SimpliFi

What SimpliFi does

SimpliFi is a healthcare-focused Managed Service Provider (MSP) that helps hospitals and health systems manage and optimize their contingent nursing workforce. Founded in 2011 and headquartered in North Little Rock, Arkansas, SimpliFi operates as a division (DBA) of Travel Nurse Across America, LLC, which acquired the company in 2017. The company serves more than 250 healthcare facilities nationwide, with named clients including Advocate Health, MultiCare Health System, UofL Health, Deaconess, Willis Knighton Health, Aspirus Health, ThedaCare, Lehigh Valley Health Network, Children's Wisconsin, and Humboldt Park Health. SimpliFi differentiates from generic staffing agencies through a white-glove, partner-focused engagement model that emphasizes reducing client dependence on contract labor and building core nursing staff capacity.

The company's product portfolio centers on its core MSP offering and extends into proprietary technology and clinical programs. The CAP (Confidence Accelerating Practice) Preceptorship Program accelerates new graduate RN onboarding and retention, with reported outcomes of 300+ FTEs converted and $180M in client savings. Stogo, acquired in September 2023, is a mobile-based shift and float pool management platform featuring the StogoFlex pre-vetted clinician pool and a risk-free pool development model. ClariFi Analytics is the proprietary reporting and analytics platform providing real-time dashboards with 100% transparency to spend, KPIs, fill rates, and performance metrics, integrating with Workday VNDLY VMS platforms deployed at client sites. Supporting services include Strike and Labor Disruption Support, Recruitment Process Outsourcing (RPO), and the annual RED Labor Summit convened by SimpliFi.

SimpliFi's revenue model combines MSP management fees and markups on managed contingent labor spend, technology platform licensing (ClariFi Analytics, Stogo), professional services fees for the CAP Preceptorship Program, and RPO service revenue. Pricing is custom and quote-based, structured as multi-year enterprise contracts, with no publicly disclosed tier pricing. The company sells primarily through a direct enterprise field sales motion targeting CNOs, CFOs, and HR leaders at acute care hospitals and multi-state health systems, supplemented by event-driven demand generation through the RED Summit, case studies, and thought leadership content. In December 2025, Blackstone made a definitive investment agreement at a $1.5 billion valuation alongside existing major shareholder GTCR, with proceeds designated to support continued growth, innovation, and further acquisitions following the May 2025 Staffency merger.

Name

SimpliFi

Legal name

Travel Nurse Across America, LLC

Website

https://simplifimsp.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

SimpliFi is a healthcare-focused Managed Service Provider that helps hospitals and health systems manage contingent nursing labor, reduce agency dependency, and improve retention through its MSP platform, CAP preceptorship program, Stogo float pool technology, and ClariFi analytics.

Ownership category

akta.pro rank

Product category

Healthcare Workforce Management (Managed Services)

NAICS

Professional Employer Organizations (561330)

SIC

Services-Employment Agencies (7361), Services-Management Services (8741)

akta.pro primary industry

Vendor Management System (VMS) & MSP-Led Contractor Programs (BPACAGAF)

akta.pro secondary industries

MSP-Integrated RPO (RPO Delivered Alongside MSP) (BPACABAO), Onsite/Managed Staffing Programs (MSP-lite) (BPACACAD)

Keywords

• Healthcare workforce management
• Contingent labor staffing
• Managed service provider
• Nurse staffing solutions
• Float pool management

Headquarters

HQ city

North Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Managed Service Provider (MSP) Fees: SimpliFi serves as the MSP for healthcare organizations, overseeing all contingent workforce management including vendor management, compliance, invoicing, and strategic workforce optimization. Revenue is generated through management fees and markups on contingent labor spend.
2. Technology Platform Licensing: Revenue from proprietary technology platforms including ClariFi Analytics and Stogo app, which provide workforce visibility, analytics, and gig-based staffing capabilities.
3. CAP Preceptorship Program: The Confidence Accelerating Practice (CAP) program provides trained preceptors and new grad nurse onboarding support, generating revenue through program fees based on RN placements and FTE conversions.
4. Strategic Investment Support: Blackstone and GTCR investment supports growth, innovation, and acquisition initiatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

SimpliFi is a healthcare workforce management Managed Service Provider (MSP) that partners with hospitals and health systems to manage their contingent clinical labor. Its core offering is an end-to-end MSP program covering vendor management, compliance, invoicing, and strategic workforce optimization, augmented by proprietary technology platforms (ClariFi Analytics for real-time reporting and Stogo for float pool and gig-based shift management), the CAP new-graduate nurse residency program, Recruitment Process Outsourcing, and Strike & Labor Disruption Support services.

Product overview

SimpliFi is a healthcare workforce management company offering a comprehensive suite of solutions centered on its MSP (Managed Service Provider) platform. The portfolio includes the CAP Preceptorship Program for nurse onboarding, the Stogo technology platform for float pool and shift management, ClariFi Analytics for workforce data intelligence, RPO services, strike support, and the annual RED Summit event. SimpliFi was founded in 2011, operates as a division of Travel Nurse Across America, and is based in North Little Rock, Arkansas. The company merged with Staffency in 2025 and acquired Stogo in 2023.

