive companies to develop public-private partnerships, facilitate long-term knowledge and technology transfer, and attract investment from global automotive players to the Kingdom of Saudi Arabia. Target customers include global automotive OEMs and manufacturers.
- Mobility Operations & Solutions Investments Investments in mobility operations, services, solutions, infrastructure, and manufacturing facilities to facilitate localization efforts and support the roll-out of advanced mobility concepts in Saudi Arabia. Target customers include mobility service providers and operators expanding into the Kingdom.
- Next-Generation Mobility Solutions Investments Investments in companies developing sustainable, innovative next-generation mobility solutions within Saudi Arabia and globally, focusing on environmentally sustainable technologies such as autonomous vehicles, EV technology, AI inference for autonomous driving, and urban mobility platforms. Target customers include autonomous mobility, EV, and AI-driven mobility startups and scale-ups.
Companies that use TASARU Mobility Investments
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
TASARU Mobility Investments technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TASARU Mobility Investments partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- MASARAT Mobility ParkcoreDevelopment lease agreements enabling TASARU Supplier Hub to develop manufacturing facilities at MASARAT Mobility Park within King Salman Automotive Cluster in King Abdullah Economic City. The partnership hosts global Tier-1 automotive suppliers serving OEMs including Ceer and Lucid Motors, accelerating automotive supply chain localization as part of Saudi Vision 2030.
- Shin YoungcoreSouth Korean supplier specializing in metal stamping and body-in-white assemblies, enabling localized structural production through TASARU Supplier Hub.
- JVIScoreU.S.-based expert in exterior plastics operating through JVIS KSA, providing injection-moulded parts for body panels and bumpers through TASARU Supplier Hub.
- BENTELERcoreGerman leader in steel and chassis solutions establishing operations at TASARU Supplier Hub focused on subframes, axles, and hot-formed structural components.
- FangxincoreGlobal provider of interior systems manufacturing instrument panels, centre consoles, and door panels through TASARU Supplier Hub.
- Lear CorporationcoreGlobal leader in automotive seating intending to produce seats and foam to serve OEMs in the Kingdom through TASARU Supplier Hub.
- BahricoreStrategic joint venture with Bahri (National Shipping Company of Saudi Arabia) and MOSOLF Group to deliver comprehensive automotive logistics solutions. TASARU provides capital investment, Bahri manages shipping with maritime logistics experience, and Mosolf Group offers technical know-how from European automotive logistics operations.
- MOSOLF GroupcoreLeading European provider of automotive logistics and technology solutions partnering with TASARU and Bahri in a joint venture. MOSOLF operates 41 technical and logistical centers across Europe and handles over 3 million vehicles annually.
- BlacklanecoreTASARU invested in Blacklane to accelerate its expansion into Saudi Arabia. Blacklane plans to launch EV fleet services in Riyadh, then Jeddah, with plans for further expansion. Blacklane will establish a Chauffeur Training Academy in Saudi Arabia. TASARU connects Blacklane with business owners and professionals across Saudi Arabia.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
TASARU Mobility Investments competitors and assessment
Company assessmentDirect peers
- ADQ: Abu Dhabi state-owned holding company with active investments across mobility, logistics, and industrial sectors. Comparable as a regional state-backed investor pursuing strategic industrial and mobility platform builds.
- NEOM: Saudi PIF-owned mega-project developing futuristic mobility solutions including autonomous transport. Comparable as a PIF-aligned entity investing heavily in next-generation mobility infrastructure and operating as a strategic partnership platform for global mobility players.
- Mubadala Investment Company: Abu Dhabi sovereign wealth fund with significant global automotive, mobility, and advanced technology investments. Comparable as a Gulf sovereign capital allocator pursuing strategic stakes in future-mobility themes (EV, autonomous, AI).
- Abdul Latif Jameel: Saudi conglomerate with deep automotive distribution, manufacturing, and investment operations across the Middle East. Highly comparable as a Saudi private-sector automotive investment and partnership platform, with a long history of bringing global OEMs into the Kingdom.
