Sasma

What Sasma does

Sasma BV is a family-owned Dutch bulk alcohol and spirits trader founded in 2002 and headquartered in Zoetermeer, the Netherlands. It sources neutral alcohols, distillates, bulk whisky, vodka, gin, rum, brandy, and agave spirits from a network of more than 50 distilleries worldwide and resells them in large volumes to beverage manufacturers, brand owners, bottlers and private-label producers across more than 70 countries. The portfolio is split into Food Grade Alcohol and Non-Food Grade Alcohol, with the latter covering pharmaceutical, cosmetic, electronic and industrial grade ethanol supplied under pharmacopeia (BP/EP/USP/JP), GMP and REACH compliance.

The company's operational backbone consists of three purpose-built Dutch facilities (Zoetermeer headquarters opened 2020 with an in-house analytical laboratory, Halsteren warehouse and blending facility opened 2026 with over one million litres of stainless-steel capacity, and the Antwerp warehouse opened 2014) plus US-held inventory and additional stockpoints in South America, Asia and India. Sasma runs its own quality control infrastructure - including gas chromatography, UV spectrophotometry, density measurement and tasting panels - to verify purity, alcoholic strength and organoleptic properties, and holds a dense certification stack (FSSC 22000, EU Organic, USDA NOP, Kosher KLBD, Non-GMO, USP, GMP, EU REACH, FDA, SEDEX). Packaging spans 25,000-litre ISO containers, 1,000-litre IBCs and HDPE drums.

Commercially, Sasma runs a direct, quote-based enterprise sales model with no e-commerce channel: a multilingual sales team is organised by region (Europe, USA, Africa, Asia, Latin America, India) and manages each order from first enquiry to final delivery. Pricing is not publicly disclosed and is set per inquiry based on specifications, volume, origin and market conditions; minimum order quantities are 1,000 litres for spirits and 10,000 litres for neutral and industrial alcohol. Distribution is handled in-house using Kpler-powered shipment tracking. The firm is private and family-controlled, with sister company Ultra Pure (established 2006) serving the North American market.

Name

Sasma

Legal name

Sasma BV

Website

https://sasmabv.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Sasma BV is a family-owned Dutch bulk alcohol and spirits trader, founded in 2002, that sources neutral alcohols, distillates and grade spirits from 50+ distilleries and resells them to beverage, pharmaceutical, cosmetic, electronics and industrial buyers in over 70 countries.

Ownership category

akta.pro rank

Product category

Bulk Alcohol & Spirits Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beverage Manufacturing (3121)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling) (AFAFAAAH)

Keywords

• Bulk alcohol trading
• Spirits distribution
• Neutral alcohol supply
• Pharmaceutical grade ethanol
• Food grade alcohol

Headquarters

HQ city

Zoetermeer

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Bulk Alcohol and Spirits Sales: One-time transaction-based sales of bulk neutral alcohols, spirits, distillates, and grade alcohols. Customers purchase products at negotiated prices based on specifications, volume, origin, and market conditions. Minimum order quantities: 1,000 litres for spirits, 10,000 litres for neutral alcohol and industrial alcohol. Products shipped in ISO containers (25,000L), IBCs (1,000L), or HDPE drums.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels11 records

Core offering

Sasma BV is a global trader and distributor of bulk premium alcohols and spirits, sourcing neutral alcohols, spirits, distillates, and grade alcohols from 50+ distilleries worldwide and reselling to producers, brand owners, and manufacturers in over 70 countries. The company operates warehouses, in-house quality control laboratories, and a blending/dilution facility, and supplies both food-grade (whisky, rum, vodka, gin, neutral alcohols, organic options) and non-food grade (pharmaceutical, cosmetic, electronic, industrial) ethanol products in ISO containers, IBCs, and HDPE drums.

Product overview

Sasma BV is a global bulk alcohol and spirits trading company operating since 2002. The company offers a comprehensive portfolio organized into two core product categories: Food Grade Alcohol (covering neutral alcohols, spirits and distillates, fermented alcohol bases, and organic-certified options) and Non-Food Grade Alcohol (covering pharmaceutical, cosmetic, electronic, and industrial grade ethanol). Food grade products include whiskies (Scotch, Bourbon, Irish, Japanese, Canadian), rum, vodka, gin, brandy, cognac, and agave spirits, plus neutral alcohols from wheat, rye, corn, barley, sugarcane, sugar beet, grape, and rice. Non-food grade products include pharmaceutical grade (GMP certified, BP/EP/USP/JP compliant), cosmetic grade (denatured, anhydrous, organic, synthetic), electronic grade (high-purity for circuit board cleaning), and industrial grade (denatured ethanol for cleaning and solvents). The company also offers value-added services including blending, dilution, and packing at their Halsteren facility. Products are available in 25,000-litre ISO containers, 1,000-litre IBCs, and HDPE drums, with certifications including FSSC 22000, EU Organic, USDA NOP, Kosher (KLBD), Non-GMO, GMP, USP, and REACH compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Grade Alcohol

