Reed & Reed

Personal Injury Legal Servicesneedreed.com

Reed & Reed is a family-owned personal injury law firm headquartered in Brandon, Florida, serving injury victims throughout the Tampa Bay region on a contingency fee basis. Three Reed-family attorneys with 56+ years of combined experience operate five offices and represent clients across Florida.

Company typePrivate
Founded2014
HeadquartersBrandon, United States
Headcount51–100
GTM typeB2C
OfferingServices

What Reed & Reed does

Reed & Reed Law PLLC is a family-owned personal injury law firm headquartered in Brandon, Florida, founded in 2014. The firm is operated by three Reed-family attorneys — Paul S. Reed, Ryan J. Reed, and Jacquelyn D. Reed — with over 56 years of combined experience in personal injury and tort law. The firm represents individual injury victims in Florida state and federal courts across a broad set of case types, including car accidents, medical malpractice, wrongful death, drowning, motorcycle accidents, slip and fall, dog bites, assault and battery, nursing home abuse, and defective products. Reed & Reed operates five physical offices across the Tampa Bay metropolitan area (Tampa, Brandon, St. Petersburg, Clearwater, Lakeland) and offers flexible off-site meeting arrangements including home and hospital visits and after-hours consultations.

The firm has no proprietary technology platform; its operations rest on traditional legal practice workflows, a contingency fee billing model with free initial consultations, and community-driven lead generation. Marketing and distribution rely on organic social media (Facebook, Instagram, YouTube, X, LinkedIn), the #LiveFeedReed podcast, a blog, Florida Bar and legal directory listings, client and professional referrals, and active community-event sponsorships (Brandon Parade of Lights, F.R.I.E.N.D.S. Buddy Walk, ECHO Stamp Out Hunger, Backpack Hero Program). Paul Reed's book "The Other Side of the Law" extends the firm's brand into authored media content.

Revenue mechanics are based entirely on contingency fees — clients pay no attorney fees unless a settlement or court verdict is obtained. The firm is privately held, bootstrapped, and family-controlled with no disclosed institutional investors, funding rounds, mergers, acquisitions, or subsidiaries. The firm holds credentials including Super Lawyers Florida 2026, Million Dollar Advocates Forum, and National Association of Distinguished Counsel.

Reed & Reed firmographics

Firmographics

Name: Reed & Reed
Legal name: Reed & Reed Law PLLC
Website: https://needreed.com
Company type: Private
Founded year: 2014
Operating status: Operating
Headcount range: 51–100 employees
Short description: Reed & Reed is a family-owned personal injury law firm headquartered in Brandon, Florida, serving injury victims throughout the Tampa Bay region on a contingency fee basis. Three Reed-family attorneys with 56+ years of combined experience operate five offices and represent clients across Florida.
Ownership category
akta.pro rank

Reed & Reed industry classification

Industry

Product category: Personal Injury Legal Services
NAICS: Offices of Lawyers (541110)
SIC: Services-Legal Services (8111)
akta.pro primary industry: Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

Personal injury law
Car accident representation
Medical malpractice
Wrongful death claims
Premises liability

Where Reed & Reed is headquartered

Location

Headquarters

HQ city: Brandon
HQ country: United States
HQ region: North America

Offices5 records

Markets served

Reed & Reed business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales

Revenue model

Legal Services - Contingency Fees: Personal injury legal representation billed on a contingency fee basis. Clients pay no attorney fees unless the firm obtains a settlement or court verdict on their behalf.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Contingency Fee - No Win, No Fee

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Reed & Reed product offering

Product offering

Core offering

Reed & Reed is a personal injury law firm providing contingency-fee legal representation to individuals injured due to the negligence of others throughout Florida. The firm handles car accidents, medical malpractice, wrongful death, slip and fall, drowning, motorcycle accidents, dog bites, and related tort claims, with free initial consultations and no attorney fees unless a settlement or verdict is obtained.

Product overview

Reed & Reed is a personal injury law firm based in Brandon, Florida offering legal representation across multiple practice areas including car accidents, medical malpractice, wrongful death, drowning, motorcycle accidents, slip and fall, premises liability, dog bites, and car insurance matters. The firm is operated by Paul S. Reed, Ryan J. Reed, and Jacquelyn D. Reed with over 56 years of combined experience. The firm also produces educational content including the #LiveFeedReed podcast and Paul Reed's book 'The Other Side of the Law.'

