Moovs

What Moovs does

Moovs (legally MOOVS B.V.) is a Dutch corporate learning and development company headquartered in Amsterdam, founded in 1991 and operating today under the Group Moovs multi-label umbrella. The firm delivers blended learning, executive and team coaching, custom digital learning solutions, and L&D strategy consulting to enterprises, HR/L&D departments, and individual professional learners in the Netherlands, with adjacent delivery capacity in Budapest and a specialist network spanning more than 100 countries. Core products include the 90-day blended learning tracks under the Future Skills (Toekomstvaardigheden) pillar, the Future-Proof Organisations service line covering leadership development, capability building, and employee/customer journey design, and an Open Trainingen catalog for individual enrollment.

Revenue is generated primarily through professional services — custom in-company programs, open-enrollment workshops, and eight coaching domains (Core, Culture, Conflict, Career, Creative, Competence, Corporate, Crisis) — supplemented by recurring digital learning revenue from e-learning, gamification design, and performance improvement apps (Boost, Product Trainer, Onboarden & Academie, Cadeauwinkel, Verkoopsterren, Uitdagingen). Pricing for individual learners is partially subsidized through the Dutch government's STAP scheme via UWV, capping free training at €1,000 per participant per year. The underlying proprietary platform runs on AWS with Kubernetes, TypeScript, NextJS 14, NestJS, PostgreSQL, Keycloak (identity), and Strapi CMS, supports SCORM 1.2 content, and embeds a gamification framework drawing on 52 mechanics weighted toward psychology.

Go-to-market is consultative and sales-led, combining direct enterprise engagement, content marketing, organic social, and the STAP public-funding channel. Customers disclosed by name are limited (MediaMarkt for women's leadership development), with additional exposure to public sector ministries, healthcare organizations, and educational institutions. No external institutional investors, venture, or private equity backing is disclosed in the source material, and revenue figures are not publicly available.

Name

Moovs

Legal name

MOOVS B.V.

Website

https://moovs.nl

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Moovs is a Dutch corporate training and learning-and-development firm that delivers blended learning programs, coaching, digital learning solutions, and L&D consulting to enterprises, HR departments, and individual professionals, primarily in the Netherlands.

Ownership category

akta.pro rank

Product category

Corporate Learning & Development Services

NAICS

Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114), Computer Training (611420)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Health, Wellness & Self-Care Skills (Sleep, Nutrition, Habits) (EDAMAIAJ)

akta.pro secondary industries

Content Conversion, Digitization & LMS/SCORM/xAPI Packaging (EDAGAKAL), Operational Excellence (OPEX) & Performance Management (KPI/OKR) (EDABAKAH)

Keywords

• Corporate training services
• Learning and development
• Employee coaching programs
• Custom e-learning solutions
• Organizational development

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Training Services: In-company customized training programs and open enrollment workshops covering future skills, leadership, collaboration, communication, digital skills, and personal development. Delivered through blended learning approaches combining e-learning, workshops, coaching, and workplace application.
2. Coaching Services: Individual and team coaching across 8 domains: Core Coaching, Culture Coaching, Conflict Coaching, Career Coaching, Creative Coaching, Competence Coaching, Corporate Coaching, and Crisis Coaching.
3. Digital Learning Solutions: Custom e-learning development, gamified learning apps, learning platform licensing, and digital content creation services.
4. L&D Strategy Consulting: Strategic learning and development consulting, curriculum design, and corporate academy development services.
5. Open Training Programs: Public enrollment training sessions on topics including coaching and leadership, professional skills, train the trainer, personal effectiveness, and communication and advisory skills.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Moovs designs and delivers corporate training, coaching, and digital learning programs for organizations and individual professionals. Its offerings span future-skills curricula (life, learning, and digital skills), 90-day blended learning tracks, leadership and organizational transformation services, and a proprietary digital learning platform with gamified performance-improvement apps. The company also runs public open-enrollment workshops and partners with the Dutch government's STAP subsidy scheme for individual learners.