Quantifiable outcome

• 90% of all shipments delivered on time

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Gin GuildminorOthers · 1 January 2016Industry membership organisation for gin distillers and exporters. Sasma participates alongside other gin producers and exporters in the industry forum, reflecting active engagement in the premium spirits sector.
• Ultra Pure (Sister Company)coreOthers · 1 January 2006Ultra Pure is Sasma's sister company established in 2006, supplying alcohol to North America. Represents an affiliated entity within the corporate structure rather than an external partnership.
• WoodYouCareminorOthersReforestation partnership through which a portion of Sasma's sales contributes to the Sasma forest. Supports local ecosystems, reduces CO₂ emissions, and creates employment for local communities. To date, forests have grown to more than 4,500 trees across Brazil, Indonesia, and Kenya, contributing to approximately 90 tonnes of CO₂ reduction.
• EdukansminorOthersMulti-year partnership with Dutch non-profit providing accessible, high-quality education to children and young people in Ethiopia, Kenya, Malawi, and Uganda. Supports initiatives that improve access to quality education, vocational training for young people, and school infrastructure strengthening.
• Providencia Centro de Formación IntegralminorOthersThird consecutive year of partnership supporting children and families who cannot afford schooling in Colombia. For 2024/2025 school year, Sasma is sponsoring education of 16 children focusing on English language proficiency, computational thinking, and skills development.
• SEDEXminorOthersSupplier Ethical Data Exchange membership demonstrating commitment to ethical sourcing, fair labour practices, and responsible supply chain management. Supports transparency across operations and supply chain.
• 50+ Distilleries and Producers (Global Supplier Network)coreOthersSasma partners with over 50 distilleries worldwide from which they source alcohol. As the company continues to grow, partnerships with distilleries and producers are expanded to offer the widest possible portfolio to clients.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Manildra Group: Australia's largest bulk neutral alcohol and grain-based ethanol producer/trader, supplying spirits, fermentation, and industrial alcohol globally. Most direct global comparable to Sasma's bulk alcohol trading model and product mix.
• MGP Ingredients: US-based producer and supplier of distilled spirits, specialty wheat proteins, and starches, with a major bulk spirits and neutral alcohol business serving brand owners. Comparable in combining production, blending, and bulk spirits distribution to bottlers.
• Perstorp: Swedish specialty chemicals company producing bio-based and synthetic ethanol for industrial, pharma, and personal-care applications. Closely comparable to Sasma's non-food grade (pharma, cosmetic, electronic, industrial) alcohol portfolio and grade-based go-to-market.
• CropEnergies: European producer of renewable ethanol (fuel, technical, pharma, food, and cosmetic grades) from agricultural feedstocks. Comparable to Sasma on multi-grade ethanol production and European logistics base serving industrial buyers.

Broad incumbents

• Tate & Lyle: Global food and beverage ingredients company with a specialty alcohol and fermentation ingredients portfolio. Comparable to Sasma as a B2B ingredient supplier with food-safety certifications and global manufacturing/distribution reach, though much larger and more diversified.
• Cargill: Global commodity trader and food ingredients producer with significant ethanol and grain-neutral-spirit operations, sourcing across multiple origins. Comparable to Sasma on bulk alcohol trading and global supply network, though operating at vastly larger scale across many commodities.
• ADM (Archer Daniels Midland): Global agribusiness and ingredient company with an industrial and beverage alcohol business. Comparable to Sasma on ethanol supply from multiple grain origins to food/beverage/pharma customers, though broader in scope.
• Südzucker / CropEnergies parent activities: European sugar and ethanol producer with significant bioethanol capacity supplying food, pharma, and industrial markets. Comparable as a vertically integrated European alcohol supplier serving similar grades and end-markets.
• Diageo: World's largest spirits company, owning brands across whisky, vodka, gin, rum, and tequila. Comparable as a customer/buyer in the bulk spirits market and as a benchmark for the premium spirits segment Sasma serves, though Diageo is brand-owner rather than a trader.

Others

• Ultra Pure: Sasma's sister company (established 2006) that supplies alcohol to the North American market. Not a true peer but the closest affiliated entity and a useful reference point for Sasma's North America revenue exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sasmabv
• YouTubeyoutube.com/channel/UCCp0aoq7bQsomjZWkMx341Q
• Facebookfacebook.com/sasmabv
• LinkedInlinkedin.com/company/sasma-bv
• Instagraminstagram.com/sasma_premium_alcohol

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sasma