- Emaar King Abdullah Economic City (KAEC): Developer and operator of the King Abdullah Economic City industrial cluster where TASARU Supplier Hub is co-located. Directly comparable as a Saudi industrial city developer focused on attracting advanced manufacturing tenants.
Broad incumbents
- Public Investment Fund (PIF): Parent organization and Saudi Arabia's $900B+ sovereign wealth fund with broad sector mandates. TASARU sits within PIF's broader portfolio of sector-specific investment vehicles, with PIF itself pursuing parallel mobility and tech investments.
- Sanabil Investments: Wholly-owned PIF subsidiary managing global financial investments across asset classes. Comparable as a sister PIF vehicle deploying sovereign capital, though broader in scope and focused on financial returns rather than industrial platform building.
Regional players
- Abu Dhabi Investment Office (ADIO): UAE government investment promotion entity attracting global technology and mobility companies to Abu Dhabi. Comparable as a regional government-backed platform competing for the same global automotive and mobility partnerships.
- Dubai Holding: Diversified Dubai-based investment conglomerate with holdings across real estate, hospitality, and mobility-adjacent sectors. Comparable as a regional sovereign-linked investment platform with industrial and infrastructure exposure.
Others
- ROSHN: PIF-owned Saudi real estate developer building master-planned communities. Adjacent as a fellow PIF subsidiary executing large-scale industrial and real estate development within the Kingdom, though focused on residential rather than automotive clusters.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TASARU Mobility Investments social profiles
Digital presenceTASARU Mobility Investments financial estimates
Financial estimateRevenue estimate
Valuation estimate
TASARU Mobility Investments leadership team
Management profileNumber of profiles
Profiles6 records
TASARU Mobility Investments subsidiaries and ownership
Company hierarchySubsidiaries1 record
TASARU Mobility Investments funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TASARU Mobility Investments M&A and investment
M&A and investmentM&A
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TASARU Mobility Investments
What does TASARU Mobility Investments do?
TASARU Mobility Investments is a Public Investment Fund (PIF)-owned strategic investment platform that deploys growth capital across three verticals: Automotive (public-private partnerships and technology transfer), Mobility Operations & Solutions (mobility infrastructure and manufacturing facilities), and Next-Generation Mobility Solutions (autonomous, electric, and sustainable technologies). Its core operating asset is the TASARU Supplier Hub, an automotive supplier complex in King Salman Automotive Cluster (KAEC) offering serviced land, ready-built and built-to-suit facilities, and production equipment to global Tier-1 suppliers serving OEMs such as Ceer and Lucid Motors.
Is TASARU Mobility Investments a public or private company?
TASARU Mobility Investments is a private company. It is classified as state government owned and is currently operating.
When was TASARU Mobility Investments founded?
TASARU Mobility Investments was founded in -1. It employs 11 to 50 people.
Where is TASARU Mobility Investments based?
TASARU Mobility Investments is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does TASARU Mobility Investments make money?
One revenue line is on record: investment Returns and Capital Gains.
Who are TASARU Mobility Investments's main competitors?
Direct peers on record are ADQ, NEOM, Mubadala Investment Company, Abdul Latif Jameel and Emaar King Abdullah Economic City (KAEC). Broad incumbents are Public Investment Fund (PIF) and Sanabil Investments. Regional players are Abu Dhabi Investment Office (ADIO) and Dubai Holding. ROSHN is listed as an others.
Does TASARU Mobility Investments have an API?
No public API is recorded for TASARU Mobility Investments.
What industry is TASARU Mobility Investments in?
TASARU Mobility Investments's product category is Automotive & Mobility Investment Platform. Its primary akta.pro industry code is THALANAI, Corporate Mobility & Ground Transport Management, with a secondary code of TLABAHAO, Corporate Mobility & Car Sharing / Pool Fleet Management. Its NAICS code is 336 and its SIC code is 4731.