What Emaar does

Emaar Properties PJSC is a Dubai-headquartered, publicly listed (DFM: EMAARDEV) real estate developer founded in 1997 by Mohamed Alabbar. The company builds and operates master-planned residential communities (Downtown Dubai, Dubai Marina, Dubai Hills Estate, Dubai Creek Harbour, Emaar Beachfront, The Oasis, Rashid Yachts & Marina, The Valley, Grand Polo Club & Resort, Expo Living, and The Heights Country Club & Wellness), holding an estimated 28% market share of Dubai off-plan residential sales and an approximately 618 million square foot land bank. Its portfolio also spans flagship retail (The Dubai Mall with 105M+ annual visitors, Dubai Marina Mall, Dubai Hills Mall), hospitality (Address, Vida, Armani, Rove), and entertainment (Dubai Opera, Reel Cinemas, Dubai Aquarium, KidZania, Sky Views Dubai, Burj Khalifa observation deck) operated through wholly owned subsidiaries Emaar Malls Group, Emaar Hospitality, Emaar Entertainment, and Emaar Community Management.

The business model blends one-time property sale revenue (approximately 70% of group revenue, monetized via off-plan presales that fund construction) with recurring revenue from retail leasing, hospitality operations, property management, and entertainment ticketing. International buyers represent 45–50% of property sales, with Indian nationals alone accounting for 20–22%. Distribution combines over 1,500 registered brokerage firms (responsible for ~70% of off-plan transactions), flagship sales centers, the Emaar One digital platform serving 300,000+ residents, VR/AR property tours, and international roadshows in London, Mumbai, and Riyadh. Pricing carries a documented 15–20% premium over peer developers.

FY2025 disclosed revenue reached AED 49.6 billion (approximately USD 13.5 billion, +40% YoY), with property sales of AED 80.4 billion (+16%), net profit before tax of AED 25.7 billion (+36%), and a revenue backlog of AED 155 billion. Emaar Development was spun off as a separately listed DFM entity in 2025, and ownership consolidated in May 2026 when Dubai Holding raised its stake to 29.73% via a Dh23.9 billion ($6.5B) purchase from ICD. Strategic expansion in 2026 includes a Dh200 billion urban district announcement, up to $18 billion of committed investment in Syria, and a Dh5 billion fund to acquire distressed Dubai assets. Operations span 12 countries including the UAE, Egypt, India, Turkey, Saudi Arabia, Pakistan, Morocco, Lebanon, Syria, the USA, and Georgia.

Name

Emaar

Legal name

Emaar Properties PJSC

Website

https://emaar.com

Company type

Public

Founded year

1997

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Emaar Properties PJSC is a Dubai-based, publicly listed master-planned community developer operating across residential, retail (Dubai Mall), hospitality (Address, Vida, Armani, Rove), and entertainment. The company serves global HNWI buyers, expatriate residents, and yield investors across 12 countries, commanding an estimated 28% share of Dubai off-plan sales.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

Real Estate Property Managers (53131), Lessors of Nonresidential Buildings (except Miniwarehouses) (531120), Residential Property Managers (531311), Nonresidential Property Managers (531312)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Operators Of Nonresidential Buildings (6512), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Master-Planned Community & POA Management (BPAJAHAD)

akta.pro secondary industries

Ultra-Luxury Villas & Estates (THAMAEAA), Luxury Beachfront & Waterfront Villas (THAMAEAE), Association Maintenance, Vendor & Capital Project Management (BPAJAHAM)

Keywords

• Luxury real estate development
• Master-planned communities
• Shopping mall operations
• Hospitality management
• Property leasing

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Property Sales: Residential, commercial, and retail property development and sales, representing approximately 70% of group revenue. Emaar builds and monetizes landmark mixed-use developments through off-plan presales funding construction.
2. Malls and Retail: Retail leasing and shopping mall operations including The Dubai Mall (105 million annual visitors), Dubai Hills Mall, and Dubai Marina Mall, contributing approximately 20-30% of group revenue and EBITDA.
3. Hospitality and Leisure: Hospitality operations through Address Hotels + Resorts, Vida Hotels and Resorts, Armani Hotels, Rove Hotels, and leisure assets including Burj Khalifa observation deck, Reel Cinemas, Dubai Opera, and Dubai Aquarium. Contributes approximately 8-12% of group revenue.
4. Property Management: Property management services for residential communities and commercial assets, digital platforms serving over 300,000 residents

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Emaar Properties PJSC is a Dubai-based real estate developer that builds, sells, and operates master-planned residential communities (apartments, villas, and townhouses) across Dubai and international markets. Its portfolio also includes retail shopping malls, hotels and serviced residences under the Address, Vida, Rove, and Armani brands, and entertainment attractions such as Dubai Opera, Reel Cinemas, Dubai Aquarium, and the Burj Khalifa observation deck. The company monetizes developments through off-plan property presales, completed unit sales, retail mall leasing, hospitality operations, and recurring property management fees.

Product overview

Emaar Properties is a Dubai-based real estate developer operating a diversified portfolio of residential, retail, hospitality, and entertainment businesses. The core offering spans luxury residential developments across master-planned communities (including Downtown Dubai, Dubai Hills Estate, Dubai Creek Harbour, Rashid Yachts & Marina, Emaar Beachfront, The Oasis, Grand Polo Club & Resort, The Valley, Expo Living, and The Heights), anchored by flagship retail assets (Dubai Mall, Dubai Marina Mall, Dubai Hills Mall), iconic landmarks (Burj Khalifa), and hospitality brands (Address Hotels + Resorts, Vida Hotels and Resorts, ARMANI Hotel Dubai, Rove Hotels). Entertainment operations include Reel Cinemas, Dubai Opera, Dubai Aquarium & Underwater Zoo, KidZania, Sky Views Dubai, and Dubai Ice Rink. The company serves customers through digital platforms including the Emaar One app, operates internationally across Saudi Arabia, Egypt, India, Pakistan, Morocco, and Turkey, and maintains an ESG strategy aligned with UN Sustainable Development Goals.

