Reed & Reed
Reed & Reed is a family-owned personal injury law firm headquartered in Brandon, Florida, serving injury victims throughout the Tampa Bay region on a contingency fee basis. Three Reed-family attorneys with 56+ years of combined experience operate five offices and represent clients across Florida.
- Company typePrivate
- Founded2014
- HeadquartersBrandon, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Reed & Reed does
Reed & Reed Law PLLC is a family-owned personal injury law firm headquartered in Brandon, Florida, founded in 2014. The firm is operated by three Reed-family attorneys — Paul S. Reed, Ryan J. Reed, and Jacquelyn D. Reed — with over 56 years of combined experience in personal injury and tort law. The firm represents individual injury victims in Florida state and federal courts across a broad set of case types, including car accidents, medical malpractice, wrongful death, drowning, motorcycle accidents, slip and fall, dog bites, assault and battery, nursing home abuse, and defective products. Reed & Reed operates five physical offices across the Tampa Bay metropolitan area (Tampa, Brandon, St. Petersburg, Clearwater, Lakeland) and offers flexible off-site meeting arrangements including home and hospital visits and after-hours consultations.
The firm has no proprietary technology platform; its operations rest on traditional legal practice workflows, a contingency fee billing model with free initial consultations, and community-driven lead generation. Marketing and distribution rely on organic social media (Facebook, Instagram, YouTube, X, LinkedIn), the #LiveFeedReed podcast, a blog, Florida Bar and legal directory listings, client and professional referrals, and active community-event sponsorships (Brandon Parade of Lights, F.R.I.E.N.D.S. Buddy Walk, ECHO Stamp Out Hunger, Backpack Hero Program). Paul Reed's book "The Other Side of the Law" extends the firm's brand into authored media content.
Revenue mechanics are based entirely on contingency fees — clients pay no attorney fees unless a settlement or court verdict is obtained. The firm is privately held, bootstrapped, and family-controlled with no disclosed institutional investors, funding rounds, mergers, acquisitions, or subsidiaries. The firm holds credentials including Super Lawyers Florida 2026, Million Dollar Advocates Forum, and National Association of Distinguished Counsel.
Reed & Reed firmographics
Firmographics- Name
- Reed & Reed
- Legal name
- Reed & Reed Law PLLC
- Website
- https://needreed.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Reed & Reed is a family-owned personal injury law firm headquartered in Brandon, Florida, serving injury victims throughout the Tampa Bay region on a contingency fee basis. Three Reed-family attorneys with 56+ years of combined experience operate five offices and represent clients across Florida.
- Ownership category
- akta.pro rank
Reed & Reed industry classification
Industry- Product category
- Personal Injury Legal Services
- NAICS
- Offices of Lawyers (541110)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Personal Injury & Insurance Defense (BPAHAAAM)
Keywords
Where Reed & Reed is headquartered
LocationHeadquarters
- HQ city
- Brandon
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Reed & Reed business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Legal Services - Contingency Fees: Personal injury legal representation billed on a contingency fee basis. Clients pay no attorney fees unless the firm obtains a settlement or court verdict on their behalf.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Contingency Fee - No Win, No Fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Reed & Reed product offering
Product offeringCore offering
Reed & Reed is a personal injury law firm providing contingency-fee legal representation to individuals injured due to the negligence of others throughout Florida. The firm handles car accidents, medical malpractice, wrongful death, slip and fall, drowning, motorcycle accidents, dog bites, and related tort claims, with free initial consultations and no attorney fees unless a settlement or verdict is obtained.
Product overview
Reed & Reed is a personal injury law firm based in Brandon, Florida offering legal representation across multiple practice areas including car accidents, medical malpractice, wrongful death, drowning, motorcycle accidents, slip and fall, premises liability, dog bites, and car insurance matters. The firm is operated by Paul S. Reed, Ryan J. Reed, and Jacquelyn D. Reed with over 56 years of combined experience. The firm also produces educational content including the #LiveFeedReed podcast and Paul Reed's book 'The Other Side of the Law.'
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Injury Legal Services Contingency-fee legal representation for individuals injured due to negligence or wrongful conduct, covering car accidents, medical malpractice, wrongful death, slip and fall, drowning, motorcycle accidents, dog bites, and related tort claims in Florida.