Differentiator

Problem solved

Functional benefit

Products and services

Personal Injury Legal Services Contingency-fee legal representation for individuals injured due to negligence or wrongful conduct, covering car accidents, medical malpractice, wrongful death, slip and fall, drowning, motorcycle accidents, dog bites, and related tort claims in Florida.
Car Accident Representation

Quantifiable outcome

Thousands of injury cases successfully represented in Florida courts
+1 more outcomes

Companies that use Reed & Reed

Customer profile

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Reed & Reed technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Reed & Reed partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered minor.

Brandon Parade of LightsminorOthersCommunity event sponsorship. Reed & Reed is a sponsor of the Brandon 2nd Annual Parade of Lights event, demonstrating community engagement.
National Down Syndrome Society (F.R.I.E.N.D.S. Buddy Walk)minorOthersSupport for the 9th Annual F.R.I.E.N.D.S. Buddy Walk organized by the National Down Syndrome Society.
ECHO (Stamp Out Hunger Food Drive)minorOthersCommunity food drive partnership with ECHO and US Postal Service. Firm seeking volunteers for annual food collection event.
Backpack Hero ProgramminorOthersCommunity outreach partnership providing backpacks and school supplies to children in Eastern and Southern Hillsborough County.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Reed & Reed competitors and assessment

Company assessment

Direct peers

Shapiro Law Team: Florida-based personal injury firm operating across Tampa and other major Florida markets. Similar multi-office strategy and broad PI practice areas.
Goldman Law: Personal injury firm serving Tampa Bay area clients with auto accident, slip-and-fall, and wrongful death focus. Direct competitor for similar case types in the same geography.
The Law Offices of Anidjar & Levine: Florida personal injury firm with multi-location presence and heavy advertising-led client acquisition. Comparable contingency-fee structure and PI case focus.
Dolman Law Group: Personal injury firm with Florida offices including Tampa Bay region. Competes for similar auto accident, slip-and-fall, and wrongful death cases with comparable contingency model.
Percy Martinez Law: Florida-based personal injury firm with offices in Tampa and other major Florida cities. Comparable PI practice areas including auto accidents and premises liability.
Cellino Law: Personal injury firm with significant Florida presence and broad PI case coverage. Competes for similar auto accident and general negligence cases via contingency fees.
Dennis Hernandez & Associates: Tampa-based personal injury firm with similar contingency-fee model and community-oriented positioning. Direct local competitor serving the same Hillsborough County client base.
Abrahamson & Uiterwyk: Personal injury firm with multiple Florida offices including Tampa Bay area, focusing on auto accident and slip-and-fall cases. Comparable practice mix and contingency-based model.
The Law Place: Tampa-based personal injury and accident law firm offering similar car accident, slip-and-fall, and wrongful death representation. Direct regional competitor.

Broad incumbents

Morgan & Morgan: The largest U.S. personal injury law firm with massive TV/digital advertising spend and a national footprint. Operates extensively in Florida, competing directly for the same auto accident and PI cases Reed & Reed handles.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Reed & Reed financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Reed & Reed leadership team

Management profile

Number of profiles

Profiles3 records

Reed & Reed funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Reed & Reed M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reed & Reed

What does Reed & Reed do?

Is Reed & Reed a public or private company?

Reed & Reed is a private company. It is classified as family owned and is currently operating.

When was Reed & Reed founded?

Reed & Reed was founded in 2014. It employs 51 to 100 people.

Where is Reed & Reed based?

Reed & Reed is headquartered in Brandon, United States, in the North America region.

How does Reed & Reed make money?

One revenue line is on record: legal Services - Contingency Fees.

Who are Reed & Reed's main competitors?

Direct peers on record are Shapiro Law Team, Goldman Law, The Law Offices of Anidjar & Levine, Dolman Law Group, Percy Martinez Law, Cellino Law, Dennis Hernandez & Associates, Abrahamson & Uiterwyk and The Law Place. Morgan & Morgan is listed as a broad incumbent.

Does Reed & Reed have an API?

No public API is recorded for Reed & Reed.

What industry is Reed & Reed in?

Reed & Reed's product category is Personal Injury Legal Services. Its primary akta.pro industry code is BPAHAAAM, Personal Injury & Insurance Defense. Its NAICS code is 541110 and its SIC code is 8111.