Differentiator

Problem solved

Functional benefit

Brands

• Address Hotels + Resorts: Luxury hotel and branded residences brand operated by Emaar Hospitality, with properties across Dubai's key destinations including Downtown Dubai, Dubai Marina, Dubai Creek Harbour, and Ras Al Khaimah (Address Al Marjan Island).
• Vida Hotels and Resorts
• Rove Hotels
• Emaar Malls
• Emaar Entertainment
• Emaar Community Management (ECM)
• Dubai Polo & Equestrian Club
• Emaar Beachfront
• Dubai Creek Harbour
• Dubai Hills Estate
• The Oasis By Emaar
• Grand Polo Club & Resort
• Expo Living
• The Valley
• The Heights Country Club and Wellness
• Dubai Marina
• Emaar South
• Arabian Ranches
• U by Emaar
• Burj Khalifa
• Armani Hotel Dubai
• Emaar One

Products and services

• Emaar Properties Residential Developments

Quantifiable outcome

• Dubai Mall reports annual footfall surpassing 100 million visitors
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered strategic and core.

• Georgian GovernmentstrategicStrategic or Co-development Partner · 1 October 2025Eagle Hills (privately held Abu Dhabi developer affiliated with Emaar Properties) signed agreements with Georgian government to develop Tbilisi Waterfront and Gonio Yachts & Marina projects representing projected investment of $6.5-6.6 billion. State of Georgia holds 33% stake in joint venture.
• HuaweistrategicTechnology or IntegrationSmart city partnership for Dubai Creek Harbour's all-optical 10GPON network, providing high-bandwidth networks and digital infrastructure for smart city initiatives. Huawei is positioning itself as a central technology provider for Emaar's digital transformation.
• Parkin Company PJSCcoreStrategic or Co-development PartnerMulti-year agreement to deploy AI-powered Automatic Number Plate Recognition (ANPR) enforcement systems at Dubai Mall, Dubai Hills Mall, and Dubai Marina Mall, primarily targeting People of Determination parking violations.
• Dubai World Trade Centre (DWTC)strategicStrategic or Co-development PartnerPartnership to develop Expo Living, a 451,295 sq. m. urban community with 358,473 sq. m. of residential space and Dubai Expo Mall, combining Emaar's development expertise with DWTC's exhibition and event infrastructure.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Aldar Properties: Aldar Properties is Abu Dhabi's largest listed real estate developer and Emaar's closest regional comparable. Both develop master-planned communities, premium residential, and commercial/mixed-use assets, targeting similar HNWI/UHNW buyer segments in the UAE with diversified revenue across sales, leasing, and recurring property management.
• Nakheel: Nakheel is a Dubai-based master-planned community developer (Palm Jumeirah, The World Islands, Jumeirah Islands) and Dubai Holding subsidiary. Direct competitor in Dubai master-planned communities and waterfront residential, with similar mixed-use development approach.
• Meraas: Meraas is a Dubai Holding-owned developer of lifestyle master-planned communities including Bluewaters Island, La Mer, and City Walk. Direct competitor in Dubai's premium lifestyle-oriented residential and retail destinations, with similar mix of development, hospitality, and entertainment assets.
• Arabtec Holding: Arabtec is a major UAE construction and real estate contractor that has worked on iconic Dubai projects including Burj Khalifa. While primarily a contractor rather than developer, it represents the same UAE real estate value chain and has historically partnered with Emaar on landmark projects.
• DAMAC Properties: DAMAC Properties is Dubai's second-largest luxury real estate developer, directly competing with Emaar in high-end off-plan residential and branded residences (including Trump, Paramount, Versace partnerships). Similar customer base of HNW international buyers and similar business model focused on Dubai luxury property development.

Emerging players

• Majid Al Futtaim Properties: Majid Al Futtaim operates shopping malls (Mall of the Emirates, City Centre malls) and mixed-use developments across the Middle East. Direct competitor to Emaar Malls in retail destination experiences, and an emerging residential developer with lifestyle community focus similar to Emaar's.
• ROSHN: ROSHN is Saudi Arabia's largest residential developer (PIF-backed), developing master-planned communities at massive scale. Comparable to Emaar in master-planning vision and integrated community model, though Saudi-focused rather than UAE/Dubai-centric.

Regional players

• Dar Al Arkan Real Estate Development: Dar Al Arkan is Saudi Arabia's largest listed real estate developer, comparable in scale and master-planned community focus. Operates primarily in Saudi Arabia but represents the same regional GCC mega-development playbook Emaar uses in Dubai, with similar HNWI buyer targeting.
• Qatari Diar: Qatari Diar is Qatar's state-backed international real estate developer with master-planned community projects globally. Comparable in scale and government-linked backing, focusing on premium mixed-use developments similar to Emaar's Dubai portfolio.

Broad incumbents

• Kingdom Holding Company: Kingdom Holding is a Saudi diversified investment conglomerate with significant real estate holdings including the Kingdom Tower/Jeddah Tower project. Comparable as a large Middle East real estate and hospitality investor/developer, though broader in scope including non-real estate investments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/emaar-properties
• Xx.com/emaardubai

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emaar