- Car Accident Representation
Quantifiable outcome
- Thousands of injury cases successfully represented in Florida courts
- +1 more outcomes
Companies that use Reed & Reed
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Reed & Reed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reed & Reed partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Brandon Parade of LightsminorCommunity event sponsorship. Reed & Reed is a sponsor of the Brandon 2nd Annual Parade of Lights event, demonstrating community engagement.
- National Down Syndrome Society (F.R.I.E.N.D.S. Buddy Walk)minorSupport for the 9th Annual F.R.I.E.N.D.S. Buddy Walk organized by the National Down Syndrome Society.
- ECHO (Stamp Out Hunger Food Drive)minorCommunity food drive partnership with ECHO and US Postal Service. Firm seeking volunteers for annual food collection event.
- Backpack Hero ProgramminorCommunity outreach partnership providing backpacks and school supplies to children in Eastern and Southern Hillsborough County.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
Reed & Reed competitors and assessment
Company assessmentDirect peers
- Shapiro Law Team: Florida-based personal injury firm operating across Tampa and other major Florida markets. Similar multi-office strategy and broad PI practice areas.
- Goldman Law: Personal injury firm serving Tampa Bay area clients with auto accident, slip-and-fall, and wrongful death focus. Direct competitor for similar case types in the same geography.
- The Law Offices of Anidjar & Levine: Florida personal injury firm with multi-location presence and heavy advertising-led client acquisition. Comparable contingency-fee structure and PI case focus.
- Dolman Law Group: Personal injury firm with Florida offices including Tampa Bay region. Competes for similar auto accident, slip-and-fall, and wrongful death cases with comparable contingency model.
- Percy Martinez Law: Florida-based personal injury firm with offices in Tampa and other major Florida cities. Comparable PI practice areas including auto accidents and premises liability.
- Cellino Law: Personal injury firm with significant Florida presence and broad PI case coverage. Competes for similar auto accident and general negligence cases via contingency fees.
- Dennis Hernandez & Associates: Tampa-based personal injury firm with similar contingency-fee model and community-oriented positioning. Direct local competitor serving the same Hillsborough County client base.
- Abrahamson & Uiterwyk: Personal injury firm with multiple Florida offices including Tampa Bay area, focusing on auto accident and slip-and-fall cases. Comparable practice mix and contingency-based model.
- The Law Place: Tampa-based personal injury and accident law firm offering similar car accident, slip-and-fall, and wrongful death representation. Direct regional competitor.
Broad incumbents
- Morgan & Morgan: The largest U.S. personal injury law firm with massive TV/digital advertising spend and a national footprint. Operates extensively in Florida, competing directly for the same auto accident and PI cases Reed & Reed handles.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Reed & Reed social profiles
Digital presenceReed & Reed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reed & Reed leadership team
Management profileNumber of profiles
Profiles3 records
Reed & Reed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reed & Reed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reed & Reed
What does Reed & Reed do?
Reed & Reed is a personal injury law firm providing contingency-fee legal representation to individuals injured due to the negligence of others throughout Florida. The firm handles car accidents, medical malpractice, wrongful death, slip and fall, drowning, motorcycle accidents, dog bites, and related tort claims, with free initial consultations and no attorney fees unless a settlement or verdict is obtained.
Is Reed & Reed a public or private company?
Reed & Reed is a private company. It is classified as family owned and is currently operating.
When was Reed & Reed founded?
Reed & Reed was founded in 2014. It employs 51 to 100 people.
Where is Reed & Reed based?
Reed & Reed is headquartered in Brandon, United States, in the North America region.
How does Reed & Reed make money?
One revenue line is on record: legal Services - Contingency Fees.
Who are Reed & Reed's main competitors?
Direct peers on record are Shapiro Law Team, Goldman Law, The Law Offices of Anidjar & Levine, Dolman Law Group, Percy Martinez Law, Cellino Law, Dennis Hernandez & Associates, Abrahamson & Uiterwyk and The Law Place. Morgan & Morgan is listed as a broad incumbent.
Does Reed & Reed have an API?
No public API is recorded for Reed & Reed.
What industry is Reed & Reed in?
Reed & Reed's product category is Personal Injury Legal Services. Its primary akta.pro industry code is BPAHAAAM, Personal Injury & Insurance Defense. Its NAICS code is 541110 and its SIC code is 8111.