Differentiator

Problem solved

Functional benefit

Brands

• Stogo: Gig-based staffing and shift management app for healthcare workers and float pool management
• ClariFi Analytics
• CAP Preceptorship Program
• StogoFlex

Products and services

• Managed Service Provider (MSP) Streamlined contingent workforce management solution providing total visibility, compliance, and cost control for healthcare organizations, overseeing all contingent staffing vendors, invoicing, and strategic workforce optimization on behalf of the client.
• CAP Program (Confidence Accelerating Practice) A preceptor-based nurse residency program that accelerates onboarding, builds nursing confidence and competence, and strengthens retention of new graduate RNs, with reported outcomes of 300+ FTEs converted and $180M saved for clients.
• Stogo for Float Pools Smart float pool technology and mobile application that maximizes scheduling flexibility and reduces premium labor costs by enabling health systems to fill shifts with internal staff or StogoFlex community clinicians.
• Strike & Labor Disruption Support Reliable labor disruption staffing solutions that ensure continuous, quality patient care during strikes or workforce disruptions, provided to healthcare clients as a contingency service.
• Recruitment Process Outsourcing (RPO) Comprehensive recruitment process outsourcing services to help health systems acquire clinical talent, supporting permanent hiring and travel-to-perm conversions.
• ClariFi Analytics Proprietary real-time reporting and analytics platform providing 100% transparency to spend, performance measures, KPIs, days to fill, fill rates, and utilization data across the contingent labor workforce, accessible via responsive dashboards on any device.

Quantifiable outcome

• 98% fill rate across all requisitions
• +6 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• The Media TrustminorStrategic or Co-development Partner · 1 February 2026Simpli.fi participates in The Media Trust's inaugural Product Advisory Council alongside senior leaders from Microsoft, Amazon, Index Exchange, Freestar, BBC, Criteo, NewsUK, Disney, The Trade Desk, Mail Metro Media, and Future. The council advances coordinated action against digital threats including malvertising, cloaked creatives, and ad fraud.
• Staffency (TotalMed Company)coreStrategic or Co-development Partner · 1 May 2025SimpliFi announced a merger with Staffency, a TotalMed company, to enhance workforce solutions. Staffency officially rebranded under the SimpliFi name in August 2025. This milestone expands SimpliFi's capabilities and market presence.
• StogocoreTechnology or Integration · 1 September 2023SimpliFi acquired Stogo, an innovative health system shift and float pool management platform based in Texas. The acquisition adds Stogo's mobile-based staffing technology and local gig work platform capabilities to SimpliFi's workforce solutions portfolio.
• UofL HealthcoreStrategic or Co-development PartnerSimpliFi partnered with UofL Health as its Managed Service Provider (MSP) for workforce operations. SimpliFi implements and optimizes the Workday VNDLY Vendor Management System platform and deploys its Stogo app for flexible gig-based staffing to support UofL Health's workforce operations.
• Workday VNDLYcoreTechnology or IntegrationSimpliFi implements and optimizes the Workday VNDLY Vendor Management System (VMS) platform for healthcare clients, bringing advanced workforce visibility, data-driven decision-making, and streamlined contingent labor management.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• AMN Healthcare: AMN Healthcare is the largest US healthcare staffing and workforce solutions company, offering MSP, RPO, locum tenens, and travel nursing. It is the most direct broad incumbent to SimpliFi in healthcare MSP, competing for the same health system clients with greater scale and brand recognition.
• CHG Healthcare: CHG Healthcare is a major healthcare staffing provider spanning travel nursing, locum tenens, and allied health, with established MSP programs for large health systems. Comparable to SimpliFi as a healthcare-focused staffing/MSP incumbent.
• HealthTrust Workforce Solutions: HealthTrust Workforce Solutions is the staffing arm of HealthTrust (a HealthTrust/Parallon/HCA affiliate), operating an enterprise MSP model for member hospitals and external health systems. Comparable to SimpliFi as a healthcare MSP serving large, multi-facility systems.
• Cross Country Healthcare: Cross Country Healthcare is a publicly traded healthcare staffing and workforce solutions company offering travel nursing, per diem, locum tenens, and MSP services. Comparable to SimpliFi as a healthcare-focused staffing/MSP peer.

Direct peers

• Aya Healthcare: Aya Healthcare is one of the largest US travel nursing and healthcare staffing firms, also offering MSP-style workforce solutions to health systems. It directly competes with SimpliFi for hospital travel nursing contracts and has its own technology platform (Aya Connect), making it the closest direct peer.
• Medical Solutions: Medical Solutions is a US travel nursing and healthcare staffing firm that also operates MSP programs for hospitals. Directly comparable to SimpliFi in target customer (health systems), core offering (travel nursing + MSP), and go-to-market.
• TotalMed: TotalMed is a healthcare staffing company whose subsidiary Staffency merged with SimpliFi in 2025. Direct comparable in travel nursing and allied staffing for hospitals, with overlapping enterprise sales motion to health systems.
• Aequor Healthcare Services: Aequor Healthcare Services is a US healthcare and life sciences staffing firm serving hospitals with travel nursing, allied, and clinical staffing. Comparable to SimpliFi in target customer and core staffing offerings.

Emerging players

• Trusted Nurse Staffing: Trusted Nurse Staffing is a US travel nursing and healthcare staffing agency competing for hospital contracts. A smaller emerging peer with overlapping target customers and core offerings.
• Vivian Health: Vivian Health is a healthcare jobs marketplace and staffing platform focused on travel nursing and allied health. While more marketplace-focused than SimpliFi's full-service MSP, it overlaps in matching clinicians to hospital openings and competing for the same contingent labor pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfLEMHmQGcoMu6B1vpXCpeg
• LinkedInlinkedin.com/company/simplifims
• Facebookfacebook.com/simplifiMSP

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SimpliFi