Product overview

Moovs is a Dutch learning and development company that offers a comprehensive portfolio of products and services organized around three main pillars: Future Skills (Toekomstvaardigheden), Future-Proof Organisations (Toekomstbestendige Organisaties), and Learning Design. The core offerings include the 90-Day Blended Track as the flagship learning methodology combining e-learning, training, practice, and reflection. Supporting modules include Digital Learning Solutions (custom e-learning, social learning, serious games), Gamification services, and Performance Improvement Apps (Boost, Product Trainer, Onboarden & Academie, Cadeauwinkel, Verkoopsterren, Uitdagingen). The product line extends to specialized programs like the Innovatieve Geesten Certificaat Programma (10 modules), Leiderschapsprogramma voor Digitale Koplopers (4 modules), and AI-strategie voor Bedrijfsleiders (12 modules). Open Trainingen provides public courses for individuals, while Coaching Services offers eight distinct coaching areas. The Learning Design division provides L&D Strategy, Digital Learning Solutions, Gamification, Performance Improvement, and Data & Learning Metrics services. The company operates under Group Moovs alongside other labels including Savant Learning Partners, Maxxecure, Publiek Domein, and Learning Online.

Differentiator

Problem solved

Functional benefit

Products and services

• 90-Day Blended Learning Track (90 dagen gemengd traject) A 90-day blended learning journey combining e-learning, training, practical application, and reflection, supplemented with micro-learnings, videos, podcasts, and gamified elements. Designed for organizations and professionals building future skills.
• Future Skills Training (Toekomstvaardigheden) Future skills training programs organized in three categories: Life Skills (Levensvaardigheden), Learning Skills (Leervaardigheden), and Digital Skills (Digitale vaardigheden), covering topics from emotional intelligence to AI and emerging technologies. Targeted at organizations and individuals building future-ready capabilities.
• Coaching Services Eight distinct coaching areas: Core, Culture, Conflict, Career, Creative, Competence, Corporate, and Crisis coaching, delivered to individuals and teams across organizations.
• Future-Proof Organisations (Toekomstbestendige Organisaties) Organizational transformation services covering Leadership Development (Leadership, Culture & Change), Capability Building, Employee Journey, and Customer Journey to build future-proof organizations. Designed for enterprise and public-sector clients.
• Learning Design Services Comprehensive learning design offerings including L&D Strategy consulting, Digital Learning Solutions, Gamification, Performance Improvement, and Data & Learning Metrics. Built around the 70-20-10 learning principle.
• Digital Learning Solutions Custom digital learning solutions including classic e-learning, mobile learning, social learning, games, serious games, webcam-based learning, and online academy — all built on the 70-20-10 learning principle. Targeted at organizations seeking bespoke digital learning content.
• Gamification Services Gamification services applying game elements (competition, rules, point scores) to learning processes, combining psychology (75%) with technology (25%) using 52+ known gamification mechanisms.
• Performance Improvement Apps A suite of six digital learning apps: Boost (knowledge testing), Product Trainer (product education via gamification), Onboarden & Academie (new employee onboarding), Cadeauwinkel (reward redemption), Verkoopsterren (sales competition), and Uitdagingen (organizational challenges). Powered by the Leaplines platform.
• Data & Learning Metrics Learning analytics and measurement services using ROI methodology, OKRs, and KPIs to measure engagement levels, learning effects, application indicators, and ROI percentages.
• Open Trainingen (Open Trainings) Public training programs for individual professionals including Coaching en leidinggeven, Professionele vaardigheden, Train de trainer, Persoonlijke effectiviteit, and Communiceren en adviseren. Held at Moovs locations in Amsterdam and Vught as 1–2 day workshops.
• CliftonStrengths Training Talent development training using the CliftonStrengths assessment to identify 34 talent themes, helping individuals and teams discover and leverage strengths for personal growth and professional success.
• Samenwerken (Collaboration) Training Collaboration training using Lencioni's model covering trust, constructive conflicts, commitment, accountability, and results orientation for teams and individuals.
• Group Moovs Traineeship A two-year traineeship combining Human-Centered EdTech with technology, psychology, and design principles for developing future L&D professionals within Group Moovs.
• Innovative Minds Certificate Program (Innovatieve Geesten Certificaat Programma) A 10-module certificate program equipping business professionals with awareness of emerging technologies (AI, IoT, Blockchain, VR/AR) and skills to design technology-driven services and products. Co-developed with ELU.
• Leadership Program for Digital Pioneers (Leiderschapsprogramma voor Digitale Koplopers) A 4-module leadership program helping managers understand digital transformation and AI technologies, create action plans, and lead transformation across culture, strategy, and leadership pillars.
• AI Strategy for Business Leaders (AI-strategie voor Bedrijfsleiders) A 12-module course helping professionals develop comprehensive AI strategies and scale AI within their organizations.
• STAP-budget Training Program Government-subsidized training program offering up to €1,000 annually for eligible Dutch workers to access Moovs courses via the STAP scheme processed by UWV. Trainings under €1,000 are free for eligible participants; the participant pays any excess.

Quantifiable outcome

• CliftonStrengths training results in higher engagement, better collaboration, and improved results based on 50+ years of research and 25+ million users worldwide.
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature7 records

Partnerships

Three partnerships are on record, tiered minor and core.

• ELU (Expertisecentrum Lerarenopleidingen Universiteit)minorStrategic or Co-development PartnerCollaboration partner in the Innovative Minds Certificate Program (10 modules) for digital skills training. ELU is the Dutch expertise center for teacher training at universities, supporting the development of business professionals with emerging technology awareness.
• UWV (Uitvoeringsinstituut Werknemersverzekeringen)coreChannel Partner/ Reseller/ DistributorGovernment partnership for the STAP (Stimulering Arbeidsmarktpositie) subsidy scheme. UWV processes STAP budget applications and pays Moovs directly for subsidized training, enabling Dutch residents to access training for free up to €1,000 annually.
• CliftonStrengthscoreOthersLicensed partner offering CliftonStrengths (formerly StrengthsFinder) assessment and methodology for talent development and team building programs. Based on 50+ years of research with 25+ million users worldwide.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GoodHabitz: Amsterdam-based corporate e-learning and training provider offering a blended content library plus learning platform across the Netherlands and Europe — directly comparable to Moovs on customer base, blended-learning model, and digital learning platform offering.
• ICM opleidingen: Netherlands-based provider of open-enrollment and in-company training, coaching, and management development programs — operating an essentially identical GTM motion to Moovs in the Dutch mid-market.
• Schouten & Nelissen: Large Dutch training, coaching and leadership development firm with comparable in-company programs, open enrollment workshops, and coaching practices; serves many of the same Dutch enterprise and government buyers as Moovs.
• Boertien Vergouwen Overduin: Dutch training and organizational development consultancy offering leadership, change, and team-effectiveness programs — overlapping directly with Moovs' Toekomstbestendige Organisaties and coaching pillars.

Broad incumbents

• Skillsoft: Global corporate learning content and platform provider with massive content libraries — competes in the L&D strategy and digital learning layer where Moovs operates, but at much broader scale.
• Coursera for Business: Enterprise arm of a global MOOC platform offering scalable, subscription-based upskilling across leadership, digital, and technology domains — a global incumbent converging on the same Dutch enterprise training budgets Moovs targets.
• CrossKnowledge: International digital learning solutions provider focused on leadership and digital transformation programs for global enterprises — overlap with Moovs' Future Skills and Leadership offerings at a much larger geographic footprint.
• LinkedIn Learning: Subscription-based corporate learning library tightly integrated with LinkedIn's professional network — directly competes for self-directed learning dollars against Moovs' digital learning solutions.

Emerging players

• Springest: Dutch training comparison and learning marketplace connecting professionals to training providers — adjacent to Moovs' open-enrollment motion and used as a discovery channel for the same Dutch learners.

Others

• Maxxecure: Sister label within Group Moovs focused on compliance, safety, and regulatory e-learning content — not a competitor but a complementary in-group label that signals Moovs' broader L&D portfolio ambition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/moovs
• Facebookfacebook.com/moovs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moovs